LONDON – February, 2023 – Power Plate, the global leader in advanced technology vibration equipment, is pleased to announce a new Vice President of UK and Ireland.


Iain Murray has been appointed as Vice President UK and Ireland to drive forward the business into new and existing markets.

As part of the leadership team, Iain has been heavily involved in the development of new products and is responsible for leading the UK team as well as creating business strategies and sales systems to ensure the success of Power Plate in UK and Ireland.

Iain Murray says “I am excited to move into a senior leadership role within Power Plate and assist with decision making at a critical level. It is vital that we have the infrastructure to support both our internal and external stakeholders as we continue to scale. I believe that Power Plate now has an exceptional team in place to enable growth as we explore new markets, whilst continuing to provide the best experience to our existing customers.”

In December 2022, Power Plate launched REV - an unparalleled new fitness experience that provides businesses with an opportunity for growth and differentiation whilst supporting users with preparation, performance and recovery. The REV features Power Plate’s patent-pending VibeShift™ Technology delivering consistent, safe, precise, and predictable effective vibration through the pedals to maximize the intensity of your workouts. The self-powered vibration gives you a significant increase in muscle activation, calorie burn, and cardiovascular effort while cycling. This game-changing product can be integrated with other fitness equipment or used as a standalone exercise solution - both scenarios require very different education, sales and marketing strategies in order to thrive.

Power Plate has naturally evolved into a wellbeing brand and now supports many medical, therapy, biohack and workplace wellbeing businesses, enabling more people to feel the benefits that vibration training has to offer.

Iain continues “A big part of our strategy for 2023 and beyond involves working with the right partners to help activate Power Plate in different sectors. A good example of this would be our collaboration with Myzone - allowing customers to see the effectiveness of Power Plate through heart rate tracking and monitoring capabilities.”

With the global wellness market expected to reach $7T by 2025 (GWT) consumers are searching for solutions that serve their health, fitness and wellness goals - Power Plate products sit within this category perfectly with science backed evidence and proven benefits to both mind and body.

Iain’s new role will focus on positioning Power Plate as a comprehensive wellness brand in order to generate revenue and growth.

For more information on Power Plate UK visit www.powerplate.co.uk

Power Plate®, a global leader in whole body vibration is proud to introduce the Power Plate® REV™; an unparalleled new fitness experience.

Inspired by the elite cyclists of the cobbles of Paris-Roubaix, the most challenging terrain in the sport, this game-changing product is the first of its kind to be integrated into fitness training. The concept is simple: vibration, when applied to riding, has been proven to drive significantly more muscle activation, increased oxygen uptake and greater calorie burn than traditional exercise. This type of training has never been possible until now.

The Power Plate REV may look familiar, but it is far from ordinary. VibeShift Technology (patent-pending) delivers consistent, safe, precise, and predictable effective vibration through the pedals – a press of the lever shifts the mode from standard to full-on vibration.

REV offers health and fitness clubs an exciting vibration concept that delivers accelerated results to their members; maximum cardio, strength, and wellness benefits in a minimum amount of time while providing increased muscle activation.

“REV is a truly unique product”, says Lee Hillman, CEO of Performance Health Systems, manufacturer of Power Plate. “Resistance amplified by vibration delivers an outstanding experience that not only drives usage, but also delivers real results”.

“When combined with Power Plate whole body vibration, the REV will enable integrated vibration-centered programming to create unique secondary revenue opportunities through circuit training, HIIT programs, personal training and more.”

REV’s proprietary programming meets a wide variety of needs, from better overall health to intense elite training. This creates a community committed to the results and benefits of vibration powered training for every type of member.

REV also integrates perfectly with other training modalities on the gym floor for added variety and flexibility of use.

Incorporating the Power Plate REV into a fitness club’s offering will attract new and retain current members, establish a point of difference, and create a competitive advantage.

Power Plate, the global leader in whole body vibration technology is proud to support Alpine Academy with targeted vibration products to help enhance drivers’ performance and recovery.

Enabling the relaxation, rejuvenation and repair of tight and sore muscles, the products will support all Academy drivers and affiliates in their recovery process. Additional partner support will be offered in the form of wellbeing workshops and other joint training and development activities.

Power Plate’s vibration-assisted technology reduces inflammation by increasing blood flow and lymphatic flush to ease pain, promote faster recovery of damaged muscles & tendons and improve joint mobility.

Mia Sharizman, Alpine Academy Director says – ‘’The Power Plate targeted vibration products will add a great benefit to the performance of our academy drivers, on and off the track.

The drivers can use these recovery tools before and after their day-to-day training routines, aid in recovery from the physical demands of their racing categories and in their regular travel schedules to and from the races.

We are grateful of the support from Power Plate and the drivers are excited to incorporate these easy-to-use recovery tools into their routines and see the performance benefits.’’

Iain Murray, Sales Director Power Plate UK adds - "Partnering with Alpine Academy enables us to demonstrate the results our products deliver at an elite sports level, as well as in an everyday ‘wellbeing at work’ setting. We’re delighted to be working with the whole of this first-class team.”

Recovery is becoming increasingly important in elite sports and high-performance settings in order to reduce fatigue and enhance performance. It is also gaining popularity as a key modality in every day fitness and wellness.

The right tools make all the difference and massage therapy via targeted vibration is a popular choice to help everyone move, feel and perform at their best.

