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Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
features

Supplier showcase: Hussle: Come out of lockdown fighting fit

Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly

Published in Health Club Management 2021 issue 3

The biggest challenge facing UK operators is getting members back after lockdown.

While some predict a reopening surge, others are more cautious, questioning whether new at-home habits will keep people away.

Operators will be working with tighter budgets and so marketing spend – often the first to be cut – is likely to be hit especially hard.

With this in mind, have you considered all the available options? Now more than ever is the time to give something new a try.

Partnership working
Tom Canning, GM at Charing Cross Sports Club, says: “We’re a small independent club surrounded by heavy hitters with big budgets. While we compete on price and facilities, we couldn’t get near them in terms of marketing exposure without our partnership with Hussle.

“Hussle offers us a free digital marketing channel with powerful UK-wide reach, opening up new member options at no extra cost.

“We’ve worked with Hussle for 10 years now. The partnership gives us invaluable exposure we can’t get anywhere else and gets us in front of customers we wouldn’t otherwise be seen by.

“I can clearly identify the value our partnership brings. In fact, since the relationship started, it’s done nothing but get better – pre COVID-19 we were getting £1,200 a month via Hussle,” he explains.

Hussle targets customers that don’t engage with traditional gym memberships and so offers up members operators would never normally attract – either direct, through partnerships with the likes of Vodafone, or via employers offering fitness-as-a-benefit to staff, such as Facebook and the NHS. It’s ideal for occasional gym goers, ‘try-before-they-buy’ customers and those wanting multi-venue workouts.

New for 2021
The new Membership Conversion Service (MCS) turns Hussle customers who regularly use one facility into direct club members, to boost member sales.

“For me the joy of Hussle is that consumers can use clubs wherever they find themselves. But it’s reassuring to know if someone uses us frequently, Hussle will promote joining us direct,” says Canning.

“I believe this element of our partnership will come into its own after lockdown. The pandemic has changed the way we live and work. People won’t be in offices five days a week, they’ll divide their time between work and home. Hussle is a wonderful platform for that; it would be a benefit for any independent club.”

More: www.hussle.com/list-my-gym

Photo: Charing cross sports club

"Hussle offers us a free digital marketing channel with powerful UK-wide reach. Working alongside them opens up new member options, all at no extra cost" – Tom Canning, GM, Charing Cross Sports Club

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
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The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
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Adam Zeitsiff

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We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
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features

Supplier showcase: Hussle: Come out of lockdown fighting fit

Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly

Published in Health Club Management 2021 issue 3

The biggest challenge facing UK operators is getting members back after lockdown.

While some predict a reopening surge, others are more cautious, questioning whether new at-home habits will keep people away.

Operators will be working with tighter budgets and so marketing spend – often the first to be cut – is likely to be hit especially hard.

With this in mind, have you considered all the available options? Now more than ever is the time to give something new a try.

Partnership working
Tom Canning, GM at Charing Cross Sports Club, says: “We’re a small independent club surrounded by heavy hitters with big budgets. While we compete on price and facilities, we couldn’t get near them in terms of marketing exposure without our partnership with Hussle.

“Hussle offers us a free digital marketing channel with powerful UK-wide reach, opening up new member options at no extra cost.

“We’ve worked with Hussle for 10 years now. The partnership gives us invaluable exposure we can’t get anywhere else and gets us in front of customers we wouldn’t otherwise be seen by.

“I can clearly identify the value our partnership brings. In fact, since the relationship started, it’s done nothing but get better – pre COVID-19 we were getting £1,200 a month via Hussle,” he explains.

Hussle targets customers that don’t engage with traditional gym memberships and so offers up members operators would never normally attract – either direct, through partnerships with the likes of Vodafone, or via employers offering fitness-as-a-benefit to staff, such as Facebook and the NHS. It’s ideal for occasional gym goers, ‘try-before-they-buy’ customers and those wanting multi-venue workouts.

New for 2021
The new Membership Conversion Service (MCS) turns Hussle customers who regularly use one facility into direct club members, to boost member sales.

“For me the joy of Hussle is that consumers can use clubs wherever they find themselves. But it’s reassuring to know if someone uses us frequently, Hussle will promote joining us direct,” says Canning.

“I believe this element of our partnership will come into its own after lockdown. The pandemic has changed the way we live and work. People won’t be in offices five days a week, they’ll divide their time between work and home. Hussle is a wonderful platform for that; it would be a benefit for any independent club.”

More: www.hussle.com/list-my-gym

Photo: Charing cross sports club

"Hussle offers us a free digital marketing channel with powerful UK-wide reach. Working alongside them opens up new member options, all at no extra cost" – Tom Canning, GM, Charing Cross Sports Club

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features