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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

A Matrix Fitness promotion: Building a strong foundation for Matrix Fitness

Parent company Johnson Health Tech ( JHT) launched it’s UK subsidiary – Matrix Fitness – 20 years ago. Now one of the world’s fastest-growing fitness brands, we look at how the company’s history and ethos have laid the platform for its worldwide success

Published in Health Club Management 2017 issue 10

Rob Knox is product director for Matrix Fitness and a Johnson Health Tech (JHT) veteran. As part of the UK team, Knox has been involved from the very beginning of JHT's UK journey. He's part of the Matrix Fitness team that has seen its turnover grow to £40 million.

How did the company start?
Peter Lo, his wife Cindy Lo and their business partner, Jean Hung, started the company in 1975 in Taichung, Taiwan. They started with a simple foundry, at a time when American companies were looking overseas for manufacturing support. He called his company Johnson Metals after the famous Xueshan Mountain in Taiwan (pronounced ‘Chasen’), which is similar to the European and US name, Johnson.

Mr Lo earned his first client, Ivanko, by sending hundreds of handwritten letters to companies in America, offering his manufacturing services.

Our modest beginning quickly gave way to two decades of aggressive investment and growth. During this time, JHT emerged as a premier manufacturer for industry-leading fitness equipment companies.

What products are in the Johnson Health Tech portfolio?
Vision Fitness, introduced in 1996, was the first product brand. Today, our brands include Vision, Horizon, Tempo, Treo, AFG and Matrix. These product lines have been sold in nearly 100 countries. In the UK we purely focus on the Matrix brand.

Tell us more about Matrix
Matrix Fitness is JHT’s premium brand. Launched in 2001, it started as a small range of cardiovascular and strength products for the commercial sector. Today we have over 500 fitness products in the Matrix portfolio, including a home range, generating approximately $420 million globally.

How do you differentiate yourselves from other major fitness equipment suppliers?
I truly believe our guiding values have made us one of the fasting growing fitness brands in the world – health, value and sharing.

Health – We believe in health and wellness at all stages of life.

Value – We develop products with the highest standards of quality and lowest cost of ownership, maximising value for all.

Sharing – Every customer, partner, shareholder and employee that joins our global family will share in our success.

Our people, products and company values differentiate us from our competition. At the heart of everything we do are our people - the ideation, creation, production and execution of a superior customer experience begins with our people. Our employees are our family; they’re passionate about our industry and our company and we continually invest and look to improve, creating a more engaged culture.

What can your customers expect from you?
We manufacture over 500 products within the Matrix portfolio, meeting every need of our customers. Our vast product offering enables our customer to differentiate their business. The product offering includes Cardiovascular, Strength, Group Training, Technology, Integrated HIIT programming, Medical and Athletic Performance products.

JHT is a 'Total Solutions Partner,' offering much more than just fitness equipment. We can provide education, training, marketing, finance and construction solutions for our customers too. Webinars, content marketing and training videos are a few examples of what’s offered on our Matrix Learning Centre as a free educational resource for all of our customers.

Community and family is at the heart of the Johnson culture and is immersed into each of our 27 subsidiaries. Each do their part to help their local community. In Taiwan, the Lo family have given back to their childhood home, creating a library and a community learning centre called the Lo Garden. In the UK, the Douglas Macmillan Hospice in Staffordshire is just one of the causes we support.

How do you maintain manufacturing standards?
We own our factories and control manufacturing, starting with components, all the way to the finished products.

This vertically integrated process enables us to realise greater value at each stage of production and pass those advantages along to our customers. It also means we don’t have to rely on other companies for the production process.

What sets Matrix apart in the development process?
Continuous improvement and innovation is at the heart of what we do. We encourage our stakeholders to feedback to us and from this we make the small steps to improve. We talk to customers, service technicians and individual users to gather data and to identify ways to improve our existing products and develop new ones to address any outstanding needs.

Our goal is to always challenge and improve on the status quo. Our philosophy is to listen rather than to act. We gather all sorts of information and turn it into product enhancements and prototypes.

Where is Matrix Fitness today?
We continue to drive the evolution of fitness and wellness with our award-winning products. Our focus is on product technology and enhancements that improve the user experience.

We want to redefine fitness with our original group training products and develop solutions to preserve and enhance health through all stages of life.

