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Mindbody: Business management software for the fitness and wellness industries| @FitTechGlobal company profile
Elevate | Fit Tech promotion
Elevate | Fit Tech promotion
Elevate | Fit Tech promotion

Gold COMPANY PROFILE

Mindbody

Contact  |  Updates
About us
Mindbody is the leading business management software for the fitness and wellness industries. With the addition of ClassPass, Mindbody is delivering on its mission to power the world’s fitness and wellness businesses and connecting them with more consumers, more effectively, than anyone else.

Business of all sizes – from local entrepreneurs to the largest global franchises – rely on Mindbody’s integrated software and payments platform to run their operations and grow their clientele, while consumers use Mindbody and ClassPass to discover a world of wellness experiences.

Product range and services
Mindbody is a true all-in-one software platform, providing first-rate service for your clients and the most effective business management for your studio. It offers a full set of tools to handle your operations, including scheduling, staff management, and reporting.

Mindbody’s Marketing Suite will help you acquire new customers, increase visit frequency, get actionable feedback, win back lost clients, and generate word-of-mouth buzz – and save you time while doing it, so you can focus on your business.

Accept payments anywhere, stabilise your cashflow, and grow your customer base with monthly memberships. Take payments ahead of time safely and securely with stored credit card details, and accept in-person payments with our POS hardware, for a completely integrated payments solution.

Fill your empty spots, optimise revenue, and plug into a millions-strong global network of consumers though ClassPass. You’ll grow booking and revenue not just through ClassPass bookings, but also through new direct users who discover your studio through ClassPass.
Plans for the next 12 months
Mindbody is investing heavily in a fully uplevelled software experience that delivers businesses more growth, more clients, and more prosperity – with less time and effort. We’re rolling out new features that streamline your day-to- day and put the client info and metrics that matter most to you right at your fingertips, including integrations to surface ClassPass performance metrics within the Mindbody software.
Key personnel
Fritz Lanman, CEO
Chloe Ross, SVP, International
Key customers
Fitness and wellness businesses of all sizes, from single locations to some of the world’s largest brands including Orangetheory Fitness, F45, barre 3, [solidcore], WellBiz Brands, and iLoveKickboxing.
Testimonial
“It is our top priority to ensure that F45 franchisees have access to market-leading software and systems and the team at Mindbody is uniquely positioned to support F45 now and into the future.”
– Adam Gilchrist, F45 Training Co-founder and CEO
updates & press releases
26 Sep 2022
Mindbody continues to support wellness industry with launch of ClassPass Revenue Guarantee
Mindbody, the leading experience technology platform for the wellness industry, and ClassPass, the premier fitness and wellness membership, have announced the ClassPass Revenue Guarantee.

This new program, exclusive to Mindbody customers, provides a monetarily backed guarantee that ClassPass will drive incremental revenue growth. Through this guarantee, if the business does not see a positive impact within 90 days of implementing ClassPass, Mindbody will write that customer a check for 2x the difference.

“In this new era of wellness, consumers are looking for well-rounded routines that encompass multiple dimensions of wellness. This provides a great opportunity for wellness businesses to expand their client base - but we know that 21% of Mindbody customers say that acquiring new clients is their top hurdle,” said Fritz Lanman, CEO of Mindbody and ClassPass. “Our goal has always been to help our customers build bigger, better businesses, and our data shows ClassPass drives a 32% user increase to studios. The ClassPass Revenue Guarantee shows Mindbody customers we don’t just believe that ClassPass will drive them new incremental revenue, we are willing to guarantee it."

Mindbody acquired ClassPass in October of 2021 bringing two of the industry’s most prominent leaders together. Mindbody helps businesses deliver amazing client experiences through powerful studio management software, while ClassPass helps businesses grow by merchandizing excess inventory and maximizing overall revenue by marketing and dynamically pricing open spots to ClassPass consumers. Together, Mindbody and ClassPass are creating the world’s largest wellness experience marketplace for consumers.

With 80 per cent of ClassPass users being new to the studios they visit, and 50% being new to group fitness, the potential for wellness businesses to gain new customers with ClassPass is substantial.

“Since bringing the companies together, we have seen firsthand how Mindbody and ClassPass are better together, and we are excited to show our customers just what this means through the Revenue Guarantee,” Lanman said.

find out more about the ClassPass Revenue Guarantee
Mindbody announced the ClassPass Revenue Guarantee during BOLD 2022 Credit: Mindbody / BOLD
04 Mar 2022
Wellness tech platform Mindbody partners with TRIB3
Experience technology platform Mindbody has announced a global agreement with boutique fitness brand TRIB3 to support its franchisees as it expands internationally.

"A key component of success for our fitness industry is community. Mindbody’s data consistently shows that sense of community plays a key role in why consumers choose to partake in wellness experiences. With a premium fitness offering and a keen focus on building and fostering community in each individual location, TRIB3 is poised for impressive growth," said Josh McCarter, Mindbody CEO.

"With an expansive and constantly evolving suite of offerings, we look forward to growing alongside TRIB3 in this partnership."

