Peloton and Google have announced a partnership which will give Google Fitbit Premium members access to a wide range of Peloton classes.
The multi-year partnership starts in early September in the US, UK, Canada and Australia and will allow premium members access to 10 Peloton modalities including strength, Pilates, running, boxing, cycling and barre. New content will be made available on an ongoing basis.
A smaller selection of Peloton classes will be available to Fitbit users without a premium subscription, while Peloton members will receive special offers on Google Pixel Watches and Fitbit Charge 6 devices.
“We're thrilled to bring Peloton's classes and world-class instructors to Fitbit users and continue to establish Peloton as a one-stop shop for all types of fitness content,” said Greg Hybl, senior VP and general manager of Peloton For Business. “Together we share a commitment to make health and wellness more accessible and ensure even more people can reach their fitness goals.”
After being valued at US$50 billion during the pandemic, Peloton had a difficult time when people returned to the gym. In recent years it has battled with recalls, lawsuits and pivots.
By May this year the company had lost 97 per cent of its 2021 share price. After considering delisting, Peloton has restructured its borrowings, announced cuts to the workforce and seen chief executive, Barry McCarthy step down.
It's still one of the biggest fitness companies globally with more than three million subscribers (as of May 2024) and generated revenues of US$717.7 million in the fiscal third quarter last year. It expects sales of around US$2.68 billion in the current financial year.
