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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Editor's letter: Announcing Fit Tech

Leisure Media is launching a new platform for technology in the health, fitness, wellness and sports markets. Available in every media channel, Fit Tech is for you if you love fitness and are excited by all things digital

Published in Health Club Management 2020 issue 1

For some years now, we’ve been tracking and reporting on the explosion of tech innovation right across the health and fitness industry, from management systems to apps and from AI to tech-enabled equipment. Each day brings us news of fresh thinking and new start-ups.

The market is growing fast, with regular mergers and acquisitions, seed funding rounds and incubators enabling the development of a wide range of new products and services.

The sheer volume of content we’ve been producing in this area has now reached such velocity it’s bursting out of the pages of HCM and the HCMmag.com website and so I’m delighted to announce we’re launching a whole new platform for this exciting and emerging part of the fitness market.

Called Fit Tech, it will connect the community of people who are interested and invested in the fitness technology market via a daily news website at fittechglobal.com (live in Beta), a regular magazine, instant news alerts, video feeds and an ezine.

We’ll also be active on social media, engaging in conversation on twitter, LinkedIn, Facebook and Instagram as fittechglobal.

We hope you’ll join the community as the new service gears up and that you’ll sign up for the ezine at fittechglobal.com/signup.

HCM will continue to bring you key fitness technology news and insights each month, while Fit Tech will enable us to range more widely in our coverage and to go into more detail, for those who think digitally and want a deeper dive.

Essentially, Fit Tech will be a huge funnel for content relating to innovation and we’ll then curate stories from this feed for HCM’s website and for the print and digital magazine editions.

We see the HCM and Fit Tech brands as being entirely complementary and will run them side by side.

In this issue (page 38), industry thought leader, Rasmus Ingerslev, highlights the opportunity clearly, saying: “Health club memberships are seeing low double digit growth, while the growth in the digital space is 40 to 50 per cent.”

This significant growth in fitness technology is bringing big investment into the fitness sector and we see the challenge for the market as being finding ways fitness tech and fitness-based brick and mortar businesses can thrive together.

As Ingerslev says: “Both areas will see significant growth, but health and fitness operators will be missing a macro trend if they don’t also find ways to digitise their services.”

If you’re an operator innovating around fitness technology in your business and with successes to share and you’d like us to report on your work for Fit Tech, please get in touch.

If you’re a supplier of a tech-based product or service, please let us know if you’d like to be featured and we’ll look forward to teamworking with you on this.

Just as our industry is broadening and extending its influence into health, wellness, sports-based activity and corporate wellbeing, so Fit Tech will also range across these sectors, bringing you all the technology news you need to engage and thrive in whichever part of this growing market you call home.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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In today's rapidly evolving fitness industry, where many online courses promise secret formulas for entrepreneurial success, the reality is that few provide the necessary knowledge to thrive in this fast-changing profession.
Power Plate is owned, manufactured and distributed by Northbrook, Ill.- based Performance Health Systems LLC, ...
Wattbike is chosen by the world’s top sporting teams, elite athletes, coaches, plus hundreds of ...
Core Health & Fitness: level up your HIIT game
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Looking to level up your HIIT game? Meet the dynamic duo that’s about to revolutionize your workouts: the StairMaster HIIT Rower and HIIT Ski! Read more
Get Fit Tech
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Salt therapy products
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Lockers
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08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain

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features

Editor's letter: Announcing Fit Tech

Leisure Media is launching a new platform for technology in the health, fitness, wellness and sports markets. Available in every media channel, Fit Tech is for you if you love fitness and are excited by all things digital

Published in Health Club Management 2020 issue 1

For some years now, we’ve been tracking and reporting on the explosion of tech innovation right across the health and fitness industry, from management systems to apps and from AI to tech-enabled equipment. Each day brings us news of fresh thinking and new start-ups.

The market is growing fast, with regular mergers and acquisitions, seed funding rounds and incubators enabling the development of a wide range of new products and services.

The sheer volume of content we’ve been producing in this area has now reached such velocity it’s bursting out of the pages of HCM and the HCMmag.com website and so I’m delighted to announce we’re launching a whole new platform for this exciting and emerging part of the fitness market.

Called Fit Tech, it will connect the community of people who are interested and invested in the fitness technology market via a daily news website at fittechglobal.com (live in Beta), a regular magazine, instant news alerts, video feeds and an ezine.

We’ll also be active on social media, engaging in conversation on twitter, LinkedIn, Facebook and Instagram as fittechglobal.

We hope you’ll join the community as the new service gears up and that you’ll sign up for the ezine at fittechglobal.com/signup.

HCM will continue to bring you key fitness technology news and insights each month, while Fit Tech will enable us to range more widely in our coverage and to go into more detail, for those who think digitally and want a deeper dive.

Essentially, Fit Tech will be a huge funnel for content relating to innovation and we’ll then curate stories from this feed for HCM’s website and for the print and digital magazine editions.

We see the HCM and Fit Tech brands as being entirely complementary and will run them side by side.

In this issue (page 38), industry thought leader, Rasmus Ingerslev, highlights the opportunity clearly, saying: “Health club memberships are seeing low double digit growth, while the growth in the digital space is 40 to 50 per cent.”

This significant growth in fitness technology is bringing big investment into the fitness sector and we see the challenge for the market as being finding ways fitness tech and fitness-based brick and mortar businesses can thrive together.

As Ingerslev says: “Both areas will see significant growth, but health and fitness operators will be missing a macro trend if they don’t also find ways to digitise their services.”

If you’re an operator innovating around fitness technology in your business and with successes to share and you’d like us to report on your work for Fit Tech, please get in touch.

If you’re a supplier of a tech-based product or service, please let us know if you’d like to be featured and we’ll look forward to teamworking with you on this.

Just as our industry is broadening and extending its influence into health, wellness, sports-based activity and corporate wellbeing, so Fit Tech will also range across these sectors, bringing you all the technology news you need to engage and thrive in whichever part of this growing market you call home.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features