Moving into a new era of health and wellness, Power Plate has extended their popular Black edition range to enable health clubs and fitness studios to integrate vibration training seamlessly into their facilities.

Many health clubs are starting to think differently about their fitness spaces, widening their reach to offer health and wellness solutions and provide new and exciting ways to get the best results for members.

Leading the way, Transition Zone London is integrating Power Plate full body and targeted vibration products in powerful new ways to invigorate both one on one and group sessions. Included alongside TRX, Boxing, Strength and PT, Power Plate is utilised with Myzone to warm up efficiently and effectively, optimise the results of any activity, and accelerate recovery and rejuvenation.

The sleek black edition products are available to health clubs in the popular pro7, pro5, pro5HP and MOVE models plus the latest range of Targeted Vibration Products, enabling operators to incorporate recovery into their everyday classes and PT sessions.

Iain Murray, Sales Director at Power Plate UK says “Integrated wellness is an approach that forward thinking clients are starting to adopt and we’re thrilled to be able to offer a product range that is so versatile it works within any setting, and benefits all users from deconditioned older adults right through to elite athletes.”

Power Plate’s whole body and targeted vibration training and therapy helps users feel better by stimulating natural reflexes, increasing muscle activation, and improving circulation. Power Plate delivers accelerated health, fitness and wellness results, whatever the fitness level or ability.

Using Power Plate is the innovative, time-saving and results-driven way to improve fitness and wellbeing, through enhancing every movement.

To find out more about Power Plate’s full range of black edition products and develop a solution that works for your facility contact [email protected] or visit powerplate.co.uk

Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.

As the global leader in whole-body vibration, Power Plate is embracing Myzone’s MZ-Remote platform to host classes live online in addition to using MZ-Instruct to educate communities in the gym.

Together these initiatives are set to bring big benefits to class participants’ strength, endurance, circulation, mobility, bone health and weight loss goals.

“With the Power Plate community able to access products both at home and in the gym, this new class offering means they can continue to reap the benefits of vibration technology and heart rate training, wherever and whenever they want to work out,” explains David Stalker, CEO of Myzone EMEA.

“It’s the perfect way to cement the link between movement in the gym and at home.

“Flexibility is key to unlocking the next chapter in our great fitness and physical activity sector. The way we approach classes and programming has not changed, but the way we measure investment and spend has – both as a business and as a participant.

“Now, the Power Plate community can reap the benefits of joined-up thinking within their wider community. The better the digital experience, the better the engagement is going to be all around.”

Power Plate understands how combining physical and digital spaces reaches more of the community as part of a movement that continues to grow.

Sandy Kolkey, chief marketing officer at Power Plate added: “With so many people adapting to find new ways of exercising during the pandemic, taking part in online classes such as MZ-Remote, going for daily walks or exercising with their family, Power Plate recognises the importance of being able to track and monitor these workouts both at home and in the gym”.

Power Plate’s community will be able to get the Myzone class experience from any location, with full access to personal statistics and constant contact with their class instructors.

Gyms and fitness studios will also benefit from the ability to incorporate Power Plate into their training sessions and group exercise classes, connecting with members from any location – building loyalty and trust. By monitoring an individual's progress, instructors can provide valuable feedback – keeping members engaged for longer.

Steve Wright, VP Power Plate EMEA says: “Myzone connectivity will enable health clubs to bring Power Plate group exercise classes into the mix, allowing members to try something new, and add a competitive edge with live workout data shown on the big screen”.

Transition Zone in London, UK will be the first fitness studio to implement the exciting Power Plate / Myzone combination.

Owner Claire Finlay says: “I’m really excited to further strengthen our sense of community. Myzone facilitates this by tracking and rewarding all forms of activity be it walking the dog, playing football with the kids or a 25-minute Power Plate class. Technology and community sit side-by-side, and for me, it’s the future!”.

Aligning fitness and healthcare as part of the wider health and wellbeing needs of the ageing population has never been more important.

When the NHS was founded in 1948, there was a 48 per cent mortality rate before the age of 65; that figure has now fallen to 14 per cent.

Furthermore, the number of people over 85 has doubled in the past three decades and by 2030, one in five people in England will be over 65 (Kings Fund).

Although many people do stay healthy, happy and independent as they get older, there’s mounting evidence that complex health conditions, disability and frailty will set in approaching retirement age and beyond.

Strengthening activities can prevent age-related natural decline in muscle mass and bone density.

The Department of Health’s physical activity guidelines recommend adults over 65 years old should aim to be active daily and achieve at least 150 minutes of moderate aerobic activity each week, such as cycling or walking, in addition to strength exercises.

As a result, practitioners are turning to tools that enhance balance, promote movement and reduce the risk of falls among older patients.

Both whole body and targeted vibration offer easy to use and versatile movement solutions that can be seamlessly integrated to maintain fitness and mobility by stimulating natural reflexes, increasing muscle activation and improving circulation.

As a result, Power Plate is being increasingly embraced by health professionals. Its unique ability to train and stimulate the neurological and musculoskeletal systems is a significant breakthrough for individuals with chronic debilitating conditions and elderly individuals who’re prone to age-related concerns.

Power Plate offers numerous solutions for the home, clinical and care environments meeting the health, fitness and wellness needs of the population regardless of age, ability or agility.

Key health benefits of Power Plate, as well as improving quality of life for the ageing population, include independence, confidence and social interaction.

To find out more details about Power Plate equipment, head to its official website.