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Keepme: Innovator delivering AI-integrated sales and membership solutions to fitness operators globally| @FitTechGlobal company profile
Innovatise UK Ltd | Fit Tech promotion
Innovatise UK Ltd | Fit Tech promotion
Innovatise UK Ltd | Fit Tech promotion

Gold COMPANY PROFILE

Keepme

Contact  |  Updates
Smart Content Production & Automation for Gym Marketing Teams
Smart Content Production & Automation for Gym Marketing Teams / keepme.ai
Others Gym CRMs Talk About AI... Keepme Actually Does It
Others Gym CRMs Talk About AI... Keepme Actually Does It / keepme.ai
Predict & Act On Your Club's Future With Keepme
Predict & Act On Your Club's Future With Keepme / keepme.ai
About us
Keepme is the industry innovator delivering AI-integrated sales and membership solutions to fitness operators globally. Powered by AI and machine learning, the Keepme suite of tools help fitness operators excel by unlocking the data in your membership management system to deliver insights that, when partnered with our built-in automation tools, help you convert more sales, engage more members, and create on-brand content.

Keepme empowers operators to increase revenue at every stage of the membership journey – from attracting and converting new members to using predictive analytics to upsell services and increase LTV. With Keepme, gym operators gain the unparalleled opportunity to drive unparalleled data-driven growth.

Background
Created by fitness operators for operators, Keepme was launched in 2018 born of a deep understanding of the industry's challenges. The founders’ first-hand experiences helped identify critical operator pain points, designing AI-powered solutions to address them. Keepme aims to enhance revenue growth for fitness businesses while revolutionizing the fitness industry through innovative technologies.

Products range and services
Keepme Membership is an advanced AI-powered solution designed for fitness operators, leveraging predictive analytics and automation. It empowers operators to enhance member engagement and increase customer lifetime value by identifying churn risks with up to 95% accuracy, dormant members, and upsell opportunities. Our built-in automation suite delivers personalized communications to the right people, at the right time, and at scale.

Keepme Membership is an advanced AI-powered solution designed for fitness operators. Leveraging predictive analytics and automation, it empowers operators to enhance member engagement and increase customer life tie value by identifying churn risks with up to 95% accuracy, dormant members and upsell opportunities partnered with our built-in automation suite to deliver personalized communications to the right people, at the right time, and at scale.

Keepme Creator is the fitness industry’s first generative content production suite designed exclusively for fitness operators. By harnessing the power of large language models (LLMs), this tool generates tailored, high-quality content across various channels, including emails, social media, and blog campaigns. It analyzes your gym's existing digital assets to maintain brand consistency and authenticity in all communications. Keepme Creator allows fitness operators to unleash their creative potential, captivate their target audience, and amplify marketing impact.

Every Keepme Sales or Membership subscription enjoys instant access to our powerful campaign management suite. With a wide range of features, including ready-to-use email templates, an extensive library of automations, and a user-friendly drag-and-drop email builder, as well as SMS and WhatsApp sending capabilities, managing your campaigns has never been easier.
case study: How Wellfit increased upgrade revenue by 100% and dormancy by 30% with Keepme
Wellfit, a Dubai-based health club operator, experienced a significant transformation with Keepme's advanced AI-powered solutions. By digitizing employee experiences and member journeys, the platform introduced gym automation to streamline operations, boost efficiency, and enhance customer loyalty through hyper-personalized experiences.

Keepme's unique capabilities, such as API integration and Keepme Score powered by machine learning, played a crucial role in consolidating data from various sources, providing a clear view of member interactions, and supporting the club's growth. With around 60 member-facing automations in place, Wellfit saw impressive results, including a 30% reduction in dormancy rates and a 100% increase in upgrade revenue. The platform empowered Wellfit's member experience team to deliver seamless interactions, resulting in a remarkable 1-3% retention increase.

The Keepme team's collaborative approach and continuous development further bolstered Wellfit's success, with plans to expand Keepme's usage in upcoming clubs. Wellfit continues to leverage Keepme's innovative features, like ChatGPT integration, to continuously improve gym automations and enhance member engagement, solidifying its position as a leading health club operator.

For more details and to read the full case study: CLICK HERE .
How Wellfit increased upgrade revenue by 100% and dormancy by 30% / Keepme.ai
case study: How Cedardale Health & Fitness Boosted Sales & Email Open Rates to 80% with Keepme
Discover how Cedardale Health & Fitness harnessed Keepme's cutting-edge tools to optimize lead management and boost ancillary sales by targeting the right members with personalized messages, achieving an impressive 80% email open rate.

Despite challenges like a fire and the COVID pandemic, Cedardale successfully rebounded, serving 5,200 adult members and 1,500 juniors.

With Keepme's data-driven insights and seamless workflows, their sales team efficiently handled leads, resulting in increased sign-ups and improved conversion rates.

Keepme's automated reminders and personalized campaigns played a crucial role in engaging members and driving exceptional results, elevating customer satisfaction and sales efficiency.

For more details and to read the full case study: CLICK HERE .
How Cedardale Health & Fitness Boosted Sales & Email Open Rates to 80% with Keepme / Keepme.ai
case study: BH Live’s “Phenomenal” Transformation with Keepme
This success story unpicks BH Live's strategic move towards digital transformation, leveraging Keepme's innovative platform to not only streamline their operations, but establish a consistent and predictable 740 monthly member sales through Keepme, out of their monthly total of 1300.

