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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Fit Tech People: Adam Zeitsiff

CEO, Intelivideo

We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts

Published in Fit Tech 2021 issue 2

Can you give us an overview of your career background?
I’ve spent my 25-year career leading various organisations in the fields of technology, fitness and other multi-unit business environments. I’m all about accelerating company growth through strategy, innovation and execution.

Prior to joining Intelivideo, I served as the global president and CEO of Gold’s Gym, and I’m proud to have led its resurgence as the world’s most recognised fitness brand. Now with Intelivideo, I’ll be drawing upon all my years of fitness technology and club operating experience to put us in a leadership position as a trusted partner to gyms and health clubs worldwide.

What attracted you to the CEO position at Intelivideo?
Intelivideo is the perfect home for me at this stage in my career, given my multiple experiences as an entrepreneur in the technology sector, along with my passion for digital transformation – particularly in the fitness space. For some time now, I’ve been a vocal advocate for the ‘hybridisation’ of fitness clubs.

Just as all marketers like to be omni-channel in their approach, fitness businesses need to do the same in delivering their services, in order to remain relevant in the ever-evolving digital world we now live in. Intelivideo is making that digital approach to fitness more feasible than ever for the fitness industry, and I’m excited to be a part of leading this continued digital transformation at a time when it’s really become a necessity for the future of fitness.

What is Intelivideo?
Intelivideo is a video-on-demand, live streaming and digital platform for gyms, health clubs and fitness businesses. Our end-to-end solution creates a robust digital subscription offering to complement bricks-and-mortar fitness facilities and services. Ultimately, we provide the means for fitness brands to enhance their member experiences with state-of-the-art digital technology.

We specialise in client services, including fitness content strategy, marketing and engagement. It’s important to understand why people join and, more importantly, why they stay, so we don’t just create the technology and bail. We support our clients’ ongoing hybridisation efforts, collaborating with them to help create the most effective fitness business model possible for the modern age.

What has Intelivideo’s journey been up until now?
Intelivideo began as a brandable subscription video on-demand platform. While on-demand content can serve as a healthy business option for many industries, we noticed it was especially valuable for the fitness industry, as members were already using online content to work out, despite the fact that many leading fitness brands were not yet offering any video options.

As a company, we’ve focused on the health and fitness industry for the past three years and have built a strong foundation as a leader in this space.

What impact can Intelivideo have on a fitness club’s business?
As numerous clients have told us, the impact our services can make on a brick-and-mortar club business is profound, in many cases it’s been the key ingredient to helping them stay afloat during the global pandemic.

By developing digital fitness platforms with them, we give our clients new revenue streams that can counteract the negative effects of mandated shutdowns of their physical clubs. And best of all, this trend won’t be limited to a pandemic environment – the ‘new normal’ for fitness businesses will be a hybrid of in-club and digital offerings.

What are your plans for Intelivideo’s future?
Since taking on the CEO role at Intelivideo back in October last year, I have focused on rapidly expanding our sales, marketing and success teams to help accelerate growth. We doubled our revenue in 2020 compared to 2019, and we project we’ll do the same in 2021 if we continue at the rate we’re going. Our team is focused on embedding ourselves into the fitness industry ecosystem, and we have a clear path for long-term success.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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Users can easily identify which facilities in the UK are accessible to the disabled community
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The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
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Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
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features

Fit Tech People: Adam Zeitsiff

CEO, Intelivideo

We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts

Published in Fit Tech 2021 issue 2

Can you give us an overview of your career background?
I’ve spent my 25-year career leading various organisations in the fields of technology, fitness and other multi-unit business environments. I’m all about accelerating company growth through strategy, innovation and execution.

Prior to joining Intelivideo, I served as the global president and CEO of Gold’s Gym, and I’m proud to have led its resurgence as the world’s most recognised fitness brand. Now with Intelivideo, I’ll be drawing upon all my years of fitness technology and club operating experience to put us in a leadership position as a trusted partner to gyms and health clubs worldwide.

What attracted you to the CEO position at Intelivideo?
Intelivideo is the perfect home for me at this stage in my career, given my multiple experiences as an entrepreneur in the technology sector, along with my passion for digital transformation – particularly in the fitness space. For some time now, I’ve been a vocal advocate for the ‘hybridisation’ of fitness clubs.

Just as all marketers like to be omni-channel in their approach, fitness businesses need to do the same in delivering their services, in order to remain relevant in the ever-evolving digital world we now live in. Intelivideo is making that digital approach to fitness more feasible than ever for the fitness industry, and I’m excited to be a part of leading this continued digital transformation at a time when it’s really become a necessity for the future of fitness.

What is Intelivideo?
Intelivideo is a video-on-demand, live streaming and digital platform for gyms, health clubs and fitness businesses. Our end-to-end solution creates a robust digital subscription offering to complement bricks-and-mortar fitness facilities and services. Ultimately, we provide the means for fitness brands to enhance their member experiences with state-of-the-art digital technology.

We specialise in client services, including fitness content strategy, marketing and engagement. It’s important to understand why people join and, more importantly, why they stay, so we don’t just create the technology and bail. We support our clients’ ongoing hybridisation efforts, collaborating with them to help create the most effective fitness business model possible for the modern age.

What has Intelivideo’s journey been up until now?
Intelivideo began as a brandable subscription video on-demand platform. While on-demand content can serve as a healthy business option for many industries, we noticed it was especially valuable for the fitness industry, as members were already using online content to work out, despite the fact that many leading fitness brands were not yet offering any video options.

As a company, we’ve focused on the health and fitness industry for the past three years and have built a strong foundation as a leader in this space.

What impact can Intelivideo have on a fitness club’s business?
As numerous clients have told us, the impact our services can make on a brick-and-mortar club business is profound, in many cases it’s been the key ingredient to helping them stay afloat during the global pandemic.

By developing digital fitness platforms with them, we give our clients new revenue streams that can counteract the negative effects of mandated shutdowns of their physical clubs. And best of all, this trend won’t be limited to a pandemic environment – the ‘new normal’ for fitness businesses will be a hybrid of in-club and digital offerings.

What are your plans for Intelivideo’s future?
Since taking on the CEO role at Intelivideo back in October last year, I have focused on rapidly expanding our sales, marketing and success teams to help accelerate growth. We doubled our revenue in 2020 compared to 2019, and we project we’ll do the same in 2021 if we continue at the rate we’re going. Our team is focused on embedding ourselves into the fitness industry ecosystem, and we have a clear path for long-term success.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features