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features

App analysis: Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation

Published in Fit Tech 2023 issue 1

Greg, what was the initial idea behind the Workout Anytime app?
We understood that fitness business owners were having to use multiple applications to meet their growing needs and that the speed of innovation was only going to increase, so we were looking for a branded app that would fully integrate with our membership and billing platform.

We knew we also needed a complete suite of features, including check-in and account access, club locator technology and an exercise library with preset workouts, as well as the ability to add exercises. In addition, we wanted to provide members with the opportunity to create and add their own workouts into an activity calendar.

To provide an all-in-one solution, the app required Video on Demand to be available natively, likewise with heart-rate monitoring, as well as a nutrition programme builder.

We passionately believe that the convenience, community and personalisation provided by technology can give people the confidence and motivation to work out more, so including an online community feature with a newsfeed to communicate with members was also important.

Finally, we wanted to be able to provide a dedicated support team, including assistance with marketing for franchise partners.

Why was it important to go digital?
Before the pandemic, we already knew that the shift towards integrated brand apps was quickening and that it would soon become the norm. This was reinforced by an anonymous survey we conducted with our franchise partners that revealed the number one thing they wanted was a mobile app.

Additionally, most of our customers are between the ages of 18 to 39 – a highly digitally savvy demographic – so being able to connect with them outside of the gym was essential.

How did the finished product turn out?
We’re extremely happy with the Workout Anytime app – it’s exceeded the expectations of our corporate team, franchise partners and members.

Ultimately, the app has enhanced our value proposition to our members, because we’re now providing them with an integrated, turn-key digital wellness solution. Our engagement has gone beyond the walls of our physical facilities and in-person workouts.

How did it help with the pandemic?
By ensuring that no matter the restrictions, we were providing people with an effective way to engage with their physical and mental health.

We added a banner that linked to workout classes, so members could consume them at their leisure – this was in addition to the exercise library and workouts that were already built into the app.

What new features are planned?
We plan to continue our integration with ABC Fitness, such as for scheduling, while maximising the opportunities offered by wearable technology by rolling out our heart rate monitoring with an integrated heart rate feature.

Hugo, tell us about the partnership with Workout Anytime
We spent a lot of time at the start of the partnership, understanding each other’s needs and committed to ensuring regular, transparent communication.

This helped greatly during the pre-launch development process as we went through the stages of customisation. It’s also led to the development of the client app, as well as second and third launch phases, which have been focused on an upgrade to an integrated professional membership and the development of a Workout Anytime Coaches app.

What did Workout Anytime need?
They wanted an app that was for members, not just trainers, that could do something that would previously have required four different digital solutions to achieve. We also knew that the team’s long-term aim was to have all members on the app and that a key motivator was to have a tool that would give members the flexibility to work out whenever and wherever they wanted.

Workout Anytime’s principles involve thinking big and keeping it simple, so we naturally ensured we kept this front of mind.

We looked to build an app that clients could use to develop personalised plans with their trainers, in order to work towards their health and fitness goals in a way and at a time that would be most suitable for them.

Another key requirement was providing Workout Anytime with the ability to report at a club- and enterprise-level on what individuals are using in the app, as well as full integration with billing partner ABC Fitness, including scheduling for trainers and members.

How did it go?
The main challenge was around integrating the app with ABC Fitness, so everything could work on one platform. This was vital for the launch, as without doing this, clients wouldn’t have been able to activate the app.

A combination of being able to find successful solutions to this challenge and being on hand to quickly respond to any teething problems meant we were able to create an integrated app, used by over 60,000 members and growing.

How did you future proof it?
There’s always a degree of stepping into the unknown when helping a fitness business launch an exciting new product. However, following a rigorous launch process between Virtuagym and Workout Anytime, we felt confident about how future proof the app is. The fact that both usage and development has increased during such a challenging period for the industry is testament to that.

In addition to this launch process – which included training, education and detailed onboarding of the Workout Anytime network – the key to future-proofing the app was following a detailed development roadmap that we created together. This encompassed new features to fit the changing needs of their member base.

