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Fit Tech People: Adam Zeitsiff

CEO, Intelivideo

We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts

Published in Fit Tech 2021 issue 2

Can you give us an overview of your career background?
I’ve spent my 25-year career leading various organisations in the fields of technology, fitness and other multi-unit business environments. I’m all about accelerating company growth through strategy, innovation and execution.

Prior to joining Intelivideo, I served as the global president and CEO of Gold’s Gym, and I’m proud to have led its resurgence as the world’s most recognised fitness brand. Now with Intelivideo, I’ll be drawing upon all my years of fitness technology and club operating experience to put us in a leadership position as a trusted partner to gyms and health clubs worldwide.

What attracted you to the CEO position at Intelivideo?
Intelivideo is the perfect home for me at this stage in my career, given my multiple experiences as an entrepreneur in the technology sector, along with my passion for digital transformation – particularly in the fitness space. For some time now, I’ve been a vocal advocate for the ‘hybridisation’ of fitness clubs.

Just as all marketers like to be omni-channel in their approach, fitness businesses need to do the same in delivering their services, in order to remain relevant in the ever-evolving digital world we now live in. Intelivideo is making that digital approach to fitness more feasible than ever for the fitness industry, and I’m excited to be a part of leading this continued digital transformation at a time when it’s really become a necessity for the future of fitness.

What is Intelivideo?
Intelivideo is a video-on-demand, live streaming and digital platform for gyms, health clubs and fitness businesses. Our end-to-end solution creates a robust digital subscription offering to complement bricks-and-mortar fitness facilities and services. Ultimately, we provide the means for fitness brands to enhance their member experiences with state-of-the-art digital technology.

We specialise in client services, including fitness content strategy, marketing and engagement. It’s important to understand why people join and, more importantly, why they stay, so we don’t just create the technology and bail. We support our clients’ ongoing hybridisation efforts, collaborating with them to help create the most effective fitness business model possible for the modern age.

What has Intelivideo’s journey been up until now?
Intelivideo began as a brandable subscription video on-demand platform. While on-demand content can serve as a healthy business option for many industries, we noticed it was especially valuable for the fitness industry, as members were already using online content to work out, despite the fact that many leading fitness brands were not yet offering any video options.

As a company, we’ve focused on the health and fitness industry for the past three years and have built a strong foundation as a leader in this space.

What impact can Intelivideo have on a fitness club’s business?
As numerous clients have told us, the impact our services can make on a brick-and-mortar club business is profound, in many cases it’s been the key ingredient to helping them stay afloat during the global pandemic.

By developing digital fitness platforms with them, we give our clients new revenue streams that can counteract the negative effects of mandated shutdowns of their physical clubs. And best of all, this trend won’t be limited to a pandemic environment – the ‘new normal’ for fitness businesses will be a hybrid of in-club and digital offerings.

What are your plans for Intelivideo’s future?
Since taking on the CEO role at Intelivideo back in October last year, I have focused on rapidly expanding our sales, marketing and success teams to help accelerate growth. We doubled our revenue in 2020 compared to 2019, and we project we’ll do the same in 2021 if we continue at the rate we’re going. Our team is focused on embedding ourselves into the fitness industry ecosystem, and we have a clear path for long-term success.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
people

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
people

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
people

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
people

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
interview

Mathieu Letombe

The new feature ‘Vascular Age’ was developed by cardiologists to provide an easy-to-understand assessment of arterial health – just by stepping on the scale

Refining augmented reality

London boutique The Refinery has created an avatar-led digital fitness offering called ALFI, which utilises augmented reality (AR) to demonstrate movements. Zoe Bertali, one of the co-founders of the gym, tells us more

Jessica Ennis-Hill: founder of Jennis

Jessica Ennis-Hill is on a mission to close the gender data gap in health research. Her app, Jennis CycleMapping, is designed to help women understand their cycles and how to train during each different phase. Steph Eaves speaks to Ennis-Hill to find out exactly how it works

How usable is your product?

