Gold COMPANY PROFILE
Orbit4
About us
Connecting fitness operations through data and integration
Orbit4 is a digital operations platform designed to help fitness and leisure operators manage assets, service workflows and supplier relationships across their facilities.
While the fitness industry has rapidly adopted technology to enhance the member experience, many operational processes behind the scenes are still managed through spreadsheets, email threads and disconnected systems. Orbit4 was created to modernise this operational infrastructure by bringing asset management, service coordination and supplier collaboration into a single connected platform.
The system provides operators with a structured view of their entire equipment estate, allowing teams to track assets across their lifecycle, monitor service history, manage warranties and coordinate preventative maintenance. Service tickets can be logged and routed directly to internal teams or external service providers, creating a clear and accountable workflow for resolving issues and maintaining equipment reliability.
A key part of Orbit4’s approach is its ability to connect operators with the wider network of partners involved in facility operations. Through direct integrations with equipment manufacturers, service providers and specialist fitness technology companies, the platform creates a shared operational environment where asset data, service activity and usage insights can be accessed in real time.
Integrations with technologies such as Cyclops and Ecofit allow equipment utilisation data to be captured and analysed alongside maintenance records, while connectivity with FitnessKPI helps operators combine operational and performance data to better understand how their facilities are running.
Orbit4 also integrates with enterprise systems including Salesforce, SAP, Oracle, Topdesk, Microsoft, Xero and Zendesk, allowing operational workflows, inventory management and financial processes to connect seamlessly with existing business systems.
By bringing together operational data, service workflows and industry partnerships, Orbit4 enables fitness operators to move away from reactive maintenance towards a more proactive and data-driven approach to facility management. The result is improved equipment uptime, clearer accountability between operators and vendors, and better-informed decisions about maintenance, repairs and capital investment.
Through its growing ecosystem of operators, suppliers and technology partners, Orbit4 is helping the fitness industry build a more connected and efficient operational foundation.
Product range and services
■ Asset Management: Orbit4 provides visibility of every asset, tracks maintenance events, and triggers datadriven decisions over the asset’s lifespan.
■ Service Ticketing: Connects assets to service providers via Orbit4’s ticket manager, allowing efficient ticket raising and service performance tracking.
■ Management Dashboard: Offers a helicopter view for owners and managers to monitor facilities and assets, with transparent business and service performance metrics.
■ Connected Ecosystem: Provides actionable insights through the Action Centre, facilitating negotiation of service contracts and recommending the right product mix based on usage and ownership metrics
Connecting fitness operations through data and integration
Orbit4 is a digital operations platform designed to help fitness and leisure operators manage assets, service workflows and supplier relationships across their facilities.
While the fitness industry has rapidly adopted technology to enhance the member experience, many operational processes behind the scenes are still managed through spreadsheets, email threads and disconnected systems. Orbit4 was created to modernise this operational infrastructure by bringing asset management, service coordination and supplier collaboration into a single connected platform.
The system provides operators with a structured view of their entire equipment estate, allowing teams to track assets across their lifecycle, monitor service history, manage warranties and coordinate preventative maintenance. Service tickets can be logged and routed directly to internal teams or external service providers, creating a clear and accountable workflow for resolving issues and maintaining equipment reliability.
A key part of Orbit4’s approach is its ability to connect operators with the wider network of partners involved in facility operations. Through direct integrations with equipment manufacturers, service providers and specialist fitness technology companies, the platform creates a shared operational environment where asset data, service activity and usage insights can be accessed in real time.
Integrations with technologies such as Cyclops and Ecofit allow equipment utilisation data to be captured and analysed alongside maintenance records, while connectivity with FitnessKPI helps operators combine operational and performance data to better understand how their facilities are running.
Orbit4 also integrates with enterprise systems including Salesforce, SAP, Oracle, Topdesk, Microsoft, Xero and Zendesk, allowing operational workflows, inventory management and financial processes to connect seamlessly with existing business systems.
By bringing together operational data, service workflows and industry partnerships, Orbit4 enables fitness operators to move away from reactive maintenance towards a more proactive and data-driven approach to facility management. The result is improved equipment uptime, clearer accountability between operators and vendors, and better-informed decisions about maintenance, repairs and capital investment.
Through its growing ecosystem of operators, suppliers and technology partners, Orbit4 is helping the fitness industry build a more connected and efficient operational foundation.
Product range and services
■ Asset Management: Orbit4 provides visibility of every asset, tracks maintenance events, and triggers datadriven decisions over the asset’s lifespan.
■ Service Ticketing: Connects assets to service providers via Orbit4’s ticket manager, allowing efficient ticket raising and service performance tracking.
■ Management Dashboard: Offers a helicopter view for owners and managers to monitor facilities and assets, with transparent business and service performance metrics.
