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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Promotional feature: Fitquest - Science meets fitness

Designed to help gym users assess their general fitness through non-sports specific measurements of fitness, FitQuest is fast becoming a key tool for giving gym goers greater control of their fitness outcomes. CEO of MiE and FitQuest Brian Firth explains more about the innovative fitness platform

Published in Health Club Management 2018 issue 1

What was the inspiration behind FitQuest?
The machine was developed by MiE Medical Research, which specialises in human performance monitoring instruments used in bioengineering, ergonomics, sports sciences, medicine, physiotherapy and work diagnostics. As CEO of MiE and FitQuest, I have over 30 years’ experience in medical technology innovation. I was involved in developing the fi rst diabetes home testing kit and the world’s first digital pregnancy testing kit. Recognising the opportunities for cross sector collaboration, I wanted to bring my experience in the medical sector to the fi tness industry. I believe we’re about to enter a new era of evidence-based exercise programmes to tackle health and fitness issues, which will require solid data.

What makes FitQuest different from other fitness monitoring systems?
FitQuest is the only machine that assesses the factors for fitness measurement defined by the American College of Sports Medicine. It’s a state-of-the-art concept that brings full bio-mechanical lab technology to the gym. The platform comprises a user-friendly touch screen interface and a custom computer that runs MiE’s unique algorithms, housed in a strong steel chassis to minimize maintenance. The machine measures motor sensory control, explosive leg power, upper and lower body strength, endurance, speed ability and cardiovascular fitness as users perform exercises such as press ups, explosive jumps, and cardio and balance tasks. To assess a user over these eight parameters takes just four minutes, after which the FitQuest machine provides an overall fitness assessment known as the Fitness Quotient. Members are subsequently given ongoing testing to help them track their progress and reach their fitness goals.

What are the benefits for the operator?
Knowing key data about your members increases your ability to deliver a tailored programme. Personalisation will be the next battlefront, and data-driven programming will be fundamental to this. By offering users individual, tailored exercise programmes, the machine creates an enhanced member offering, while the operator benefits from increased levels of retention due to improved member engagement.

Who are FitQuest customers?
We have several market-leading customers around the world including The Bundeswehr, Elements and SportsPass in Germany, Cityfit in Poland, Manulife in Hong Kong and after a successful pilot programme with The Gym Group earlier this year, we recently installed machines in 40 Gym Group locations across London. The machines were the fi rst of their kind to be fitted with the MIE FitQuest Body Composition Analyser, which uses medical industry standard techniques to determine body composition.

Who is the typical FitQuest user?
There really is no ‘typical’ user. Anyone can benefit from a FitQuest assessment and a personalised, prescriptive fitness programme. The service expectations of consumers are growing and they now expect more for their money. Today’s gym goer already expects the gym to offer more than just a room full of equipment; they want additional help to meet their goals, such as tracking and personalised programming. FitQuest allows users to access their measurement results, which is key to tracking progress and meeting goals, whether you’ve never stepped foot in a gym before or you’re an experienced gym goer.

Are there further plans for growth?
Absolutely. We’re expanding internationally and currently working on installations in several countries, including Spain, Germany, Poland, Egypt, Dubai, Brazil and China. Our clients range from gym chains and sports camps to luxury hotels, so the opportunities are endless. To help with this next phase, we recently hired Jim Graham, previously COO of The Gym Group, where he was part of the team that tripled the size of the business. We’re looking forward to continued expansion in 2018.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
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Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
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Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
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Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
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Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
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Core Health & Fitness: level up your HIIT game
Core Health & Fitness
Looking to level up your HIIT game? Meet the dynamic duo that’s about to revolutionize your workouts: the StairMaster HIIT Rower and HIIT Ski! Read more
The focus for two decades was low temperature saltwater hydrotherapy, in particular the CryoSpa Sport ...
InBody provides products that are accurate, medically rated holding a CE mark and certified to ...
Lockers
Flooring
Spa software
Cryotherapy
Salt therapy products
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain
The focus for two decades was low temperature saltwater hydrotherapy, in particular the CryoSpa Sport ...
InBody provides products that are accurate, medically rated holding a CE mark and certified to ...
Core Health & Fitness: level up your HIIT game
Core Health & Fitness
Looking to level up your HIIT game? Meet the dynamic duo that’s about to revolutionize your workouts: the StairMaster HIIT Rower and HIIT Ski! Read more
Get Fit Tech
Sign up for the free Fit Tech ezine and breaking news alerts
Sign up
Lockers
Flooring
Spa software
Cryotherapy
Salt therapy products
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain

