WATTBIKE LAUNCHES HUB+, A PREMIUM VERSION OF ITS APP WITH ADVANCED PERSONALISATION AND AN INDUSTRY-FIRST ‘WORKOUT BUILDER’

Wattbike, leaders in indoor cycling, has launched Hub+, a premium subscription version of its app that promotes greater personalisation for a more customised workout experience, seamless integration with third-party apps and new, exclusive training content curated by leading athletes, sports scientists and innovative research.

Introducing an industry-first functionality, Hub+ incorporates the ‘Workout Builder’ feature, a user-friendly, powerful tool designed with a seamless ‘drag-and-drop’ option in which users, coaches or personal trainers can configure their own workouts in seconds by selecting from a range of segment blocks in-app.

Duncan Bradley, Chief Product & Brand Officer at Wattbike, said: “We know our customers are intrinsically motivated to achieve their fitness goals. Performance is personal, whether it's about professional achievement, fitness goals or taking care of mental health or rebuilding strength after injury. With the launch of Hub+, we are helping our customers achieve those goals with more control of their training.”

One of the most innovative features in Hub+, is the ability to share custom workouts with other Hub+ users. Workouts can be shared via the user’s preferred channel (such as WhatsApp, email, SMS, Airdrop) allowing the increased connectivity between users, coaches, personal trainers or members. A workout export feature then provides users the flexibility to complete their custom workouts via other third-party apps or a bike computer outdoors.

From a commercial perspective, Hub+ subscriptions can be packaged for operators, independent gyms, studios, coaches and personal trainers in order to provide members with bespoke club workouts, extra training content, challenges and individualised member sessions at just the touch of a button, helping clubs to personalise content effectively to meet differing goals and abilities.

Andy McCorkell, Wattbike Head of Product, said: “The new tools that Hub+ gives our users is what they’ve asked for and more. Wattbike has once again proven that we are the ones to beat when it comes to the most user-friendly but powerful indoor training solutions - and this is only the beginning of the exciting developments that we’re working on for our new subscription model.”

The Wattbike Hub+ app is available now and is compatible with iOS and Android devices. Wattbike users will be able to access Hub+ free for 30 days to trial the features and to find out how they can improve their performance.

While the original Wattbike Hub remains free, Hub+ will be available as a subscription option alongside, at £7.99 per month or £79.99 annually and significantly expands its scope.

For more information please visit https://wattbike.com/pages/wattbike-hub-app or contact [email protected]

Wattbike, leaders in indoor cycling, has launched Hub+, a premium subscription version of its app that promotes greater personalisation for a more customised workout experience, seamless integration with third-party apps and new, exclusive training content curated by leading athletes, sports scientists and innovative research.

Introducing an industry-first functionality, Hub+ incorporates the ‘Workout Builder’ feature, a user-friendly, powerful tool designed with a seamless ‘drag-and-drop’ option in which users, coaches or personal trainers can configure their own workouts in seconds by selecting from a range of segment blocks in-app.

Duncan Bradley, Chief Product & Brand Officer at Wattbike, said: “We know our customers are intrinsically motivated to achieve their fitness goals. Performance is personal, whether it's about professional achievement, fitness goals or taking care of mental health or rebuilding strength after injury. With the launch of Hub+, we are helping our customers achieve those goals with more control of their training.”

One of the most innovative features in Hub+, is the ability to share custom workouts with other Hub+ users. Workouts can be shared via the user’s preferred channel (such as WhatsApp, email, SMS, Airdrop) allowing the increased connectivity between users, coaches, personal trainers or members. A workout export feature then provides users the flexibility to complete their custom workouts via other third-party apps or a bike computer outdoors.

From a commercial perspective, Hub+ subscriptions can be packaged for operators, independent gyms, studios, coaches and personal trainers in order to provide members with bespoke club workouts, extra training content, challenges and individualised member sessions at just the touch of a button, helping clubs to personalise content effectively to meet differing goals and abilities.

Andy McCorkell, Wattbike Head of Product, said: “The new tools that Hub+ gives our users is what they’ve asked for and more. Wattbike has once again proven that we are the ones to beat when it comes to the most user-friendly but powerful indoor training solutions - and this is only the beginning of the exciting developments that we’re working on for our new subscription model.”