■ Connected Ecosystem: Provides actionable insights through the Action Centre, facilitating negotiation of service contracts and recommending the right product mix based on usage and ownership metrics
case study: Gymbox: how Orbit4’s technology is generating significant savings and streamlining operations
Get intimate with your assets
Orbit4’s technology is generating significant savings and streamlining operations for premium operator Gymbox.
An exciting partnership between fit-tech specialist Orbit4 and Gymbox, has created impressive results in the form of streamlined operations and substantial savings. It’s also been optimising and simplifying the legal due diligence process.
CEO of Gymbox, Marc Diaper, said: “Before using Orbit4 we believed we made good financial decisions. Now we know that using data should be part of the process when considering a refurbishment.
“Orbit4 technology is simple and highly effective and because managing operations and the sustainability of our business is paramount to our continued success, we take its functionality very seriously.”
Optimising assets
“We now have full visibility of our assets, what they’re currently worth and whether we’ve overspent on servicing costs,” says Diaper. “In addition, we can utilise Orbit4 data to have a meaningful conversation with our suppliers so we’re getting the best possible service standards. This is essential to maximising our customer experience and operational excellence.”
Early in 2022, the Orbit4 team ‘asset-registered’ the entire Gymbox estate, onboarding every machine and piece of equipment into its system to record the manufacturer brand, make and Orbit4’s technology is generating significant savings and streamlining operations for premium operator Gymbox Get intimate with your assets model, as well as uploading serial numbers, photos, service contract status and valuations.
The inclusion of the Orbit4 STM module (service ticket manager) instantly connects Gymbox to service providers digitally through a mobile app and online platform, meaning repairs and fixes are completed efficiently, and Gymbox can review real-time data versus agreed SLAs (service level agreements).
Marc Diaper said: “The team at Orbit4 have been superb to work with. The asset management, service ticketing solution and purchasing ecosystem is a game-changer for us and the industry.
“The connected ecosystem gives us access to the wider market for trade-outs and purchasing tailored service contracts and equipment. We were able to maximise the return on our old equipment recently and got a higher buy-back price than the predicted figure we saw in our Orbit4 Control Panel dashboard".
You can download a copy of this case study by - CLICKING HERE.
Orbit4’s technology is generating significant savings and streamlining operations for premium operator Gymbox.
An exciting partnership between fit-tech specialist Orbit4 and Gymbox, has created impressive results in the form of streamlined operations and substantial savings. It’s also been optimising and simplifying the legal due diligence process.
CEO of Gymbox, Marc Diaper, said: “Before using Orbit4 we believed we made good financial decisions. Now we know that using data should be part of the process when considering a refurbishment.
“Orbit4 technology is simple and highly effective and because managing operations and the sustainability of our business is paramount to our continued success, we take its functionality very seriously.”
Optimising assets
“We now have full visibility of our assets, what they’re currently worth and whether we’ve overspent on servicing costs,” says Diaper. “In addition, we can utilise Orbit4 data to have a meaningful conversation with our suppliers so we’re getting the best possible service standards. This is essential to maximising our customer experience and operational excellence.”
Early in 2022, the Orbit4 team ‘asset-registered’ the entire Gymbox estate, onboarding every machine and piece of equipment into its system to record the manufacturer brand, make and Orbit4’s technology is generating significant savings and streamlining operations for premium operator Gymbox Get intimate with your assets model, as well as uploading serial numbers, photos, service contract status and valuations.
The inclusion of the Orbit4 STM module (service ticket manager) instantly connects Gymbox to service providers digitally through a mobile app and online platform, meaning repairs and fixes are completed efficiently, and Gymbox can review real-time data versus agreed SLAs (service level agreements).
Marc Diaper said: “The team at Orbit4 have been superb to work with. The asset management, service ticketing solution and purchasing ecosystem is a game-changer for us and the industry.
“The connected ecosystem gives us access to the wider market for trade-outs and purchasing tailored service contracts and equipment. We were able to maximise the return on our old equipment recently and got a higher buy-back price than the predicted figure we saw in our Orbit4 Control Panel dashboard".
You can download a copy of this case study by - CLICKING HERE.
case study: BH Live: Transforming fitness asset management
Rob Cunningham, director of leisure at BH Live, explains
the positive impact Orbit4 is having on the organisation.
What challenges were you facing before partnering with Orbit4?
The fitness equipment across our estate was a mix of ages and sourced from a variety of manufacturers, while some of the warranties were expiring. We were experiencing long lead times for equipment parts, resulting in equipment being out of order for extended periods of time. In addition, we didn’t have accurate information about the value of our assets or our likely maintenance costs going forward.
What were the key drivers for engaging Orbit4?
We wanted to get a clearer picture of these values and costs, so we could make smarter, evidence-based investment decisions. Furthermore, we wanted to improve our maintenance schedule so fewer pieces of equipment were out of action at any one time. How was the onboarding process?
