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features

Fit Tech People: Mike Hansen

Managing partner, Endorphinz

We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more

Published in Fit Tech 2021 issue 2

What is Endorphinz?
Endorphinz is a full-service fitness streaming agency that helps fitness brands and fitness creators to go online, develop engaging content and monetise and grow their business. We’re a fully-integrated horizontal service provider, offering all the services needed to be successful online.

Tell us about the company’s journey
Our journey started with people first; we built the company with experts in each vertical, from strategy to platform development to content creation to digital marketing. We then doubled down on content and built up a content suite model to get studios production-ready, providing every creative content service one needs. We ensured flexibility in the content production side with onsite, remote and post-production support.

We’ve since released Endorphinz.AI, which is our platform to help businesses operate and optimise these businesses. We noticed a big gap in the market – customers needed to have better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more.

We built the platform to be that primary tool that customers use to run and scale their business, as it not only provides the insights but also predictions and recommendations that we can help them execute faster.

How was it developed?
The platform was developed with an AI development group and our team of experts to focus 100 per cent on fitness streaming.

The biggest challenge we’re facing with this is that not all platform groups are created equally and there are a lot of gaps in the data that we have to work through, as one of these customers might have between six and eight different databases with data that is applicable to their business.

What measurable differences could Endorphinz.AI make to a client?
One of the main things we’ve seen is huge savings in time. The original way customers would go about this would be gathering reports, and then if they had time they would have to analyse these reports to see what it all said.

They also save money, as previously they would have to call a consultant, such as us, to ask for recommendations. Now they save that money and don’t have to spend as much time with us to make these decisions.

How do you plan to keep improving this side of the business?
We have a product roadmap that will expand our AI-driven recommendations and then in the not-too-distant future we will move into a service that assists in the execution of those recommendations.

How is Endorphinz.AI different from competitors?
Endorphinz.AI is 100 per cent focused on fitness streaming, so we have a more in-depth knowledge base. We started on this in 2019 before COVID-19 was around, so we had a head start on this market shift and gained insights both before and during COVID.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
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Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
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Hannes Sjöblad

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We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
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We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
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Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
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Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
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Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
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Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
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New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
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My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
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Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
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Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
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features

Fit Tech People: Mike Hansen

Managing partner, Endorphinz

We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more

Published in Fit Tech 2021 issue 2

What is Endorphinz?
Endorphinz is a full-service fitness streaming agency that helps fitness brands and fitness creators to go online, develop engaging content and monetise and grow their business. We’re a fully-integrated horizontal service provider, offering all the services needed to be successful online.

Tell us about the company’s journey
Our journey started with people first; we built the company with experts in each vertical, from strategy to platform development to content creation to digital marketing. We then doubled down on content and built up a content suite model to get studios production-ready, providing every creative content service one needs. We ensured flexibility in the content production side with onsite, remote and post-production support.

We’ve since released Endorphinz.AI, which is our platform to help businesses operate and optimise these businesses. We noticed a big gap in the market – customers needed to have better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more.

We built the platform to be that primary tool that customers use to run and scale their business, as it not only provides the insights but also predictions and recommendations that we can help them execute faster.

How was it developed?
The platform was developed with an AI development group and our team of experts to focus 100 per cent on fitness streaming.

The biggest challenge we’re facing with this is that not all platform groups are created equally and there are a lot of gaps in the data that we have to work through, as one of these customers might have between six and eight different databases with data that is applicable to their business.

What measurable differences could Endorphinz.AI make to a client?
One of the main things we’ve seen is huge savings in time. The original way customers would go about this would be gathering reports, and then if they had time they would have to analyse these reports to see what it all said.

They also save money, as previously they would have to call a consultant, such as us, to ask for recommendations. Now they save that money and don’t have to spend as much time with us to make these decisions.

How do you plan to keep improving this side of the business?
We have a product roadmap that will expand our AI-driven recommendations and then in the not-too-distant future we will move into a service that assists in the execution of those recommendations.

How is Endorphinz.AI different from competitors?
Endorphinz.AI is 100 per cent focused on fitness streaming, so we have a more in-depth knowledge base. We started on this in 2019 before COVID-19 was around, so we had a head start on this market shift and gained insights both before and during COVID.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features