Gold COMPANY PROFILE
Matrix Fitness
Matrix Fitness, the world’s fastest-growing commercial fitness brand, offers innovative commercial fitness equipment that stands out and sets new industry standards. At Matrix, it’s our mission to make your fitness facility everything you ever dreamed it could be.
Matrix provides equipment to facilities in all market sectors including private health clubs, residential housing, hotels, local authorities, schools, corporate gyms, professional sports teams and the uniformed services. We are there to be your trusted partner, going far beyond simply providing equipment.
Product range and services
Our comprehensive product portfolio ensures we can meet the requirements of all facilities. From HVLP’s including PureGym, the Gym Group and JD Gyms through to high end hospitality such as Four Seasons, the Savoy and the Shard, as well as global franchises Snap and Anytime Fitness. We have you covered.
Count on us for meaningful innovations that makes our equipment a joy to own, service and use. And, as always, trust us to put your brand and your business first.
Our specialist teams will support every step of the way, not only in planning your facility, but well beyond the install with exceptional repair and servicing (our network includes over 40 service and repair technicians), help in maximise equipment features for your members, and providing education and support on the industry’s burning topics.
Following a facility-wide refurbishment of Legends in 2016, Matrix were chosen to install the latest 7Xi generation of cardio machines and Matrix Ultra Resistance machines of the highest specification with rep counters and incremental weight settings.
Matrix also support the Legends team to boast a dedicated weights area furnished with all of the latest equipment needed to optimise any workout and a state-of-the art functional training zone providing a flexible, friendly fitness environment to suit all workout styles, abilities and goals.
Amy Collins, Service Manager at Legends, explains: “The Matrix team have been great to work with and we have built a strong and reliable partnership with them. They have been very helpful and if we have any questions, they are there on hand to support.
Our customers have been extremely impressed with the new, and improved fitness suite at Legends, Bentley Motors. Some even think we have extended the gym, but in fact it was the carefully thought out floor plan that has created a spacious feel. The modern and multi-functional machines, has definitely received a big thumbs up from our members.”
In 2019, having been so impressed with the Matrix equipment, the team at Bentley Motors transformed their indoor cycling offering by replacing dated bikes with the installation of 12 new Matrix CXC bikes into a spinning zone with a virtual spin area to shortly follow in the fitness suite.
Amy Collins, Service Manager at Legends, explains: “The Matrix team have been great to work with and we have built a strong and reliable partnership with them. They have been very helpful and if we have any questions, they are there on hand to support.
Our customers have been extremely impressed with the new, and improved fitness suite at Legends, Bentley Motors. Some even think we have extended the gym, but in fact it was the carefully thought out floor plan that has created a spacious feel. The modern and multi-functional machines, has definitely received a big thumbs up from our members.”
The CXC bikes are ideal for group cycling classes or for use in our cardio section on the gym floor. They optimise ergonomics for a real outdoor ride feel and are designed with durability in mind; low maintenance, a well-protected rear flywheel design that includes magnetic resistance for smooth, consistent adjustments and low power consumption for long life.
The wireless LCD Console on the CXC bikes display RPM, calories, distance, time and heart rate when used with a heart rate strap, for efficient live feedback. Wiggins adds: “The health, fitness and wellbeing of our workforce is of the highest importance. That’s why we pride ourselves on working with the best to provide world class fitness facilities for our colleagues and contractors.
Our Bentley Health and Wellbeing programme, ‘BeFit’ offers information, support and advise on leading a more active and healthier lifestyle, both physically and mentally, and Matrix have helped us create not just an exercise environment, but an exercise experience that helps us promote and provide this.”
Tim Grainger-Smith, Head of Sales – Public Sector at Matrix Fitness explains: “We are pleased to continue our partnership with Bentley Motors, helping them to deliver a complete health and fitness solution to their team and clients. We have no doubt that the introduction of our CXC bikes will make their indoor cycling, and overall fitness offering, more measurable, engaging and immersive and we look forward to supporting the team to stay at the forefront of fitness moving forwards.”
In May 2018, Matrix Fitness were chosen by Imperial to transform a cafe area in the Ethos building into SW7; a brand new, boutique and functional training space to ensure the best quality of fitness offering for students, staff and members.