TRIB3 sets itself apart in the fitness market through intensive and inclusive high-intensity interval training (HIIT) sessions with three elements: treadmills, resistance and intensity. Each TRIB3 location also nurtures its member community through purpose-designed lounge areas and mixology bars that host events, socials and celebrations of key milestones.

With locations currently open in territories including the UK, Spain, and Finland and stores sold in eight countries globally, TRIB3 continues broadening its reputation, brand and network across the globe. Mindbody’s easy-to-use customer acquisition and retention features, streamlined reporting and payments offerings will support TRIB3 in a successful rollout of its expansion strategy.

"TRIB3 is currently on track to open more than 1000 locations by 2026, so it is imperative to have a software partner that we can rely on to power and actively support our expansion efforts as well as further streamline our digital operations. We are confident that Mindbody fills this need," said Kevin Yates, CEO of TRIB3.

“With this partnership with Mindbody we have a consistent blueprint for opening new stores and true collaboration on their ongoing development roadmap; that means we are able to bring consistency across the brand for franchise partners, consumers and our team.”

TRIB3 has partnered with Mindbody Credit: TRIB3
Mindbody: news from HCMmag.com and fittechglobal.com
Consumers now consider health and fitness to be an “essential” area for spending and, despite the global squeeze on disposable incomes, will continue to increase their investment in wellness.
Mindbody: featured in HCM and FIT tech magazines
HCM People: Emily Bartels
If the business doesn’t see a positive impact within 90 days of implementing Classpass, Mindbody will write that customer a cheque for two-times the difference
Industry insights: Strength in numbers
Technology platform Mindbody surveyed 17,000 people to uncover what’s important to today’s wellness consumer. Margo Badzioch, market research lead at Mindbody, highlights the trends
A number of key health and fitness and wellness trends for 2023 have been unearthed by new insight published in the latest edition of the Mindbody and Classpass Wellness Index, as Megan Whitby reports
Technology: Automation
Many spas already automate their marketing. But how else could they use automation in their software to free up employee time and streamline operations?
Spa software: Driving retail
Staff shortages within the sector mean software assistance in areas such as retail, payment automation and marketing is more important than ever when it comes to business profitability. Karen Maxwell looks at some of the solutions available
Insight: Now trending
From VR to personalisation, here’s what we can expect to see in wellness in the coming months, says Lauren McAlister
Mindbody
Tel: ‭+44 20 3514 1894‬
Address: 30 Crown Place, London, EC2A 4EB, United Kingdom
Fritz Lanman, CEO, Mindbody
Fritz Lanman, CEO
Mindbody is a true all-in-one software platform, providing first-rate service for your clients and the ...
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Gold COMPANY PROFILE

Mindbody

Contact  |  Updates
About us
Mindbody is the leading business management software for the fitness and wellness industries. With the addition of ClassPass, Mindbody is delivering on its mission to power the world’s fitness and wellness businesses and connecting them with more consumers, more effectively, than anyone else.

Business of all sizes – from local entrepreneurs to the largest global franchises – rely on Mindbody’s integrated software and payments platform to run their operations and grow their clientele, while consumers use Mindbody and ClassPass to discover a world of wellness experiences.

Product range and services
Mindbody is a true all-in-one software platform, providing first-rate service for your clients and the most effective business management for your studio. It offers a full set of tools to handle your operations, including scheduling, staff management, and reporting.

Mindbody’s Marketing Suite will help you acquire new customers, increase visit frequency, get actionable feedback, win back lost clients, and generate word-of-mouth buzz – and save you time while doing it, so you can focus on your business.

Accept payments anywhere, stabilise your cashflow, and grow your customer base with monthly memberships. Take payments ahead of time safely and securely with stored credit card details, and accept in-person payments with our POS hardware, for a completely integrated payments solution.

Fill your empty spots, optimise revenue, and plug into a millions-strong global network of consumers though ClassPass. You’ll grow booking and revenue not just through ClassPass bookings, but also through new direct users who discover your studio through ClassPass.
Plans for the next 12 months
Mindbody is investing heavily in a fully uplevelled software experience that delivers businesses more growth, more clients, and more prosperity – with less time and effort. We’re rolling out new features that streamline your day-to- day and put the client info and metrics that matter most to you right at your fingertips, including integrations to surface ClassPass performance metrics within the Mindbody software.
Testimonial
“It is our top priority to ensure that F45 franchisees have access to market-leading software and systems and the team at Mindbody is uniquely positioned to support F45 now and into the future.”
– Adam Gilchrist, F45 Training Co-founder and CEO
updates & press releases
26 Sep 2022
Mindbody continues to support wellness industry with launch of ClassPass Revenue Guarantee
Mindbody, the leading experience technology platform for the wellness industry, and ClassPass, the premier fitness and wellness membership, have announced the ClassPass Revenue Guarantee.

This new program, exclusive to Mindbody customers, provides a monetarily backed guarantee that ClassPass will drive incremental revenue growth. Through this guarantee, if the business does not see a positive impact within 90 days of implementing ClassPass, Mindbody will write that customer a check for 2x the difference.

