Wellfit, a Dubai-based health club operator, experienced a significant transformation with Keepme's advanced AI-powered solutions. By digitizing employee experiences and member journeys, the platform introduced gym automation to streamline operations, boost efficiency, and enhance customer loyalty through hyper-personalized experiences.

Keepme's unique capabilities, such as API integration and Keepme Score powered by machine learning, played a crucial role in consolidating data from various sources, providing a clear view of member interactions, and supporting the club's growth. With around 60 member-facing automations in place, Wellfit saw impressive results, including a 30% reduction in dormancy rates and a 100% increase in upgrade revenue. The platform empowered Wellfit's member experience team to deliver seamless interactions, resulting in a remarkable 1-3% retention increase.

The Keepme team's collaborative approach and continuous development further bolstered Wellfit's success, with plans to expand Keepme's usage in upcoming clubs. Wellfit continues to leverage Keepme's innovative features, like ChatGPT integration, to continuously improve gym automations and enhance member engagement, solidifying its position as a leading health club operator.

Click the link to read the full case study: https://bit.ly/3DHfZw6

Discover how Cedardale Health & Fitness harnessed Keepme's cutting-edge tools to optimize lead management and boost ancillary sales by targeting the right members with personalized messages, achieving an impressive 80% email open rate.

Despite challenges like a fire and the COVID pandemic, Cedardale successfully rebounded, serving 5,200 adult members and 1,500 juniors.

With Keepme's data-driven insights and seamless workflows, their sales team efficiently handled leads, resulting in increased sign-ups and improved conversion rates.

Keepme's automated reminders and personalized campaigns played a crucial role in engaging members and driving exceptional results, elevating customer satisfaction and sales efficiency.

Click the link to read the full case study: https://bit.ly/3OEAfES

Willows Health & Lifestyle Centre in Australia leveraged Keepme technology to revolutionize member experience, achieving impressive results in just a matter of weeks.

With an 8% increase in sales conversion rates in just three weeks, and an added year to the average membership length, Keepme transformed the gym's bottom line.

Keepme Membership's data accuracy allowed personalized interventions for at-risk members, fostering better habits and boosting retention.

By refining their product based on member data, Willows improved visit rates to 70-80%. Keepme Sales provided personalized offers to high-yield prospects, resulting in an 85% email open rate and A$35,000 additional revenue in three weeks.

The streamlined system also allowed tailored advertising, high-quality leads, and an 8% improvement in conversion rates.

Click the link to read the full case study: https://bit.ly/44P4gb1

4th December 2023 – Keepme, a leader in AI-driven fitness solutions, has unveiled an exceptional addition to its free educational arsenal: “Building Meaningful Reports with your Fitness Data”. This latest offering underscores Keepme's commitment to advancing the fitness industry by providing operators with invaluable resources to optimize their data-driven decision-making processes.

On the importance of reporting for operators, Hilary McGuckin, Global Marketing Director at Keepme states “Within the troves of data club's collect lies a goldmine of insights waiting to be unearthed. Effectively deciphering this wealth of information is not just advantageous; it's an imperative for operators of all shapes and sizes. Understanding and leveraging this data isn't merely a choice—it's the linchpin for success in an industry where every insight gained translates to smarter decision making, heightened efficiency, and ultimately, elevated customer experiences."

Touted as a roadmap for fitness club owners, managers, and operators dedicated to maximizing member retention, optimizing marketing campaigns, improving operational efficiency, and enhancing customer satisfaction through data-driven strategies. The guide is meticulously crafted to empower fitness operators in extracting maximum value from their data, enhancing their ability to make smart decisions that drive member retention and overall business success.

Hilary went on to highlight the importance of getting your clubs reporting in check, to kick your year off in the right direction "In an era of exponential growth within the fitness industry, the ability to harness and interpret data is pivotal. Our latest best practice guide on reporting isn't just a resource; it's a compass guiding operators through this dynamic landscape, empowering them to chart a prosperous course for 2024 and beyond."

