Maintaining a consistent member experience across a growing health and fitness brand can
prove challenging.
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry
wants? For members to be addicted (in a healthy way) to exercise – not just to increase
profits but, most importantly, so they can live happier, healthier and longer lives.
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Xn Leisure is a provider of cutting-edge health and fitness software, offering exceptional service to ...
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
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Lockers/interior design
Member feedback software
Spa software
Management software
Fitness Software
features
Create your own energy
A breakthrough in technology means wearable devices and other
health and fitness products could soon be self-powered.
Steph Eaves talks to Dr Ishara Dharmasena to find
out how this could impact health and fitness
Editor's letter
Monetising digital
Having made a lightening fast pivot to digital during lockdown, gym operators are now figuring out how to optimise the assets they’ve invested in – it’s time to monetise digital and find ways to create hybrid models
Fighting COVID-19
In the aftermath of the pandemic, people will be more aware of the importance of their health and the strength of their immune system.
Can fit tech alert users to potential immunodeficiencies or symptoms? And might these products assist governments? We asked industry leaders for their predictions
interview
Sharon Hegarty, Samsung
“We’ve worked with ecosystem partners, such as Calm and Fitplan, to bring their expertise to our devices”
interview
Paul Bowman, Wexer
The future of fitness is hybrid, says the CEO
of Wexer. He shares his thoughts on why and
how the industry should embrace this change
people
Richard Hanbury
Founder and CEO, Sana
“I was in Yemen, close to the capital, Sana’a, when I had the accident that put me in a wheelchair and gave me a chronic nerve damage pain problem. This led me to develop the underlying technology of Sana”
people
Ian Mullane
Founder, Keepme
“Using predictive and machine learning models, operators can hyper-personalise engagement
”
people
Patrick Lucey
VP of AI, Stats Perform
“We can capture tracking data from historical videos, enabling us to do large scale comparisons of players, such as Michael Jordan, across eras”
interview
Digital ecosystem
“The digitisation of the sector was going to happen anyway. COVID-19 has simply accelerated the digital transformation”
interview
Lindsay Cook, FitOn
“Not everyone can afford an expensive piece of fitness equipment or a personal trainer, but everyone has a smartphone”
interview
Forme Life: Trent Ward & Yves Béhar
“I think the big ‘a-ha’ moment was when we had the idea that a mirror would be the best way for somebody to learn”
interview
PureGym
“We’ve been ranked number two on the App Store for health and fitness, second only to Fitbit”
interview
Daniel Sobhani, Freeletics
“People are set up for failure by the fitness industry with false promises and unrealistic expectations. We’ve always wanted to put a stop to this, and with Mindset Coaching we’re taking the next step”
Functional wearables
A new ultra-thin, stretchable electronic material could be a game changer for wearable tech
interview
Will Ahmed, Whoop
Whoop is taking wearable
technology to the next level,
providing deeper insights into
individuals’ physiology and enabling
optimised training. Founder and
CEO Will Ahmed talks to Steph
Eaves about the importance
of personalised feedback
people
Sri Peruvemba
BeBop Sensors: VP of strategy
“Our gloves allow users to have digital hands in virtual reality, and to manipulate objects as though they existed in real life”
interview
John Foley
Founder and CEO, Peloton
“This year, we’ll launch state-of-the-art studios in London’s Covent Garden and in NYC”
people
Markos Kern
Founder & CEO, Fun With Balls
“Like gaming, it’s very addictive, but this time in a good way. Imagine shooting space invaders on a squash court or kicking a soccer ball to kill some monsters”
people
Motosumo
Kresten Juel Jensen, CEO and co-founder and Nick Coutts, incoming chair
“Everyone’s on their smartphones, so we saw this as a massive opportunity to gamify group fitness”
Class action
Jean-Michel Fournier, CEO of digital fitness outfit Les Mills on Demand, envisions the future of group fitness tech
interview
Christopher Ruddock, INCUS
“Our mission has always been to make quality analytics accessible to both amateur and elite athletes. We have a truly world-class system in our hands that we look forward to sharing”
interview
Toni Knowlson, Amazon Web Services
“These insights give fans access to the inner workings of their favourite teams”
interview
Changing the game
“We cannot lose sight of the most important people in this equation – the athletes. We must ensure this data and technology delivers benefits to them”
Get connected
Sony and Precor are collaborating.
Henrik Bengtsson, head of business at
Advagym, tells Wendy Golledge about
Sony’s latest foray into fitness
latest news
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While leisure operators can generate interest and build an audience fairly easily, the challenge is converting an audience into a ...