Will Hollyer, Head of Sport at Imperial College London, comments: “The rise of the boutique gyms and functional training has transformed the offering we needed to be providing. We have a membership of over 10k students and 800 staff, all who want a modern, engaging and interactive workout experience and we needed to create a leading, boutique training space to cater for this.”
Ethos is a state-of-the-art training facility, which as well as the new SW7 gym also houses their existing gym, which has had its own refurbishment September 2018, in partnership with Matrix, to modernise and improve its appeal.
Hollyer continues: “We chose to work with Matrix, with whom we have a long, successful partnership already, and their ideas for SW7 and the refurb of main gym, the equipment selection and visuals helped us to incorporate a new way of training with an inspiring design to match.
An element of their design that we’ve had great positive feedback on one wall which is completely mirrored with the London skyline, this incorporates our SW7 logo which we worked with Matrix and QPS to create makes the training space appear bigger.”
Equipment installations in the new SW7 include a bespoke Exigo rig, Matrix S-Force, Matrix S-Drive, functional training accessories, assault bikes, Ski Ergs and astro turf flooring. SW7 hosts four group exercise classes throughout the day, Monday to Friday, focusing on Conditioning, Force, Move and HIIT, all led by newly trained instructors and offering heart rate training using MyZone technology.
Listening to the fitness trends and current equipment usage and demand, upstairs in the main gym, floor space has been removed to make room for more cardio equipment, doubling treadmills as well as the free-weight area and equipment.
Julian Taylor, Marketing Director at Matrix Fitness UK adds: “Physical activity has the ability to positively influence personal wellbeing, for students and staff. But times have changed, and fitness has become more modernised, interactive and engaging.”
“It’s been an exciting project, working with the Imperial team on the launch of their boutique SW7 offering and group exercise programme as it provides a training space and fitness equipment that will engage and motivate its users whilst increasing connectivity in a time of technological advancement. Providing them with equipment that helps them set goals, track progress and celebrate achievement.”
In 2020, the luxurious Bicester Hotel and Spa launched a purpose-built fitness and performance facility to create a standalone, unique offering to attract a new more active demographic to the site. This included a performance gym equipped by Matrix Fitness, a custom-made 200m swimming lake, an assault course and an outdoor 500m grass running track.
Now, to complement this existing premium offering, the team has unveiled a refurbished health club with a modernised aesthetic and the latest resistance and cardiovascular equipment from Matrix Fitness to provide an integrated gym floor, three large studios and over 70-instructor led sessions per week.
A total health and fitness service
Health club manager, Andrew Foreman says: “Our goal is to deliver something for everyone. We have so much on offer for our members – from state-of-the-art equipment to fantastic trainers in our group classes and our unique range of facilities – that we can now cater for anyone’s training needs.”
Matrix Fitness has a long-standing rapport with the company, having already been chosen as the supplier for its performance gym which was a self-contained project with the highest quality required when it came to service, support and products.
The health club includes a full Matrix Fitness connected solution with all-new Performance Cardio with touch-screen technology, as well as a Connexus functional training station, Ultra V2 Strength range with Intelligent Training Consoles and two dedicated instructor-led and virtual training studios, as well as an indoor cycling room with Matrix Fitness CXP bikes.
Versatile and modern
Nigel Tapping, head of spa and hospitality at Matrix Fitness UK adds: “Versatile gym designs and a modernised, member-centric fitness offering is playing an increasingly important role within the hospitality sector and the team at Bicester Hotel and Spa has taken a unique approach with this development.
“The modernisation of the club perfectly complements the performance-led centre, providing a full, wraparound fitness journey for every member, no matter their goal or the stage of their fitness journey they’re at. The team has been forward-thinking and innovative and the result is an impressive, cutting-edge facility.”
The Performance Gym includes the Magnum half and full racks, Magnum plate-loaded equipment and bespoke track flooring for strength training activities and functional-focused training. On the second floor, a space has been designed for movement screening, small accessory functional training and one-to-one personal training.
More: www.matrixfitness.co.uk. and www.bicesterhotelgolfandspa.com.
Beyond the launch of our redesigned Upper Body Cycle and the wonderfully simple but effective Stretch Platform, we are also launching over 8 new pieces of plate loaded equipment.