For more details and to read the full case study: CLICK HERE .
Keepme video gallery:
Plans for the next 12 months
Keepme’s mission is to revolutionize the way fitness operators achieve revenue growth by transforming how they engage with prospects and members. We strive to constantly deliver on the cutting-edge of what technology can offer in our industry, doing so with quick deployment and low resource requirements for our customers.

In the summer of 2023 we launched Keepme Creator, the industry’s first generative AI tool and V3 of our core products, Keepme Sales and Keepme Membership.

In 2024, we strive to continue redefining how the industry operates. As the industry becomes more responsive to AI and technological advancements, we will be here delivering educational content and empowering operators to make the most of AI within their facilities.

We added Keepme Academy to our offering in January 2024, as well as a new scheduling feature - and we have a number of other platform developments planned for the rest of 2024.
Key personnel
Ian Mullane, CEO and founder
Jeet Kohli, chief technical officer
Michelle Thavasi, director of customer success
Hilary McGuckin, director marketing
Jon Dickson, director of sales – EMEA
Chris Guaty, director of sales – North Americas
Key customers
Keepme’s customers are spread across 16 countries globally.
From major franchises in APAC to council leisure centres and Trusts in the UK, to high-end multi-site operators in the Americas and the Middle East.
Testimonial
"Before the team had access to Keepme, we faced several challenges. One of the main issues is that leads were arriving into multiple systems and inboxes, making it very difficult to manage and keep track of leads. This was time-consuming and challenging in terms of maintaining an efficient workflow and responding to enquiries/potential opportunities effectively."
– Darryl Dewar, group sales & customer experience manager, BH Live Active
"What Keepme uniquely offers is the ability to integrate with any fitness industry software platform that has an API...Keepme gives us one seamless digital process and frees our customer experience teams to focus on our members. We have greater customer insights - and no need to download reports, upload triggers, or prepare communications.”
– Gareth Bacon, head of product, Wellfit
"If you have tried some of the AI content tools on the market, you will find the results are never quite right. So, once I heard that Keepme was coming out with their content creator tool, I had very low expectations. But I have been pleasantly surprised by the diversity with this tool! I have played around with the “tone of voice” and it is spot on."
– Meredith DeAngelis, CMO, Village Health Clubs & Spas
updates & press releases
20 May 2024
Keepme open-house shock takeover
In a shift from tradition, Keepme have announced that the upcoming May Open-House session will be led by their expert Marketing team. Following the success of previous sessions helmed by Sales Directors Jon Dickson and Chris Guaty, this session promises a fresh perspective and valuable insights into gym software innovation.

Attendees can look forward to:

• Introduction to the Platform: A quick overview of the Keepme platform's capabilities.

• Sales Dashboard Showcase: Delving into lead source tracking and automatic lead prioritization features.

• Decoding Keepme Score™ with AI: Learn about the AI-driven methodology behind the Keepme Score™.

• Membership Dashboard Tour: An insightful walkthrough of the membership dashboard.

The session will also feature a dedicated Q&A segment, allowing participants to submit questions that they would like the marketing team to answer in relation to the platform, ahead of time

"We're excited to lead this month's Open-House session and share our expertise with the fitness community," remarked Hilary McGuckin, Director of Marketing at Keepme. "Our goal is to provide a no-pressure, educational environment where attendees can explore our platform's capabilities and envision its application in their facilities."

The Open-House format emphasizes education and platform exploration, creating a relaxed setting with no sales pressure for attendees. With sessions scheduled to accommodate multiple time zones, attendees have the flexibility to join at their convenience.

“We wanted to host something that allowed people who are interested in the platform to get an in-depth look at how it works. Basically, access to the content of a demo without any expectation to have to talk to a sales person. We recognise that can be intimidating, and if someone is in the exploration stage of a product, they might not be quite ready for that.” said Amy McDermott, Events & PR Manager at Keepme “The Marketing team are looking forward to being on the other side of the camera and hopefully we can deliver a fun, high energy session for those who register!”

These sessions align with Keepme's commitment to empowering the fitness community with the knowledge and tools necessary for success.
Register now to secure your spot for this engaging and informative event:

EMEA registration - May 30th at 11am (BST): https://eu1.hubs.ly/H098BlQ0

North America registration - May 30th at 11am (CST): https://eu1.hubs.ly/H098BwC0
The upcoming May Open-House session will be led by Keepme's marketing team Credit: Keepme
01 May 2024
Keepme unveils Fitness Marketers' Cheat Sheet containing AI strategies for fitness professionals
Keepme has announced the release of its newest addition to its Best Practice Series: the "Fitness Marketers' Cheat Sheet." This innovative guide was developed in response to a recent industry poll revealing a strong demand for AI solutions to boost community engagement in the fitness sector.

"The Fitness Marketers' Cheat Sheet" is an all-encompassing resource designed to equip fitness marketers with AI-powered strategies for effective member engagement. Packed with a diverse array of AI prompts and marketing automation techniques, the guide facilitates optimized communications across various platforms including email, SMS, WhatsApp, and social media.

Practicality Meets Operational Efficiency
This comprehensive guide offers practical AI-driven market research prompts that explore local fitness trends, competitor analysis, and demographic insights. By leveraging these tools, gym marketers can craft targeted strategies tailored to resonate with their target audience.

