Elevate’s 10th anniversary event has officially concluded after two lively days at Excel London, 17–18 June.

As the UK’s leading trade event for physical activity, fitness, health and wellness professionals, Elevate welcomed 6750 attendees, hosted 200 exhibitor brands and delivered the industry’s most comprehensive free education programme, bringing together operators, suppliers, educators, practitioners and policymakers from across the sector.

Celebrating a decade of industry connection, collaboration and innovation, the anniversary edition reflected on how far the sector has evolved since Elevate first launched in 2016. Across 8000 sqm of exhibition space, attendees explored the latest developments spanning fitness, recovery, longevity, rehabilitation, wellness, technology, active ageing and performance.

The two-day event featured more than 200 expert speakers across Elevate’s four flagship theatres; Debate, Generate, Accelerate and Collaborate, alongside an expanded line-up of partner-led education spaces including Future Fit - the events official Education Partner, FitPro LIVE, Active Aquatics, Third Space Academy and Technogym.

Speaking about the event, Carl Richards, Group Operations Director of the Future Fit Group, said: “Elevate 2026 really highlighted the pace of change across our sector, from the impact of new innovations to the growing focus on customer experience, leadership and health. What stood out most was the openness of the conversations and the shared commitment across the industry to keep learning, adapting and moving forward together.”

Interactive features across the exhibition floor added a new dimension to the anniversary celebrations. The Beat the Street Exhibitor Trail, delivered in partnership with Intelligent Health, encouraged attendees to explore the show floor while recognising the event’s long-standing Legacy Partners and exhibitors who have supported Elevate since its launch.

The anniversary edition also saw strong engagement around topics including active ageing, GLP-1 medications, workforce development, inclusive fitness, recovery, public health and the growing role of physical activity within wider healthcare systems.

From AI-powered member engagement platforms and recovery solutions to inclusive equipment, digital wellness tools and performance innovations, Elevate 2026 reflected the increasingly broad and connected physical activity ecosystem.

Lucy Findlay-Beale, Event Director at Elevate, comments: “Celebrating 10 years of Elevate has been an incredibly proud moment for everyone involved with the event. What started in 2016 has grown into the industry’s leading meeting place for physical activity, health and wellbeing professionals, and this year’s response has exceeded all expectations.

“Elevate has always evolved in line with the industry it serves. This year’s anniversary edition reflected not only how far the sector has come over the past decade, but also the huge opportunities that lie ahead across health, wellness, recovery, inclusivity and performance.”

Elevate 2026 celebrated its busiest show with an inclusive anniversary drinks reception at the Waterfront Street Kitchen & Bar, supported by SHUA, which brought together exhibitors, delegates, speakers and partners to reflect back on a decade of Elevate and the organisations that have helped shape its success.

Demand for Elevate 2027 is already strong, with organisers confirming significant early interest from exhibitors and partners ahead of next year’s event.

To stay up to date or get involved in next year’s show, visit www.elevatearena.com or contact [email protected] 

With just weeks to go until doors open on the 10th anniversary edition of Elevate, organisers have announced what will be the event’s biggest-ever drinks reception, bringing the industry together to celebrate a decade of Elevate at the Waterfront Street Kitchen & Bar outside Excel London.

Taking place at the close of day one on Wednesday 17 June and supported by SHUA Fitness, the anniversary reception will welcome exhibitors, delegates, speakers and partners to celebrate the brands, organisations and individuals that have helped shape Elevate since its launch in 2016.

The event will feature food, drinks and entertainment as the sector marks a milestone for what has become the UK’s leading trade event for physical activity, fitness, sport, leisure and wellbeing.

For SHUA Fitness, the partnership represents a significant milestone as the company formally enters the UK market. Already established internationally as a major commercial fitness equipment manufacturer, SHUA will use Elevate’s 10th anniversary to strengthen relationships with operators and industry partners, while underlining its long-term commitment to supporting future growth of the UK fitness and leisure sector.

Elevate 2026 will bring together more than 200 brands alongside one of the sector’s largest free in-person education programmes. Across the two days, the Debate, Generate, Accelerate and Collaborate theatres will host expert-led discussions, workshops and partner sessions exploring fitness, technology, wellbeing, community health and performance.

Future Fit, Elevate’s official Education Partner, will once again lead a major strand of the programme, reinforcing the event’s focus on professional development and industry collaboration.

The exhibition floor will feature product launches, live demonstrations and technology showcases from across the sector, alongside a large networking lounge supported by a record number of partners.

As part of the anniversary celebrations, Elevate 2026 will also introduce Legacy Education Sessions and an interactive Innovation Trail, delivered in partnership with Intelligent Health’s Beat the Street activation. The trail will highlight pioneering products and long-standing Legacy Partners including Active IQ, CIMSPA, Health Club Management, Myzone, Jordan, InBody, Origin, RLSS, Gantner, JPL, The Hygiene Company, Xplor and STA.

