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features

App analysis: Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how

Published in Fit Tech 2023 issue 1

What does Sency do?
Sency develops computer vision-based products that empower people worldwide to fulfill their physical goals in the wellness and fitness domains.

Our core technology is based on a real-time motion analysis platform on any mobile device, analysing human movement using deep learning and human pose estimation.

How did it all start?
Sency was founded in 2019 by Neta Osman (CPO), Ofer Goldstein (CTO), and myself, after serving together for many years as officers in an elite military unit. Early in 2021 we joined Adam Grinker (CBO), who brings vast experience in the fit-tech domain.

As all of us are passionate about fitness and physical wellbeing, we decided to harness our skills and create products that will help people achieve their physical goals.

How has the company evolved?
Since we founded Sency, we’ve raised a US$2.4m seed funding round, built a team, developed exclusive technology and launched our first mobile app, which already serves over 350,000 users and counting.

What is FitV?
FitV uses the user’s mobile device camera to capture, track, analyse and improve the body's movement health with an AI-based personalised plan.

Our target audience is people who sit for most of the day, with a lack of time to participate in physical activity, along with people who suffer from different body pains.

According to experts and studies, lots of sitting without any physical activity dramatically increases the chances of heart disease, cancer, arthritis, obesity, accelerated aging, muscular tightness and postural issues, just to name a few.

We use our technology to improve movement health in a gamified and personalised way.

How does the tech work?
We call it the “See-know-guide” process. During the ‘see’ stage, FitV sees the user through their mobile camera, then during the ‘know’ phase, FitV scans and evaluates the user’s movement health status, then comes the ‘guide’ stage, when our algorithms provide a personalised plan, based on our in-app activities.

The user can track and treat their specific pains and movement issues. All they need is 10 minutes a day.

Is the app designed to be used at the gym or at home?
FitV requires only a mobile device with a front camera and an internet connection, and can be used in any location.

Are you concerned people may be deterred due to it being difficult to follow exercises on their phone's small screen?
We’re aware of this challenge, and believe the solution lies in both a superior experience, together with great value.

With that being said, in the near future the user will be able to connect the phone to any monitor and use the phone just as a smart camera.

Tell us about WODProof
WODProof is a community-driven mobile app for athletes looking to record workouts, analyse their training, and compete with other athletes all over the world.

The platform combines social elements with dedicated technology features and professional content-based programmes.

Our core audience is mid to pro athletes in the CrossFit and rowing domains. These days our R&D team is working on new features to be implemented in the next version, which will help us expand our USP for new audiences.

How can gyms and PTs use WODProof to engage with clients?
WODProof enables gym owners and brands to increase their community's engagement and motivation by sharing fitness challenges in their own closed virtual communities. This mutual commitment from both sides – community members and managers – increases engagement and drives people to share more of their fitness journey, while maximising every effort, as they know someone is going to review their performance.

How can users analyse and monitor their performance with WODProof?
WODProof community members record video and time their performance for later video review and analysis.

In addition, WODProof enables integrations to top fitness hardware and smart devices, such as WHOOP, Polar and other heart rate monitors. The user then receives accurate, real-time data feed into their recorded video stream.

Real-time video, along with user data, shows how the user's technique affects their heart rate and performance during a workout. Currently, we’re in the final stages of a new and exciting feature implementation, which will provide the WODProof users a whole new experience and capabilities based on our real-time motion analysis platform.

How does the social aspect motivate users?
WODProof’s main focus is community, as this allows us to find a sense of belonging. It’s what supports us through some difficult moments and reminds us of something essential: we’re all in this together.

It becomes even more important when approaching the CrossFit domain, where competitive skills and mental strength are highly required. Our users can inspire others and get inspired inside our ecosystem.

Is Sency planning new products or upgrades?
We believe the market potential is huge, and our core technology will enable us to expand into various domains, as we offer a democratisation of complex technologies for the personal use of human beings all around the world.

How important do you think technology is for fitness?
COVID-19 drove the fitness industry online – a phenomenon with broad implications for the sector. The massive digitisation process we’re seeing will change the industry forever.

Personalisation is a prime driver of a brand’s success in the fitness domain. We’re entering the era of the hyperconnected consumer and believe that delivering personalised, two-way experiences will be the new standard.

More: www.sency.ai

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
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In a bid to better connect members to trainers and vice versa, Fitness First UK has integrated Fisikal’s world class personal training functionality into its digital ecosystem.
The internationally-recognised sporting goods exhibition Sports and Fitness Taiwan (TaiSPO) will return on 22-25 March 2023. The event will be held at the Taipei Nangang Exhibition Center, Hall 2 (TaiNEX 2) and feature a full range of sporting goods, fitness equipment, sports technology, and workout services for all ages.
Pyramids Centre enhanced thanks to Technogym, BH Live & Portsmouth City Council
Technogym
H Live has grown rapidly since 2010, operating leisure sites, sports and entertainment venues across Dorset, Hampshire and London. Read more
1Life is an innovative lifestyle and management solutions company that engages with tens of thousands ...
EGYM empowers gym operators to deliver a workout experience that supports their members' lifelong fitness ...
Flooring
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On demand
In a bid to better connect members to trainers and vice versa, Fitness First UK has integrated Fisikal’s world class personal training functionality into its digital ecosystem.
The internationally-recognised sporting goods exhibition Sports and Fitness Taiwan (TaiSPO) will return on 22-25 March 2023. The event will be held at the Taipei Nangang Exhibition Center, Hall 2 (TaiNEX 2) and feature a full range of sporting goods, fitness equipment, sports technology, and workout services for all ages.
1Life is an innovative lifestyle and management solutions company that engages with tens of thousands ...
EGYM empowers gym operators to deliver a workout experience that supports their members' lifelong fitness ...
Pyramids Centre enhanced thanks to Technogym, BH Live & Portsmouth City Council
Technogym
H Live has grown rapidly since 2010, operating leisure sites, sports and entertainment venues across Dorset, Hampshire and London. Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
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Flooring
Management software
Salt therapy products
On demand

