In today's rapidly evolving fitness industry, where many online courses promise secret
formulas for entrepreneurial success, the reality is that few provide the necessary
knowledge to thrive in this fast-changing profession.
PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. We supply and maintain ...
Fitronics develop effective, user-friendly software for the sport, health and fitness industry to improve member ...
Core Health & Fitness: level up your HIIT game
Core Health & Fitness
Looking to level up your HIIT game? Meet the dynamic duo that’s about to revolutionize your workouts: the StairMaster HIIT Rower and HIIT Ski! Read more
features
Software
Super soft
As gyms reopen, restrictions on numbers are demanding more
of their software. HCM asks the experts how their systems
can enable gyms to cope with post lockdown requirements
Supplier showcase
Les Mills Showcase
Bannatyne has driven member engagement with Les Mills during the lockdown
Coronavirus
Pivot to digital
The coronavirus pandemic has inspired a huge pivot to digital right across the
industry, from sole traders to large chains and trusts. Kath Hudson looks at some of the offerings pulled together in lightning fast time to keep members active and sane
Software
Soft power
With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
Supplier showcase
PureGym scales up Funxtion’s digital integration
With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home
Sponsored briefing
Connect, engage, coach with Technogym Mywellness
Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
Supplier showcase
Wattbike partner on world-first group cycling software
Wattbike has partnered with Intelligent Cycling to transform indoor cycling with innovative new technology that enables automatic personalisation for riders in a group cycling class
Editor's letter
Announcing Fit Tech
Leisure Media is launching a new platform for technology in the health, fitness, wellness and sports markets. Available in every media channel, Fit Tech is for you if you love fitness and are excited by all things digital
HCM People
Jean-Michel Fournier
CEO, Les Mills Media
“In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence”
Talking point
Artificial intelligence
When you hear the words ‘artificial intelligence’, do you think of talking computers and helpful androids? Think again. We find out how AI can be used in fitness
Audio Visual
Sight & sound
The audio visual aspect of your club is one of the biggest factors in keeping members motivated and engaged with your offering. So how can you optimise this? We asked four of the top audio visual suppliers in the industry for their tips
HCM People
Rachael Blumberg
Platefit: creator and founder
“People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to
make it available and bring it to the world”
HCM People
José Teixeira
SC Fitness, Portugal: head of customer experience
“People often assume that those who pay more stay longer, but we don’t see this. What we see is that if you have PT you stay longer because you use more, not because you pay more”
Interview
Paul Juris
Director of sports science, Brooklyn Boulders
“people are together on the climbing walls, cheering each other on, coaching each other, interacting, laughing and enjoying each other’s company. It’s a completely different environment from anything I’ve ever seen ”
Promotional feature
Technogym - Introducing Technogym Biocircuit
Exercises, workload, work/rest ratio and pace have been defined and integrated into personalised programmes
HCM People
Andrew Grill
Practical Futurist
“Your marketing department will have to start writing ad copy for robots, not for humans. These digital agents will be gatekeepers, a bit like a PA. It’s already happening, so get ahead and start using it”
Body scanning
Body image
Will the body image debate define the future of fit-tech?
Becca Douglas looks at the evidence
People profile
Ben Keenan
SUF Cycling: commercial director
“This isn’t a spin around the park: SUF Cycling requires participants to dig deep, which can push some people not used to HIIT out of their comfort zone”
latest fit tech news
Precor has signed a global distribution deal with Stages Cycling, manufacturer of commercial indoor cycles, power meters and cycle computers. ...
news •
03 Jul 2023
Online fitness platform, Zwift, has launched the first game controllers designed specifically for its virtual cycling workouts. Called Zwift Play, ...
news •
30 Jun 2023
Xponential Fitness is expanding the selection of digital workouts it provides to Lululemon Studio, increasing the number of branded workouts ...
news •
12 Jun 2023
Big news today from Apple’s WWDC2023 event in Cupertino, where the company revealed plans to focus on cycling, with new ...
news •
06 Jun 2023
Oliver Cahill, managing director of Premier Software part of Journey Hospitality, is well-versed in assisting spa operators world-over. As spa ...
promotion •
24 May 2023
Whoop has launched its new Strength Trainer feature, allowing members to measure strength training exercises and assess the impact of ...
news •
15 May 2023
US fitness tech firm Fitscope has secured a deal with equipment manufacturer Bodycraft to supply its on-demand workouts for Bodycraft's ...
news •
11 May 2023
Elevate is the leading UK trade show for physical activity, showcasing the latest innovations and technology across the sport, sports ...
promotion •
04 May 2023
The Harvard T.H. Chan School of Public Health (HSPH) has unveiled the Thich Nhat Hanh Center for Mindfulness in Public ...
news •
03 May 2023
The world of fitness is undergoing a transformation. During the pandemic, people invested in home workout equipment and virtual training ...
product innovation •
27 Apr 2023
