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Fit Tech People: Mike Hansen

Managing partner, Endorphinz

We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more

Published in Fit Tech 2021 issue 2

What is Endorphinz?
Endorphinz is a full-service fitness streaming agency that helps fitness brands and fitness creators to go online, develop engaging content and monetise and grow their business. We’re a fully-integrated horizontal service provider, offering all the services needed to be successful online.

Tell us about the company’s journey
Our journey started with people first; we built the company with experts in each vertical, from strategy to platform development to content creation to digital marketing. We then doubled down on content and built up a content suite model to get studios production-ready, providing every creative content service one needs. We ensured flexibility in the content production side with onsite, remote and post-production support.

We’ve since released Endorphinz.AI, which is our platform to help businesses operate and optimise these businesses. We noticed a big gap in the market – customers needed to have better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more.

We built the platform to be that primary tool that customers use to run and scale their business, as it not only provides the insights but also predictions and recommendations that we can help them execute faster.

How was it developed?
The platform was developed with an AI development group and our team of experts to focus 100 per cent on fitness streaming.

The biggest challenge we’re facing with this is that not all platform groups are created equally and there are a lot of gaps in the data that we have to work through, as one of these customers might have between six and eight different databases with data that is applicable to their business.

What measurable differences could Endorphinz.AI make to a client?
One of the main things we’ve seen is huge savings in time. The original way customers would go about this would be gathering reports, and then if they had time they would have to analyse these reports to see what it all said.

They also save money, as previously they would have to call a consultant, such as us, to ask for recommendations. Now they save that money and don’t have to spend as much time with us to make these decisions.

How do you plan to keep improving this side of the business?
We have a product roadmap that will expand our AI-driven recommendations and then in the not-too-distant future we will move into a service that assists in the execution of those recommendations.

How is Endorphinz.AI different from competitors?
Endorphinz.AI is 100 per cent focused on fitness streaming, so we have a more in-depth knowledge base. We started on this in 2019 before COVID-19 was around, so we had a head start on this market shift and gained insights both before and during COVID.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
people

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
people

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
people

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
people

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
interview

Mathieu Letombe

The new feature ‘Vascular Age’ was developed by cardiologists to provide an easy-to-understand assessment of arterial health – just by stepping on the scale

Refining augmented reality

London boutique The Refinery has created an avatar-led digital fitness offering called ALFI, which utilises augmented reality (AR) to demonstrate movements. Zoe Bertali, one of the co-founders of the gym, tells us more

Jessica Ennis-Hill: founder of Jennis

Jessica Ennis-Hill is on a mission to close the gender data gap in health research. Her app, Jennis CycleMapping, is designed to help women understand their cycles and how to train during each different phase. Steph Eaves speaks to Ennis-Hill to find out exactly how it works

How usable is your product?

Your fit tech product might be a game changer, solving problems or creating new possibilities for clients, but none of this will matter if it’s not easy and enjoyable to use. Industrial designer Nick Chubb explains why usability is key, and the factors to consider when designing your new product

Put on your red light

Red light therapy promises a variety of benefits, including better recovery, skin rejuvenation and increased energy, but is it all too good to be true? Fit Tech spoke to Bryan Gohl and James Strong of Red Light Rising, and Wes Pfiffner of Joovv to find out more
interview

Kilian Saekel

With ROX Home, we’re now targeting families who want to work out at home but who are bored with traditional ways of home training

Adrian Hon

Zombies, Run! is one of the most enduring fitness apps, with half a million users getting active while engaging in ‘missions’ against the zombie apocalypse. Its co-creator spoke to Steph Eaves about the power of story

Digital community

Matt Stebbings of SLT Group talks about the creation of their Community Portal, a new platform that aims to help anyone to get active, whether that’s inside or outside of SLT’s facilities

Funxtion: A vital connection

NonStop Gym, Switzerland’s no frills gym chain, has appointed FunXtion to create its member training app

Monitoring mental health

New technology uses advanced machine learning to monitor patients’ mental health between visits to their medical providers
people

Devi Mahadevia

Facebook director of sports and fitness partnerships
With Facebook paid online events, publishers can charge viewers to attend a video livestream on their Facebook pages or a third party video service
people

Andy Etches

Founder and sports director, Rezzil
Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position
interview

Preston Lewis, Black Box VR

We’ve had to create training experiences that show users how to grab handles in the virtual world that are mapped to our real-world machine
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Featured supplier: Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
Featured supplier: EMS personal training: shockingly simple
People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain.
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Company profile: EGYM UK Ltd
EGYM empowers gym operators to deliver a workout experience that supports their members' lifelong fitness ...
Excite Live Experience: Join the party with Technogym
Technogym
The new Excite line makes training more fun and inspiring for any age or fitness level with lots of workouts and entertainment options. Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
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Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Power Plate: Exercise equipment
Fitness equipment
Precor: Fitness equipment
Spa software
ResortSuite: Spa software

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More fit tech news
features

Fit Tech People: Mike Hansen

Managing partner, Endorphinz

We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more

Published in Fit Tech 2021 issue 2

What is Endorphinz?
Endorphinz is a full-service fitness streaming agency that helps fitness brands and fitness creators to go online, develop engaging content and monetise and grow their business. We’re a fully-integrated horizontal service provider, offering all the services needed to be successful online.

