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features

Editor's letter: Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP

Published in Fit Tech 2021 issue 2

Does the acquisition of VAY by Nautilus confirm we’re at the dawn of a new era in fit tech? We think it does.

VAY is a specialist in AI and motion capture and its proprietary technology enables computers to understand human movement using cameras, such as those built into smartphones.

VAY then provides personalised, AI-driven feedback on reps and form, in real-time, to coach the user and improve their exercise outcomes.

Nautilus plans to integrate VAY into its JRNY platform to offer coaching and form tracking and expects the upgrade to enable it to scale JRNY to the point where it represents 20 per cent of revenues by 2026.

Before the acquisition, VAY was system agnostic, but it’s not yet clear whether Nautilus will share VAY or keep it solely for its own use.

Up to this point, the majority of digital fitness offerings from both B2B and direct-to-consumer providers have deployed a one-way model – either live or on-demand – where participants ‘consume’ content but have little or no engagement with the provider.

Even where some level of interaction has been possible, this has primarily been set up for general engagement and has not typically delivered technical coaching to the user.

We’re now expecting other content providers to graduate from a broadcast-only model to a two-way coaching model as rapidly as they can.

The fit tech sector is growing fast, with investments announced seemingly every week, making it a highly competitive market.

As a result, it’s ever more challenging for companies to gain a clear competitive advantage – and build a strong investor story – in this space.

The advent of increasingly sophisticated AI is bringing technical coaching within the reach of more fit tech content suppliers and as a result, we expect two-way services to emerge as a new and powerful USP for the early adopters, as the drive to stay ahead continues.

There will be a race to acquire businesses such as VAY that can deliver ready-made solutions, heralding a new period of disruption in the fast-emerging fit tech sector.

More: www.fittechglobal.com/VAY

Liz Terry, editor, Fit Tech
[email protected]
@elizterry
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
Interview

Mathieu Letombe

The new feature ‘Vascular Age’ was developed by cardiologists to provide an easy-to-understand assessment of arterial health – just by stepping on the scale
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London boutique The Refinery has created an avatar-led digital fitness offering called ALFI, which utilises augmented reality (AR) to demonstrate movements. Zoe Bertali, one of the co-founders of the gym, tells us more
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Put on your red light

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Kilian Saekel

A-Champs is a platform that delivers sports science-based programmes and games through interactive sensor pods that come with light, sound and vibration
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Zombies, Run! is one of the most enduring fitness apps, with half a million users getting active while engaging in ‘missions’ against the zombie apocalypse. Its co-creator spoke to Steph Eaves about the power of story
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Matt Stebbings of SLT Group talks about the creation of their Community Portal, a new platform that aims to help anyone to get active, whether that’s inside or outside of SLT’s facilities
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Funxtion: A vital connection

NonStop Gym, Switzerland’s no frills gym chain, has appointed FunXtion to create its member training app
Research

Monitoring mental health

New technology uses advanced machine learning to monitor patients’ mental health between visits to their medical providers
Fit Tech People

Devi Mahadevia

Facebook director of sports and fitness partnerships
With Facebook paid online events, publishers can charge viewers to attend a video livestream on their Facebook pages or a third party video service
Fit Tech People

Andy Etches

Founder and sports director, Rezzil
Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position
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EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
It’s a known fact that gamification is an effective method to make everyday activities and work more fun.
We Work Well is a global premier hosted buyer event company, connecting high-level executives from ...
Power Plate’s whole body and targeted vibration training and therapy helps users feel better by ...
MAGICLINE – Europe's Leading Gym Management Software
Sport Alliance GmbH
Magicline is Europe's leading cloud-based gym management software. Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Management software
Lockers/interior design
On demand
Salt therapy products
Wearable technology solutions
25-26 Sep 2022
Bespoke, San Francisco, United States

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features

Editor's letter: Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP

Published in Fit Tech 2021 issue 2

Does the acquisition of VAY by Nautilus confirm we’re at the dawn of a new era in fit tech? We think it does.

VAY is a specialist in AI and motion capture and its proprietary technology enables computers to understand human movement using cameras, such as those built into smartphones.