At Keepme, we have recognised that not all gyms and fitness clubs have the luxury of a dedicated marketing professional. In line with our commitment to educating the industry, we decided to produce something that would provide a fast-track to a better understanding of AI prompts for anyone with marketing responsibilities. This ensures they are making the most of Open Source AI, or Chat GPT as it is better known.” - Matt McCallum, Growth Marketing Manager at Keepme

Streamlining Gym Communication with Smart Automations
The guide also delves into smart automation techniques, from welcome emails to personalized promotions and feedback collection, streamlining marketers' tasks and ensuring tailored member experiences.

Hilary McGuckin, Keepme's Director of Marketing, emphasized the company's commitment to democratizing AI in fitness. "We are committed to providing free tools that help marketers maximize their efforts without additional costs," stated McGuckin "By providing free tools that enhance operational efficiency and support innovation, we empower fitness marketing teams to succeed in today's competitive market," she continued.

Access the Guide Now
The newest addition to KeepMe's Best Practice Series is the Fitness Marketers' Cheat Sheet Credit: KeepMe
16 Apr 2024
Keepme releases essential AI resource guide for fitness operators
Keepme has introduced yet another innovative initiative aimed at providing the fitness industry with state-of-the-art resources. The newly launched AI Resources Guide is meticulously curated to offer accessible insights into the latest advancements in artificial intelligence (AI) and machine learning (ML). This release marks a pivotal step in democratizing AI technology, enabling gym operators of all technical backgrounds to leverage its capabilities for service and offering enhancement.

Keepme’s Growth Marketing Manager, Matt McCallum, expressed his excitement at the release, stating "In the rapidly evolving fitness industry, keeping pace with technological advancements isn't merely advantageous for operators to succeed; it's now imperative. Our objective with the AI Resources Guide is to equip every operator, regardless of size or facility type, with the necessary knowledge and tools to utilize AI and machine learning effectively. It's essential for fitness operators to educate themselves in these domains ahead of their competitors, securing a defining competitive edge for the future of fitness."

The resource guide has been meticulously curated to cater to all types of learners, ensuring accessibility and relevance across diverse skill levels. It encompasses the latest AI literature, recommended newsletters, online AI tools, visual guides, and educational training courses that cater to various learning preferences. Whether through written materials, interactive visuals, or hands-on courses, operators can find resources tailored to their individual learning styles, fostering a comprehensive understanding of AI and machine learning concepts in the context of the fitness industry.

Hilary McGuckin, Director of Marketing reinforces the idea that Keepme’s goal is to make AI accessible to everyone, stating "We've carefully chosen each resource to simplify the intricate realm of AI and machine learning, ensuring accessibility for all.” She continues, “Our goal is to debunk any misunderstandings about AI as a negative force in any industry. Rather, we aim to showcase its potential for positive impact, fostering innovation and prosperity within the leisure sector."

The AI Resources Guide represents the latest addition to Keepme's library of free learning materials created for the fitness industry. This comprehensive guide underscores Keepme's unwavering commitment to educating the industry on emerging technologies. By offering accessible educational materials, Keepme continues to drive the sector forward, empowering fitness operators to embrace innovation and stay ahead in an ever-evolving landscape.
For more information about the AI Resources Guide and how Keepme is transforming the fitness industry through technology, visit Keepme's website.
The AI Resources Guide offers accessible insights into the latest advancements in artificial intelligence and machine learning Credit: Keepme
15 Apr 2024
Keepme launches Open-House Sessions – providing pressure-free platform insights
Keepme has this week announced a new initiative. Its ‘Open-House Sessions’ are set to offer a comprehensive insight into the platform's AI-powered technologies, intuitive design and extensive functionality.

"We understand the challenges faced by fitness operators, especially with intensifying competition,” said Hilary McGuckin, director of marketing at Keepme.

“Exploring new solutions demands time and commitment – resources often in short supply. Face-to-face meetings or one-on-one calls can be daunting, even for those with spare time.

“Our aim with Keepme Open-House Sessions is to simplify this discovery process, making it accessible, enjoyable and non-intrusive. We're committed to providing a platform where everyone can explore Keepme's offerings, on their terms and within their comfort zone."

The Open-House Sessions offer a space for AI-curious operators to explore the Keepme product without feeling pressured to make a purchase. By prioritising education and exploration, operators can thoroughly evaluate the platform's capabilities and determine its suitability for their facility.

"Demos offer tailored sessions for individual facilities, which is fantastic. However, we understand that not everyone is comfortable with face-to-face calls during the initial exploration stage,” added Keepme events and PR manager, Amy McDermott.

“Our aim here is to offer a no-pressure option for operators interested in AI's potential but not yet ready for discussions with a company representative."

Whether aiming to boost member engagement, streamline lead management or uncover growth opportunities, these Open House Sessions offer invaluable insights and understanding. They go beyond a mere platform showcase, providing fitness operators with a deeper understanding of Keepme's features and functionalities.

To further the no-pressure environment, the sessions are also designed to provide attendees with privacy and convenience. Keepme invites attendees to participate with cameras off, allowing them to focus solely on the information being shared. It's the ideal environment to have some thinking space and envision if the platform could align with future planning for your business.

The first sessions will take place on April 26th, you can find out more information and register here.
 Credit: Keepme
03 Apr 2024
Gymnation appoints Keepme CEO Ian Mullane to board of directors
The fastest growing gym chain based out of the GCC has appointed Keepme’s CEO, Ian Mullane to its board of directors.

Ian has invaluable experience within the fitness sector, specifically as it relates to the application of emerging technologies, and this is the knowledge that GymNation will hope to leverage as it propels its offering further.