Following a tender process, managed by Orbit4 on our behalf to assess the market for service providers, we appointed our preferred provider under a new contract and SLA. Orbit4 onboarded the assets in our sites onto its digital platform quickly and efficiently and the new service provider started servicing equipment immediately. Our service provide has been great to deal with, easily contactable and with efficient responsetimes when contacted by our operational team using the Orbit4 mobile app.
The rapid onboarding and collaborative working enabled BH Live to see the value of working with Orbit4 in less than three months from the initial meeting.
What impact you have experienced?
Our net promotor score has vastly improved across several of our sites and our membership attrition has significantly reduced since our partnership with Orbit4, due to the improved service we’re able to offer our customers.
Only a handful of equipment is ever out of order across the estate and repairs rarely take longer than 72 hours to complete.
What difference has Orbit4 made day-to-day?
The ability to remotely look at equipment value, check the condition of equipment and manage our assets enables BH Live to make informed decisions about investment.
The Orbit4 platform also allows us to monitor all relevant KPIs relating to our assets on a day-to-day basis and to ensure we’re delivering a better customer experience.
Would you say to other operators who are considering Orbit4?
The impact Orbit4 has had on our organisation has been fantastic, as making evidence-based decisions in regards to your gym floor assets is key to improving your customer experience.
It’s also been great to work with the platform and the team to streamline our asset management processes.
What’s the most important benefit?
The servicing element of the contract has been a remarkable success – the immediate impact of this on our customer feedback and attrition rates has shown the powerful benefits of not having equipment out of order for lengthy periods of time.
You can download a copy of this case study by - CLICKING HERE.
What challenges were you facing before partnering with Orbit4?
The fitness equipment across our estate was a mix of ages and sourced from a variety of manufacturers, while some of the warranties were expiring. We were experiencing long lead times for equipment parts, resulting in equipment being out of order for extended periods of time. In addition, we didn’t have accurate information about the value of our assets or our likely maintenance costs going forward.
What were the key drivers for engaging Orbit4?
We wanted to get a clearer picture of these values and costs, so we could make smarter, evidence-based investment decisions. Furthermore, we wanted to improve our maintenance schedule so fewer pieces of equipment were out of action at any one time. How was the onboarding process?
Following a tender process, managed by Orbit4 on our behalf to assess the market for service providers, we appointed our preferred provider under a new contract and SLA. Orbit4 onboarded the assets in our sites onto its digital platform quickly and efficiently and the new service provider started servicing equipment immediately. Our service provide has been great to deal with, easily contactable and with efficient responsetimes when contacted by our operational team using the Orbit4 mobile app.
The rapid onboarding and collaborative working enabled BH Live to see the value of working with Orbit4 in less than three months from the initial meeting.
What impact you have experienced?
Our net promotor score has vastly improved across several of our sites and our membership attrition has significantly reduced since our partnership with Orbit4, due to the improved service we’re able to offer our customers.
Only a handful of equipment is ever out of order across the estate and repairs rarely take longer than 72 hours to complete.
What difference has Orbit4 made day-to-day?
The ability to remotely look at equipment value, check the condition of equipment and manage our assets enables BH Live to make informed decisions about investment.
The Orbit4 platform also allows us to monitor all relevant KPIs relating to our assets on a day-to-day basis and to ensure we’re delivering a better customer experience.
Would you say to other operators who are considering Orbit4?
The impact Orbit4 has had on our organisation has been fantastic, as making evidence-based decisions in regards to your gym floor assets is key to improving your customer experience.
It’s also been great to work with the platform and the team to streamline our asset management processes.
What’s the most important benefit?
The servicing element of the contract has been a remarkable success – the immediate impact of this on our customer feedback and attrition rates has shown the powerful benefits of not having equipment out of order for lengthy periods of time.
You can download a copy of this case study by - CLICKING HERE.
Testimonial
“Before using Orbit4 we believed we made good financial
decisions. Now we know that using
data should be part of the process
when considering a refurbishment.
“Orbit4 technology is simple and highly effective and because managing operations and the sustainability of our business is paramount to our continued success, we take its functionality very seriously.”
“Orbit4 technology is simple and highly effective and because managing operations and the sustainability of our business is paramount to our continued success, we take its functionality very seriously.”
– Marc Diaper, CEO, Gymbox
“Thanks to the immediate
improvements to our customers’
experiences, Orbit4 has noticeably
increased our Net Promoter Score.
The platform has greatly enhanced
our operational efficiencies”
– Rob Cunningham, director of leisure, BH Live
updates & press releases
29 Apr 2026
Orbit4 announces winners of industry-wide X400 Challenge
Orbit4 announces winners of industry-wide X400 Challenge
Orbit4 has announced the winners of its X400 Challenge, following a nationwide campaign that brought together more than 30 teams and over 100 fitness industry professionals.