VAY then provides personalised, AI-driven feedback on reps and form, in real-time, to coach the user and improve their exercise outcomes.

Nautilus plans to integrate VAY into its JRNY platform to offer coaching and form tracking and expects the upgrade to enable it to scale JRNY to the point where it represents 20 per cent of revenues by 2026.

Before the acquisition, VAY was system agnostic, but it’s not yet clear whether Nautilus will share VAY or keep it solely for its own use.

Up to this point, the majority of digital fitness offerings from both B2B and direct-to-consumer providers have deployed a one-way model – either live or on-demand – where participants ‘consume’ content but have little or no engagement with the provider.

Even where some level of interaction has been possible, this has primarily been set up for general engagement and has not typically delivered technical coaching to the user.

We’re now expecting other content providers to graduate from a broadcast-only model to a two-way coaching model as rapidly as they can.

The fit tech sector is growing fast, with investments announced seemingly every week, making it a highly competitive market.

As a result, it’s ever more challenging for companies to gain a clear competitive advantage – and build a strong investor story – in this space.

The advent of increasingly sophisticated AI is bringing technical coaching within the reach of more fit tech content suppliers and as a result, we expect two-way services to emerge as a new and powerful USP for the early adopters, as the drive to stay ahead continues.

There will be a race to acquire businesses such as VAY that can deliver ready-made solutions, heralding a new period of disruption in the fast-emerging fit tech sector.

More: www.fittechglobal.com/VAY

Liz Terry, editor, Fit Tech
[email protected]
@elizterry
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
Interview

Mathieu Letombe

The new feature ‘Vascular Age’ was developed by cardiologists to provide an easy-to-understand assessment of arterial health – just by stepping on the scale
Augmented Reality

Refining augmented reality

London boutique The Refinery has created an avatar-led digital fitness offering called ALFI, which utilises augmented reality (AR) to demonstrate movements. Zoe Bertali, one of the co-founders of the gym, tells us more
In conversation

Jessica Ennis-Hill: founder of Jennis

Jessica Ennis-Hill is on a mission to close the gender data gap in health research. Her app, Jennis CycleMapping, is designed to help women understand their cycles and how to train during each different phase. Steph Eaves speaks to Ennis-Hill to find out exactly how it works
Usability

How usable is your product?

Your fit tech product might be a game changer, solving problems or creating new possibilities for clients, but none of this will matter if it’s not easy and enjoyable to use. Industrial designer Nick Chubb explains why usability is key, and the factors to consider when designing your new product
Interview

Put on your red light

Red light therapy promises a variety of benefits, including better recovery, skin rejuvenation and increased energy, but is it all too good to be true? Fit Tech spoke to Bryan Gohl and James Strong of Red Light Rising, and Wes Pfiffner of Joovv to find out more
Interview

Kilian Saekel

A-Champs is a platform that delivers sports science-based programmes and games through interactive sensor pods that come with light, sound and vibration
Origin Stories

Adrian Hon

Zombies, Run! is one of the most enduring fitness apps, with half a million users getting active while engaging in ‘missions’ against the zombie apocalypse. Its co-creator spoke to Steph Eaves about the power of story
App analysis

Digital community

Matt Stebbings of SLT Group talks about the creation of their Community Portal, a new platform that aims to help anyone to get active, whether that’s inside or outside of SLT’s facilities
Supplier showcase

Funxtion: A vital connection

NonStop Gym, Switzerland’s no frills gym chain, has appointed FunXtion to create its member training app
Research

Monitoring mental health

New technology uses advanced machine learning to monitor patients’ mental health between visits to their medical providers
Fit Tech People

Devi Mahadevia

Facebook director of sports and fitness partnerships
With Facebook paid online events, publishers can charge viewers to attend a video livestream on their Facebook pages or a third party video service
Fit Tech People

Andy Etches

Founder and sports director, Rezzil
Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position
Interview

Preston Lewis, Black Box VR

We’ve had to create training experiences that show users how to grab handles in the virtual world that are mapped to our real-world machine
More features