To mark this anniversary, attendees and exhibitors will also be invited to contribute to a special on-site feature celebrating the future of the sector. Visitors will be encouraged to share messages, ideas and ambitions for the future of physical activity, fitness and wellbeing, creating a collective industry snapshot as Elevate looks ahead to its next decade.

Jon Johnston, Country Manager UK of SHUA Fitness, said: “Elevate embodies the ambition and energy of the UK fitness industry, which is exactly why we wanted to support this milestone event.

Our partnership with Elevate reflects SHUA Fitness’ long-term commitment to the UK market and the role we believe we can play within it. This is an opportunity to build relationships with the operators, suppliers and partners who continue to shape our dynamic and resilient industry.

As the sector continues to evolve, operators are increasingly looking for partners who can combine innovation, operational reliability and long-term commercial value at scale. That is where SHUA Fitness can make a meaningful impact.”

Lucy Findlay-Beale, Event Director at Elevate, added: “Celebrating 10 years of Elevate is an incredibly proud milestone for everybody involved with the event. What started in 2016 has grown into the industry’s leading meeting place for physical activity, fitness, sport and wellbeing professionals.

“This year’s event is our most ambitious yet, from the scale of the exhibition and education programme through to the new experiences across the show floor. With registrations already ahead of last year, we’re expecting our biggest and most impactful edition yet.”

Elevate 2026 takes place on 17–18 June at Excel London.

Registrations are already running more than 10% ahead of the same point last year, with organisers expecting the largest edition of Elevate to date. To reserve a place at the event, visit elevatearena.com.

Elevate is turning up the energy this June as Mr Motivator takes to the stage, leading a dynamic movement break designed to re-energise attendees between education sessions and keep the industry moving, literally.

On Wednesday 17 June, Mr Motivator's presence, in his role as an ambassador for Innerva, will transform Elevate from a traditional trade show into a more immersive, participatory environment, reinforcing the event’s commitment to wellbeing in action, not just theory.

Appearing on the Debate stage with a team of his ‘motivators’, Mr Motivator, aka Derrick Errol Evans, will be driving a high-energy discussion around active ageing and the industry’s responsibility to better serve this rapidly growing demographic and throughout the day, he will be on the Innerva stand, hosting meet-and-greets and engaging directly with attendees.

He will be championing inclusive, accessible exercise, particularly for older adults and those new to physical activity. Through this role, he works to promote equipment and programmes that support functional fitness, independence and long-term health, aligning closely with the industry’s growing focus on active ageing.

With the UK’s ageing population increasing, operators, suppliers and decision-makers face a significant opportunity, and challenge, to evolve their offer. Mr Motivator’s session will act as a rallying call, encouraging the sector to rethink how it designs environments, programmes and experiences that are truly inclusive and community-driven.

“Active ageing isn’t optional, it’s essential.” Mr Motivator explains. “We’ve got a generation of people who want to live longer, stronger, and more independently, but the industry has to step up. I’m living proof that movement is medicine. When you create the right environment, where people feel welcome, supported, and part of something, you don’t just change health outcomes, you build communities.

"Older adults are some of the most loyal members you’ll ever have. If the industry gets this right, the impact will be huge, for retention, for community, and for secondary spend.”

Laura Childs, marketing & communications manager at Innerva, adds: “We believe active ageing should sit at the heart of the sector’s future. Too many people are still excluded by traditional fitness environments, when in reality, this is a growing, engaged and underserved audience.

"Working with Mr Motivator allows us to bring energy and visibility to this conversation and demonstrate what inclusive, effective exercise can look like in practice. Elevate provides the perfect platform to connect with operators and inspire real change.”

“Elevate is all about delivering real, tangible value to our attendees,” says Lucy Findlay-Beale, event director of Elevate. “Bringing Mr Motivator into the heart of the show experience in partnership with Innerva allows us to do exactly that.”

Alongside this, EMD UK will also run a series of separate movement breaks, adding a new dimension to the event experience. Together, these interactive sessions are designed to boost energy, improve focus and demonstrate in real time the power of accessible movement.

“These movement sessions will keep energy levels high across the day, while reinforcing an important message: that movement should be accessible to everyone. Combined with his contribution to the education programme, this is about creating an experience that inspires action long after the show packs down.”

Mr Motivator will appear throughout the show on Wednesday 17 June, with his Debate stage session taking place at 12:10 as part of a wider programme exploring innovation, inclusion and the future of physical activity across all ages.

To book your place at the show, visit: elevatearena.com

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