Launched on National Fitness Day at Macclesfield Leisure Centre, the campaign was designed to unite operators, suppliers and fitness professionals through a shared physical challenge. It concluded with a high-energy finale at Wyndley Leisure Centre.
The fastest overall time was recorded by The Brinny Boys (Life Leisure), who secured free entry to an ATHX Games event for each team member.
Sarah Potter, fitness and group exercise 0perations manager at Life Leisure, said: “We’re delighted to have won the Orbit4 X400 Challenge with a time of 24:21. It was a real team effort, with everyone pushing each other every step of the way. Thanks to Orbit4 for delivering such a great event—we’re proud to represent Life Leisure and hope it inspires others to get involved in any future challenges.”
Additional prizes were awarded via a prize draw, recognising participation across the campaign:
- OL1 – Oldham Active – Myzone Switch heart rate monitors (Myzone)
- Team Daddy Long Legs & The Moth – £500 charity donation (Orbit4)
- Everybody Four – Everybody Health & Leisure – Built for Athletes backpacks (EZ Loyalty)
- Burnley Leisure & Culture – Adidas Dropset training shoes (ATHX)
Daniel Jones, CEO of Orbit4, said: “The X400 Challenge was created to bring the industry together through something positive, physical and collaborative. The turnout and energy at the culmination event were fantastic to see and truly epitomised what the campaign was all about.”
The campaign was supported by ATHX, EZ Loyalty and Myzone, alongside a wide range of industry partners.
Chris Timms, global sales director at EZ Loyalty, added: “Anything that brings the industry together and gets people moving is a no-brainer for us. We were delighted to support the challenge and look forward to being involved again next year—although perhaps with fewer burpees.”
Prizes will be formally presented at the Elevate fitness expo in June.
01 Apr 2026
Orbit4’s X400 Challenge culminates in high-energy industry finale at Wyndley Leisure Centre
Orbit4’s X400 Challenge culminates in high-energy industry finale at Wyndley Leisure Centre
Orbit4 has successfully brought its industry-wide X400 Challenge Campaign to a close, with a high-energy culmination event at Wyndley Leisure Centre (on Tuesday 31st March) that united operators, suppliers and fitness professionals in a celebration of teamwork, resilience and community.
Hosted in partnership with Serco Leisure, the final event saw teams from across the sector come together to complete the demanding 3.2km X400 format—featuring running, functional movements and relay-style teamwork.
Industry collaboration at its best
Launched on National Fitness Day back in September 25, the X400 Challenge was designed to connect the fitness industry through shared physical challenge. The culmination event delivered on that ambition, with strong participation and standout performances across the board.
Kev Forester, head of operations at Orbit4, said: “The X400 Challenge was created to bring the industry together through something positive, physical and collaborative. The turnout and energy at the culmination event were fantastic to see and truly epitomised what the campaign was all about.”
The culmination event was widely praised by participants and organisers alike for its atmosphere and sense of community.
Jamie Townsend, national health and fitness manager for Serco Leisure, said: “We are proud to have supported Orbit4’s X400 Challenge, hosted at Wyndley Leisure Centre which we operate in partnership with Birmingham Community Leisure Trust. It was a fantastic opportunity to bring teams from the wider fitness industry together, and contribute to an event that celebrates strength, community and collaboration.
“We were delighted to offer our athletics track, take part in the challenge, and help make the day a success. A huge well-done to everyone who competed, supported and brought great energy from start to finish.”
Participants push their limits
Teams representing organisations including Matrix Fitness UK, Love Recruitment, EZ Loyalty, Gym Gear, PT Loop and RiskHQ took part, with impressive times recorded across both full and reduced team formats.
Participants took to social media to reflect on the challenge:
Dan Retter, EZ Loyalty, said: “That absolutely battered me – but it was an awesome event. A brilliant challenge and great to be involved.”
Danny Melling, Matrix Fitness UK, said: “It was great to be out with the team at the X400 Challenge. Huge thanks to Serco Leisure for hosting and to the Orbit4 team for organising such a fantastic event. It was a tough challenge, but a brilliant opportunity to get outdoors and practice what we preach.”
The physical demands of the challenge were matched by its sense of fun and camaraderie.
Helen Horton, Love Recruitment, said: “It was pretty tough but great fun. A fantastic way to get moving and tap into that competitive side.”
A challenge built on community
Beyond performance, the X400 Challenge reinforced the strength of relationships across the fitness sector, bringing together operators, suppliers and partners in a shared experience.
Support from sponsors ATHX Games, EZ Loyalty and Myzone helped drive the campaign, alongside the many friends, partners and industry connections who got behind the challenge campaign over the 6-month duration and helped bring it to life.