GymNation opened the doors of its first fitness facility in 2017, and has undergone rapid growth since then, establishing itself as a prominent fitness destination in the GCC area. By the end of 2024, it will manage 25 gyms across the UAE and Saudi Arabia, with additional expansion in the pipeline. This rapid growth is in line with GymNation's vision to become the ‘Regions Movement Partner’ and contribute to Saudi Arabia's Vision 2030 agenda, focusing on economic diversification and enhancing quality of life.

Ian Mullane expressed his enthusiasm about joining the GymNation Board - "Since the launch of Gymnation back in 2018, I have been hugely impressed with their impressive growth journey. Their commitment to the innovative use of technology and dedication to member experience are truly exceptional. I am excited to be part of their journey going forward, and to help steer GymNation towards even greater success," Mullane said.

Ian's extensive experience in implementing AI-driven solutions is set to significantly propel GymNation's growth trajectory forward. With his expertise and advice, GymNation aims to foster innovation and remain at the forefront of technological advancements in the fitness industry.

Since its launch, GymNation has been committed to enhancing its services and offerings, ultimately contributing to its mission of promoting happiness and wellness across the GCC region. With Ian's acumen GymNation will be able to harness the latest advances in technology to help aid its goal of keeping individuals in the region healthier and happier, further solidifying its position as a leader in the fitness industry.

Loren Holland, CEO of GymNation, commented on Ian's appointment, saying - "We are incredibly pleased to welcome Ian to the GymNation Board of Directors. His vast experience as both an operator and supplier provide him with a granular view of the challenges faced in our sector and how they can be overcome using technology. Ian’s insight and guidance will be instrumental in our mission to make GymNation not just the best fitness operator within the GCC but the global leader in the adoption and utilization of technology and data within the industry."

The role of GymNation Board Member requires an experienced individual well-versed in regional nuances and adept at integrating cutting-edge technologies into the fitness sector. Ian's establishment of Keepme, an AI-driven fitness solutions platform in 2019, highlights his expertise in leveraging emerging technologies to optimize efficiency in the industry.

With Keepme now serving clients worldwide, employing machine learning and large language models daily, Ian exhibits exceptional foresight in applying emerging technology to the fitness sector. His unique insight makes him a valuable asset to the board, aligning perfectly with their vision for innovation and growth.

Chief Technology and Innovation Officer at GymNation, Karl Foster, welcomed Ian to the Board with these words - "Ian's track record in implementing AI for business efficiency and member satisfaction will be a significant boost to our plans of continuing to innovate and lead in our field. I look forward to working closely with Ian, building on his expertise to further integrate cutting-edge technology into our operations"

As GymNation aims for rapid expansion, Mullane's appointment signifies a strategic move following the management buyout of JD Gyms. With 12 new locations planned for 2024, GymNation's growth trajectory is set, bolstered by Mullane's expertise and strategic guidance.

Ian's addition to the Board comes at a pivotal moment, complementing GymNation's mission to make fitness accessible, affordable, and enjoyable for all in the region. With a focus on innovation and customer-centricity, GymNation is poised to continue to lead the way in the GCC fitness industry under Mullane's guidance.
Keepme CEO Ian Mullane has joined Gymnation's board of directors
Credit: Keepme
19 Mar 2024
Keepme Academy unveils role-specific pathways to enhance learning experience
Keepme Academy, the educational cornerstone of Keepme, has announced significant updates aimed at enriching the learning journey of platform users.

Among these updates, includes the introduction of role-specific pathways, beginning with Sales Executives and Marketing Executives.

As part of Keepmes ongoing commitment to providing tailored content relevant to its users, Keepme Academy recognizes the importance of aligning learning experiences with the unique demands of different professional roles. The introduction of role-specific pathways demonstrates their dedication to empowering Sales and Marketing professionals with targeted resources and insights to excel in their fields through efficient usage of the platform.

“I am thrilled to see the introduction of role-specific learning pathways within Keepme Academy. As a Learning & Development Specialist, it's incredibly rewarding to know that our platform now offers tailored resources that directly address the unique needs of Sales Executives and Marketing Executives. This enhancement underscores Keepme's commitment to continuous improvement and customer-centricity, as this particular update was inspired by feedback from our users. I am confident that these role-specific pathways will empower professionals to enhance their skills and excel in their respective roles, driving success for both individuals and organizations alike." - Fran Morgan, Learning & Development Specialist at Keepme

Sales Executives and Marketing Executives can now embark on a learning journey tailored to their distinct requirements. These pathways will guide users through a carefully curated curriculum, covering role-specific features and essential information necessary for success in their roles. It is important to note that these two roles are only the start of role-specific pathways, and there will be more to follow which are currently in development.

"These pathways are an invaluable tool for our customers, as they streamline the learning process and provide resources tailored to their specific roles. By offering curated content, we are saving our users time in deciphering through the wealth of learning material available in the academy, allowing them to focus on the most relevant features for their professional growth. This enhancement reflects Keepme's dedication to empowering our customers with practical and efficient learning solutions that drive success in their roles." - Sumeet Mann, Customer Success Manager at Keepme

Keepme isn't stopping with just this update. Keepme Academy is set to undergo changes and updates to the platform itself, ensuring a seamless and intuitive learning experience for all users. These improvements will further enhance accessibility, engagement, and overall satisfaction with the Keepme platform.

