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Technology trends
Overcoming a fear of water with virtual reality
Many clubs and leisure centres offer swimming lessons for children – but what happens when they’re scared of the pool? Tom Walker finds out about a Swedish project that set out to turn 4,000 water-fearing children into swimmers
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Cycloparks improves its online offering with Legend
Cycloparks steps its online offering up a gear with Legend, substantially increasing website traffic and online bookings by giving customers a website that's informative and easy to use
Social media
Video is key to social media
Businesses today need a planned, active social media presence that reflects their brand – and that keeps up with the latest trends, such as the use of video. Tom Godwin reports
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React Fitness and Styku
Physicist turned tech entrepreneur, Raj Sareen, explains how his 3D body scanner Styku will revolutionise member acquisitions, retention and revenues for your health club
Tech series
Need an app?
With Millennials viewing their smartphones as an extension of themselves, apps are becoming less of a nice-to-have and more of a must-have. But who can health club operators turn to if they want to create an app for their members? Kath Hudson reports
Editor’s letter
Health clubs turn to tech to personalise offering
With technology making it ever simpler for consumers to personalise the products they buy, operators will increasingly turn to tech rather than bricks and mortar to deliver individually curated fitness experiences
Gamification
What can health club operators learn from the success of Pokemon Go?
Pokémon Go got people off the sofa and walking – for fun. So what can fitness providers learn from this success?
Kate Cracknell reports
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Virtuagym to promote member engagement with all-in-one fitness software
The Virtuagym software and app can assist health clubs in creating a powerful online community among their members, enhancing day-to-day engagement, communication and motivation
Activity tracking
Stay on track
Fitness trackers are becoming increasingly sophisticated – and popular.
Tom Walker looks at some of the hottest products on the market
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Gladstone installs custom data-collection software at Oldham Community Leisure Centre
Gladstone’s new access control solution doesn’t just provide enhanced security and track attendance: it delivers invaluable insights into exactly how customers use your facilities
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Oneone Fitness launches interactive fitness kiosk
oneone fitness, UK developer of premium software based solutions, has launched gym budd-e, an interactive fitness kiosk designed to transform members’ gym floor experience
Virtual classes
Les Mills is using virtual classes to smash all attendance records at its newest club
Les Mills has opened a club in Auckland, New Zealand, which proves the powerful impact virtual classes can have on attendance and bottom line. Manager Carrie Kepple talks to Kath Hudson
Fitness apps
Tinder for fitness? We've got an app for that
Described in jest as dating apps for gyms, gym buddy apps – which help you find the perfect workout partner – have burst onto the scene. Kath Hudson reports
Software
Data is the oil of the 21st century. How do you unlock its wealth?
Many operators store a vast amount of data in their systems but never use it.
Could they be sitting on a gold mine? Rhianon Howells investigates new developments
in data mining that are aimed at unlocking this hidden wealth
FIBO launches
The latest fitness product launches from FIBO 2016
We take a look at some of the new products & services launched at FIBO 2016.
Log on to fitness-kit.net and type the company name under ‘keyword search’
PT apps
PT apps: How personal training is learning from Uber
Uber has had great success with its taxi on demand app, but do people need PTs at such
short notice? Kath Hudson reports on the new trend for PT on demand apps
Social media
How to harness the power of social media influencers to grow your business
Social media is everywhere – but are you harnessing the potential of those who wield power within it? Louise Rumball introduces the ‘influencers’
latest fit tech news
Fit+ is aiming to operate at least 1,000 clubs by 2027. The staffless gym franchise currently has 208 studios across ...
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14 Nov 2022
Corporate wellbeing platform Gympass has released a new report called The State of Work-Life Wellness. After surveying over 9,000 employees ...
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09 Nov 2022
Politicians in the UK are taking part in a physical activity challenge hosted by UK Active and Myzone. The friendly ...
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07 Nov 2022
Warner Bros. Discovery Sports (WBD Sports) and metaverse services provider Infinite Reality have entered into a multi-year agreement that will ...
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07 Nov 2022
The internationally-recognised sporting goods exhibition Sports and Fitness Taiwan (TaiSPO) will return on 22-25 March 2023. The event will be ...
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03 Nov 2022
Funxtion, the leading B2B digital fitness content SaaS platform company, and CycleMasters, the best in direct-to-consumer indoor virtual cycling experiences, ...
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27 Oct 2022
More than 5,000 exercisers turned out for Les Mills Live London recently, making it one of the largest group exercise ...
news •
25 Oct 2022
Virtuagym and benchmarking experts, Fitness KPI, have launched a new integration for UK health club operators. In addition to Virtuagym’s ...
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19 Oct 2022
The Brand Xchange Agency, a new Web 3.0 consultancy looking to develop business in the health, fitness and wellness market ...
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18 Oct 2022
Lululemon has released a new digital service, Lululemon Studio, for which the prerequisite to join is owning a Mirror fitness ...
news •
17 Oct 2022