Your fit tech product might be a game changer, solving problems or creating new possibilities for clients, but none of this will matter if it’s not easy and enjoyable to use. Industrial designer Nick Chubb explains why usability is key, and the factors to consider when designing your new product

Put on your red light

Red light therapy promises a variety of benefits, including better recovery, skin rejuvenation and increased energy, but is it all too good to be true? Fit Tech spoke to Bryan Gohl and James Strong of Red Light Rising, and Wes Pfiffner of Joovv to find out more
interview

Kilian Saekel

A-Champs is a platform that delivers sports science-based programmes and games through interactive sensor pods that come with light, sound and vibration

Adrian Hon

Zombies, Run! is one of the most enduring fitness apps, with half a million users getting active while engaging in ‘missions’ against the zombie apocalypse. Its co-creator spoke to Steph Eaves about the power of story

Digital community

Matt Stebbings of SLT Group talks about the creation of their Community Portal, a new platform that aims to help anyone to get active, whether that’s inside or outside of SLT’s facilities

Funxtion: A vital connection

NonStop Gym, Switzerland’s no frills gym chain, has appointed FunXtion to create its member training app

Monitoring mental health

New technology uses advanced machine learning to monitor patients’ mental health between visits to their medical providers
people

Devi Mahadevia

Facebook director of sports and fitness partnerships
With Facebook paid online events, publishers can charge viewers to attend a video livestream on their Facebook pages or a third party video service
people

Andy Etches

Founder and sports director, Rezzil
Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position
interview

Preston Lewis, Black Box VR

Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life
More features
Featured supplier: FitnessOnDemand launches new live-streaming feature for all fitness clubs and their members
FitnessOnDemand (FOD) [IHRSA BOOTH 1509] the leader in on-demand content from the world’s most innovative fitness brands and celebrity trainers, this month introduces a new platform evolution for all club operators and their customers.
Featured supplier: Are traditional gyms going to war with smart gyms?
CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t live in harmony. With a little reorganisation and education, there’s a really bright future for all gyms.”
PENDEX | Simply Ingenious
Pendex
It trains humans better than humans train humans. Read more
Company profile: EGYM UK Ltd
EGYM empowers gym operators to deliver a workout experience that supports their members' lifelong fitness ...
Company profile: REGUPOL BSW GmbH
REGUPOL is one of the leading suppliers of sports and safety flooring, anti-slip mats for ...
Salt therapy products
Himalayan Source: Salt therapy products
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness equipment
Precor: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Featured supplier: FitnessOnDemand launches new live-streaming feature for all fitness clubs and their members
FitnessOnDemand (FOD) [IHRSA BOOTH 1509] the leader in on-demand content from the world’s most innovative fitness brands and celebrity trainers, this month introduces a new platform evolution for all club operators and their customers.
Featured supplier: Are traditional gyms going to war with smart gyms?
CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t live in harmony. With a little reorganisation and education, there’s a really bright future for all gyms.”
Company profile: EGYM UK Ltd
EGYM empowers gym operators to deliver a workout experience that supports their members' lifelong fitness ...
Company profile: REGUPOL BSW GmbH
REGUPOL is one of the leading suppliers of sports and safety flooring, anti-slip mats for ...
PENDEX | Simply Ingenious
Pendex
It trains humans better than humans train humans. Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Salt therapy products
Himalayan Source: Salt therapy products
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness equipment
Precor: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring

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More fit tech news
features

Fit Tech People: Adam Zeitsiff

CEO, Intelivideo

We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts

Published in Fit Tech 2021 issue 2

Can you give us an overview of your career background?
I’ve spent my 25-year career leading various organisations in the fields of technology, fitness and other multi-unit business environments. I’m all about accelerating company growth through strategy, innovation and execution.

Prior to joining Intelivideo, I served as the global president and CEO of Gold’s Gym, and I’m proud to have led its resurgence as the world’s most recognised fitness brand. Now with Intelivideo, I’ll be drawing upon all my years of fitness technology and club operating experience to put us in a leadership position as a trusted partner to gyms and health clubs worldwide.

What attracted you to the CEO position at Intelivideo?
Intelivideo is the perfect home for me at this stage in my career, given my multiple experiences as an entrepreneur in the technology sector, along with my passion for digital transformation – particularly in the fitness space. For some time now, I’ve been a vocal advocate for the ‘hybridisation’ of fitness clubs.

Just as all marketers like to be omni-channel in their approach, fitness businesses need to do the same in delivering their services, in order to remain relevant in the ever-evolving digital world we now live in. Intelivideo is making that digital approach to fitness more feasible than ever for the fitness industry, and I’m excited to be a part of leading this continued digital transformation at a time when it’s really become a necessity for the future of fitness.