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features

App analysis: Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how

Published in Fit Tech 2023 issue 1

What does Sency do?
Sency develops computer vision-based products that empower people worldwide to fulfill their physical goals in the wellness and fitness domains.

Our core technology is based on a real-time motion analysis platform on any mobile device, analysing human movement using deep learning and human pose estimation.

How did it all start?
Sency was founded in 2019 by Neta Osman (CPO), Ofer Goldstein (CTO), and myself, after serving together for many years as officers in an elite military unit. Early in 2021 we joined Adam Grinker (CBO), who brings vast experience in the fit-tech domain.

As all of us are passionate about fitness and physical wellbeing, we decided to harness our skills and create products that will help people achieve their physical goals.

How has the company evolved?
Since we founded Sency, we’ve raised a US$2.4m seed funding round, built a team, developed exclusive technology and launched our first mobile app, which already serves over 350,000 users and counting.

What is FitV?
FitV uses the user’s mobile device camera to capture, track, analyse and improve the body's movement health with an AI-based personalised plan.

Our target audience is people who sit for most of the day, with a lack of time to participate in physical activity, along with people who suffer from different body pains.

According to experts and studies, lots of sitting without any physical activity dramatically increases the chances of heart disease, cancer, arthritis, obesity, accelerated aging, muscular tightness and postural issues, just to name a few.

We use our technology to improve movement health in a gamified and personalised way.

How does the tech work?
We call it the “See-know-guide” process. During the ‘see’ stage, FitV sees the user through their mobile camera, then during the ‘know’ phase, FitV scans and evaluates the user’s movement health status, then comes the ‘guide’ stage, when our algorithms provide a personalised plan, based on our in-app activities.

The user can track and treat their specific pains and movement issues. All they need is 10 minutes a day.

Is the app designed to be used at the gym or at home?
FitV requires only a mobile device with a front camera and an internet connection, and can be used in any location.

Are you concerned people may be deterred due to it being difficult to follow exercises on their phone's small screen?
We’re aware of this challenge, and believe the solution lies in both a superior experience, together with great value.

With that being said, in the near future the user will be able to connect the phone to any monitor and use the phone just as a smart camera.

Tell us about WODProof
WODProof is a community-driven mobile app for athletes looking to record workouts, analyse their training, and compete with other athletes all over the world.

The platform combines social elements with dedicated technology features and professional content-based programmes.

Our core audience is mid to pro athletes in the CrossFit and rowing domains. These days our R&D team is working on new features to be implemented in the next version, which will help us expand our USP for new audiences.

How can gyms and PTs use WODProof to engage with clients?
WODProof enables gym owners and brands to increase their community's engagement and motivation by sharing fitness challenges in their own closed virtual communities. This mutual commitment from both sides – community members and managers – increases engagement and drives people to share more of their fitness journey, while maximising every effort, as they know someone is going to review their performance.

How can users analyse and monitor their performance with WODProof?
WODProof community members record video and time their performance for later video review and analysis.

In addition, WODProof enables integrations to top fitness hardware and smart devices, such as WHOOP, Polar and other heart rate monitors. The user then receives accurate, real-time data feed into their recorded video stream.

Real-time video, along with user data, shows how the user's technique affects their heart rate and performance during a workout. Currently, we’re in the final stages of a new and exciting feature implementation, which will provide the WODProof users a whole new experience and capabilities based on our real-time motion analysis platform.

How does the social aspect motivate users?
WODProof’s main focus is community, as this allows us to find a sense of belonging. It’s what supports us through some difficult moments and reminds us of something essential: we’re all in this together.

It becomes even more important when approaching the CrossFit domain, where competitive skills and mental strength are highly required. Our users can inspire others and get inspired inside our ecosystem.

Is Sency planning new products or upgrades?
We believe the market potential is huge, and our core technology will enable us to expand into various domains, as we offer a democratisation of complex technologies for the personal use of human beings all around the world.

How important do you think technology is for fitness?
COVID-19 drove the fitness industry online – a phenomenon with broad implications for the sector. The massive digitisation process we’re seeing will change the industry forever.

Personalisation is a prime driver of a brand’s success in the fitness domain. We’re entering the era of the hyperconnected consumer and believe that delivering personalised, two-way experiences will be the new standard.

More: www.sency.ai

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features