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features

Promotional feature: Fitquest - Science meets fitness

Designed to help gym users assess their general fitness through non-sports specific measurements of fitness, FitQuest is fast becoming a key tool for giving gym goers greater control of their fitness outcomes. CEO of MiE and FitQuest Brian Firth explains more about the innovative fitness platform

Published in Health Club Management 2018 issue 1

What was the inspiration behind FitQuest?
The machine was developed by MiE Medical Research, which specialises in human performance monitoring instruments used in bioengineering, ergonomics, sports sciences, medicine, physiotherapy and work diagnostics. As CEO of MiE and FitQuest, I have over 30 years’ experience in medical technology innovation. I was involved in developing the fi rst diabetes home testing kit and the world’s first digital pregnancy testing kit. Recognising the opportunities for cross sector collaboration, I wanted to bring my experience in the medical sector to the fi tness industry. I believe we’re about to enter a new era of evidence-based exercise programmes to tackle health and fitness issues, which will require solid data.

What makes FitQuest different from other fitness monitoring systems?
FitQuest is the only machine that assesses the factors for fitness measurement defined by the American College of Sports Medicine. It’s a state-of-the-art concept that brings full bio-mechanical lab technology to the gym. The platform comprises a user-friendly touch screen interface and a custom computer that runs MiE’s unique algorithms, housed in a strong steel chassis to minimize maintenance. The machine measures motor sensory control, explosive leg power, upper and lower body strength, endurance, speed ability and cardiovascular fitness as users perform exercises such as press ups, explosive jumps, and cardio and balance tasks. To assess a user over these eight parameters takes just four minutes, after which the FitQuest machine provides an overall fitness assessment known as the Fitness Quotient. Members are subsequently given ongoing testing to help them track their progress and reach their fitness goals.

What are the benefits for the operator?
Knowing key data about your members increases your ability to deliver a tailored programme. Personalisation will be the next battlefront, and data-driven programming will be fundamental to this. By offering users individual, tailored exercise programmes, the machine creates an enhanced member offering, while the operator benefits from increased levels of retention due to improved member engagement.

Who are FitQuest customers?
We have several market-leading customers around the world including The Bundeswehr, Elements and SportsPass in Germany, Cityfit in Poland, Manulife in Hong Kong and after a successful pilot programme with The Gym Group earlier this year, we recently installed machines in 40 Gym Group locations across London. The machines were the fi rst of their kind to be fitted with the MIE FitQuest Body Composition Analyser, which uses medical industry standard techniques to determine body composition.

Who is the typical FitQuest user?
There really is no ‘typical’ user. Anyone can benefit from a FitQuest assessment and a personalised, prescriptive fitness programme. The service expectations of consumers are growing and they now expect more for their money. Today’s gym goer already expects the gym to offer more than just a room full of equipment; they want additional help to meet their goals, such as tracking and personalised programming. FitQuest allows users to access their measurement results, which is key to tracking progress and meeting goals, whether you’ve never stepped foot in a gym before or you’re an experienced gym goer.

Are there further plans for growth?
Absolutely. We’re expanding internationally and currently working on installations in several countries, including Spain, Germany, Poland, Egypt, Dubai, Brazil and China. Our clients range from gym chains and sports camps to luxury hotels, so the opportunities are endless. To help with this next phase, we recently hired Jim Graham, previously COO of The Gym Group, where he was part of the team that tripled the size of the business. We’re looking forward to continued expansion in 2018.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

The app is free and it’s $40 to participate in one of our virtual events
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features