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FIBO Exhibition
FIBO Exhibition
FIBO Exhibition
features

Fit Tech People: Laurent Petit

Co-founder, Active Giving

The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action

Published in Fit Tech 2021 issue 2

What is Active Giving?
Active Giving is a social fitness platform for good, which enables individuals to improve their personal wellbeing while contributing to the wellbeing of our planet. With the Active Giving fitness app, users can log their fitness and sport activities to support social and environmental projects.

By rewarding calories burned or kilometers covered with trees planted, Active Giving creates a sense of stewardship towards oneself and towards the planet, while promoting forward-thinking companies that seek to create positive brand awareness through sustainability-related marketing campaigns.


Active Giving wants to inspire people to live active and eco-conscious lives, engaging them in physical activities that not only benefit their own health but also the health of our planet, as these two are fundamentally linked.

Where did the idea come from?
Back in summer 2018, I organised my third solo cycling tour through Europe, and this time I wanted to raise awareness and money for a social project. I realised that it was quite difficult to manage such a campaign while cycling and to engage people in giving money for a cause they perhaps didn’t feel connected to, or didn’t have the financial resources to support.

While on my bike – I was cycling around 150kms a day – I thought, what if I could ask my community to cycle (or be active) with me from any place in the world, so that their activity, rather than a financial donation, could contribute to a cause. That’s when the idea of creating Active Giving came to me – to create a platform where physical activities can be turned into funding to support causes.

And how did you turn this idea into a reality?
As a sport and fitness enthusiast, I have always been amazed by the power of sport to unite and bring communities together. I’ve created different communities in the running and fitness scene in Berlin, Germany. So I started to organise events such as Urban Art Run, where we were collecting kilometers or calories burned and exchanging them into funds for different charitable organisations with the support of brand and corporate partners.

I also created a campaign on Instagram in summer 2019, which, for every fitness activity result shared in an IG story with the tag @active.giving, I would plant a certain number of trees. This went viral in Germany and some other countries – and after presenting the idea and winning during a Techstar Sustainable Start-up weekend, I realised it had the potential to become more. Then I gathered a team and we started to work on what became the Active Giving app, which was launched in 2020.

Tell us about the financial model
The Active Giving app is free for the users and works as a marketing platform for forward-thinking brands and companies who wish to support the active lifestyle of our users, while contributing to green projects.

Our app offers brand and logo placement to companies when a user starts and completes an activity in-app. Part of the revenues that Active Giving generates through logo placement is then invested into different social and environmental projects. The other part is invested into the company’s operations.

Apart from helping to fund environmental projects, what are the benefits for users?
Users can choose from six different projects to fund with their activities. Meanwhile, our Team functionality allows users to create their own team and challenges – this a tool that is aimed at creating more awareness about our planet and the importance of maintaining good health within a specific community.

By joining Active Giving, users have access to our network of #activators – our ambassadors – and can take part in Active Giving virtual classes and events as well as receiving affiliate benefits from our partners.

Our amazing community of users has now passed the bar of 225 million calories burned, and has helped to plant more than 500,000 trees with their fitness activities.

Do you plan to add more features or to upgrade?
Yes, it’s in our DNA to improve our services and product. We are planning to enable more interactions between users on the app, connecting users from all around the world. We’ll onboard new not-for-profit partners and allow users to financially support the projects they choose. We will also allow more integrations for our partners’ offers as well as integration with other fitness trackers.

What are your future goals for the app?
Our goals for the app are to become the daily companion of every individual wanting to maintain good health and have a positive impact on the world. We would love for the app to be integrated with worldwide sport competitions and organisations. The future of sports and fitness are dependent on the climate and the conditions of our living environments. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
people

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
people

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
people

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
people

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
interview

Mathieu Letombe

We’re ultimately bringing health monitoring technologies from the doctor’s office into the home, to help patients and their physicians make life-saving changes

Refining augmented reality

London boutique The Refinery has created an avatar-led digital fitness offering called ALFI, which utilises augmented reality (AR) to demonstrate movements. Zoe Bertali, one of the co-founders of the gym, tells us more

Jessica Ennis-Hill: founder of Jennis

Jessica Ennis-Hill is on a mission to close the gender data gap in health research. Her app, Jennis CycleMapping, is designed to help women understand their cycles and how to train during each different phase. Steph Eaves speaks to Ennis-Hill to find out exactly how it works

How usable is your product?

