Gold COMPANY PROFILE
Wattbike
About us
Multiple decades of elite training know-how distilled into the world’s best indoor bike trainers. Wattbike’s mission is to improve the fitness and performance of every athlete in the world. That’s why Wattbike is chosen by the world’s top sporting teams such as the All Blacks, elite athletes, coaches, plus hundreds of health clubs and fitness centres across the globe. No other indoor trainer measures every pedal stroke and revolution more precisely, giving riders instant insights to get the most from their workouts, testing, rehabilitation programmes, and more.
Background
Wattbike was born more than 20 years ago with one goal - to create the ultimate indoor training bike and unlock new levels of performance.
The first Wattbike launched in 2008 in partnership with British Cycling. That same year, Team GB won 60% of the cycling gold medals at the Beijing Olympics.
Constant innovation in technology and design has led to Wattbike being the gold standard for indoor training, used by elite and amateur athletes alike in the pursuit of improved performance.
USPs
Wattbikes give members access to powerful and unique fitness and performance insights that no other gym equipment can give, from accurate power data to pedal technique tracking and left vs right power balance. It is the ultimate training and fitness testing tool.
Benchmarking and testing is an essential part of delivering effective member training experiences. Testing allows members to measure their fitness, provide motivation and personalise workouts for their fitness level. With unrivalled, independently verified accuracy, repeatability and ease of use, Wattbikes have built-in testing protocols that allow for a variety of tests from peak power to endurance-based FTP testing.
One of the most frequently used tests is the Health Assessment Submax Test, which gives users their Cardio Respiratory Fitness (CRF) score. This CRF score provides a predicted VO2max to highlight current health and fitness benchmarks. The score allows members to assess their fitness compared to their age and sex peer groups adding a layer of motivation.
Once completed, members will be provided with personalised training zones and a recommended training plan for their fitness level.
Multiple decades of elite training know-how distilled into the world’s best indoor bike trainers. Wattbike’s mission is to improve the fitness and performance of every athlete in the world. That’s why Wattbike is chosen by the world’s top sporting teams such as the All Blacks, elite athletes, coaches, plus hundreds of health clubs and fitness centres across the globe. No other indoor trainer measures every pedal stroke and revolution more precisely, giving riders instant insights to get the most from their workouts, testing, rehabilitation programmes, and more.
Background
Wattbike was born more than 20 years ago with one goal - to create the ultimate indoor training bike and unlock new levels of performance.
The first Wattbike launched in 2008 in partnership with British Cycling. That same year, Team GB won 60% of the cycling gold medals at the Beijing Olympics.
Constant innovation in technology and design has led to Wattbike being the gold standard for indoor training, used by elite and amateur athletes alike in the pursuit of improved performance.
USPs
Wattbikes give members access to powerful and unique fitness and performance insights that no other gym equipment can give, from accurate power data to pedal technique tracking and left vs right power balance. It is the ultimate training and fitness testing tool.
Benchmarking and testing is an essential part of delivering effective member training experiences. Testing allows members to measure their fitness, provide motivation and personalise workouts for their fitness level. With unrivalled, independently verified accuracy, repeatability and ease of use, Wattbikes have built-in testing protocols that allow for a variety of tests from peak power to endurance-based FTP testing.
One of the most frequently used tests is the Health Assessment Submax Test, which gives users their Cardio Respiratory Fitness (CRF) score. This CRF score provides a predicted VO2max to highlight current health and fitness benchmarks. The score allows members to assess their fitness compared to their age and sex peer groups adding a layer of motivation.
Once completed, members will be provided with personalised training zones and a recommended training plan for their fitness level.
Plans for the next 12 months
The next year is a really exciting time for Wattbike with significant investment into the Wattbike Hub training platform. Personalised performance is our number one priority to give clients and users a unique training experience and give them the tools they need to achieve their goals.
Testimonial
“Our approach when it comes to gym design and equipment is to always seek the best-in-class options for our members. We want our members to use the best treadmills, the best Olympic lifting bars, the best strength machines and the best bikes on the market.
“With Wattbike’s experience and exposure in the highest levels of elite sport all over the World, it was an obvious choice for us to have the Wattbikes as our bike of choice for Third Space.”
“With Wattbike’s experience and exposure in the highest levels of elite sport all over the World, it was an obvious choice for us to have the Wattbikes as our bike of choice for Third Space.”
– Rob Beale, fitness director, Third Space
updates & press releases
21 Nov 2023
Wattbike appoints e-commerce specialist Ahmed Khodja as Direct to Consumer Director, to spearhead international growth plans
Wattbike appoints e-commerce specialist Ahmed Khodja as Direct to Consumer Director, to spearhead international growth plans
E-commerce and digital transformation expert Khodja joins the Wattbike team as Direct-to-Consumer (DTC) Director, a brand new role which will see him responsible for setting Wattbike’s global DTC vision by unlocking the potential of the brand. Khodja will be responsible for the transformation of both on and offline consumer experience, through leveraging the tremendous value of Wattbike’s omnichannel foundations and powerful heritage in elite sport.