The guide covers:

• Sales Performance & Target Setting
• Member Retention & Behavioral Insights
• Visual Reporting: Your Club's ECG
• Understanding Your Data Sources
• Blending Zero-Party and First-Party Data
• Best-in-Class Member Experiences
• Types of Data and Where to Find Them
• AI in Reporting
• Transforming Data into Action

Keepme's dedication to continuously improve the industry shines through in this comprehensive guide, which serves as a testament to their ongoing mission of supporting operators as they harness the full potential of their data. Fitness industry professionals are already leveraging this educational tool, marking a significant stride toward a future where data-driven insights propel gyms and fitness clubs to new heights.

"At Keepme, we understand the transformative power of informed decision-making. Our commitment to delivering cutting-edge resources like this best practice guide stems from our dedication to supporting operators as they navigate industry evolution. This guide isn't merely about staying relevant; it's about equipping operators to lead and thrive amidst rapid growth." added Hilary McGuckin

The guide is available for free download on the Keepme website here.

Keepme, a leading innovator in member retention and lead management software, is excited to announce its official partnership with Gladstone, the foremost supplier of Leisure Management Software in the UK and Ireland.

This strategic collaboration marks a significant milestone in Keepme's mission to empower fitness operators with state-of-the-art solutions that unlock the full potential of their data, leading to enhanced member retention and optimized lead conversion rates. By teaming up with Gladstone, Keepme is taking a momentous step forward in its commitment to reshape the fitness industry through data-driven insights.

Gladstone, the trusted supplier of over 500 health and leisure operators, servicing in excess of 40,000 users and 8,000,000 members – including the likes of David Lloyd, Everyone Active, Fitness First, and an array of the UK’s biggest councils and universities, shares Keepme’s dedication in arming fitness operators with the tools and strategies necessary to harness the true value of their data. This partnership promises to enrich member experiences and propel sustainable business growth.

“We are delighted to formalize our partnership with Gladstone" said Ian Mullane, Keepme CEO and Founder. "Gladstone is a well-respected market leader in the Leisure industry and it was clear from the outset we were aligned in our desire to help operators maximize their opportunity across and sales and member retention. We're already underway with a number of UK sites and we're excited for the potential this relationship will bring to Gladstone customers as they progress on their digital journey.”

Gordon Watson, Head of Marketplace at Gladstone commented: “As the Gladstone Software Marketplace expands, we are on the lookout for partners that offer not only the most advanced technologies but the most relevant solutions for our customers. Keepme is a partner that delivers on both fronts, bringing together cutting-edge AI prediction tools with a deep knowledge of the leisure industry, to offer an integrated solution harnessing the millions of data points stored in the Gladstone GO cloud platform. We are excited to be working with Ian and the team at Keepme to show just what is possible when two thought-leading companies combine forces.”

While a number of Gladstone customers across the UK are already utilizing the power of Keepme, this formal alliance will not only give all Gladstone customers access to harness the potential of Artificial Intelligence (AI), but also equip them with the ability to make data-driven decisions, enabling a profound transformation across the fitness industry. Keepme's sophisticated AI and data analytics tools, coupled with Gladstone's legacy and reach, are set to usher in a new era of innovation and success in the fitness sector.

Brio Leisure, the leading provider of community, sports, entertainment, and leisure facilities in Cheshire West and Chester, has recently joined the ranks of Keepme customers. This development follows closely behind operators such as BH Live and Southwark Leisure. As a long standing Gladstone customer, this collaboration has enabled Brio to advance with the onboarding of AI technologies that will optimize their membership engagement and lead conversion strategies.

Keepme and Gladstone are both enthusiastic about the possibilities this partnership holds for their clients as well as the wider fitness industry. The stage is set for a dynamic journey of transformation and innovation that promises to reshape the way fitness operators approach data, member experiences, and business growth.

For more information, visit www.keepme.ai and www.gladstonesoftware.co.uk

Keepme is excited to announce the release of their latest resource: 'The Ultimate Guide to Boosting Gym Email Engagement Rates'. This comprehensive guide, designed to empowerfitness operators, is now available for download.

In today's competitive fitness landscape, effective email engagement is crucial for attracting and retaining gym members. Keepme recognizes the challenges that fitness professionals face in
this digital age and has created a practical and insightful guide to help gyms and fitness centers maximize their email marketing efforts.

Key Highlights of the Guide:

• Data-Driven Insights: Learn how to harness the power of data to personalize email campaigns, increasing member engagement and satisfaction.

• Segmentation Strategies: Discover advanced segmentation techniques to target the right audience with the right message, leading to higher open and click-through rates.