Your fit tech product might be a game changer, solving problems or creating new possibilities for clients, but none of this will matter if it’s not easy and enjoyable to use. Industrial designer Nick Chubb explains why usability is key, and the factors to consider when designing your new product

Put on your red light

Red light therapy promises a variety of benefits, including better recovery, skin rejuvenation and increased energy, but is it all too good to be true? Fit Tech spoke to Bryan Gohl and James Strong of Red Light Rising, and Wes Pfiffner of Joovv to find out more
interview

Kilian Saekel

With ROX Home, we’re now targeting families who want to work out at home but who are bored with traditional ways of home training

Adrian Hon

Zombies, Run! is one of the most enduring fitness apps, with half a million users getting active while engaging in ‘missions’ against the zombie apocalypse. Its co-creator spoke to Steph Eaves about the power of story

Digital community

Matt Stebbings of SLT Group talks about the creation of their Community Portal, a new platform that aims to help anyone to get active, whether that’s inside or outside of SLT’s facilities

Funxtion: A vital connection

NonStop Gym, Switzerland’s no frills gym chain, has appointed FunXtion to create its member training app

Monitoring mental health

New technology uses advanced machine learning to monitor patients’ mental health between visits to their medical providers
people

Devi Mahadevia

Facebook director of sports and fitness partnerships
With Facebook paid online events, publishers can charge viewers to attend a video livestream on their Facebook pages or a third party video service
people

Andy Etches

Founder and sports director, Rezzil
Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position
interview

Preston Lewis, Black Box VR

Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life
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Featured supplier: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured supplier: FitnessOnDemand launches new live-streaming feature for all fitness clubs and their members
FitnessOnDemand (FOD) [IHRSA BOOTH 1509] the leader in on-demand content from the world’s most innovative fitness brands and celebrity trainers, this month introduces a new platform evolution for all club operators and their customers.
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Pendex
It trains humans better than humans train humans. Read more
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Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
Company profile: REGUPOL BSW GmbH
REGUPOL is one of the leading suppliers of sports and safety flooring, anti-slip mats for ...
Red Light Therapy
 Red Light Rising: Red Light Therapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Premier Software Solutions: Management software
Exercise equipment
Power Plate: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Featured supplier: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured supplier: FitnessOnDemand launches new live-streaming feature for all fitness clubs and their members
FitnessOnDemand (FOD) [IHRSA BOOTH 1509] the leader in on-demand content from the world’s most innovative fitness brands and celebrity trainers, this month introduces a new platform evolution for all club operators and their customers.
Company profile: Orbit4
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
Company profile: REGUPOL BSW GmbH
REGUPOL is one of the leading suppliers of sports and safety flooring, anti-slip mats for ...
PENDEX | Simply Ingenious
Pendex
It trains humans better than humans train humans. Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Red Light Therapy
 Red Light Rising: Red Light Therapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Premier Software Solutions: Management software
Exercise equipment
Power Plate: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions

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features

Fit Tech People: Laurent Petit

Co-founder, Active Giving

The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action

Published in Fit Tech 2021 issue 2

What is Active Giving?
Active Giving is a social fitness platform for good, which enables individuals to improve their personal wellbeing while contributing to the wellbeing of our planet. With the Active Giving fitness app, users can log their fitness and sport activities to support social and environmental projects.

By rewarding calories burned or kilometers covered with trees planted, Active Giving creates a sense of stewardship towards oneself and towards the planet, while promoting forward-thinking companies that seek to create positive brand awareness through sustainability-related marketing campaigns.


Active Giving wants to inspire people to live active and eco-conscious lives, engaging them in physical activities that not only benefit their own health but also the health of our planet, as these two are fundamentally linked.

Where did the idea come from?
Back in summer 2018, I organised my third solo cycling tour through Europe, and this time I wanted to raise awareness and money for a social project. I realised that it was quite difficult to manage such a campaign while cycling and to engage people in giving money for a cause they perhaps didn’t feel connected to, or didn’t have the financial resources to support.

While on my bike – I was cycling around 150kms a day – I thought, what if I could ask my community to cycle (or be active) with me from any place in the world, so that their activity, rather than a financial donation, could contribute to a cause. That’s when the idea of creating Active Giving came to me – to create a platform where physical activities can be turned into funding to support causes.