Khodja joins the Wattbike team with a formidable track record in e-commerce strategy, following a decade working with global manufacturer and online retailer of licensed sportswear, Fanatics. Whilst with Fanatics Khodja worked with the world’s leading sports teams and athletes, and his specialism in e-commerce is especially exciting for the Wattbike team, with this being the most significant area for their global DTC expansion.
It’s a pivotal time for the Wattbike brand as they excitingly look towards expansion and development of the brand globally. Built on the global foundation of commercial and corporate markets - as official supplier to the All Blacks and extensive use in elite sport, 3,000 gyms, BUPA and uniformed services - the DTC sales of the Wattbike Atom smart bike now account for 70% of UK sales. Earlier this year, Wattbike launched the Atom state-wide in the USA and they continue to ramp up marketing activities to raise brand awareness, market share and visibility, as they go into the winter training season.
Khodja will also be supporting the B2B Commercial growth, as the team recently launched distribution of the Wattbike Atom via distributor partners in China, Singapore, Thailand, Japan and Hong Kong.
Khodja said, ‘I’m delighted to be joining the passionate team at Wattbike, and to be taking on such a pivotal role in the brand’s plans for international growth. Wattbike is loved by elite teams and athletes around the world with good reason, their credentials and quality of product setting them well apart from their competitors. I’m very much looking forward to helping shape the brand’s digital future, using my extensive experience of e-commerce and connections within the industry.”
Stephen Loftus, CEO of Wattbike is especially excited about Khodja’s appointment, and he says: “We’re absolutely delighted to welcome Ahmed to the Wattbike team - his depth of experience in e-commerce across international markets and innate understanding of the sports industry means I’m confident that he’ll accelerate our global e-commerce strategy, and take the brand to new audiences and markets. He will support us in our quest to become the world’s leading training platform with ecommerce at the forefront of our strategy, opening the Wattbike brand up to newer audiences to continue to improve the health and performance of fitness enthusiasts across the world.”
The award-winning Wattbike Atom retails at £2,399 and finance options start from £50 per month. For more information please visit https://wattbike.com/products/wattbike-atom
Khodja joins the Wattbike team with a formidable track record in e-commerce strategy, following a decade working with global manufacturer and online retailer of licensed sportswear, Fanatics. Whilst with Fanatics Khodja worked with the world’s leading sports teams and athletes, and his specialism in e-commerce is especially exciting for the Wattbike team, with this being the most significant area for their global DTC expansion.
It’s a pivotal time for the Wattbike brand as they excitingly look towards expansion and development of the brand globally. Built on the global foundation of commercial and corporate markets - as official supplier to the All Blacks and extensive use in elite sport, 3,000 gyms, BUPA and uniformed services - the DTC sales of the Wattbike Atom smart bike now account for 70% of UK sales. Earlier this year, Wattbike launched the Atom state-wide in the USA and they continue to ramp up marketing activities to raise brand awareness, market share and visibility, as they go into the winter training season.
Khodja will also be supporting the B2B Commercial growth, as the team recently launched distribution of the Wattbike Atom via distributor partners in China, Singapore, Thailand, Japan and Hong Kong.
Khodja said, ‘I’m delighted to be joining the passionate team at Wattbike, and to be taking on such a pivotal role in the brand’s plans for international growth. Wattbike is loved by elite teams and athletes around the world with good reason, their credentials and quality of product setting them well apart from their competitors. I’m very much looking forward to helping shape the brand’s digital future, using my extensive experience of e-commerce and connections within the industry.”
Stephen Loftus, CEO of Wattbike is especially excited about Khodja’s appointment, and he says: “We’re absolutely delighted to welcome Ahmed to the Wattbike team - his depth of experience in e-commerce across international markets and innate understanding of the sports industry means I’m confident that he’ll accelerate our global e-commerce strategy, and take the brand to new audiences and markets. He will support us in our quest to become the world’s leading training platform with ecommerce at the forefront of our strategy, opening the Wattbike brand up to newer audiences to continue to improve the health and performance of fitness enthusiasts across the world.”
The award-winning Wattbike Atom retails at £2,399 and finance options start from £50 per month. For more information please visit https://wattbike.com/products/wattbike-atom
21 Nov 2023
virgin Active uk partners with Wattbike to maximise strength and performance-based training demand
virgin Active uk partners with Wattbike to maximise strength and performance-based training demand
In order to meet the growing demand for areas of strength and performance-based training on the gym floor, Virgin Active UK has partnered with Wattbike to upgrade their indoor cycling provision with both the Wattbike Nucleus and Wattbike AtomX.
On the decision, Gareth Turner, Cycle Lead, Virgin Active UK, explains: “Wattbike will be a key partner for us in order to meet this growing trend towards performance training. People want to see and analyse data in real-time, not just post-workout. We believe that the capabilities of the Wattbike will allow our members to reach their performance goals more efficiently and effectively and we’re excited to see the new Wattbikes rolled out in our clubs over the coming months.”
