Covid-19 has accelerated digital transformation within the fitness industry, and there isn’t
a fitness brand or business that hasn’t been forced to adapt or pivot to digital.
No two gyms are the same, but making the most of AI and digital transformation will be key
to
getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
Myzone is an innovative heart rate monitor and community engagement tool to track physical activity ...
EGYM empowers gym operators to deliver a workout experience that supports their members' lifelong fitness ...
MAGICLINE – Europe's Leading Gym Management Software
Sport Alliance GmbH
Magicline is Europe's leading cloud-based gym management software. Read more
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latest fit tech news
Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to more than US$15m. FitLab will ...
Boutique chain Trib3 will become one of the first fitness operators to establish a presence in the metaverse, making its ...
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, adjustable dumbbells to work with ...
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after launching into the franchising market. ...
PROMOTION
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown. At ...
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant increase in the number of ...
PROMOTION
Covid-19 has accelerated digital transformation within the fitness industry by at least a decade, and there isn’t a physical fitness ...
Former Olympian and TV presenter Sharron Davies has launched a new online health and fitness programme. Designed for all ages ...
4 Global – a partner in the Moving Communities initiative – has completed an initial public offering (IPO) on the London ...
Myzone has secured a US$17.2m worth of investment from growth capital investor BGF – a move that values the brand ...
Wearable technology, outdoor exercise activities and strength training are among the trends expected to shape the worldwide fitness industry during ...
PROMOTION
No two gyms are the same, but making the most of artificial intelligence (AI) and digital transformation will be key ...
Gympass has acquired online personal training platform Trainiac for an undisclosed amount. The platform will be rebranded as Trainiac by ...
Matrix Fitness has added an immersive, tech-led indoor cycling experience to its range of commercial fitness products. The new Virtual ...
Hospitality management software system ResortSuite is set to be acquired by Saas software provider Agilysys in a US$25m (€22.2m, £18.8m) ...
PROMOTION
Known for its innovation and for providing one of the the most comprehensive gym and fitness facility software management products ...
Digital fitness content provider, Wexer, has signed a deal to deliver its workouts through OS Fitness, the fitness platform operated ...
Wellness tech firm Timeshifter has launched a new circadian app for shift workers, allowing them to form and maintain healthier ...
features
people
Laurent Petit
Co-founder, Active Giving
“The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action”
people
Adam Zeitsiff
CEO, Intelivideo
“We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts”
Funxtion: A vital connection
NonStop Gym, Switzerland’s no frills gym chain, has appointed FunXtion to create its member training app
interview
Mathieu Letombe
“We’ve found 90 per cent of Withings users continue to regularly use their scales after one year and 50 per cent regularly continue using them after 10 years”
Adrian Hon
Zombies, Run! is one of the most enduring fitness apps, with half a million users getting active while engaging in ‘missions’ against the zombie apocalypse. Its co-creator spoke to Steph Eaves about the power of story
interview
Kilian Saekel
“By putting focus on tapping different lights and sounds while doing gruelling planks, you stop focusing on the pain”
Jessica Ennis-Hill: founder of Jennis
Jessica Ennis-Hill is on a mission to close the gender data gap in health research. Her app, Jennis CycleMapping, is designed to help women understand their cycles and how to train during each different phase. Steph Eaves speaks to Ennis-Hill to find out exactly how it works
people
Anantharaman Pattabiraman
CEO and co-founder, Auro
“When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen”
people
Mike Hansen
Managing partner, Endorphinz
“We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more”
Digital community
Matt Stebbings of SLT Group talks
about the creation of their Community
Portal, a new platform that aims to help
anyone to get active, whether that’s
inside or outside of SLT’s facilities
Editor's letter
Two-way coaching
Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
How usable is your product?
Your fit tech product might be a game changer, solving problems or creating new possibilities for clients, but none of this will matter if it’s not easy and enjoyable to use. Industrial designer Nick Chubb explains why usability is key, and the factors to consider when designing your new product