For more information about Keepme Academy and the new role-specific pathways, please visit the Keepme website.
Keepme Academy recognises the importance of aligning learning experiences with the unique demands of different professional roles Credit: Keepme
Keepme
Address: 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom
Ian Mullane, CEO & founder, Keepme
Ian Mullane, CEO & founder
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Gold COMPANY PROFILE

Keepme

Contact  |  Updates
Smart Content Production & Automation for Gym Marketing Teams
Smart Content Production & Automation for Gym Marketing Teams / keepme.ai
Others Gym CRMs Talk About AI... Keepme Actually Does It
Others Gym CRMs Talk About AI... Keepme Actually Does It / keepme.ai
Predict & Act On Your Club's Future With Keepme
Predict & Act On Your Club's Future With Keepme / keepme.ai
About us
Keepme is the industry innovator delivering AI-integrated sales and membership solutions to fitness operators globally. Powered by AI and machine learning, the Keepme suite of tools help fitness operators excel by unlocking the data in your membership management system to deliver insights that, when partnered with our built-in automation tools, help you convert more sales, engage more members, and create on-brand content.

Keepme empowers operators to increase revenue at every stage of the membership journey – from attracting and converting new members to using predictive analytics to upsell services and increase LTV. With Keepme, gym operators gain the unparalleled opportunity to drive unparalleled data-driven growth.

Background
Created by fitness operators for operators, Keepme was launched in 2018 born of a deep understanding of the industry's challenges. The founders’ first-hand experiences helped identify critical operator pain points, designing AI-powered solutions to address them. Keepme aims to enhance revenue growth for fitness businesses while revolutionizing the fitness industry through innovative technologies.

Products range and services
Keepme Membership is an advanced AI-powered solution designed for fitness operators, leveraging predictive analytics and automation. It empowers operators to enhance member engagement and increase customer lifetime value by identifying churn risks with up to 95% accuracy, dormant members, and upsell opportunities. Our built-in automation suite delivers personalized communications to the right people, at the right time, and at scale.

Keepme Membership is an advanced AI-powered solution designed for fitness operators. Leveraging predictive analytics and automation, it empowers operators to enhance member engagement and increase customer life tie value by identifying churn risks with up to 95% accuracy, dormant members and upsell opportunities partnered with our built-in automation suite to deliver personalized communications to the right people, at the right time, and at scale.

Keepme Creator is the fitness industry’s first generative content production suite designed exclusively for fitness operators. By harnessing the power of large language models (LLMs), this tool generates tailored, high-quality content across various channels, including emails, social media, and blog campaigns. It analyzes your gym's existing digital assets to maintain brand consistency and authenticity in all communications. Keepme Creator allows fitness operators to unleash their creative potential, captivate their target audience, and amplify marketing impact.

Every Keepme Sales or Membership subscription enjoys instant access to our powerful campaign management suite. With a wide range of features, including ready-to-use email templates, an extensive library of automations, and a user-friendly drag-and-drop email builder, as well as SMS and WhatsApp sending capabilities, managing your campaigns has never been easier.
case study: How Wellfit increased upgrade revenue by 100% and dormancy by 30% with Keepme
Wellfit, a Dubai-based health club operator, experienced a significant transformation with Keepme's advanced AI-powered solutions. By digitizing employee experiences and member journeys, the platform introduced gym automation to streamline operations, boost efficiency, and enhance customer loyalty through hyper-personalized experiences.

Keepme's unique capabilities, such as API integration and Keepme Score powered by machine learning, played a crucial role in consolidating data from various sources, providing a clear view of member interactions, and supporting the club's growth. With around 60 member-facing automations in place, Wellfit saw impressive results, including a 30% reduction in dormancy rates and a 100% increase in upgrade revenue. The platform empowered Wellfit's member experience team to deliver seamless interactions, resulting in a remarkable 1-3% retention increase.

The Keepme team's collaborative approach and continuous development further bolstered Wellfit's success, with plans to expand Keepme's usage in upcoming clubs. Wellfit continues to leverage Keepme's innovative features, like ChatGPT integration, to continuously improve gym automations and enhance member engagement, solidifying its position as a leading health club operator.

For more details and to read the full case study: CLICK HERE .
How Wellfit increased upgrade revenue by 100% and dormancy by 30% / Keepme.ai
case study: How Cedardale Health & Fitness Boosted Sales & Email Open Rates to 80% with Keepme
Discover how Cedardale Health & Fitness harnessed Keepme's cutting-edge tools to optimize lead management and boost ancillary sales by targeting the right members with personalized messages, achieving an impressive 80% email open rate.

Despite challenges like a fire and the COVID pandemic, Cedardale successfully rebounded, serving 5,200 adult members and 1,500 juniors.

With Keepme's data-driven insights and seamless workflows, their sales team efficiently handled leads, resulting in increased sign-ups and improved conversion rates.

Keepme's automated reminders and personalized campaigns played a crucial role in engaging members and driving exceptional results, elevating customer satisfaction and sales efficiency.

For more details and to read the full case study: CLICK HERE .
How Cedardale Health & Fitness Boosted Sales & Email Open Rates to 80% with Keepme / Keepme.ai
case study: BH Live’s “Phenomenal” Transformation with Keepme
This success story unpicks BH Live's strategic move towards digital transformation, leveraging Keepme's innovative platform to not only streamline their operations, but establish a consistent and predictable 740 monthly member sales through Keepme, out of their monthly total of 1300.

For more details and to read the full case study: CLICK HERE .
Plans for the next 12 months
Keepme’s mission is to revolutionize the way fitness operators achieve revenue growth by transforming how they engage with prospects and members. We strive to constantly deliver on the cutting-edge of what technology can offer in our industry, doing so with quick deployment and low resource requirements for our customers.