Matrix doesn’t just manufacture equipment - we craft strength training innovations that evolve with your fitness facility and your lifters. We listen to owners, trainers and users to put real-world insights at the heart of our designs, captivating a new generation and delivering solutions that outperform the ordinary in better, smarter ways.
Choose Matrix, and discover strength that never rests.
We see the Matrix team as an extension to our own and together, we have designed and opened some amazing clubs and I’m sure we will continue to go an open many more.”
Matrix Fitness expands Florida presence with veteran industry professionals
Matrix Fitness announced the expansion of its Florida, USA sales team with the addition of longtime fitness industry professionals Lori Main, Blythe Zimmerman and Mark Smilek. Together, they bring nearly 70 years of combined industry experience and longstanding relationships across the Florida market.
Florida continues to represent one of the country’s most active and strategically important fitness markets. According to the Health & Fitness Association’s 2024 economic impact report, Florida’s health and fitness centre industry supports more than 33,600 jobs, $1.19 billion in wages and $3.22 billion in statewide economic output. Nationally, fitness facility membership reached a record 77 million members in 2024, reflecting continued growth in consumer focus on health, wellness and active lifestyles.
The expanded team strengthens Matrix’s ability to provide local, relationship-driven support to customers across Florida’s commercial, hospitality, multi-housing and community fitness segments.
“Florida continues to be a critical growth market for the fitness and wellness industry,” said Jake Glore, Matrix district sales manager for Florida. “Adding experienced professionals like Lori, Blythe and Mark strengthens our ability to support customers locally with responsive communication, project expertise and long-term partnership. Their knowledge of the market and experience with Matrix products will provide immediate value to customers throughout the state.”
The expansion also aligns with broader global wellness trends. The Global Wellness Institute reported that the global wellness economy reached $6.8 trillion in 2024 and is projected to grow to $9.8 trillion by 2029. As consumers increasingly prioritise health, longevity and wellness-focused lifestyles, Matrix Fitness continues investing in the people and resources needed to support customers across commercial, hospitality, multi-housing and community fitness spaces.
Main and Zimmerman join Matrix Fitness with 28 years of industry experience serving customers across multiple market segments throughout Florida. Smilek brings 13 years of experience in commercial fitness sales and customer support.
Matrix Fitness Onyx Collection installed at Four Seasons Hotel London at Tower Bridge
Four Seasons Hotel London at Tower Bridge, a prestigious landmark in the heart of London, has unveiled its newly refurbished Fitness Centre, featuring an exclusive installation of state-of-the-art Matrix Fitness equipment.
This transformation includes the UK’s first complete installation of the Matrix Fitness Onyx Collection, a five-machine assortment of luxury cardiovascular equipment crafted specifically to meet and exceed the needs of high-end health clubs and luxury hotels.
Marie Laure Fleury, General Manager at Four Seasons Hotel London at Tower Bridge, explains: “Today’s luxury traveller expects more than access to a gym; they seek a fully integrated, high-performance wellness experience that reflects the same innovation, attention to detail and design excellence found throughout the hotel. For many of our guests, wellness is not just a preference; it’s a core part of their lifestyle, and we see that clearly in their wellness choices and feedback.
When refurbishing our gym, our vision was to make it an essential part of the guest journey, and a destination in itself. Since re-launching with the Matrix Onyx Collection, we have had guests specifically mention the gym as a reason for rebooking, which speaks volumes about the impact of the upgrade.”
Onyx creates a unified aesthetic that complements a facility’s décor and elevates their space with a fusion of luxury accents and details. The refined design combines elegant angles, seamlessly smooth surfaces, rippling textures and full-spectrum Ambient Lighting to make a statement of style. A large, captivating touchscreen console, intuitive app-based display and Interactive Touchscreen Controls with haptic feedback create an immersive and multi-sensory exercise experience that is the first of its kind.
“Design and visual harmony were a key factor in selecting the Onyx Collection.” Marie-Laure Fleury continues. “The equipment offers exceptional performance while complementing the elegant, contemporary aesthetic of our wellness space and our award-winning spa. It enhances the overall ambiance and aligns perfectly with the level of luxury our guests expect.”
