With the price of just about everything going up, we all need to look again at how we best
spend the allocated budget.
Myzone has worked with next-generation tech to unveil the MZ-Smart Station, a truly
effective circuit training solution.
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
EGYM empowers gym operators to deliver a workout experience that supports their members' lifelong fitness ...
Pyramids Centre enhanced thanks to Technogym, BH Live & Portsmouth City Council
Technogym
H Live has grown rapidly since 2010, operating leisure sites, sports and entertainment venues across Dorset, Hampshire and London. Read more
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features
Hybrid
The shape of digital
The data generated by tech platforms such as Funxtion, gives us insights into how people exercised during lockdown and the likely shape of consumer digital engagement going forward, as Karen Euser reports
Insight
Rapid response
Professional mystery shopping outfit,
Proinsight, set its shoppers the task of
evaluating a range of online workouts to see
how they measured up. David Hopkins reports
Consumer culture
Unique challenge
Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape
Software
Super soft
As gyms reopen, restrictions on numbers are demanding more
of their software. HCM asks the experts how their systems
can enable gyms to cope with post lockdown requirements
Supplier showcase
Les Mills Showcase
Bannatyne has driven member engagement with Les Mills during the lockdown
Coronavirus
Pivot to digital
The coronavirus pandemic has inspired a huge pivot to digital right across the
industry, from sole traders to large chains and trusts. Kath Hudson looks at some of the offerings pulled together in lightning fast time to keep members active and sane
Software
Soft power
With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
Supplier showcase
PureGym scales up Funxtion’s digital integration
With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home
Sponsored briefing
Connect, engage, coach with Technogym Mywellness
Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
Supplier showcase
Wattbike partner on world-first group cycling software
Wattbike has partnered with Intelligent Cycling to transform indoor cycling with innovative new technology that enables automatic personalisation for riders in a group cycling class
Editor's letter
Announcing Fit Tech
Leisure Media is launching a new platform for technology in the health, fitness, wellness and sports markets. Available in every media channel, Fit Tech is for you if you love fitness and are excited by all things digital
HCM People
Jean-Michel Fournier
CEO, Les Mills Media
“In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence”
Talking point
Artificial intelligence
When you hear the words ‘artificial intelligence’, do you think of talking computers and helpful androids? Think again. We find out how AI can be used in fitness
Audio Visual
Sight & sound
The audio visual aspect of your club is one of the biggest factors in keeping members motivated and engaged with your offering. So how can you optimise this? We asked four of the top audio visual suppliers in the industry for their tips
HCM People
Rachael Blumberg
Platefit: creator and founder
“People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to
make it available and bring it to the world”
HCM People
José Teixeira
SC Fitness, Portugal: head of customer experience
“People often assume that those who pay more stay longer, but we don’t see this. What we see is that if you have PT you stay longer because you use more, not because you pay more”
Interview
Paul Juris
Director of sports science, Brooklyn Boulders
“people are together on the climbing walls, cheering each other on, coaching each other, interacting, laughing and enjoying each other’s company. It’s a completely different environment from anything I’ve ever seen ”
Promotional feature
Technogym - Introducing Technogym Biocircuit
Exercises, workload, work/rest ratio and pace have been defined and integrated into personalised programmes
latest fit tech news
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