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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Supplier showcase: Les Mills Showcase

Bannatyne has driven member engagement with Les Mills during the lockdown

Published in Health Club Management 2020 issue 5

As gyms closed across the country, Bannatyne Health Clubs joined an increasing number of operators pivoting to digital with the launch of live and on-demand group exercise classes from Les Mills, the group fitness expert behind classes such as Bodypump and Bodycombat.

Through the Bannatyne Health Club app, more than 200,000 members across 72 clubs can now access Les Mills on Demand free for 60 days. This includes more than 1,000 Les Mills workouts, alongside fitness and goal tracking capabilities.

Les Mills on Demand enables users to stream or download world-leading workouts at home or on-the-go, presented by the world’s best instructors and supported by expert training guides.

“We’ve been blown away by the support from the Les Mills team during this unprecedented time,” says Peter Wilkinson, national sales and marketing manager at The Bannatyne Group. “Our goal is to keep members moving, and Les Mills on Demand plays a key part in that. Within a matter of weeks, we were able to completely update our app with Les Mills on Demand and communicate the 60-day offer to members.

“The production quality of the content is second-to-none and as close as you can get to an in-person experience. So far, member feedback has been phenomenal, both from regular group exercisers and also from those that have never done it before. It’s given them the confidence to come and try a live class when we reopen.

“Les Mills digital will continue to play a part going forward, to complement the fantastic range of fitness equipment and classes within our health clubs.“

Alongside Les Mills on Demand, Bannatyne has also launched a live timetable of group exercise classes, including Les Mills programmes, via its YouTube channel, led by qualified Les Mills instructors.

Themed days, such as the recent ‘Les Mills Lockdown’, also generated significant member engagement, with thousands watching the replays afterwards.

“Supporting our club partners and instructors during this time remains our number one priority,” says Martin Franklin, CEO, Les Mills Europe.

“We’re working with each club to provide vital support during the lockdown and we’re thrilled to see the response from Bannatyne members.

“We believe people will be back at the gym for live workouts as soon as the lockdown is lifted. But the shift to digital fitness is helping to break down barriers to fitness for people you might not typically see in the gym, and that’s really exciting. With this expanded member reach, we’ll continue to support Bannatyne members through their fitness journey, now and once they reopen.”

All Les Mills club partners have the option of providing their members with a free 60-day trial of Les Mills on Demand. To further help club partners, Les Mills has created a weekly club support webinar series and a new Re-set Hub to support club’s reopening plans. In addition to the LMOD offer and webinar series, the company has also provided instructors with access to more than 25 royalty-free workouts that can be live-streamed to members from home.

• To find out more, visit: lesmills.com
and follow the COVID-19 option.

Peter Wilkinson, The Bannatyne Group

"We’ve been blown away by the support from the Les Mills team during this unprecedented time"

Martin Franklin, Les Mills Europe

"People will be back at the gym for live workouts as soon as the lockdown is lifted... we’ll support Bannatyne members through their fitness journey now and once they reopen"

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Supplier showcase: Les Mills Showcase

Bannatyne has driven member engagement with Les Mills during the lockdown

Published in Health Club Management 2020 issue 5

As gyms closed across the country, Bannatyne Health Clubs joined an increasing number of operators pivoting to digital with the launch of live and on-demand group exercise classes from Les Mills, the group fitness expert behind classes such as Bodypump and Bodycombat.

Through the Bannatyne Health Club app, more than 200,000 members across 72 clubs can now access Les Mills on Demand free for 60 days. This includes more than 1,000 Les Mills workouts, alongside fitness and goal tracking capabilities.

Les Mills on Demand enables users to stream or download world-leading workouts at home or on-the-go, presented by the world’s best instructors and supported by expert training guides.

“We’ve been blown away by the support from the Les Mills team during this unprecedented time,” says Peter Wilkinson, national sales and marketing manager at The Bannatyne Group. “Our goal is to keep members moving, and Les Mills on Demand plays a key part in that. Within a matter of weeks, we were able to completely update our app with Les Mills on Demand and communicate the 60-day offer to members.

“The production quality of the content is second-to-none and as close as you can get to an in-person experience. So far, member feedback has been phenomenal, both from regular group exercisers and also from those that have never done it before. It’s given them the confidence to come and try a live class when we reopen.

“Les Mills digital will continue to play a part going forward, to complement the fantastic range of fitness equipment and classes within our health clubs.“

Alongside Les Mills on Demand, Bannatyne has also launched a live timetable of group exercise classes, including Les Mills programmes, via its YouTube channel, led by qualified Les Mills instructors.

Themed days, such as the recent ‘Les Mills Lockdown’, also generated significant member engagement, with thousands watching the replays afterwards.

“Supporting our club partners and instructors during this time remains our number one priority,” says Martin Franklin, CEO, Les Mills Europe.

“We’re working with each club to provide vital support during the lockdown and we’re thrilled to see the response from Bannatyne members.

“We believe people will be back at the gym for live workouts as soon as the lockdown is lifted. But the shift to digital fitness is helping to break down barriers to fitness for people you might not typically see in the gym, and that’s really exciting. With this expanded member reach, we’ll continue to support Bannatyne members through their fitness journey, now and once they reopen.”

All Les Mills club partners have the option of providing their members with a free 60-day trial of Les Mills on Demand. To further help club partners, Les Mills has created a weekly club support webinar series and a new Re-set Hub to support club’s reopening plans. In addition to the LMOD offer and webinar series, the company has also provided instructors with access to more than 25 royalty-free workouts that can be live-streamed to members from home.

• To find out more, visit: lesmills.com
and follow the COVID-19 option.

Peter Wilkinson, The Bannatyne Group

"We’ve been blown away by the support from the Les Mills team during this unprecedented time"

Martin Franklin, Les Mills Europe

"People will be back at the gym for live workouts as soon as the lockdown is lifted... we’ll support Bannatyne members through their fitness journey now and once they reopen"

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

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Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

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App analysis

Check your form

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Profile

New reality

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35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

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Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

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Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features