And how did you turn this idea into a reality?
As a sport and fitness enthusiast, I have always been amazed by the power of sport to unite and bring communities together. I’ve created different communities in the running and fitness scene in Berlin, Germany. So I started to organise events such as Urban Art Run, where we were collecting kilometers or calories burned and exchanging them into funds for different charitable organisations with the support of brand and corporate partners.

I also created a campaign on Instagram in summer 2019, which, for every fitness activity result shared in an IG story with the tag @active.giving, I would plant a certain number of trees. This went viral in Germany and some other countries – and after presenting the idea and winning during a Techstar Sustainable Start-up weekend, I realised it had the potential to become more. Then I gathered a team and we started to work on what became the Active Giving app, which was launched in 2020.

Tell us about the financial model
The Active Giving app is free for the users and works as a marketing platform for forward-thinking brands and companies who wish to support the active lifestyle of our users, while contributing to green projects.

Our app offers brand and logo placement to companies when a user starts and completes an activity in-app. Part of the revenues that Active Giving generates through logo placement is then invested into different social and environmental projects. The other part is invested into the company’s operations.

Apart from helping to fund environmental projects, what are the benefits for users?
Users can choose from six different projects to fund with their activities. Meanwhile, our Team functionality allows users to create their own team and challenges – this a tool that is aimed at creating more awareness about our planet and the importance of maintaining good health within a specific community.

By joining Active Giving, users have access to our network of #activators – our ambassadors – and can take part in Active Giving virtual classes and events as well as receiving affiliate benefits from our partners.

Our amazing community of users has now passed the bar of 225 million calories burned, and has helped to plant more than 500,000 trees with their fitness activities.

Do you plan to add more features or to upgrade?
Yes, it’s in our DNA to improve our services and product. We are planning to enable more interactions between users on the app, connecting users from all around the world. We’ll onboard new not-for-profit partners and allow users to financially support the projects they choose. We will also allow more integrations for our partners’ offers as well as integration with other fitness trackers.

What are your future goals for the app?
Our goals for the app are to become the daily companion of every individual wanting to maintain good health and have a positive impact on the world. We would love for the app to be integrated with worldwide sport competitions and organisations. The future of sports and fitness are dependent on the climate and the conditions of our living environments. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
people

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
people

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
people

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
people

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
interview

Mathieu Letombe

We’re ultimately bringing health monitoring technologies from the doctor’s office into the home, to help patients and their physicians make life-saving changes

Refining augmented reality

London boutique The Refinery has created an avatar-led digital fitness offering called ALFI, which utilises augmented reality (AR) to demonstrate movements. Zoe Bertali, one of the co-founders of the gym, tells us more

Jessica Ennis-Hill: founder of Jennis

Jessica Ennis-Hill is on a mission to close the gender data gap in health research. Her app, Jennis CycleMapping, is designed to help women understand their cycles and how to train during each different phase. Steph Eaves speaks to Ennis-Hill to find out exactly how it works

How usable is your product?

Your fit tech product might be a game changer, solving problems or creating new possibilities for clients, but none of this will matter if it’s not easy and enjoyable to use. Industrial designer Nick Chubb explains why usability is key, and the factors to consider when designing your new product

Put on your red light

Red light therapy promises a variety of benefits, including better recovery, skin rejuvenation and increased energy, but is it all too good to be true? Fit Tech spoke to Bryan Gohl and James Strong of Red Light Rising, and Wes Pfiffner of Joovv to find out more
interview

Kilian Saekel

With ROX Home, we’re now targeting families who want to work out at home but who are bored with traditional ways of home training

Adrian Hon

Zombies, Run! is one of the most enduring fitness apps, with half a million users getting active while engaging in ‘missions’ against the zombie apocalypse. Its co-creator spoke to Steph Eaves about the power of story

Digital community

Matt Stebbings of SLT Group talks about the creation of their Community Portal, a new platform that aims to help anyone to get active, whether that’s inside or outside of SLT’s facilities

Funxtion: A vital connection

NonStop Gym, Switzerland’s no frills gym chain, has appointed FunXtion to create its member training app

Monitoring mental health

New technology uses advanced machine learning to monitor patients’ mental health between visits to their medical providers
people

Devi Mahadevia

Facebook director of sports and fitness partnerships
With Facebook paid online events, publishers can charge viewers to attend a video livestream on their Facebook pages or a third party video service
people

Andy Etches

Founder and sports director, Rezzil
Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position
interview

Preston Lewis, Black Box VR

Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life
More features
FIBO Exhibition
FIBO Exhibition