Looking ahead
With final results currently being collated, Orbit4 will announce the official leaderboard and overall standings in the coming weeks, alongside details of the campaign prize draw.
More than 30 teams and over 100 participants from across the sector took part in the X400 Challenge, reflecting strong engagement from operators, suppliers and industry partners nationwide.
25 Sep 2025
Orbit4 launches X400 Challenge with high-energy National Fitness Day event at Macclesfield Leisure Centre
Orbit4 launches X400 Challenge with high-energy National Fitness Day event at Macclesfield Leisure Centre
Orbit4 marked the official launch of its new X400 Challenge with a dynamic, high-energy event at Macclesfield Leisure Centre in celebration of National Fitness Day. The live relay-style competition brought together eight teams from across the fitness sector, including operators and suppliers, to kick off a nationwide campaign aimed at fostering movement, camaraderie, and community spirit within the industry.
Participating teams included representatives from Orbit4, ATHX, Everybody Health & Leisure, Endurance Zone, Myzone, and Deadly Dozen. Their enthusiastic involvement reflected the inclusive and energetic ethos at the core of the X400 Challenge.
The challenge format featured teams of two to four participants completing eight physically demanding rounds—ranging from farmers carries and walking lunges to bear crawls and burpee broad jumps—interspersed with running segments, covering a total distance of 3.2km.
Feedback from attendees was overwhelmingly positive. Participants praised the event for its intensity, team spirit, and sense of achievement, describing it as a “brutal but brilliant workout” and “a totally different way to test fitness.” Many also highlighted the event’s success in “bringing people together, building connections, and creating a buzz across the industry.”
Kev Forester, Business Development Manager at Orbit4, commented: “The launch of the X400 Challenge delivered exactly what we envisioned—energy, teamwork, and a true celebration of National Fitness Day. We’re thrilled to see gyms, suppliers, and fitness professionals across the UK and beyond embrace the challenge in the months ahead.”
The X400 Challenge campaign is now open for entries through 31 March 2026. Prizes include complimentary entry to an ATHX event, MyZone Switch Heart Rate Monitors, Built For Athletes Backpacks, Adidas Dropset trainers, and a £500 charity donation to each winning team’s chosen cause.
The launch event was made possible through the support of Everybody Health & Leisure and Deadly Dozen, with in-kind sponsorship from ATHX, MyZone, and Endurance Zone—underscoring the collaborative spirit at the heart of the initiative.
For more information or to register, visit orbit4.org/blog/x400 or contact [email protected].
Participating teams included representatives from Orbit4, ATHX, Everybody Health & Leisure, Endurance Zone, Myzone, and Deadly Dozen. Their enthusiastic involvement reflected the inclusive and energetic ethos at the core of the X400 Challenge.
The challenge format featured teams of two to four participants completing eight physically demanding rounds—ranging from farmers carries and walking lunges to bear crawls and burpee broad jumps—interspersed with running segments, covering a total distance of 3.2km.
Feedback from attendees was overwhelmingly positive. Participants praised the event for its intensity, team spirit, and sense of achievement, describing it as a “brutal but brilliant workout” and “a totally different way to test fitness.” Many also highlighted the event’s success in “bringing people together, building connections, and creating a buzz across the industry.”
Kev Forester, Business Development Manager at Orbit4, commented: “The launch of the X400 Challenge delivered exactly what we envisioned—energy, teamwork, and a true celebration of National Fitness Day. We’re thrilled to see gyms, suppliers, and fitness professionals across the UK and beyond embrace the challenge in the months ahead.”
The X400 Challenge campaign is now open for entries through 31 March 2026. Prizes include complimentary entry to an ATHX event, MyZone Switch Heart Rate Monitors, Built For Athletes Backpacks, Adidas Dropset trainers, and a £500 charity donation to each winning team’s chosen cause.
The launch event was made possible through the support of Everybody Health & Leisure and Deadly Dozen, with in-kind sponsorship from ATHX, MyZone, and Endurance Zone—underscoring the collaborative spirit at the heart of the initiative.
For more information or to register, visit orbit4.org/blog/x400 or contact [email protected].
15 Sep 2025
Orbit4 launches new industry-wide fitness campaign: The X400 Challenge
Orbit4 launches new industry-wide fitness campaign: The X400 Challenge
Building on the success of the A-Z Challenge, Orbit4 returns with a team-focused challenge designed to unite and energise the fitness industry.
Orbit4, the leading digital ecosystem for the fitness and leisure industry for asset management, is thrilled to announce the launch of its latest sector-wide initiative: The X400 Challenge – a bold, high-energy workout campaign set to unite fitness operators, suppliers, and professionals across the UK and beyond.
