Fitness platform, Zing Coach, has teamed up with Les Mills, in a partnership that gives its users access to group workouts, through its proprietary AI model.
The integration combines the motivation and structure of group training with individualised strength and conditioning plans that adjust to the individual’s goals, energy levels, recovery and available time.
“Our goal is to keep people motivated, engaged and training regularly,” says Marina Nola, chief digital distribution officer at Les Mills. “By bringing Les Mills programs into Zing Coach, members get the motivation of human-led workouts and the flexibility of AI, the best of both worlds.”
Anton Marchanka, CEO at Zing Coach, says this integration allows the workouts to be personalised: “Les Mills’ structured strength, conditioning and progression-based workouts are empowered by Zing's AI model, making them available in flexible formats that fit busy schedules, whether users train at home, in the gym or alongside live classes, so consistency feels achievable instead of overwhelming.”
While 62 per cent of Zing users workout in the gym, this collaboration will allow people to easily exercise elsewhere. Les Mills' research into Gen Z training habits has found that those who augment their gym training with home workouts manage to do 67 per cent more workouts than gym-only exercisers – 5.5 per week on average vs 3.3.