The installation also included Matrix’s cutting-edge Ultra Strength range with Intelligent Training Consoles (ITC), a dedicated functional training area for small group sessions, Virtual Training Cycles (VTC) providing immersive instructor-led and on-demand workouts via a 22” touchscreen console with iFIT® integration, Sprint 8 HIIT and Virtual Active destination training and an expanded free weights area with ambient lighting and optimised space design to enhance the guest experience.
Nigel Tapping, Director of Hospitality & Residential Sectors at Matrix Fitness UK, adds: “Luxury hotels like Four Seasons Hotel London at Tower Bridge understand that wellness is a critical driver of guest satisfaction and loyalty. Our work on this project, including the installation of the full Onyx collection delivers a fitness experience that matches the exclusivity and elegance of the hotel. This project is an excellent example of how we work in partnership with our hospitality clients to create world-class wellness destinations.”
The upgraded Fitness Centre represents a significant investment in the evolving wellness expectations of luxury travellers and private members alike, ensuring that Four Seasons Hotel London at Tower Bridge continues to set the standard for premium hospitality.
For more information visit fourseasons.com/towerbridge or matrixfitness.co.uk.
Floating 52 stories above London, Matrix Fitness install at the Shangri-La The Shard, London Sky Gym
Floating 52 stories above the capital, the Shangri-La The Shard, London features a luxurious wellbeing offering with spectacular views of London’s skyline. The fully equipped Sky Gym sits alongside the Sky Sauna, which offers guests an exclusive oasis, as well as the world-renowned Sky Pool, the highest hotel pool in Western Europe.
The Sky Gym refurbishment included the installation of the latest, innovative cardio and strength equipment from Matrix Fitness including items from its world-leading Endurance Touch and Touch XL Console cardio range which includes immersive features, a multitude of apps, entertainment options and a wide array of customer-focussed programmes including Sprint8, a 20-minute sprint HIIT workout, live course footage and built-in test protocols.
To provide an elite strength offering to users, the install also included items from The Ultra Series from Matrix Fitness which offers a powerful, yet comfortable experience with cutting-edge functionality and intuitive operation as well as equipment from The Versa Series which incorporates advanced biomechanics for a natural, smooth, efficient workouts experience.
On the refurbishment project, Matthew Stackhouse, hospitality, residential and corporate wellness specialist, Matrix Fitness UK explains: “This was an extremely prestigious project, and one that required the very best, not only in terms of equipment, but also in regards to design, layout and operational support, from the very first initial concept meeting right the way through to completion.
“Working alongside the team at The Shangri-La The Shard, London, in particular, Jean Louis Fresta (resident manager) and Iwona Oliwa (assistant director of engineering), we were able to bring a concept to life, transforming a relatively small footprint of space into a fresh, engaging training space with pioneering equipment to compliment the power of the breath-taking views surrounding it.”
Adding a touch of personalisation, Matrix Fitness also provided bespoke Shangri-La The Shard, London branded upholstery to the strength equipment as well as bespoke branded dumbbells. For a finishing touch, the branding has also been uploaded to the cardio machine consoles.
Nigel Tapping, head of sales – spa and hospitality at Matrix Fitness UK, adds: “The distinguished Shangri-La at The Shard, London, stands as a beacon of luxury and relaxation. In alignment with our vision at Matrix Fitness, we have become the preferred gym equipment and solutions provider for top-tier hotels and spas globally.
Our deliberate focus has borne fruit, as we collaborate with esteemed hospitality establishments worldwide. Equipped with top-notch services, robust infrastructure, and a dedicated team, we are primed to facilitate success for discerning clientele seeking exceptional service.”
For more information about The Sky Gym at the Shangri-La The Shard, London visit www.shangri-la.com or to learn how Matrix Fitness could help transform your training space, visit www.matrixfitness.co.uk
Matrix Fitness strengthens UK sales team with senior appointments and continued growth
Matrix Fitness, the world’s fastest-growing commercial fitness brand, is delighted to announce the continued expansion of its UK sales team with the appointments of Andrea Oliver and James Bents to senior national account roles, alongside the addition of three new sales executives, Tom Edge, Freya Davis and Fiona Crockett.
These strategic hires reflect Matrix Fitness UK’s sustained growth and success in the market, and its ongoing commitment to strengthening customer support and partnerships nationwide.