In the summer of 2023 we launched Keepme Creator, the industry’s first generative AI tool and V3 of our core products, Keepme Sales and Keepme Membership.

In 2024, we strive to continue redefining how the industry operates. As the industry becomes more responsive to AI and technological advancements, we will be here delivering educational content and empowering operators to make the most of AI within their facilities.

We added Keepme Academy to our offering in January 2024, as well as a new scheduling feature - and we have a number of other platform developments planned for the rest of 2024.
Testimonial
"Before the team had access to Keepme, we faced several challenges. One of the main issues is that leads were arriving into multiple systems and inboxes, making it very difficult to manage and keep track of leads. This was time-consuming and challenging in terms of maintaining an efficient workflow and responding to enquiries/potential opportunities effectively."
– Darryl Dewar, group sales & customer experience manager, BH Live Active
"What Keepme uniquely offers is the ability to integrate with any fitness industry software platform that has an API...Keepme gives us one seamless digital process and frees our customer experience teams to focus on our members. We have greater customer insights - and no need to download reports, upload triggers, or prepare communications.”
– Gareth Bacon, head of product, Wellfit
"If you have tried some of the AI content tools on the market, you will find the results are never quite right. So, once I heard that Keepme was coming out with their content creator tool, I had very low expectations. But I have been pleasantly surprised by the diversity with this tool! I have played around with the “tone of voice” and it is spot on."
– Meredith DeAngelis, CMO, Village Health Clubs & Spas
updates & press releases
20 May 2024
Keepme open-house shock takeover
In a shift from tradition, Keepme have announced that the upcoming May Open-House session will be led by their expert Marketing team. Following the success of previous sessions helmed by Sales Directors Jon Dickson and Chris Guaty, this session promises a fresh perspective and valuable insights into gym software innovation.

Attendees can look forward to:

• Introduction to the Platform: A quick overview of the Keepme platform's capabilities.

• Sales Dashboard Showcase: Delving into lead source tracking and automatic lead prioritization features.

• Decoding Keepme Score™ with AI: Learn about the AI-driven methodology behind the Keepme Score™.

• Membership Dashboard Tour: An insightful walkthrough of the membership dashboard.

The session will also feature a dedicated Q&A segment, allowing participants to submit questions that they would like the marketing team to answer in relation to the platform, ahead of time

"We're excited to lead this month's Open-House session and share our expertise with the fitness community," remarked Hilary McGuckin, Director of Marketing at Keepme. "Our goal is to provide a no-pressure, educational environment where attendees can explore our platform's capabilities and envision its application in their facilities."

The Open-House format emphasizes education and platform exploration, creating a relaxed setting with no sales pressure for attendees. With sessions scheduled to accommodate multiple time zones, attendees have the flexibility to join at their convenience.

“We wanted to host something that allowed people who are interested in the platform to get an in-depth look at how it works. Basically, access to the content of a demo without any expectation to have to talk to a sales person. We recognise that can be intimidating, and if someone is in the exploration stage of a product, they might not be quite ready for that.” said Amy McDermott, Events & PR Manager at Keepme “The Marketing team are looking forward to being on the other side of the camera and hopefully we can deliver a fun, high energy session for those who register!”

These sessions align with Keepme's commitment to empowering the fitness community with the knowledge and tools necessary for success.
Register now to secure your spot for this engaging and informative event:

EMEA registration - May 30th at 11am (BST): https://eu1.hubs.ly/H098BlQ0

North America registration - May 30th at 11am (CST): https://eu1.hubs.ly/H098BwC0
The upcoming May Open-House session will be led by Keepme's marketing team Credit: Keepme
01 May 2024
Keepme unveils Fitness Marketers' Cheat Sheet containing AI strategies for fitness professionals
Keepme has announced the release of its newest addition to its Best Practice Series: the "Fitness Marketers' Cheat Sheet." This innovative guide was developed in response to a recent industry poll revealing a strong demand for AI solutions to boost community engagement in the fitness sector.

"The Fitness Marketers' Cheat Sheet" is an all-encompassing resource designed to equip fitness marketers with AI-powered strategies for effective member engagement. Packed with a diverse array of AI prompts and marketing automation techniques, the guide facilitates optimized communications across various platforms including email, SMS, WhatsApp, and social media.

Practicality Meets Operational Efficiency
This comprehensive guide offers practical AI-driven market research prompts that explore local fitness trends, competitor analysis, and demographic insights. By leveraging these tools, gym marketers can craft targeted strategies tailored to resonate with their target audience.

At Keepme, we have recognised that not all gyms and fitness clubs have the luxury of a dedicated marketing professional. In line with our commitment to educating the industry, we decided to produce something that would provide a fast-track to a better understanding of AI prompts for anyone with marketing responsibilities. This ensures they are making the most of Open Source AI, or Chat GPT as it is better known.” - Matt McCallum, Growth Marketing Manager at Keepme

Streamlining Gym Communication with Smart Automations
The guide also delves into smart automation techniques, from welcome emails to personalized promotions and feedback collection, streamlining marketers' tasks and ensuring tailored member experiences.

Hilary McGuckin, Keepme's Director of Marketing, emphasized the company's commitment to democratizing AI in fitness. "We are committed to providing free tools that help marketers maximize their efforts without additional costs," stated McGuckin "By providing free tools that enhance operational efficiency and support innovation, we empower fitness marketing teams to succeed in today's competitive market," she continued.