Greg Maurer, vice president of fitness and education, Workout Anytime

Hugo Braam, Co-founder and CEO, Virtuagym

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
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Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
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Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
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Laurent Petit

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The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

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CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
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In a bid to better connect members to trainers and vice versa, Fitness First UK has integrated Fisikal’s world class personal training functionality into its digital ecosystem.
Funxtion, the leading B2B digital fitness content SaaS platform company, and CycleMasters, the best in direct-to-consumer indoor virtual cycling experiences, are joining forces to help gym operators elevate their member experience.
It’s time to give more people more ways to move. Myzone is an innovative heart ...
Power Plate’s whole body and targeted vibration training and therapy helps users feel better by ...
Pyramids Centre enhanced thanks to Technogym, BH Live & Portsmouth City Council
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features

App analysis: Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation

Published in Fit Tech 2023 issue 1

Greg, what was the initial idea behind the Workout Anytime app?
We understood that fitness business owners were having to use multiple applications to meet their growing needs and that the speed of innovation was only going to increase, so we were looking for a branded app that would fully integrate with our membership and billing platform.

We knew we also needed a complete suite of features, including check-in and account access, club locator technology and an exercise library with preset workouts, as well as the ability to add exercises. In addition, we wanted to provide members with the opportunity to create and add their own workouts into an activity calendar.

To provide an all-in-one solution, the app required Video on Demand to be available natively, likewise with heart-rate monitoring, as well as a nutrition programme builder.

We passionately believe that the convenience, community and personalisation provided by technology can give people the confidence and motivation to work out more, so including an online community feature with a newsfeed to communicate with members was also important.

Finally, we wanted to be able to provide a dedicated support team, including assistance with marketing for franchise partners.

Why was it important to go digital?
Before the pandemic, we already knew that the shift towards integrated brand apps was quickening and that it would soon become the norm. This was reinforced by an anonymous survey we conducted with our franchise partners that revealed the number one thing they wanted was a mobile app.

Additionally, most of our customers are between the ages of 18 to 39 – a highly digitally savvy demographic – so being able to connect with them outside of the gym was essential.

How did the finished product turn out?
We’re extremely happy with the Workout Anytime app – it’s exceeded the expectations of our corporate team, franchise partners and members.

Ultimately, the app has enhanced our value proposition to our members, because we’re now providing them with an integrated, turn-key digital wellness solution. Our engagement has gone beyond the walls of our physical facilities and in-person workouts.

How did it help with the pandemic?
By ensuring that no matter the restrictions, we were providing people with an effective way to engage with their physical and mental health.

We added a banner that linked to workout classes, so members could consume them at their leisure – this was in addition to the exercise library and workouts that were already built into the app.

What new features are planned?
We plan to continue our integration with ABC Fitness, such as for scheduling, while maximising the opportunities offered by wearable technology by rolling out our heart rate monitoring with an integrated heart rate feature.

Hugo, tell us about the partnership with Workout Anytime
We spent a lot of time at the start of the partnership, understanding each other’s needs and committed to ensuring regular, transparent communication.

This helped greatly during the pre-launch development process as we went through the stages of customisation. It’s also led to the development of the client app, as well as second and third launch phases, which have been focused on an upgrade to an integrated professional membership and the development of a Workout Anytime Coaches app.

What did Workout Anytime need?
They wanted an app that was for members, not just trainers, that could do something that would previously have required four different digital solutions to achieve. We also knew that the team’s long-term aim was to have all members on the app and that a key motivator was to have a tool that would give members the flexibility to work out whenever and wherever they wanted.

Workout Anytime’s principles involve thinking big and keeping it simple, so we naturally ensured we kept this front of mind.

We looked to build an app that clients could use to develop personalised plans with their trainers, in order to work towards their health and fitness goals in a way and at a time that would be most suitable for them.

Another key requirement was providing Workout Anytime with the ability to report at a club- and enterprise-level on what individuals are using in the app, as well as full integration with billing partner ABC Fitness, including scheduling for trainers and members.

How did it go?
The main challenge was around integrating the app with ABC Fitness, so everything could work on one platform. This was vital for the launch, as without doing this, clients wouldn’t have been able to activate the app.

A combination of being able to find successful solutions to this challenge and being on hand to quickly respond to any teething problems meant we were able to create an integrated app, used by over 60,000 members and growing.

How did you future proof it?
There’s always a degree of stepping into the unknown when helping a fitness business launch an exciting new product. However, following a rigorous launch process between Virtuagym and Workout Anytime, we felt confident about how future proof the app is. The fact that both usage and development has increased during such a challenging period for the industry is testament to that.

In addition to this launch process – which included training, education and detailed onboarding of the Workout Anytime network – the key to future-proofing the app was following a detailed development roadmap that we created together. This encompassed new features to fit the changing needs of their member base.

Greg Maurer, vice president of fitness and education, Workout Anytime

Hugo Braam, Co-founder and CEO, Virtuagym

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features