Andrea Oliver joins as senior national key account manager, reporting into Danny Melling, national key account director. In her role, Andrea will lead and develop relationships with national and multi-site operators, working closely with internal teams across sales, projects, service and education to deliver a seamless and consistent customer experience.
Commenting on her appointment, Andrea said: “What I’m most looking forward to in the role is getting out to meet new clients, building strong relationships and really getting stuck in. I’m excited to drive new business opportunities and gain a full understanding of our key accounts. Matrix has such a strong reputation in the industry and I’m proud to be part of a team that’s so focused on long-term partnerships and customer success.”
Andrea brings extensive industry experience, having previously held senior leadership roles including regional sales manager and national sales manager at Pulse Fitness, followed by sales director at Inspace Fitness, where she led national sales strategy, key accounts and commercial growth across the sector.
James Bents joins Matrix Fitness as senior national account manager, also reporting into Danny Melling, with responsibility for managing and growing national accounts, developing long-term partnerships and supporting operators with tailored, performance-led solutions.
Speaking about his new role, James said: “I’m looking forward to meeting new and existing customers, having meaningful conversations and adding value to their businesses. Matrix has an amazing product portfolio and some fantastic people, and I genuinely can’t wait to get stuck in, working with a first-class team as we support our customers and deliver unbeatable solutions to help end users live longer, happier lives.”
James joins Matrix Fitness with a strong background in national and regional account management, having previously worked with leading global brands including Mattel, Technogym and Precor, managing major retail and fitness operator partnerships and delivering large-scale commercial projects.
In addition to these senior appointments, Matrix Fitness UK has further strengthened its sales presence with the addition of Tom Edge, Freya Davis and Fiona Crockett as sales executives, expanding regional coverage and enhancing day-to-day customer support across the country.
On the company growth, Matthew Pengelly, CEO of Matrix Fitness UK, added: “The expansion of our UK sales team is a direct result of the continued trust our customers place in Matrix and the success we’re seeing across all sectors. Bringing Andrea and James into senior national account roles, alongside welcoming Tom, Freya and Fiona to the wider sales team, allows us to further strengthen relationships, respond even more effectively to customer needs and continue delivering outstanding support. This investment in people is fundamental to our long-term growth strategy and our commitment to being true partners to our customers.”
With a strengthened leadership structure and expanded sales resource, Matrix Fitness is well positioned to continue building on its market momentum, supporting operators of all sizes with innovative equipment solutions, expert guidance and long-term partnership.
For more information, click here
Matrix Fitness introduces the Onyx Collection, a luxury cardio line
Matrix Fitness, the world’s fastest-growing commercial fitness brand, announces the launch of the Onyx Collection, a five-machine assortment of luxury cardiovascular products designed to invigorate the senses with premium materials, advanced technology and meticulous attention to detail. Carefully crafted by Matrix’s global product development team, the collection, consisting of a treadmill, Ascent Trainer, ClimbMill, upright cycle, and recumbent cycle, is a testament to thoughtful innovation and customer-centric design.
Launched officially to the UK market at the Professional Beauty’s World Spa and Wellness event in London in March, Onyx creates a unified aesthetic that complements a facility’s décor and elevates their space with a fusion of luxury accents and details. The refined design combines elegant angles, seamlessly smooth surfaces, rippling textures and full-spectrum Ambient Lighting to make a statement of style. A large, captivating touchscreen console, intuitive app-based display and Interactive Touchscreen Controls with haptic feedback create an immersive and multi-sensory exercise experience that is the first of its kind.
“Every touch point and every element of the Onyx Collection was designed to be exceptional, immersive, and unlike anything else in our portfolio,” said Matthew Pengelly, Managing Director, Matrix Fitness UK. “At Matrix, meaningful innovation is at the heart of everything we do. Our partners can expect to see this guiding principle artfully expressed in every design detail.”
The Onyx Collection was carefully crafted to meet and exceed the needs of high-end health clubs and luxury hotels — a growing global market estimated to reach over $300B (USD) by 2030.