The Wattbike Hub+ app is available now and is compatible with iOS and Android devices. Wattbike users will be able to access Hub+ free for 30 days to trial the features and to find out how they can improve their performance.

While the original Wattbike Hub remains free, Hub+ will be available as a subscription option alongside, at £7.99 per month or £79.99 annually and significantly expands its scope.

For more information please visit https://wattbike.com/pages/wattbike-hub-app or contact [email protected].

Mykonos Performance stands as a premium destination, offering top-tier training, rehabilitation, and performance amenities within a picturesque backdrop that boasts panoramic views of the Aegean Sea. Serving as a home away from home for athletes and fitness enthusiasts worldwide, it provides an ideal environment to elevate performance, all while ensuring a stylish and comfortable experience.

Founded in 2016, and run by practitioners with a specialisation in sports-specific exercise, this premier facility warmly welcomes elite athletes from across the globe. It redefines the concept of warm-weather, off-season training, and rehabilitation, setting new standards in the industry.

Warm weather training concept

Jordan Demetriou, Head of Performance at Mykonos Performance explains; “My professional journey began in the UK, specialising in elite football as a Sports Physiotherapist, Rehabilitation and Performance coach. The vision of establishing a warm-weather training concept has long been an aspiration, driven by the increasing demand among elite athletes to optimise performance year-round, including during the off-season.I envisioned that this location would provide an ideal blend of a vacation setting for athletes, while also allowing them to focus wholeheartedly on their training requirements, whether performance-driven or rehabilitation-focused. The rapid growth of Mykonos Performance has turned it into a globally recognized concept for off-season training. During each summer season, we consistently host 90-100 athletes, marking a testament to the success and appeal of our unique approach.”

Building on the success of the initial launch, Mykonos Performance expanded its offering to include a wellness boutique hotel, Charisma, within the same complex. This evolution aims to provide a comprehensive 360-degree experience for not only elite athletes but also for fitness enthusiasts. While there is increased traffic of elite athletes from May to July during the offseason, the resort has now become a sought-after destination for a diverse range of individuals, including creatives, wellness enthusiasts, and holidaymakers throughout the entire summer season.

Mykonos Performance purpose-built gym boasts state-of-the-art training facilities equipped with a diverse range of leading fitness equipment, featuring a mix of Wattbike Pros, Trainers, and Nucleus. As Jordan explains, "Having extensive experience with Wattbike in the elite sports sector, I can confidently say that nothing rivals Wattbike in terms of accurate testing, immediate feedback, comfort, durability, and the authentic feel of a real ride. It stands out as an exceptionally impressive training tool and is essential to our training approach. The Wattbike proves immensely beneficial for athletes, particularly in rehabilitation or off-feet conditioning. It allows athletes to minimise leg impact while still focusing on enhancing their cardiovascular ability.”

High profile athletes

Having worked extensively within elite sports, the team has cultivated trust among visiting athletes and their teams. This trust has resulted in ongoing business opportunities driven by the powerful word-of-mouth referrals within the extensive network of elite sports.

Mykonos Performance has been the choice of elite athletes from some of the world's most prominent teams. Notable individuals who have used the facilities include Manuel Neuer, Alphonso Davies, Jamal Musiala, and Jerome Boateng from Bayern Munich, as well as NBA Miami Heat player Jimmy Butler. Additionally, we've had the privilege of welcoming Eduardo Camavinga from Real Madrid and Manchester City players Jack Grealish and Jeremy Doku.

“In particular, Manuel Neuer left a lasting impression with his remarkable performance on the Wattbike," Demetriou remembers. "He engaged in lengthy, challenging Wattbike sessions lasting 35-40 minutes, all the while maintaining a perfect 50/50 distribution across his right and left leg output. It's an extraordinary feat; I've witnessed individuals sustain this balance for perhaps a minute, but never over an extended session!”

Personalisation in programming

Mykonos Performance takes pride in avoiding a one-size-fits-all approach to treatment. The success of its methodology lies in comprehending the unique physiological needs of each athlete in advance and tailoring a personalized program specifically crafted to suit the individual.