Access the Guide Now
The newest addition to KeepMe's Best Practice Series is the Fitness Marketers' Cheat Sheet Credit: KeepMe
16 Apr 2024
Keepme releases essential AI resource guide for fitness operators
Keepme has introduced yet another innovative initiative aimed at providing the fitness industry with state-of-the-art resources. The newly launched AI Resources Guide is meticulously curated to offer accessible insights into the latest advancements in artificial intelligence (AI) and machine learning (ML). This release marks a pivotal step in democratizing AI technology, enabling gym operators of all technical backgrounds to leverage its capabilities for service and offering enhancement.

Keepme’s Growth Marketing Manager, Matt McCallum, expressed his excitement at the release, stating "In the rapidly evolving fitness industry, keeping pace with technological advancements isn't merely advantageous for operators to succeed; it's now imperative. Our objective with the AI Resources Guide is to equip every operator, regardless of size or facility type, with the necessary knowledge and tools to utilize AI and machine learning effectively. It's essential for fitness operators to educate themselves in these domains ahead of their competitors, securing a defining competitive edge for the future of fitness."

The resource guide has been meticulously curated to cater to all types of learners, ensuring accessibility and relevance across diverse skill levels. It encompasses the latest AI literature, recommended newsletters, online AI tools, visual guides, and educational training courses that cater to various learning preferences. Whether through written materials, interactive visuals, or hands-on courses, operators can find resources tailored to their individual learning styles, fostering a comprehensive understanding of AI and machine learning concepts in the context of the fitness industry.

Hilary McGuckin, Director of Marketing reinforces the idea that Keepme’s goal is to make AI accessible to everyone, stating "We've carefully chosen each resource to simplify the intricate realm of AI and machine learning, ensuring accessibility for all.” She continues, “Our goal is to debunk any misunderstandings about AI as a negative force in any industry. Rather, we aim to showcase its potential for positive impact, fostering innovation and prosperity within the leisure sector."

The AI Resources Guide represents the latest addition to Keepme's library of free learning materials created for the fitness industry. This comprehensive guide underscores Keepme's unwavering commitment to educating the industry on emerging technologies. By offering accessible educational materials, Keepme continues to drive the sector forward, empowering fitness operators to embrace innovation and stay ahead in an ever-evolving landscape.
For more information about the AI Resources Guide and how Keepme is transforming the fitness industry through technology, visit Keepme's website.
The AI Resources Guide offers accessible insights into the latest advancements in artificial intelligence and machine learning Credit: Keepme
15 Apr 2024
Keepme launches Open-House Sessions – providing pressure-free platform insights
Keepme has this week announced a new initiative. Its ‘Open-House Sessions’ are set to offer a comprehensive insight into the platform's AI-powered technologies, intuitive design and extensive functionality.

"We understand the challenges faced by fitness operators, especially with intensifying competition,” said Hilary McGuckin, director of marketing at Keepme.

“Exploring new solutions demands time and commitment – resources often in short supply. Face-to-face meetings or one-on-one calls can be daunting, even for those with spare time.

“Our aim with Keepme Open-House Sessions is to simplify this discovery process, making it accessible, enjoyable and non-intrusive. We're committed to providing a platform where everyone can explore Keepme's offerings, on their terms and within their comfort zone."

The Open-House Sessions offer a space for AI-curious operators to explore the Keepme product without feeling pressured to make a purchase. By prioritising education and exploration, operators can thoroughly evaluate the platform's capabilities and determine its suitability for their facility.

"Demos offer tailored sessions for individual facilities, which is fantastic. However, we understand that not everyone is comfortable with face-to-face calls during the initial exploration stage,” added Keepme events and PR manager, Amy McDermott.

“Our aim here is to offer a no-pressure option for operators interested in AI's potential but not yet ready for discussions with a company representative."

Whether aiming to boost member engagement, streamline lead management or uncover growth opportunities, these Open House Sessions offer invaluable insights and understanding. They go beyond a mere platform showcase, providing fitness operators with a deeper understanding of Keepme's features and functionalities.

To further the no-pressure environment, the sessions are also designed to provide attendees with privacy and convenience. Keepme invites attendees to participate with cameras off, allowing them to focus solely on the information being shared. It's the ideal environment to have some thinking space and envision if the platform could align with future planning for your business.

The first sessions will take place on April 26th, you can find out more information and register here.
 Credit: Keepme
03 Apr 2024
Gymnation appoints Keepme CEO Ian Mullane to board of directors
The fastest growing gym chain based out of the GCC has appointed Keepme’s CEO, Ian Mullane to its board of directors.

Ian has invaluable experience within the fitness sector, specifically as it relates to the application of emerging technologies, and this is the knowledge that GymNation will hope to leverage as it propels its offering further.

GymNation opened the doors of its first fitness facility in 2017, and has undergone rapid growth since then, establishing itself as a prominent fitness destination in the GCC area. By the end of 2024, it will manage 25 gyms across the UAE and Saudi Arabia, with additional expansion in the pipeline. This rapid growth is in line with GymNation's vision to become the ‘Regions Movement Partner’ and contribute to Saudi Arabia's Vision 2030 agenda, focusing on economic diversification and enhancing quality of life.

Ian Mullane expressed his enthusiasm about joining the GymNation Board - "Since the launch of Gymnation back in 2018, I have been hugely impressed with their impressive growth journey. Their commitment to the innovative use of technology and dedication to member experience are truly exceptional. I am excited to be part of their journey going forward, and to help steer GymNation towards even greater success," Mullane said.