What is Intelivideo?
Intelivideo is a video-on-demand, live streaming and digital platform for gyms, health clubs and fitness businesses. Our end-to-end solution creates a robust digital subscription offering to complement bricks-and-mortar fitness facilities and services. Ultimately, we provide the means for fitness brands to enhance their member experiences with state-of-the-art digital technology.

We specialise in client services, including fitness content strategy, marketing and engagement. It’s important to understand why people join and, more importantly, why they stay, so we don’t just create the technology and bail. We support our clients’ ongoing hybridisation efforts, collaborating with them to help create the most effective fitness business model possible for the modern age.

What has Intelivideo’s journey been up until now?
Intelivideo began as a brandable subscription video on-demand platform. While on-demand content can serve as a healthy business option for many industries, we noticed it was especially valuable for the fitness industry, as members were already using online content to work out, despite the fact that many leading fitness brands were not yet offering any video options.

As a company, we’ve focused on the health and fitness industry for the past three years and have built a strong foundation as a leader in this space.

What impact can Intelivideo have on a fitness club’s business?
As numerous clients have told us, the impact our services can make on a brick-and-mortar club business is profound, in many cases it’s been the key ingredient to helping them stay afloat during the global pandemic.

By developing digital fitness platforms with them, we give our clients new revenue streams that can counteract the negative effects of mandated shutdowns of their physical clubs. And best of all, this trend won’t be limited to a pandemic environment – the ‘new normal’ for fitness businesses will be a hybrid of in-club and digital offerings.

What are your plans for Intelivideo’s future?
Since taking on the CEO role at Intelivideo back in October last year, I have focused on rapidly expanding our sales, marketing and success teams to help accelerate growth. We doubled our revenue in 2020 compared to 2019, and we project we’ll do the same in 2021 if we continue at the rate we’re going. Our team is focused on embedding ourselves into the fitness industry ecosystem, and we have a clear path for long-term success.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
people

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
people

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
people

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
people

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
interview

Mathieu Letombe

The new feature ‘Vascular Age’ was developed by cardiologists to provide an easy-to-understand assessment of arterial health – just by stepping on the scale

Refining augmented reality

London boutique The Refinery has created an avatar-led digital fitness offering called ALFI, which utilises augmented reality (AR) to demonstrate movements. Zoe Bertali, one of the co-founders of the gym, tells us more

Jessica Ennis-Hill: founder of Jennis

Jessica Ennis-Hill is on a mission to close the gender data gap in health research. Her app, Jennis CycleMapping, is designed to help women understand their cycles and how to train during each different phase. Steph Eaves speaks to Ennis-Hill to find out exactly how it works

How usable is your product?

Your fit tech product might be a game changer, solving problems or creating new possibilities for clients, but none of this will matter if it’s not easy and enjoyable to use. Industrial designer Nick Chubb explains why usability is key, and the factors to consider when designing your new product

Put on your red light

Red light therapy promises a variety of benefits, including better recovery, skin rejuvenation and increased energy, but is it all too good to be true? Fit Tech spoke to Bryan Gohl and James Strong of Red Light Rising, and Wes Pfiffner of Joovv to find out more
interview

Kilian Saekel

A-Champs is a platform that delivers sports science-based programmes and games through interactive sensor pods that come with light, sound and vibration

Adrian Hon

Zombies, Run! is one of the most enduring fitness apps, with half a million users getting active while engaging in ‘missions’ against the zombie apocalypse. Its co-creator spoke to Steph Eaves about the power of story

Digital community

Matt Stebbings of SLT Group talks about the creation of their Community Portal, a new platform that aims to help anyone to get active, whether that’s inside or outside of SLT’s facilities

Funxtion: A vital connection

NonStop Gym, Switzerland’s no frills gym chain, has appointed FunXtion to create its member training app

Monitoring mental health

New technology uses advanced machine learning to monitor patients’ mental health between visits to their medical providers
people

Devi Mahadevia

Facebook director of sports and fitness partnerships
With Facebook paid online events, publishers can charge viewers to attend a video livestream on their Facebook pages or a third party video service
people

Andy Etches

Founder and sports director, Rezzil
Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position
interview

Preston Lewis, Black Box VR

Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life
More features
Technogym
Technogym