Les Mills and Life Fitness / Hammer Strength have announced a new strategic partnership which will enable operators to deliver more connected, motivating, high-quality fitness experiences at scale.
The collaboration between the two legacy brands was announced at the Health & Fitness Association (HFA) trade show in San Diego last week. It promises exciting new products, live events and connected fitness experiences.
Les Mills will serve as the Official Cycle Content Partner of Life Fitness, while Life Fitness will serve as the Official Bike Partner of Les Mills for its cycle programmes.
Phillip Mills, Les Mills managing director, said: “Les Mills and Life Fitness are living proof that innovation and passion stand the test of time. Together, we’re building a foundation for the future, rooted in shared values, proven expertise, and a long-term vision to elevate the role fitness plays in people’s lives.”
Jim Pisani, Life Fitness / Hammer Strength CEO, said: "Our alignment with Les Mills is rooted in shared values and a deep belief in performance, science, and quality. As global fitness leaders, we have a unique opportunity to elevate the experience for training environments, instructors, and members worldwide."