Following the resounding success of the A-Z Challenge completed earlier this year in March – a tour-de-force that saw the Orbit4 team complete a total of twenty-six different workouts covering every letter of alphabet – the X400 Challenge raises the bar once again, challenging teams of up to four people to complete an eight-round workout totaling 400 meters per section.
“We wanted to build on the energy and engagement from the A-Z Challenge and create something even bigger – something the entire industry can take part in,” said Daniel Jones, CEO of Orbit4. “The X400 Challenge is fun, inclusive, and is all about creating real connections through movement and community.”
The Workout
The X400 Challenge is completed in a relay format, covering a total of 3.2km across different disciplines: farmers walk, walking lunges, bear crawls, and burpee broad jumps – with 4 rounds of running between each exercise. The challenge is designed for teams of 4 (though solos, duos, and trios are welcome) and can be completed anywhere – on the gym floor, in studios/sports halls, or even outdoors.
How to Get Involved
Participants are invited to complete the challenge and post their results on LinkedIn, tagging @Orbit4GroupLimited, along with their team name, photo, and completion time.
Submissions are open from Wednesday 24th September 2025 (National Fitness Day) through to Tuesday 31st March 2026, allowing for widespread participation across the industry – from internal gym challenges to global supplier showdowns.
Prizes and Incentives
• Fastest team wins free entry to an ATH-X event
All entries go into a draw to win:
• MyZone Switch Heart Rate Monitors for each team member
• Built For Athletes Backpack for each team member
• Free pair of Adidas Dropset trainers for each team member
• A £500 donation to a charity of the team’s choice
Participants are encouraged to enter multiple times – each submission increases their chance of winning.
More Than Just a Challenge
The X400 Challenge is designed not only to be a physical test, but to also create meaningful engagement across the fitness industry. Orbit4 is tapping into its vast partner network – including in-kind sponsors ATHX, MyZone and Endurance Zone – to promote the challenge, drive participation, and spotlight some of the most spirited teams across the UK and beyond.
With a launch event scheduled supported by Everybody Health & Leisure and a culmination event planned for March 2026, the aim is to get as many people as possible to take on the X400 Challenge.
For further details of the campaign and to learn how to get involved visit Orbit4 X400 Challenge or contact [email protected]
Orbit4, the leading digital ecosystem for the fitness and leisure industry for asset management, is thrilled to announce the launch of its latest sector-wide initiative: The X400 Challenge – a bold, high-energy workout campaign set to unite fitness operators, suppliers, and professionals across the UK and beyond.
Following the resounding success of the A-Z Challenge completed earlier this year in March – a tour-de-force that saw the Orbit4 team complete a total of twenty-six different workouts covering every letter of alphabet – the X400 Challenge raises the bar once again, challenging teams of up to four people to complete an eight-round workout totaling 400 meters per section.
“We wanted to build on the energy and engagement from the A-Z Challenge and create something even bigger – something the entire industry can take part in,” said Daniel Jones, CEO of Orbit4. “The X400 Challenge is fun, inclusive, and is all about creating real connections through movement and community.”
The Workout
The X400 Challenge is completed in a relay format, covering a total of 3.2km across different disciplines: farmers walk, walking lunges, bear crawls, and burpee broad jumps – with 4 rounds of running between each exercise. The challenge is designed for teams of 4 (though solos, duos, and trios are welcome) and can be completed anywhere – on the gym floor, in studios/sports halls, or even outdoors.
How to Get Involved
Participants are invited to complete the challenge and post their results on LinkedIn, tagging @Orbit4GroupLimited, along with their team name, photo, and completion time.
Submissions are open from Wednesday 24th September 2025 (National Fitness Day) through to Tuesday 31st March 2026, allowing for widespread participation across the industry – from internal gym challenges to global supplier showdowns.
Prizes and Incentives
• Fastest team wins free entry to an ATH-X event
All entries go into a draw to win:
• MyZone Switch Heart Rate Monitors for each team member
• Built For Athletes Backpack for each team member
• Free pair of Adidas Dropset trainers for each team member
• A £500 donation to a charity of the team’s choice
Participants are encouraged to enter multiple times – each submission increases their chance of winning.
More Than Just a Challenge
The X400 Challenge is designed not only to be a physical test, but to also create meaningful engagement across the fitness industry. Orbit4 is tapping into its vast partner network – including in-kind sponsors ATHX, MyZone and Endurance Zone – to promote the challenge, drive participation, and spotlight some of the most spirited teams across the UK and beyond.
With a launch event scheduled supported by Everybody Health & Leisure and a culmination event planned for March 2026, the aim is to get as many people as possible to take on the X400 Challenge.
For further details of the campaign and to learn how to get involved visit Orbit4 X400 Challenge or contact [email protected]
22 Apr 2025
Gyms celebrate Orbit4 fitness challenge success
Gyms celebrate Orbit4 fitness challenge success
Orbit4 has successfully completed an exhilarating 26-workout challenge in just 12 months, with their journey spanning from the south coast of Bournemouth to the hills of Perthshire in Scotland—and even to Sardinia, Italy!