Ian's extensive experience in implementing AI-driven solutions is set to significantly propel GymNation's growth trajectory forward. With his expertise and advice, GymNation aims to foster innovation and remain at the forefront of technological advancements in the fitness industry.

Since its launch, GymNation has been committed to enhancing its services and offerings, ultimately contributing to its mission of promoting happiness and wellness across the GCC region. With Ian's acumen GymNation will be able to harness the latest advances in technology to help aid its goal of keeping individuals in the region healthier and happier, further solidifying its position as a leader in the fitness industry.

Loren Holland, CEO of GymNation, commented on Ian's appointment, saying - "We are incredibly pleased to welcome Ian to the GymNation Board of Directors. His vast experience as both an operator and supplier provide him with a granular view of the challenges faced in our sector and how they can be overcome using technology. Ian’s insight and guidance will be instrumental in our mission to make GymNation not just the best fitness operator within the GCC but the global leader in the adoption and utilization of technology and data within the industry."

The role of GymNation Board Member requires an experienced individual well-versed in regional nuances and adept at integrating cutting-edge technologies into the fitness sector. Ian's establishment of Keepme, an AI-driven fitness solutions platform in 2019, highlights his expertise in leveraging emerging technologies to optimize efficiency in the industry.

With Keepme now serving clients worldwide, employing machine learning and large language models daily, Ian exhibits exceptional foresight in applying emerging technology to the fitness sector. His unique insight makes him a valuable asset to the board, aligning perfectly with their vision for innovation and growth.

Chief Technology and Innovation Officer at GymNation, Karl Foster, welcomed Ian to the Board with these words - "Ian's track record in implementing AI for business efficiency and member satisfaction will be a significant boost to our plans of continuing to innovate and lead in our field. I look forward to working closely with Ian, building on his expertise to further integrate cutting-edge technology into our operations"

As GymNation aims for rapid expansion, Mullane's appointment signifies a strategic move following the management buyout of JD Gyms. With 12 new locations planned for 2024, GymNation's growth trajectory is set, bolstered by Mullane's expertise and strategic guidance.

Ian's addition to the Board comes at a pivotal moment, complementing GymNation's mission to make fitness accessible, affordable, and enjoyable for all in the region. With a focus on innovation and customer-centricity, GymNation is poised to continue to lead the way in the GCC fitness industry under Mullane's guidance.
Keepme CEO Ian Mullane has joined Gymnation's board of directors
Credit: Keepme
19 Mar 2024
Keepme Academy unveils role-specific pathways to enhance learning experience
Keepme Academy, the educational cornerstone of Keepme, has announced significant updates aimed at enriching the learning journey of platform users.

Among these updates, includes the introduction of role-specific pathways, beginning with Sales Executives and Marketing Executives.

As part of Keepmes ongoing commitment to providing tailored content relevant to its users, Keepme Academy recognizes the importance of aligning learning experiences with the unique demands of different professional roles. The introduction of role-specific pathways demonstrates their dedication to empowering Sales and Marketing professionals with targeted resources and insights to excel in their fields through efficient usage of the platform.

“I am thrilled to see the introduction of role-specific learning pathways within Keepme Academy. As a Learning & Development Specialist, it's incredibly rewarding to know that our platform now offers tailored resources that directly address the unique needs of Sales Executives and Marketing Executives. This enhancement underscores Keepme's commitment to continuous improvement and customer-centricity, as this particular update was inspired by feedback from our users. I am confident that these role-specific pathways will empower professionals to enhance their skills and excel in their respective roles, driving success for both individuals and organizations alike." - Fran Morgan, Learning & Development Specialist at Keepme

Sales Executives and Marketing Executives can now embark on a learning journey tailored to their distinct requirements. These pathways will guide users through a carefully curated curriculum, covering role-specific features and essential information necessary for success in their roles. It is important to note that these two roles are only the start of role-specific pathways, and there will be more to follow which are currently in development.

"These pathways are an invaluable tool for our customers, as they streamline the learning process and provide resources tailored to their specific roles. By offering curated content, we are saving our users time in deciphering through the wealth of learning material available in the academy, allowing them to focus on the most relevant features for their professional growth. This enhancement reflects Keepme's dedication to empowering our customers with practical and efficient learning solutions that drive success in their roles." - Sumeet Mann, Customer Success Manager at Keepme

Keepme isn't stopping with just this update. Keepme Academy is set to undergo changes and updates to the platform itself, ensuring a seamless and intuitive learning experience for all users. These improvements will further enhance accessibility, engagement, and overall satisfaction with the Keepme platform.

For more information about Keepme Academy and the new role-specific pathways, please visit the Keepme website.
Keepme Academy recognises the importance of aligning learning experiences with the unique demands of different professional roles Credit: Keepme
Keepme
Address: 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom
Ian Mullane, CEO & founder, Keepme
Ian Mullane, CEO & founder
Keepme video gallery:
Key personnel
Ian Mullane, CEO and founder
Jeet Kohli, chief technical officer
Michelle Thavasi, director of customer success
Hilary McGuckin, director marketing
Jon Dickson, director of sales – EMEA
Chris Guaty, director of sales – North Americas
Key customers
Keepme’s customers are spread across 16 countries globally.
From major franchises in APAC to council leisure centres and Trusts in the UK, to high-end multi-site operators in the Americas and the Middle East.