Covid-19 has accelerated digital transformation within the fitness industry, and there isn’t
a fitness brand or business that hasn’t been forced to adapt or pivot to digital.
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys
have shown.
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Hussle exists for two reasons: To increase opportunities for people to engage in physical activity ...
The New Fitness Experience: Mindbody
Mindbody, Inc
More than ever, your clients are looking for freedom and flexibility in their fitness classes Read more
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Lockers/interior design
Wearable technology solutions
Salt therapy products
Exercise equipment
Spa software
features
Editor's letter
Two-way coaching
Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
people
Laurent Petit
Co-founder, Active Giving
“The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action”
people
Adam Zeitsiff
CEO, Intelivideo
“We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts”
people
Anantharaman Pattabiraman
CEO and co-founder, Auro
“When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen”
people
Mike Hansen
Managing partner, Endorphinz
“We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more”
interview
Mathieu Letombe
“We’ve found 90 per cent of Withings users continue to regularly use their scales after one year and 50 per cent regularly continue using them after 10 years”
Refining augmented reality
London boutique The Refinery has created an avatar-led
digital fitness offering called ALFI, which utilises augmented
reality (AR) to demonstrate movements. Zoe Bertali,
one of the co-founders of the gym, tells us more
Jessica Ennis-Hill: founder of Jennis
Jessica Ennis-Hill is on a mission to close the gender data gap in health research. Her app, Jennis CycleMapping, is designed to help women understand their cycles and how to train during each different phase. Steph Eaves speaks to Ennis-Hill to find out exactly how it works
How usable is your product?
Your fit tech product might be a game changer, solving problems or creating new possibilities for clients, but none of this will matter if it’s not easy and enjoyable to use. Industrial designer Nick Chubb explains why usability is key, and the factors to consider when designing your new product
Put on your red light
Red light therapy promises a variety of benefits, including better
recovery, skin rejuvenation and increased energy, but is it all too
good to be true? Fit Tech spoke to Bryan Gohl and James Strong
of Red Light Rising, and Wes Pfiffner of Joovv to find out more
interview
Kilian Saekel
“With ROX Home, we’re now targeting families who want to work out at home but who are bored with traditional ways of home training”
Adrian Hon
Zombies, Run! is one of the most enduring fitness apps, with half a million users getting active while engaging in ‘missions’ against the zombie apocalypse. Its co-creator spoke to Steph Eaves about the power of story
Digital community
Matt Stebbings of SLT Group talks
about the creation of their Community
Portal, a new platform that aims to help
anyone to get active, whether that’s
inside or outside of SLT’s facilities
Funxtion: A vital connection
NonStop Gym, Switzerland’s no frills gym chain, has appointed FunXtion to create its member training app
Monitoring mental health
New technology uses advanced machine learning to monitor patients’ mental health between visits to their medical providers
people
Devi Mahadevia
Facebook director of sports and fitness partnerships
“With Facebook paid online events, publishers can charge viewers to attend a video livestream on their Facebook pages or a third party video service”
people
Andy Etches
Founder and sports director, Rezzil
“Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position”
interview
Preston Lewis, Black Box VR
“ We’ve had to create training experiences that show users how to grab handles in the virtual world that are mapped to our real-world machine”
latest fit tech news
Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to more than US$15m. FitLab will ...
Boutique chain Trib3 will become one of the first fitness operators to establish a presence in the metaverse, making its ...
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, adjustable dumbbells to work with ...
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after launching into the franchising market. ...
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant increase in the number of ...
Former Olympian and TV presenter Sharron Davies has launched a new online health and fitness programme. Designed for all ages ...
4 Global – a partner in the Moving Communities initiative – has completed an initial public offering (IPO) on the London ...
Myzone has secured a US$17.2m worth of investment from growth capital investor BGF – a move that values the brand ...
Wearable technology, outdoor exercise activities and strength training are among the trends expected to shape the worldwide fitness industry during ...
Gympass has acquired online personal training platform Trainiac for an undisclosed amount. The platform will be rebranded as Trainiac by ...
Matrix Fitness has added an immersive, tech-led indoor cycling experience to its range of commercial fitness products. The new Virtual ...
Hospitality management software system ResortSuite is set to be acquired by Saas software provider Agilysys in a US$25m (€22.2m, £18.8m) ...