• Content Optimization: Get expert tips on crafting compelling and relevant email content
that resonates with your members.

• Automation and Personalization: Explore the benefits of automation and personalization in email marketing and how AI can supercharge your efforts.

• Best Practices: Gain access to proven best practices for boosting email engagement, including timing, frequency, and A/B testing.

"We understand the challenges fitness operators face in keeping their members engaged and motivated. Email marketing remains a powerful tool when used strategically," said Hilary
McGuckin, Director of Marketing at Keepme. "Our free guide is packed with actionable insights and expert advice to help fitness professionals revamp their email marketing strategies, drive member engagement, and ultimately improve their bottom line."

Keepme's commitment to providing valuable resources for the fitness industry aligns with its mission to help gyms thrive in the digital age. The 'Ultimate Guide to Boosting Gym Email Engagement Rates'; is an invaluable tool for fitness operators looking to take their email marketing efforts to the next level.

Download the guide for FREE here and unlock the secrets to enhancing gym email engagement

Wellfit, the UAE's trailblazing fitness brand, is making waves in the industry with its remarkable financial achievements and innovative approach to member engagement.

In 2022, Wellfit's Jumeirah Village Circle (JVC) branch achieved an outstanding annual revenue of AED25 million, setting a new standard for success in the UAE's fitness landscape. Building on this remarkable achievement, Wellfit is projecting an even more impressive annual revenue of AED35 million for 2023. This extraordinary growth can be attributed to Wellfit's visionary leadership, unwavering commitment to member experiences, and a strategic partnership with Keepme, a pioneer in artificial intelligence (AI) and machine learning for the fitness industry.

Wellfit's journey to financial excellence is fueled by its dedication to providing more than just a gym experience. The brand offers a comprehensive array of sports and leisure activities that cater to members of all ages, from juniors to families. This unique approach has not only attracted a loyal and growing membership base but has also contributed to the company's remarkable financial performance.

Keepme, the AI and machine-learning platform that Wellfit has embraced, has been instrumental in optimizing operations, enhancing member engagement, and driving financial growth. Keepme's innovative technology provides Wellfit with data-driven insights that enable personalized member experiences, ultimately leading to increased revenue and member retention.

Ian Mullane, CEO of Keepme, expressed his enthusiasm for the partnership with Wellfit, stating, "We believe in staying at the forefront of fitness industry innovation, providing our customers with the latest in smart technologies. Our approach to AI-powered business intelligence aligns perfectly with Wellfit’s vision, and together, we are redefining the fitness landscape in the Middle East."

Wellfit's ambitious goal of becoming a $300 million company within the next decade is well within reach, thanks to its dynamic leadership, commitment to member satisfaction, and the game-changing technology offered by Keepme.

As Wellfit continues to redefine the fitness industry in Dubai and beyond, the partnership with Keepme remains a key driver of innovation, excellence, and financial success.

Keepme have released a free, comprehensive guide to WhatsApp Best Practices, marking a pivotal addition to their best practice series.

This release underscores Keepme's unwavering commitment to aiding fitness operators worldwide in optimizing their sales and marketing operations. In an industry where personalization and understanding the intricate nuances of your gym's audience are paramount, this guide is said to take operators on a journey towards enhancing member satisfaction and fostering a sense of community that can only be achieved through expertly tailored strategies. As part of their ongoing dedication to the fitness industry, Keepme is on a mission to empower operators with the tools and knowledge they need to thrive in a competitive landscape, ensuring success is not just a goal, but a reality.

Hilary McGuckin, Director of Marketing at Keepme, emphasized the significance of this initiative: "WhatsApp has become an integral part of modern marketing, and we understand the challenges fitness operators face in maximizing its benefits. Our mission with this guide is to empower gym operators, marketing managers, and sales teams with the knowledge and best practices they need to thrive in this competitive industry."

As fitness operators themselves, the Keepme team comprehends that success in the industry requires innovative marketing strategies that tap into the channels where the audience actively engages. The guide was crafted to simplify the intricate world of multi-channel marketing, making it accessible to all fitness professionals.

"By sharing our expertise and insights, we aim to help fitness professionals leverage WhatsApp as a dynamic and effective marketing channel. Our goal is to drive gym sales, enhance member engagement, and ultimately boost revenue through optimized interactions," added Hilary McGuckin.