Tell us about the company’s journey
Our journey started with people first; we built the company with experts in each vertical, from strategy to platform development to content creation to digital marketing. We then doubled down on content and built up a content suite model to get studios production-ready, providing every creative content service one needs. We ensured flexibility in the content production side with onsite, remote and post-production support.

We’ve since released Endorphinz.AI, which is our platform to help businesses operate and optimise these businesses. We noticed a big gap in the market – customers needed to have better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more.

We built the platform to be that primary tool that customers use to run and scale their business, as it not only provides the insights but also predictions and recommendations that we can help them execute faster.

How was it developed?
The platform was developed with an AI development group and our team of experts to focus 100 per cent on fitness streaming.

The biggest challenge we’re facing with this is that not all platform groups are created equally and there are a lot of gaps in the data that we have to work through, as one of these customers might have between six and eight different databases with data that is applicable to their business.

What measurable differences could Endorphinz.AI make to a client?
One of the main things we’ve seen is huge savings in time. The original way customers would go about this would be gathering reports, and then if they had time they would have to analyse these reports to see what it all said.

They also save money, as previously they would have to call a consultant, such as us, to ask for recommendations. Now they save that money and don’t have to spend as much time with us to make these decisions.

How do you plan to keep improving this side of the business?
We have a product roadmap that will expand our AI-driven recommendations and then in the not-too-distant future we will move into a service that assists in the execution of those recommendations.

How is Endorphinz.AI different from competitors?
Endorphinz.AI is 100 per cent focused on fitness streaming, so we have a more in-depth knowledge base. We started on this in 2019 before COVID-19 was around, so we had a head start on this market shift and gained insights both before and during COVID.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
people

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
people

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
people

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
people

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
interview

Mathieu Letombe

The new feature ‘Vascular Age’ was developed by cardiologists to provide an easy-to-understand assessment of arterial health – just by stepping on the scale

Refining augmented reality

London boutique The Refinery has created an avatar-led digital fitness offering called ALFI, which utilises augmented reality (AR) to demonstrate movements. Zoe Bertali, one of the co-founders of the gym, tells us more

Jessica Ennis-Hill: founder of Jennis

Jessica Ennis-Hill is on a mission to close the gender data gap in health research. Her app, Jennis CycleMapping, is designed to help women understand their cycles and how to train during each different phase. Steph Eaves speaks to Ennis-Hill to find out exactly how it works

How usable is your product?

Your fit tech product might be a game changer, solving problems or creating new possibilities for clients, but none of this will matter if it’s not easy and enjoyable to use. Industrial designer Nick Chubb explains why usability is key, and the factors to consider when designing your new product

Put on your red light

Red light therapy promises a variety of benefits, including better recovery, skin rejuvenation and increased energy, but is it all too good to be true? Fit Tech spoke to Bryan Gohl and James Strong of Red Light Rising, and Wes Pfiffner of Joovv to find out more
interview

Kilian Saekel

With ROX Home, we’re now targeting families who want to work out at home but who are bored with traditional ways of home training

Adrian Hon

Zombies, Run! is one of the most enduring fitness apps, with half a million users getting active while engaging in ‘missions’ against the zombie apocalypse. Its co-creator spoke to Steph Eaves about the power of story

Digital community

Matt Stebbings of SLT Group talks about the creation of their Community Portal, a new platform that aims to help anyone to get active, whether that’s inside or outside of SLT’s facilities

Funxtion: A vital connection

NonStop Gym, Switzerland’s no frills gym chain, has appointed FunXtion to create its member training app

Monitoring mental health

New technology uses advanced machine learning to monitor patients’ mental health between visits to their medical providers
people

Devi Mahadevia

Facebook director of sports and fitness partnerships
With Facebook paid online events, publishers can charge viewers to attend a video livestream on their Facebook pages or a third party video service
people

Andy Etches

Founder and sports director, Rezzil
Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position
interview

Preston Lewis, Black Box VR

We’ve had to create training experiences that show users how to grab handles in the virtual world that are mapped to our real-world machine
More features
Technogym
Technogym