features

Insight

Rapid response

Professional mystery shopping outfit, Proinsight, set its shoppers the task of evaluating a range of online workouts to see how they measured up. David Hopkins reports
Consumer culture

Unique challenge

Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape
Software

Super soft

As gyms reopen, restrictions on numbers are demanding more of their software. HCM asks the experts how their systems can enable gyms to cope with post lockdown requirements
Supplier showcase

Les Mills Showcase

Bannatyne has driven member engagement with Les Mills during the lockdown
Coronavirus

Pivot to digital

The coronavirus pandemic has inspired a huge pivot to digital right across the industry, from sole traders to large chains and trusts. Kath Hudson looks at some of the offerings pulled together in lightning fast time to keep members active and sane
Software

Soft power

With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
Supplier showcase

PureGym scales up Funxtion’s digital integration

With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home
Sponsored briefing

Connect, engage, coach with Technogym Mywellness

Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
Supplier showcase

Wattbike partner on world-first group cycling software

Wattbike has partnered with Intelligent Cycling to transform indoor cycling with innovative new technology that enables automatic personalisation for riders in a group cycling class
Editor's letter

Announcing Fit Tech

Leisure Media is launching a new platform for technology in the health, fitness, wellness and sports markets. Available in every media channel, Fit Tech is for you if you love fitness and are excited by all things digital
HCM People

Jean-Michel Fournier

CEO, Les Mills Media
In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence
Talking point

Artificial intelligence

When you hear the words ‘artificial intelligence’, do you think of talking computers and helpful androids? Think again. We find out how AI can be used in fitness
Audio Visual

Sight & sound

The audio visual aspect of your club is one of the biggest factors in keeping members motivated and engaged with your offering. So how can you optimise this? We asked four of the top audio visual suppliers in the industry for their tips
HCM People

Rachael Blumberg

Platefit: creator and founder
People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world
HCM People

José Teixeira

SC Fitness, Portugal: head of customer experience
People often assume that those who pay more stay longer, but we don’t see this. What we see is that if you have PT you stay longer because you use more, not because you pay more
Interview

Paul Juris

Director of sports science, Brooklyn Boulders
people are together on the climbing walls, cheering each other on, coaching each other, interacting, laughing and enjoying each other’s company. It’s a completely different environment from anything I’ve ever seen
Promotional feature

Technogym - Introducing Technogym Biocircuit

Exercises, workload, work/rest ratio and pace have been defined and integrated into personalised programmes
HCM People

Andrew Grill

Practical Futurist
Your marketing department will have to start writing ad copy for robots, not for humans. These digital agents will be gatekeepers, a bit like a PA. It’s already happening, so get ahead and start using it
Wattbike’s mission is to make Wattbike the ultimate training partner for improving health and performance. ...
The UK's largest annual trade event dedicated to physical activity, health, and performance...
22-23 Sep 2026
Four Seasons Hotel Bangkok at Chao Phraya River, Bangkok , Thailand
Wattbike’s mission is to make Wattbike the ultimate training partner for improving health and performance. ...
The UK's largest annual trade event dedicated to physical activity, health, and performance...
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22-23 Sep 2026
Four Seasons Hotel Bangkok at Chao Phraya River, Bangkok , Thailand

features

Insight

Rapid response

Professional mystery shopping outfit, Proinsight, set its shoppers the task of evaluating a range of online workouts to see how they measured up. David Hopkins reports
Consumer culture

Unique challenge

Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape
Software

Super soft

As gyms reopen, restrictions on numbers are demanding more of their software. HCM asks the experts how their systems can enable gyms to cope with post lockdown requirements
Supplier showcase

Les Mills Showcase

Bannatyne has driven member engagement with Les Mills during the lockdown
Coronavirus

Pivot to digital

The coronavirus pandemic has inspired a huge pivot to digital right across the industry, from sole traders to large chains and trusts. Kath Hudson looks at some of the offerings pulled together in lightning fast time to keep members active and sane
Software

Soft power

With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
Supplier showcase

PureGym scales up Funxtion’s digital integration

With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home
Sponsored briefing

Connect, engage, coach with Technogym Mywellness

Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
Supplier showcase

Wattbike partner on world-first group cycling software

Wattbike has partnered with Intelligent Cycling to transform indoor cycling with innovative new technology that enables automatic personalisation for riders in a group cycling class
Editor's letter

Announcing Fit Tech

Leisure Media is launching a new platform for technology in the health, fitness, wellness and sports markets. Available in every media channel, Fit Tech is for you if you love fitness and are excited by all things digital
HCM People

Jean-Michel Fournier

CEO, Les Mills Media
In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence
Talking point

Artificial intelligence

When you hear the words ‘artificial intelligence’, do you think of talking computers and helpful androids? Think again. We find out how AI can be used in fitness
Audio Visual

Sight & sound

The audio visual aspect of your club is one of the biggest factors in keeping members motivated and engaged with your offering. So how can you optimise this? We asked four of the top audio visual suppliers in the industry for their tips
HCM People

Rachael Blumberg

Platefit: creator and founder
People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world
HCM People

José Teixeira

SC Fitness, Portugal: head of customer experience
People often assume that those who pay more stay longer, but we don’t see this. What we see is that if you have PT you stay longer because you use more, not because you pay more
Interview

Paul Juris

Director of sports science, Brooklyn Boulders
people are together on the climbing walls, cheering each other on, coaching each other, interacting, laughing and enjoying each other’s company. It’s a completely different environment from anything I’ve ever seen
Promotional feature

Technogym - Introducing Technogym Biocircuit

Exercises, workload, work/rest ratio and pace have been defined and integrated into personalised programmes
HCM People

Andrew Grill

Practical Futurist
Your marketing department will have to start writing ad copy for robots, not for humans. These digital agents will be gatekeepers, a bit like a PA. It’s already happening, so get ahead and start using it

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