Following the conclusion of a US$7.5 billion merger, EGYM is now a subsidiary of Playlist, alongside Mindbody, Booker and ClassPass.
The deal has created the world’s largest full-stack fitness and wellness operating system.
Playlist now includes more than 40,000 Mindbody-powered businesses, more than 88,000 venues listed on ClassPass, more than 20,000 EGYM Wellpass employer partners, more than 33,000 EGYM-powered fitness locations, millions of active users across 30+ countries and more than 3,000 employees globally.
There are plans to invest further in AI, personalisation, operator tooling and platform connectivity to help businesses grow more efficiently and deliver more wellness experiences to consumers.
“With EGYM joining the Playlist portfolio, we can support the entire consumer journey end to end, from the first moment of inspiration through booking and check-in to the physical experience on the gym floor,” said Fritz Lanman, CEO and co-founder of Playlist.
“By bringing together software, hardware, and AI, we have an opportunity to make every step of that journey more seamless, personalised, and effective for both our members and our partners.”
Philipp Roesch-Schlanderer, co-founder of Playlist and CEO of EGYM says they are establishing the first truly global wellness technology operating system, running at a scale that will redefine health and longevity for the next generation: “We are now uniquely positioned to grow the entire industry by building a long-awaited bridge between fitness, wellness, and the healthcare market.”
The new investment was led by Affinity Partners, with participation from a consortium of existing investors including Vista Equity Partners, Temasek, and L Catterton.