The A-Z Fitness Challenge kicked off at the mighty V1be in Manchester, last April, with an action-packed Adrenal1ne class. With many amazing sessions in between, the challenge concluded on March 28th, 2025, at Cross-training Clitheroe with an intense DEKA session.
This nationwide (and international!) fitness adventure involved a diverse range of venues, including independent gyms, hotel gyms, private chains, and local authority Trusts. The initiative saw participants from all walks of life come together to champion fitness and well-being across the UK and beyond.
A Journey of Dedication and Passion
Daniel, founder of Orbit4, expressed his gratitude for everyone who helped make this monumental challenge possible: "A huge thanks to all those who supported the challenge - whether by taking part, hosting, or facilitating in any way. We’re deeply passionate about the fitness industry and the work we do to get the nation moving. It’s been a privilege to showcase the collective efforts of this incredible sector”. “A special thanks goes to Kev Forester, Orbit4 UK Business Development Manager who created the challenge and put so much energy behind the initiative”.
The Orbit4 team has certainly worked hard for this achievement, with a few aching bodies along the way, but the experience has been one of camaraderie and determination.
Industry Leaders Weigh In
The A-Z Fitness Challenge wouldn’t have been possible without the support and collaboration of fitness industry leaders across the UK. Here’s what some of them had to say about the initiative:
Andy Gill, Ethics Leisure: "The Ethics Leisure team were proud to support the fantastic A-Z Fitness initiative by Orbit4, and it was a huge success with an outstanding turnout! We had an amazing time delivering our world-famous Total Gym Super Circuit workout. The teams from Brio, Orbit4, partners, and all participants were incredible. Our team put everyone through their paces, and they all completed the challenge brilliantly. Thank you for having us—we look forward to working with you again in the future!"
Tanya Hall, EGYM, said: "It was great for EGYM to be featured in Orbit4's A-Z challenge, and we loved hosting Kev at Blackpool's Moorpark Leisure Centre. The challenge was an excellent way to showcase the many different ways people can train for better health."
Josh Costello, JD Gyms, said: "Thanks a ton for choosing JD Gyms for the Orbit4 A-Z Fitness Challenge! It was amazing having you join our Bootcamp class in the new Hybrid Functional Zone at our flagship Wigan site. Kev and the JD Gyms team were put through their paces, making full use of the new kit we have on offer."
Simon Kilby, Third Space, said: “We were delighted to support Orbit 4 in their A-Z challenge. We welcomed Kev and Steve to our Clapham Junction club. Not only that, yet we managed to squeeze the Gents to attend a ‘Lift’ class with Will. We hope you had a blast!”
Global Fitness with Local Impact
Not only did the challenge span the length and breadth of the UK, but it also took Orbit4 overseas. In October 2024, a special session was held in beautiful Sardinia as part of the W3Fit event, where fitness enthusiasts gathered to celebrate health and wellness in an idyllic setting.
For more information on Orbit4 and upcoming challenges, visit www.orbit4.org
The A-Z Fitness Challenge kicked off at the mighty V1be in Manchester, last April, with an action-packed Adrenal1ne class. With many amazing sessions in between, the challenge concluded on March 28th, 2025, at Cross-training Clitheroe with an intense DEKA session.
This nationwide (and international!) fitness adventure involved a diverse range of venues, including independent gyms, hotel gyms, private chains, and local authority Trusts. The initiative saw participants from all walks of life come together to champion fitness and well-being across the UK and beyond.
A Journey of Dedication and Passion
Daniel, founder of Orbit4, expressed his gratitude for everyone who helped make this monumental challenge possible: "A huge thanks to all those who supported the challenge - whether by taking part, hosting, or facilitating in any way. We’re deeply passionate about the fitness industry and the work we do to get the nation moving. It’s been a privilege to showcase the collective efforts of this incredible sector”. “A special thanks goes to Kev Forester, Orbit4 UK Business Development Manager who created the challenge and put so much energy behind the initiative”.
The Orbit4 team has certainly worked hard for this achievement, with a few aching bodies along the way, but the experience has been one of camaraderie and determination.
Industry Leaders Weigh In
The A-Z Fitness Challenge wouldn’t have been possible without the support and collaboration of fitness industry leaders across the UK. Here’s what some of them had to say about the initiative:
Andy Gill, Ethics Leisure: "The Ethics Leisure team were proud to support the fantastic A-Z Fitness initiative by Orbit4, and it was a huge success with an outstanding turnout! We had an amazing time delivering our world-famous Total Gym Super Circuit workout. The teams from Brio, Orbit4, partners, and all participants were incredible. Our team put everyone through their paces, and they all completed the challenge brilliantly. Thank you for having us—we look forward to working with you again in the future!"
