Gold COMPANY PROFILE
Spivi
Spivi is an immersive fitness gamification platform that helps gym operators to achieve better retention by utilizing existing wearables, equipment, and sensors in the club. The platform tracks performance data and gamifies the members’ fitness journey in an immersive workout experience using avatars and animation, live leaderboards, challenges, milestones, points, and awards. It connects members in the studio and, optionally, others from home and other branches.
Spivi uses the natural human willingness for improvement and the encouraging environment of group fitness to boost engagement and retention and build community. This powerful platform enhances all kinds of activities in the gym, such as group fitness classes, indoor cycling, HIIT, and others to strengthen engagement and brand loyalty.
Background
Launched in 2010, Spivi was the first to introduce 3D animation and leaderboards to gyms and indoor cycling studios. Now operating at gyms in over 60 countries and serving over a million club members worldwide, it is the first to introduce the ability to connect multiple branches to work out jointly, and remotely.
Products and services
Spivi tracks performance data using four different products that can cover the entire gym space. To strengthen engagement and brand loyalty, it gamifies the members’ fitness journey using leaderboards, avatars, data, challenges, points, milestones, awards, and visuals.
Spivi Arena was built to monitor for all kinds of workouts you may see at the gym. It is a heart-rate tracking system for studios and fitness clubs, compatible with ANT+, BLE, Apple Watch, and Polar heart rate monitors. It reads members’ heart rate data directly from their wearables and combines data with personal information it has on the could, such as age, weight, and performance history it has on record. The system then generates different views, including color-coded views, a leaderboard with respect to LTHR, % MAX HR data, burned calories, and more.
Spivi Studio: Spivi Studio is a 3D simulator system made for fitness clubs and indoor cycling studios that want to increase revenue and recruit more customers. This system can be installed on existing equipment and is compatible with most bikes and heart rate sensor brands. Spivi Studio collects data such as power, cadence, speed, and heart rate directly from a cyclist's bike and then combines the data with personal information stored on Spivi’s cloud service and generates unique visuals and a virtual gaming experience. It displays real-time 3D animation of group activity, a dynamic leaderboard, color-coded views, and fitness tests and challenges.
Spivi Metrix is a light version of Spivi Studio. It tracks real-time performance, displays a leaderboard and other target views focused on power, cadence, or heart rate, and keeps members engaged with per-second data analysis, challenges, and fitness goals.
Spivi 365 runs virtual indoor cycling classes, scheduled to run automatically or get started on demand, guided by a team of virtual instructors. It leads the class, monitors performance data, analyzes it, and displays real-time interactive 3D scenery.
case study: YMCA of Metropolitan Dallas
The YMCA of Metropolitan Dallas has 19 locations in Dallas, Texas. Before adding Spivi Studio to their studios, they had a hard time getting members to join indoor cycling classes.
Today they offer 35 indoor cycling classes per week per location. Thousands of members are registered on the Spivi App.
Kathy Taylor, Associate Executive Director: ”We previously used paper signups for the classes, and we didn’t have anything like this going on, so we knew we had to over-communicate the transition. Within two weeks, people that were threatening to quit coming or leave because it was, "just a bourdon all of a sudden”, just bought into the whole thing and thought this was awesome, they apologized to us, "This is a great thing, we love reserving the bike online.”
Rebecca Lee, VP of Membership and Wellness: “We’ve loved our experience with Spivi. We really like the feedback that we’ve gotten from our members, and even just the members’ stories and the results we have, it’s really as true as our causes and who we are.”
Marlyn Becker, Health & Wellness Director: “We think it is awesome. The online signup has changed our world. The online signup made people feel accountable. People are working harder. Overall the members really enjoy it, they enjoy the competitive nature of it, they enjoy just seeing the avatars up there, feeling more engaged.”
Sara Roberts, Member: “I think it was an awesome experience! Coming in to this a little out of shape and about 20 years older than most anybody else in here, Spivi has challenged me more than anything else has challenged me. I love it!”
Kathy Taylor, Associate Executive Director: ”We previously used paper signups for the classes, and we didn’t have anything like this going on, so we knew we had to over-communicate the transition. Within two weeks, people that were threatening to quit coming or leave because it was, "just a bourdon all of a sudden”, just bought into the whole thing and thought this was awesome, they apologized to us, "This is a great thing, we love reserving the bike online.”
Rebecca Lee, VP of Membership and Wellness: “We’ve loved our experience with Spivi. We really like the feedback that we’ve gotten from our members, and even just the members’ stories and the results we have, it’s really as true as our causes and who we are.”
Marlyn Becker, Health & Wellness Director: “We think it is awesome. The online signup has changed our world. The online signup made people feel accountable. People are working harder. Overall the members really enjoy it, they enjoy the competitive nature of it, they enjoy just seeing the avatars up there, feeling more engaged.”
Sara Roberts, Member: “I think it was an awesome experience! Coming in to this a little out of shape and about 20 years older than most anybody else in here, Spivi has challenged me more than anything else has challenged me. I love it!”
Plans for the next 12 months
Loyalty programs. Next-generation tool for members retention. Using gamification elements, data, performance history, and CRM integration, Spivi will offer an add-on service to any fitness facility to increase members’ retention even more and reduce churn. Loyalty programs have proven themselves as one of the most effective tactics for increasing revenue and inspiring customer loyalty.
Testimonial
"We looked at several different providers and what we like so much about Spivi is the accessibility and the connection. We knew that we needed a Virtual Experience. We’ve loved our experience with Spivi. We really like the feedback that we’ve gotten from our members, and even just the members’ stories and the results we have, it’s really as true as our causes and who we are."
– Rebecca Lee, VP of Membership and Wellness, YMCA of Metropolitan Dallas
"Our members absolutely love it! Let the instructors fall in love with it and your member will fall in love with it. I think what they like best about it is that they're finding themselves working harder."
– Scott Sorkin, Owner, Tone Zone
"It’s been great. We love the integration with MT. Customer Service has been awesome. I think we are pretty dialed in. Everyone has enjoyed the metrics side a lot better than what we had with Fitmetrix."
– Thomas Wensil, Owner, Rush Cycle - Waco, Texas USA
Spivi
Tel: +1-800-900-9917
Email: [email protected]
Address:
4505 Las Virgenes Rd. ,
STE 211,
Calabasas,
California,
91302,
USA
Shay Amir, Co-Founder and CEO
Spivi video gallery:
Key personnel
Shay Amir, Co-Founder and CEO
Nir Hasson, Co-Founder and CTO
Alyssa Montagna, Direcor of Sales
Nir Hasson, Co-Founder and CTO
Alyssa Montagna, Direcor of Sales
Key customers
Our customers are fitness clubs, gyms, boutique studios, universities, academic facilities, and corporate fitness. Some of our key customers from different tiers are Gold’s Gym, The YMCA, Crunch Fitness, Digme Fitness, Xcelerate, Mytime Active, Ride45, Evolution Fitness, JCC, Coca-Cola, INEOS, Citi Group, and Nestle.
