Can you give us an overview of your career background?
I’ve spent my 25-year career leading various organisations in the fields of technology, fitness and other multi-unit business environments. I’m all about accelerating company growth through strategy, innovation and execution.
Prior to joining Intelivideo, I served as the global president and CEO of Gold’s Gym, and I’m proud to have led its resurgence as the world’s most recognised fitness brand. Now with Intelivideo, I’ll be drawing upon all my years of fitness technology and club operating experience to put us in a leadership position as a trusted partner to gyms and health clubs worldwide.
What attracted you to the CEO position at Intelivideo?
Intelivideo is the perfect home for me at this stage in my career, given my multiple experiences as an entrepreneur in the technology sector, along with my passion for digital transformation – particularly in the fitness space. For some time now, I’ve been a vocal advocate for the ‘hybridisation’ of fitness clubs.
Just as all marketers like to be omni-channel in their approach, fitness businesses need to do the same in delivering their services, in order to remain relevant in the ever-evolving digital world we now live in. Intelivideo is making that digital approach to fitness more feasible than ever for the fitness industry, and I’m excited to be a part of leading this continued digital transformation at a time when it’s really become a necessity for the future of fitness.
What is Intelivideo?
Intelivideo is a video-on-demand, live streaming and digital platform for gyms, health clubs and fitness businesses. Our end-to-end solution creates a robust digital subscription offering to complement bricks-and-mortar fitness facilities and services. Ultimately, we provide the means for fitness brands to enhance their member experiences with state-of-the-art digital technology.
We specialise in client services, including fitness content strategy, marketing and engagement. It’s important to understand why people join and, more importantly, why they stay, so we don’t just create the technology and bail. We support our clients’ ongoing hybridisation efforts, collaborating with them to help create the most effective fitness business model possible for the modern age.
What has Intelivideo’s journey been up until now?
Intelivideo began as a brandable subscription video on-demand platform. While on-demand content can serve as a healthy business option for many industries, we noticed it was especially valuable for the fitness industry, as members were already using online content to work out, despite the fact that many leading fitness brands were not yet offering any video options.
As a company, we’ve focused on the health and fitness industry for the past three years and have built a strong foundation as a leader in this space.
What impact can Intelivideo have on a fitness club’s business?
As numerous clients have told us, the impact our services can make on a brick-and-mortar club business is profound, in many cases it’s been the key ingredient to helping them stay afloat during the global pandemic.
By developing digital fitness platforms with them, we give our clients new revenue streams that can counteract the negative effects of mandated shutdowns of their physical clubs. And best of all, this trend won’t be limited to a pandemic environment – the ‘new normal’ for fitness businesses will be a hybrid of in-club and digital offerings.
What are your plans for Intelivideo’s future?
Since taking on the CEO role at Intelivideo back in October last year, I have focused on rapidly expanding our sales, marketing and success teams to help accelerate growth. We doubled our revenue in 2020 compared to 2019, and we project we’ll do the same in 2021 if we continue at the rate we’re going. Our team is focused on embedding ourselves into the fitness industry ecosystem, and we have a clear path for long-term success.