The team envisions expanding the Mykonos Performance and Charisma Wellness Resort model to additional locations, including residential areas. This expansion aims to offer a more frequent opportunity for clients to use the facilities regularly, providing an accessible and consistent experience.

To find out more about Mykonos Performance visit www.mykonosperformance.com or www.charisma.world

Wellfit, a UAE-based start-up offering vast, world-class fitness facilities and amenities is taking the region by storm, with sights set to become the region’s biggest fitness brand.

A trailblazer in UAE fitness

With a dedication to provide next-level member experiences, embracing each individual’s fitness stories and providing a comprehensive array of sports and leisure activities to cater each and every individual, of all ages and abilities, Wellfits’ large venues facilitate free access to top trainers, technology to monitor, track and measure performance whilst ensuring there is never the frustration of having to wait for available machines or spots in its signature classes.

Best in class experience and equipment

Joining the rapidly expanding portfolio of sites, its new flagship club, Wellfit Madar, sets a new standard for fitness and wellness in Aljada, Sharjah. Madar incorporates an impressive 65,000 sq ft training space and boasts state-of-the-art equipment including Wattbike Pros.

On the decision to partner with Wattbike, Gareth Jones, COO Wellfit explains: “As a keen cyclist myself, and Dubai being a very proactive place with a buzz of triathlon clubs, cycle tracks and a passion for the sport of cycling, I was keen to get performance bikes on our gym floor.”

“Wattbikes are simply the best. There’s a reason they are the bike of choice for so many top athletes and professional teams and for us, the fact that they are durable and powerless means they can be easily moved around our athletics performance training area where we have created an area for all powerless and functional equipment, allowing the members complete flexibility over how they train.”

Partnering for the future

Rapidly establishing itself as the UAE’s premier fitness and wellness brand, when it opened, Wellfit Madar became the brands third large-scale hub, following two already existing vast health clubs in Dubai, Wellfit JVC (Jumeirah Village Circle which spans 75,000 st ft as well as Wellfit Meydan which is 50,000 sq ft.

Looking ahead to the future, Wellfit hopes to continue its partnership with Wattbike across its other clubs. “Wattbike is the perfect fit for our offering. The plan is to implement them into more of our clubs.” Jones continues. “For example, we have a 65,000 sq ft club right by an outdoor cycling track that covers 8km. We already have a triathlon club based there so in the future, I can already see how having the Wattbikes could support the club and aim to get both amateurs and professional cyclists into the facility.”

Promoting active living for all

Wellfits mission is to enable healthy and active lifestyles for all by providing a hub which offers an extensive support system that not only motivates people to live healthier lives, but also supports them along this journey.

“We run around 300 classes per week, from HIIT, martial arts and Yoga, through to Spin or even Lifting classes for kids. We truly do pride ourselves on offering something for everyone and believe that training with like minded people will encourage people to come back from more, time and time again, building that real community spirit.”

“We ensure we have something within our facilities for everyone, aiming to get all of our members living a more active lifestyle.” Jones concludes. “Our proposition is to provide the very best equipment in order to offer leading member experiences, all within a world-class environment. This ethos is woven into the very design of each of our clubs, and into every equipment decision we so carefully make.”

To find out more, visit www.wellfit.me

E-commerce and digital transformation expert Khodja joins the Wattbike team as Direct-to-Consumer (DTC) Director, a brand new role which will see him responsible for setting Wattbike’s global DTC vision by unlocking the potential of the brand. Khodja will be responsible for the transformation of both on and offline consumer experience, through leveraging the tremendous value of Wattbike’s omnichannel foundations and powerful heritage in elite sport.

Khodja joins the Wattbike team with a formidable track record in e-commerce strategy, following a decade working with global manufacturer and online retailer of licensed sportswear, Fanatics. Whilst with Fanatics Khodja worked with the world’s leading sports teams and athletes, and his specialism in e-commerce is especially exciting for the Wattbike team, with this being the most significant area for their global DTC expansion.