Tanya Hall, EGYM, said: "It was great for EGYM to be featured in Orbit4's A-Z challenge, and we loved hosting Kev at Blackpool's Moorpark Leisure Centre. The challenge was an excellent way to showcase the many different ways people can train for better health."
Josh Costello, JD Gyms, said: "Thanks a ton for choosing JD Gyms for the Orbit4 A-Z Fitness Challenge! It was amazing having you join our Bootcamp class in the new Hybrid Functional Zone at our flagship Wigan site. Kev and the JD Gyms team were put through their paces, making full use of the new kit we have on offer."
Simon Kilby, Third Space, said: “We were delighted to support Orbit 4 in their A-Z challenge. We welcomed Kev and Steve to our Clapham Junction club. Not only that, yet we managed to squeeze the Gents to attend a ‘Lift’ class with Will. We hope you had a blast!”
Global Fitness with Local Impact
Not only did the challenge span the length and breadth of the UK, but it also took Orbit4 overseas. In October 2024, a special session was held in beautiful Sardinia as part of the W3Fit event, where fitness enthusiasts gathered to celebrate health and wellness in an idyllic setting.
For more information on Orbit4 and upcoming challenges, visit www.orbit4.org
22 Oct 2024
Armah Sports adopts Orbit4 asset management platform
Armah Sports adopts Orbit4 asset management platform
We're honoured to announce that the amazing team at Armah Sports Company are the latest gym operator to adopt Orbit4.
Following our extensive calls and demos, Fahad Alhagbani, Sami Asad, Eng. Fares Al Ghamdi, and Mohammed Zohaib signed on the dotted line to launch Orbit4 into the Optimo and B_FIT gym brands.
This agreement proves that leading gym companies like Armah Sports are driving for perfection to create a digital foundation and infrastructure that will enable the right environment to scale a successful and profitable business.
Asset management, service ticketing and operational checklists all help drive efficiencies, compliance, accountability and financial savings.
If you are progressing your business with digital solutions, please give us a call or send us an email so we can schedule a free online demo: [email protected]
Following our extensive calls and demos, Fahad Alhagbani, Sami Asad, Eng. Fares Al Ghamdi, and Mohammed Zohaib signed on the dotted line to launch Orbit4 into the Optimo and B_FIT gym brands.
This agreement proves that leading gym companies like Armah Sports are driving for perfection to create a digital foundation and infrastructure that will enable the right environment to scale a successful and profitable business.
Asset management, service ticketing and operational checklists all help drive efficiencies, compliance, accountability and financial savings.
If you are progressing your business with digital solutions, please give us a call or send us an email so we can schedule a free online demo: [email protected]
Orbit4: featured in HCM and FIT tech magazines
Sponsored: Orbit4 – Competitive advantage
The industry is embracing consumer-facing tech. Now it’s time to
streamline back-of-house systems with Orbit4, says Daniel Jones
Tech: Smooth operators
Creating fitness spaces customers love and keeping
them running smoothly takes savvy use of tech at
every stage of the journey, as Julie Cramer discovers
Sponsored: Orbit4
Orbit4 and GymNation have partnered to drive tech innovation
into the heart of the businesses, transforming operations
Supplier showcase: Orbit4 - Smart solutions
LiveWire Warrington is leading the way in revolutionising gym
management by integrating digital solutions to streamline
operations, reduce costs and enhance the member experience
Specifier: Asset management
How clubs manage their assets
has an impact on retention,
attrition and member satisfaction,
as well as investment and business
management, as Julie Cramer discovers
Software: Future intelligence
Tech is enabling deeper levels of personalisation to drive results for members, while making it easier for clubs to build more engaged communities, as Julie Cramer reports
Orbit4
Tel: +44 333 034 1637
Email: [email protected]
Web:
https://orbit4.org/
Address:
7 School Lane,
Hartford,
Cheshire,
CW8 1NP,
UK
Steve Ruffell, country manager, UK and Ireland
Orbit4 video gallery:
Key personnel
Daniel Jones, CEO
Steve Ruffell, country manager, UK and Ireland
Kev Forester, business development manager, UK and Ireland
Steve Ruffell, country manager, UK and Ireland
Kev Forester, business development manager, UK and Ireland
Key customers
• JD Gyms
• GymBox
• Third Space
• Anytime Fitness
• Holmes Place
• GymNation,
• B-Fit,
• Glasgow Life,
• Life Leisure,
• YourTrustRochdale,
• BwD Leisure.
• GymBox
• Third Space
• Anytime Fitness
• Holmes Place
• GymNation,
• B-Fit,
• Glasgow Life,
• Life Leisure,
• YourTrustRochdale,
• BwD Leisure.
