Fitness equipment manufacturer and supplier Panatta is headed to Dubai later this year to attend three of the Middle East's most important fitness industry trade events.

From 23-24 September, the company will attend Dubai Pro as Presenting Sponsor. The team will also head to Binous Classic as a Gold Sponsor from 27-30 September, while a month after it will exhibit at Dubai Muscle Show as a Gold Sponsor, from 24-26 November.

Dubai is a bustling metropolis, a premium tourist destination and a landmark capable of attracting professionals and enthusiasts from all over the world.

At both events, Panatta will be hosting meetings at a 200sq m stand where it will showcase a range of new products. These will include:

• The new top-of-the-range Rossopuro Run treadmill – advanced technology equipped with a 21.5" HD display and the widest running surface on the fitness market (160x58 cm).

• The unique innovations of the FreeWeight Special line, a real must-have for every gym, which expresses the Panatta DNA in all its power.

• The biceps and triceps circuit of the FitEvo line.

• The Ecoline, Panatta’s 100 per cent energy-free solution for every cardio fitness and functional area.

A host of world-leading athletes will also attend the events in Dubai alongside Panatta.
Event delegates will have the opportunity to organise Meet & Greet experiences with bodybuilding legends such as Ronnie Coleman and Phil Heath (Mr. Olympia the calibre of Big Ramy), as well as eclectic athletes such as Sergio Oliva Jr.

Panatta’s Super Peck Back is a globally unique dual-function, disc-loading machine that enables adduction and abduction movements of the humerus in the transverse plane for targeted training of the pectoralis major and posterior deltoid, respectively.

The machine is equipped with a lever system that modulates resistance by developing a physiological load curve, in line with the force curve exerted by the target muscles involved in the two antagonistic movements. In this way, the major limitations of exercises such as dumbbell crosses on a flat bench for the pectorals and inverted crosses for the posterior deltoids performed with free weights are overcome.

With the lever system, muscle contraction is kept high and constant throughout the range of motion, maximising the effectiveness of exercises while preserving the integrity of joints and tissues that aren’t overloaded in positions where they are most vulnerable.

The Super Peck Back has multiple adjustments that allow athletes of all builds to find the right working position, as they can adjust the height of the seat and the depth of the back/chest support. The seat also rotates to better accommodate the different positions the user takes in the two antagonistic exercises.

Exercise one: Pectoralis major
With the seat facing away from the machine, the two handles are used to perform the horizontal adduction movement. The two rollers are tilted backwards so as not to get in the way of the elbows; the classic movement of flat bench crosses with dumbbells is reproduced, with the difference that the load curve is bell-shaped and not totally downward with the maximum at the beginning of the movement.

Exercise two: Posterior deltoid
With the seat facing the machine and the two handles retracted upward, use the rollers to perform the horizontal abduction movement, pushing with your elbows against them; the movement of dumbbell inverted crosses is reproduced, the difference being that the load curve is bell-shaped and not totally upward with the maximum at the end of the movement.

Panatta, a fitness and bodybuilding brand that has been in business for more than six decades, was the star of the RIMINI WELLNESS 2023 event held on 1-4 June in Rimini, Italy.

The company had a unique presence with more than 2,400sq m of space spread across multiple exhibition areas dedicated to fitness, lifestyle, bodybuilding, powerlifting and training.

An institutional booth of 400sq m presented new products including the top of the line RossoPuro RUN, new plate-loaded equipment from the Free Weight Special Line and the fantastic Fit Evo Arm circuit training.

As in previous years, the company demonstrated great product innovation and creativity, which was appreciated not only by industry professionals but also by the thousands of training enthusiasts at the event.

The Panatta muscle gym was a 250sq m open gym equipped with Panatta Free Weight Special machines. A true paradise for all athletes and training enthusiasts.

During the fair, Panatta also organised many events and had the presence of internationally renowned athletes and influencers:

PANATTA RIMINI CONTEST | BODYBUILDING: Italian amateur bodybuilding competition organized by IFBB ITALY. The prize money made available was €30,000, the highest of all international competitions dedicated to non-professionals.

PANATTA RIMINI CONTEST | POWERLIFTING: International competition open to powerlifters of all federations.

PANATTA ACADEMY: Three days of training that provided an in-depth look at the science, practice and passion of bodybuilding with internationally renowned speakers.

PANATTA SHOWCASE: A round table to discuss the past, present and future of bodybuilding and powerlifting with an exceptional panel:

• Big Ramy – 2x Mr Olympia & Panatta Brand Ambassador

• William Bonac – 3x Arnold Classic Champ, 2019 Mr Olympia Runner-up, Panatta Brand Ambassador

• Sergio Oliva Jr. - NY Pro Champ, 2x Arnold Classic Best Poser Victory & Panatta Brand Ambassador

• Rich Gaspari – 3x Mr Olympia Runner-up & IFBB Hall of Famer, Arnold Classic Winner (1989)

• Zahir Khudayarov – Powerlifting Legend: All-Time World Records 1,112.5kg total (Squat 480kg, Bench Press 280kg, Deadlift 390kg)

Panatta today is an international brand and regular at the most important trade shows in the industry.

The next events where the company will be Golden Sponsor will be Dubai Pro on 23-24 September and Dubai Muscle Show on 24-26 November 2023.

Gym equipment supplier Panatta and NPC Worldwide Italy & Germany, have come together to run a competition at Europe’s most important fitness trade show, FIBO 2023, hosted in Cologne.

Thanks to the collaboration, the Panatta Fibo Contest - Pro Qualifier will be held at hall 10.1 on 15 and 16 April, with nine Pro cards up for grabs for the overall winners who will realise their dream by joining the IFBB Professional League professional circuit.

Categories being assessed include men's physique, men's classic physique, men's bodybuilding, women's bikini, women's wellness, women's physique and women's bodybuilding.

Entrance is free to all FIBO attendees. For info and registration, visit Panatta’s official website.

Exclusive boutique personal training (PT) studio State of Change sits in the heart of London and is powered by the passion and vision of Italian trainer Davide Nuzzo.

When kitting out his PT studio Nuzzo decided to invest in 100 per cent Italian-made fitness equipment from Panatta.

Born six decades ago out of the passion of Rudi Panatta, the company’s DNA is distinctive thanks to its dedication to a 100 per cent Italian manufacturing process, perfect joint biomechanics, advanced technology and high-quality products.

Panatta presents one of the widest ranges of equipment on the market for all sectors, age ranges and training categories. Clients can customise their fitness equipment with more than 2,000 colours combinations in frame and upholstery.

Those who choose Panatta decide to trust history, tradition and biomechanics excellence completely made in Italy.

The global brand credits its success to the total internal control of its products development cycle and production process.

Davide comments: “With my goals of creating a unique space with the very best equipment and function, I always knew which brand I should partner with – and that’s not just because I'm Italian!

“We’ve been working for four years to find the space to suit the quality and elegance of Panatta equipment.

“The build quality and custom finish of Panatta products enabled me to create State of Change. The equipment’s adjustability and true movements allow my team to deliver the very best results transformations for our clients. It’s the perfect partnership!”

State of Change’s rustic underground-style studio perfectly matches with the Panatta custom-made equipment ethos.

The underground atmosphere, high-level biomechanics and adjustability are the key elements for an unforgettable training experience at State of Change.