“In this new era of wellness, consumers are looking for well-rounded routines that encompass multiple dimensions of wellness. This provides a great opportunity for wellness businesses to expand their client base - but we know that 21% of Mindbody customers say that acquiring new clients is their top hurdle,” said Fritz Lanman, CEO of Mindbody and ClassPass. “Our goal has always been to help our customers build bigger, better businesses, and our data shows ClassPass drives a 32% user increase to studios. The ClassPass Revenue Guarantee shows Mindbody customers we don’t just believe that ClassPass will drive them new incremental revenue, we are willing to guarantee it."

Mindbody acquired ClassPass in October of 2021 bringing two of the industry’s most prominent leaders together. Mindbody helps businesses deliver amazing client experiences through powerful studio management software, while ClassPass helps businesses grow by merchandizing excess inventory and maximizing overall revenue by marketing and dynamically pricing open spots to ClassPass consumers. Together, Mindbody and ClassPass are creating the world’s largest wellness experience marketplace for consumers.

With 80 per cent of ClassPass users being new to the studios they visit, and 50% being new to group fitness, the potential for wellness businesses to gain new customers with ClassPass is substantial.

“Since bringing the companies together, we have seen firsthand how Mindbody and ClassPass are better together, and we are excited to show our customers just what this means through the Revenue Guarantee,” Lanman said.

find out more about the ClassPass Revenue Guarantee
Mindbody announced the ClassPass Revenue Guarantee during BOLD 2022 Credit: Mindbody / BOLD
04 Mar 2022
Wellness tech platform Mindbody partners with TRIB3
Experience technology platform Mindbody has announced a global agreement with boutique fitness brand TRIB3 to support its franchisees as it expands internationally.

"A key component of success for our fitness industry is community. Mindbody’s data consistently shows that sense of community plays a key role in why consumers choose to partake in wellness experiences. With a premium fitness offering and a keen focus on building and fostering community in each individual location, TRIB3 is poised for impressive growth," said Josh McCarter, Mindbody CEO.

"With an expansive and constantly evolving suite of offerings, we look forward to growing alongside TRIB3 in this partnership."

TRIB3 sets itself apart in the fitness market through intensive and inclusive high-intensity interval training (HIIT) sessions with three elements: treadmills, resistance and intensity. Each TRIB3 location also nurtures its member community through purpose-designed lounge areas and mixology bars that host events, socials and celebrations of key milestones.

With locations currently open in territories including the UK, Spain, and Finland and stores sold in eight countries globally, TRIB3 continues broadening its reputation, brand and network across the globe. Mindbody’s easy-to-use customer acquisition and retention features, streamlined reporting and payments offerings will support TRIB3 in a successful rollout of its expansion strategy.

"TRIB3 is currently on track to open more than 1000 locations by 2026, so it is imperative to have a software partner that we can rely on to power and actively support our expansion efforts as well as further streamline our digital operations. We are confident that Mindbody fills this need," said Kevin Yates, CEO of TRIB3.

“With this partnership with Mindbody we have a consistent blueprint for opening new stores and true collaboration on their ongoing development roadmap; that means we are able to bring consistency across the brand for franchise partners, consumers and our team.”

TRIB3 has partnered with Mindbody Credit: TRIB3
Mindbody: news from HCMmag.com and fittechglobal.com
Consumers now consider health and fitness to be an “essential” area for spending and, despite the global squeeze on disposable incomes, will continue to increase their investment in wellness.
Mindbody: featured in HCM and FIT tech magazines
HCM People: Emily Bartels
If the business doesn’t see a positive impact within 90 days of implementing Classpass, Mindbody will write that customer a cheque for two-times the difference
Industry insights: Strength in numbers
Technology platform Mindbody surveyed 17,000 people to uncover what’s important to today’s wellness consumer. Margo Badzioch, market research lead at Mindbody, highlights the trends
A number of key health and fitness and wellness trends for 2023 have been unearthed by new insight published in the latest edition of the Mindbody and Classpass Wellness Index, as Megan Whitby reports
Technology: Automation
Many spas already automate their marketing. But how else could they use automation in their software to free up employee time and streamline operations?
Spa software: Driving retail
Staff shortages within the sector mean software assistance in areas such as retail, payment automation and marketing is more important than ever when it comes to business profitability. Karen Maxwell looks at some of the solutions available
Insight: Now trending
From VR to personalisation, here’s what we can expect to see in wellness in the coming months, says Lauren McAlister
Mindbody
Tel: ‭+44 20 3514 1894‬
Address: 30 Crown Place, London, EC2A 4EB, United Kingdom
Fritz Lanman, CEO, Mindbody
Fritz Lanman, CEO
Key personnel
Fritz Lanman, CEO
Chloe Ross, SVP, International
Key customers
Fitness and wellness businesses of all sizes, from single locations to some of the world’s largest brands including Orangetheory Fitness, F45, barre 3, [solidcore], WellBiz Brands, and iLoveKickboxing.