“Feedback from our industry partners was central to the development process of Onyx, beginning first when Onyx was a mere concept and in every design phase to follow,” said Pengelly. “As a commitment to the success of our partners, we have made significant investments in enhanced manufacturing processes, machinery and more exacting quality standards that will not only meet but exceed the expectations of the ultra-premium customer.”
The first UK installation of the Onyx Collection has taken place at Four Seasons, Ten Trinity Square, London, a site that is renowned for its unparalleled luxury and wellness. To find out more about the Onyx Collection click here
For strength that never rests: Matrix unveils the Magnum Plate-Loaded range
With design features informed by real athlete and operator feedback, the new range offers premium functionality and adaptability to meet the evolving expectations of modern fitness facilities.
The Magnum Plate-Loaded Range redefines traditional lifts with innovative engineering and thoughtful details that support both lifter performance and facility value. Every machine in the range is purpose-built to perform under relentless use, delivering biomechanical precision, intuitive adjustments and unmatched training variety.
“Strength training is one of the fastest-growing priorities for gym members today, with over two-thirds strength training regularly and more than a third identifying muscle growth as their primary goal,” said Matthew Pengelly, Managing Director, Matrix Fitness UK. “The new Magnum Plate-Loaded Range is our answer to this demand, a no-compromise strength solution that gives our partners a serious point of differentiation while helping their members train harder, smarter and safer.”
Highlights of the Magnum Plate-Loaded Range include machines designed for precision, versatility and user comfort. The Belt Squat features oversized footplates and a stable platform for comprehensive lower-body training, while the centre belt squat attachment shifts load to the hips and legs for safer, more accessible squats. Integrated lockout mechanisms ensure smooth, controlled racking and unracking, and a robust construction supports up to 720 kg of training weight.
For upper-body development, the Elevated Biceps Curl positions the arm for peak contraction using an innovative front weight horn design that increases resistance and maximises bicep isolation. Rotating grip handles allow a full range of motion, making it ideal for serious hypertrophy. The High Row uses rotating grips and a vertical pull to precisely target the rhomboids, traps and rear deltoids, with close-positioned weight horns, built-in storage and angled thigh pads to improve workout flow and accommodate users of different heights.
Back training is further enhanced by the Incline Lever Row, which combines an incline frame, dual-grip handles and a unique floating-or-fixed handle mechanism to offer either locked-in isolation or dynamic, real-world movement. A core-stabilising footrest and ratcheting foot platform ensure ergonomic alignment for heavy lifts. The Low Row offers space-saving precision with dual-grip handles and horizontal pulling, static vertical grips for single-arm work and optimised weight horn placement to streamline the workout floor.
Lower-body and posterior chain training benefit from the Kneeling Leg Curl, which targets the hamstrings with a pivoting knee pad for easy leg transitions, ergonomic forearm supports and adjustable alignment for all body types, plus band hooks for explosive power training. The Reclining Leg Extension offers five recline angles to isolate different parts of the quadriceps in a safe, controlled movement, with self-adjusting tibia pads and an ergonomic seat for unmatched comfort. The Pendulum Squat promotes deep range of motion with its oversized, textured, multi-angle foot platform, while adjustable rear stops ensure safe progression and smart weight horn positioning maximises space efficiency.
The Standing Hip Thrust delivers targeted glute activation in a sleek, upright design, with adjustable range-of-motion and grip options for different users, and a textured footplate for stability and ease of entry. Finally, the T-Bar Row offers dual-grip handles, non-slip oversized footplates and belt squat attachment points for multiple movement options, along with optional grip anchors for even greater training variety.
All Magnum Plate-Loaded machines are available in a premium choice of frame colours, use a proprietary two-coat powder finish for durability, and include smart band attachment points to enable progressive, elastic-resistance training.
“Every detail of the Magnum Plate-Loaded Range was crafted to support the success of our customers and their members,” added Pengelly. “Our partners can count on Matrix to deliver equipment that performs as hard as they do.”
For more information about the new Magnum Plate-Loaded Range, visit matrixfitness.com
Chris Brown, sales director
Julian Taylor, commercial director
• Four Seasons Hotels & Resorts
• Marriott Hotels
• Accor
• Carlson Rezidor Hotel Group
• InterContinental Hotels Group
• Wyndham Hotels & Resorts
• Starwood Hotels & Resorts, and
• Club Med