It’s a pivotal time for the Wattbike brand as they excitingly look towards expansion and development of the brand globally. Built on the global foundation of commercial and corporate markets - as official supplier to the All Blacks and extensive use in elite sport, 3,000 gyms, BUPA and uniformed services - the DTC sales of the Wattbike Atom smart bike now account for 70% of UK sales. Earlier this year, Wattbike launched the Atom state-wide in the USA and they continue to ramp up marketing activities to raise brand awareness, market share and visibility, as they go into the winter training season.

Khodja will also be supporting the B2B Commercial growth, as the team recently launched distribution of the Wattbike Atom via distributor partners in China, Singapore, Thailand, Japan and Hong Kong.

Khodja said, ‘I’m delighted to be joining the passionate team at Wattbike, and to be taking on such a pivotal role in the brand’s plans for international growth. Wattbike is loved by elite teams and athletes around the world with good reason, their credentials and quality of product setting them well apart from their competitors. I’m very much looking forward to helping shape the brand’s digital future, using my extensive experience of e-commerce and connections within the industry.”

Stephen Loftus, CEO of Wattbike is especially excited about Khodja’s appointment, and he says: “We’re absolutely delighted to welcome Ahmed to the Wattbike team - his depth of experience in e-commerce across international markets and innate understanding of the sports industry means I’m confident that he’ll accelerate our global e-commerce strategy, and take the brand to new audiences and markets. He will support us in our quest to become the world’s leading training platform with ecommerce at the forefront of our strategy, opening the Wattbike brand up to newer audiences to continue to improve the health and performance of fitness enthusiasts across the world.”

The award-winning Wattbike Atom retails at £2,399 and finance options start from £50 per month. For more information please visit https://wattbike.com/products/wattbike-atom

In order to meet the growing demand for areas of strength and performance-based training on the gym floor, Virgin Active UK has partnered with Wattbike to upgrade their indoor cycling provision with both the Wattbike Nucleus and Wattbike AtomX.

On the decision, Gareth Turner, Cycle Lead, Virgin Active UK, explains: “Wattbike will be a key partner for us in order to meet this growing trend towards performance training. People want to see and analyse data in real-time, not just post-workout. We believe that the capabilities of the Wattbike will allow our members to reach their performance goals more efficiently and effectively and we’re excited to see the new Wattbikes rolled out in our clubs over the coming months.”

As part of the partnership, Virgin Active UK has opted to upgrade its existing Wattbikes with a mix of the latest commercial options; the Wattbike Nucleus and the Wattbike AtomX.

On the decision, Gareth Turner, Cycle Lead, Virgin Active UK, explains: “We have chosen to partner with Wattbike, and install both the Nucleus and AtomX, as both bikes offer differing strengths and applications for our members. The Nucleus is an upgrade to our existing Wattbike Pro/Trainers, introducing the high-definition Performance Touchscreen but still with the precise fan/magnetic resistance that our members know and love, especially for sprint training.

We wanted the AtomX because of its erg-mode which changes automatically to simulate hill climbs, allowing members to ride famous climbs from around the world. It’s fantastic for Zwift racing and we are confident our members will enjoy this feature.”

The aim is that the training versatility that the Wattbike offers will be maximised by all members, no matter their goal or ability.

“We believe that the Wattbikes will be utilised in a variety of ways depending on the member, ranging from those with general fitness goals through to those seeking sporting peak performance.” Turner adds. “

Our cyclists and triathletes use the Wattbikes for accurate real-time data, to analyse pedal effectiveness and improve power-based training, whilst our other sporting athletes focus on off-feet conditioning and thanks to the inbuilt Health Assessment tests and introductory workout programmes. The Wattbike is also ideal for beginners or those with general fitness goals who can benefit from the individualised workouts and plans available.”

On the gym floor, Personal Trainers will also be able to use the Wattbikes to deliver specific, targeted training for their clients. Using the in-built tests to help them tailor client programmes and over time, show real results and improvements based on accurate data.

The installation of the new Wattbike Nucleus and AtomX bikes across a number of Virgin Active UK sites will begin in September 2023.

To find out more, visit www.virginactive.co.uk