As part of the partnership, Virgin Active UK has opted to upgrade its existing Wattbikes with a mix of the latest commercial options; the Wattbike Nucleus and the Wattbike AtomX.
On the decision, Gareth Turner, Cycle Lead, Virgin Active UK, explains: “We have chosen to partner with Wattbike, and install both the Nucleus and AtomX, as both bikes offer differing strengths and applications for our members. The Nucleus is an upgrade to our existing Wattbike Pro/Trainers, introducing the high-definition Performance Touchscreen but still with the precise fan/magnetic resistance that our members know and love, especially for sprint training.
We wanted the AtomX because of its erg-mode which changes automatically to simulate hill climbs, allowing members to ride famous climbs from around the world. It’s fantastic for Zwift racing and we are confident our members will enjoy this feature.”
The aim is that the training versatility that the Wattbike offers will be maximised by all members, no matter their goal or ability.
“We believe that the Wattbikes will be utilised in a variety of ways depending on the member, ranging from those with general fitness goals through to those seeking sporting peak performance.” Turner adds. “
Our cyclists and triathletes use the Wattbikes for accurate real-time data, to analyse pedal effectiveness and improve power-based training, whilst our other sporting athletes focus on off-feet conditioning and thanks to the inbuilt Health Assessment tests and introductory workout programmes. The Wattbike is also ideal for beginners or those with general fitness goals who can benefit from the individualised workouts and plans available.”
On the gym floor, Personal Trainers will also be able to use the Wattbikes to deliver specific, targeted training for their clients. Using the in-built tests to help them tailor client programmes and over time, show real results and improvements based on accurate data.
The installation of the new Wattbike Nucleus and AtomX bikes across a number of Virgin Active UK sites will begin in September 2023.
To find out more, visit www.virginactive.co.uk
On the decision, Gareth Turner, Cycle Lead, Virgin Active UK, explains: “Wattbike will be a key partner for us in order to meet this growing trend towards performance training. People want to see and analyse data in real-time, not just post-workout. We believe that the capabilities of the Wattbike will allow our members to reach their performance goals more efficiently and effectively and we’re excited to see the new Wattbikes rolled out in our clubs over the coming months.”
As part of the partnership, Virgin Active UK has opted to upgrade its existing Wattbikes with a mix of the latest commercial options; the Wattbike Nucleus and the Wattbike AtomX.
On the decision, Gareth Turner, Cycle Lead, Virgin Active UK, explains: “We have chosen to partner with Wattbike, and install both the Nucleus and AtomX, as both bikes offer differing strengths and applications for our members. The Nucleus is an upgrade to our existing Wattbike Pro/Trainers, introducing the high-definition Performance Touchscreen but still with the precise fan/magnetic resistance that our members know and love, especially for sprint training.
We wanted the AtomX because of its erg-mode which changes automatically to simulate hill climbs, allowing members to ride famous climbs from around the world. It’s fantastic for Zwift racing and we are confident our members will enjoy this feature.”
The aim is that the training versatility that the Wattbike offers will be maximised by all members, no matter their goal or ability.
“We believe that the Wattbikes will be utilised in a variety of ways depending on the member, ranging from those with general fitness goals through to those seeking sporting peak performance.” Turner adds. “
Our cyclists and triathletes use the Wattbikes for accurate real-time data, to analyse pedal effectiveness and improve power-based training, whilst our other sporting athletes focus on off-feet conditioning and thanks to the inbuilt Health Assessment tests and introductory workout programmes. The Wattbike is also ideal for beginners or those with general fitness goals who can benefit from the individualised workouts and plans available.”
On the gym floor, Personal Trainers will also be able to use the Wattbikes to deliver specific, targeted training for their clients. Using the in-built tests to help them tailor client programmes and over time, show real results and improvements based on accurate data.
The installation of the new Wattbike Nucleus and AtomX bikes across a number of Virgin Active UK sites will begin in September 2023.
To find out more, visit www.virginactive.co.uk
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Wattbike
Tel: 0115 945 5450
Email: [email protected]
Web:
wattbike.com
Address:
Nottingham South & Wilford Industrial Estate, ,
Unit 13, ,
West Bridgford,
Nottingham,
Nottinghamshire,
NG11 7EP,
United Kingdom
Steve Marshall, UK sales manager
Key personnel
Tom Crampton, head of commercial
Steve Marshall, uk sales manager
Kat O'Sullivan, northern sales manager
Marcus Partridge, southern sales manager
Steve Marshall, uk sales manager
Kat O'Sullivan, northern sales manager
Marcus Partridge, southern sales manager
Key customers
All major Health and Fitness operators across the country such as Third Space, David Lloyd, Virgin Active and many more.
All Elite Sport training centres, military, rehabilitation and sports science use Wattbikes heavily.
All Elite Sport training centres, military, rehabilitation and sports science use Wattbikes heavily.