We've seen a number of changes in the UK business with Matthew Pengelly joining us as managing director, however, we continue to follow the vision and values that provide the foundation to all that we do.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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Two-way coaching

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Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

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CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
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In today's rapidly evolving fitness industry, where many online courses promise secret formulas for entrepreneurial success, the reality is that few provide the necessary knowledge to thrive in this fast-changing profession.
Study Active is a UK leading provider of health & fitness qualifications including Gym Instructing ...
Taylor Made Designs (TMD) is a ‘leisure specialist’ provider of bespoke leisure workwear, plus branded ...
Core Health & Fitness: level up your HIIT game
Core Health & Fitness
Looking to level up your HIIT game? Meet the dynamic duo that’s about to revolutionize your workouts: the StairMaster HIIT Rower and HIIT Ski! Read more
Get Fit Tech
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Flooring
Lockers
Cryotherapy
Salt therapy products
Digital
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain

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features

A Matrix Fitness promotion: Building a strong foundation for Matrix Fitness

Parent company Johnson Health Tech ( JHT) launched it’s UK subsidiary – Matrix Fitness – 20 years ago. Now one of the world’s fastest-growing fitness brands, we look at how the company’s history and ethos have laid the platform for its worldwide success

Published in Health Club Management 2017 issue 10

Rob Knox is product director for Matrix Fitness and a Johnson Health Tech (JHT) veteran. As part of the UK team, Knox has been involved from the very beginning of JHT's UK journey. He's part of the Matrix Fitness team that has seen its turnover grow to £40 million.

How did the company start?
Peter Lo, his wife Cindy Lo and their business partner, Jean Hung, started the company in 1975 in Taichung, Taiwan. They started with a simple foundry, at a time when American companies were looking overseas for manufacturing support. He called his company Johnson Metals after the famous Xueshan Mountain in Taiwan (pronounced ‘Chasen’), which is similar to the European and US name, Johnson.

Mr Lo earned his first client, Ivanko, by sending hundreds of handwritten letters to companies in America, offering his manufacturing services.

Our modest beginning quickly gave way to two decades of aggressive investment and growth. During this time, JHT emerged as a premier manufacturer for industry-leading fitness equipment companies.

What products are in the Johnson Health Tech portfolio?
Vision Fitness, introduced in 1996, was the first product brand. Today, our brands include Vision, Horizon, Tempo, Treo, AFG and Matrix. These product lines have been sold in nearly 100 countries. In the UK we purely focus on the Matrix brand.

Tell us more about Matrix
Matrix Fitness is JHT’s premium brand. Launched in 2001, it started as a small range of cardiovascular and strength products for the commercial sector. Today we have over 500 fitness products in the Matrix portfolio, including a home range, generating approximately $420 million globally.

How do you differentiate yourselves from other major fitness equipment suppliers?
I truly believe our guiding values have made us one of the fasting growing fitness brands in the world – health, value and sharing.

Health – We believe in health and wellness at all stages of life.

Value – We develop products with the highest standards of quality and lowest cost of ownership, maximising value for all.

Sharing – Every customer, partner, shareholder and employee that joins our global family will share in our success.

Our people, products and company values differentiate us from our competition. At the heart of everything we do are our people - the ideation, creation, production and execution of a superior customer experience begins with our people. Our employees are our family; they’re passionate about our industry and our company and we continually invest and look to improve, creating a more engaged culture.

What can your customers expect from you?
We manufacture over 500 products within the Matrix portfolio, meeting every need of our customers. Our vast product offering enables our customer to differentiate their business. The product offering includes Cardiovascular, Strength, Group Training, Technology, Integrated HIIT programming, Medical and Athletic Performance products.

JHT is a 'Total Solutions Partner,' offering much more than just fitness equipment. We can provide education, training, marketing, finance and construction solutions for our customers too. Webinars, content marketing and training videos are a few examples of what’s offered on our Matrix Learning Centre as a free educational resource for all of our customers.

Community and family is at the heart of the Johnson culture and is immersed into each of our 27 subsidiaries. Each do their part to help their local community. In Taiwan, the Lo family have given back to their childhood home, creating a library and a community learning centre called the Lo Garden. In the UK, the Douglas Macmillan Hospice in Staffordshire is just one of the causes we support.

How do you maintain manufacturing standards?
We own our factories and control manufacturing, starting with components, all the way to the finished products.

This vertically integrated process enables us to realise greater value at each stage of production and pass those advantages along to our customers. It also means we don’t have to rely on other companies for the production process.

What sets Matrix apart in the development process?
Continuous improvement and innovation is at the heart of what we do. We encourage our stakeholders to feedback to us and from this we make the small steps to improve. We talk to customers, service technicians and individual users to gather data and to identify ways to improve our existing products and develop new ones to address any outstanding needs.

Our goal is to always challenge and improve on the status quo. Our philosophy is to listen rather than to act. We gather all sorts of information and turn it into product enhancements and prototypes.

Where is Matrix Fitness today?
We continue to drive the evolution of fitness and wellness with our award-winning products. Our focus is on product technology and enhancements that improve the user experience.

We want to redefine fitness with our original group training products and develop solutions to preserve and enhance health through all stages of life.

We've seen a number of changes in the UK business with Matthew Pengelly joining us as managing director, however, we continue to follow the vision and values that provide the foundation to all that we do.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features