Unlike traditional PDF guides that often get lost in inboxes or become outdated, Keepme have taken a different approach and have decided to host the guide using Notion, a ‘productivity web application’.

Phil Spurgeon, Content & SEO Manager for Keepme, highlighted the advantages of hosting the guide this way, saying, "By choosing Notion as the platform for our comprehensive WhatsApp Best Practice Guide, we've ensured that fitness professionals have instant access to the latest insights and best-practices in real-time. Notion's dynamic and collaborative nature aligns perfectly with our mission to empower operators with up-to-date resources, making it easier than ever to stay ahead in the ever-evolving fitness marketing landscape. The living and breathing nature of this guide means users will see the guide grow and develop as WhatsApp does."

The guide covers a wide range of topics, including:

• Unlocking the Power of WhatsApp
• Boosting Gym Sales through Personalization
• Maximizing Engagement with Valuable Content
• Data-Driven Marketing for Enhanced Outreach
• Ensuring Privacy and Trust in Marketing Efforts
• Measuring Success through Engagement Metrics
• Crafting Personalized Messages for Higher Conversion Rates
• Streamlining Communications with Automation
• Staying Ahead with Innovative Marketing Strategies

Keepme, an industry frontrunner in fitness SaaS, has introduced a new and enhanced version of its groundbreaking membership and sales engagement platform.

Keepme V3 – with fully integrated AI – is set to redefine how fitness businesses engage with their members. Built on the foundation of personalised communication and advanced AI, Keepme V3 is poised to reshape member engagement strategies and bolster operational efficiency for fitness establishments worldwide.

Elevating engagement with AI

Keepme V3 marks a significant shift in the fitness landscape, where AI takes centre stage to redefine member engagement approaches.

By leveraging accurate insights and predictions and AI-driven automation, Keepme V3 empowers gym operators to craft tailored experiences, fostering deeper connections and lasting motivation throughout each member's fitness journey.

Key features revolutionising member engagement

At the heart of Keepme V3 lies a set of new features that will allow fitness operators to do more with their member data at pace.

The Comprehensive Form Manager empowers fitness businesses to streamline lead generation by offering customisable forms with branding options, surveys and conditional fields, simplifying the collection of crucial member data.

The Engagement History Layout seamlessly integrates communication channels, providing a centralised hub for managing emails, SMS, WhatsApp and calls, enabling effortless communication oversight.

The innovative Consent Manager fosters trust and transparency by giving members control over their communication preferences, facilitating personalised and respectful engagement interactions.

For existing users, campaigns can now be duplicated for editing, allowing fast deployment. With the power of AI-driven automation, operators can optimise campaigns, A/B test and fine-tune engagement strategies to perfection.

The Audience Confirmation feature enhances campaign precision by delivering comprehensive insights at the time of deployment, ensuring impactful engagement strategies.

Finally, the Direct Scheduler facilitates easy scheduling of emails, SMS and WhatsApp messages, enabling operators to reach members at precisely the right moments.

These features collectively empower gym operators with the tools they need to cultivate personalised, meaningful and efficient member engagement experiences.

Michelle Thavasi, director of customer success, commented:

"Keepme V3 represents a pivotal step forward in member engagement for the fitness industry. Its AI-integrated features not only streamline operations but also offer an unparalleled level of personalization.

“By harnessing the power of data and automation, Keepme V3 empowers fitness businesses to create memorable experiences that resonate with members, driving both loyalty and growth."
She added:

"As the fitness industry continues to evolve, member engagement remains a cornerstone of success. Keepme V3's innovative features, particularly its AI-driven capabilities, open up new avenues for operators to engage members on a deeply personalised level.

“The platform's holistic approach to communication, data management and campaign optimisation is a game-changer, aligning perfectly with the changing dynamics of member expectations."

Empowering gym operators with personalisation and AI

Keepme V3 has the potential to redefine member engagement through personalised interactions.

By utilising AI to automate routine tasks and amplify communication strategies, operators can focus on fostering meaningful connections and delivering exceptional member experiences.

About Keepme

Established in 2018, Keepme is dedicated to revolutionising member engagement in the fitness sector.

With a commitment to personalisation and deeper engagement through advanced AI, Keepme's solutions empower gym operators to cultivate lasting relationships with their members, driving business growth and success.