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The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
features

Supplier showcase: PureGym scales up Funxtion’s digital integration

With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home

Published in Health Club Management 2020 issue 4

COVID-19 is causing incredible disruption across the globe, forcing people out of daily routines and advising that they stay home. A digital solution such as FunXtion can future-proof your business and allow 24/7 connection to members, extending brand presence outside the four walls of a facility in order to support, engage and motivate members, even at a time when they can’t be physically present.

In 2019, as part of its strategy to create an unrivalled digital member experience, PureGym teamed up with FunXtion – experts in interactive digital fitness – to deliver an extensive library of exercises, workouts and personalised training plans direct to members, via the PureGym app.

With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home.

Personalised training
Ranked second in early January under ‘health and fitness’ in the iOS App Store, the PureGym app enables its member base of over a million people to tailor their fitness experience based on personal preferences, goals and schedule.

In addition to tracking gym activity, the app offers instant access to hundreds of exercise tutorials, personalised training plans and digital support.

“This new integration is an important step in our digital development,” explains Lucian Weston, head of business development at PureGym. “The exercise tutorials, created by FunXtion, are a fantastic feature, which provide our members with specialist support 24/7, helping ensure they train effectively and safely, even when they’re not under the supervision of our gym floor trainers.

“FunXtion has been a great choice of digital partner based on the quality of provision, ease of integration, and shared vision on future innovation. I’m confident that working together will enable us to continue to deliver an industry-leading product that enhances the experience of all our members,” he said.

Ernst De Neef, FunXtion CEO, adds: “At FunXtion, we’re working around the clock to create a suite of digital products that will enable our partners to keep their members engaged and training during such unprecedented times.

“We’re delighted and excited to announce our partnership with PureGym. Our integration enriches the PureGym digital member experience creating an environment that encourages loyalty.”

FunXtion is working with operators around the world, helping to enhance and enrich their digital offerings. With a range of custom-branded, pre-recorded workout content, virtual classes and a streaming platform, FunXtion has a solution for every need.

In most cases, FunXtion can get operators up and running with a quality, custom-branded fitness content streaming service within a matter of days.

“We’re working around the clock to create products that enable our partners to keep members training during these unprecedented times” – Ernst De Neef, FunXtion

Find out more:
Visit www.FunXtion.com
[email protected]
Tel: + 31655851651
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Supplier showcase: PureGym scales up Funxtion’s digital integration

With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home

Published in Health Club Management 2020 issue 4

COVID-19 is causing incredible disruption across the globe, forcing people out of daily routines and advising that they stay home. A digital solution such as FunXtion can future-proof your business and allow 24/7 connection to members, extending brand presence outside the four walls of a facility in order to support, engage and motivate members, even at a time when they can’t be physically present.

In 2019, as part of its strategy to create an unrivalled digital member experience, PureGym teamed up with FunXtion – experts in interactive digital fitness – to deliver an extensive library of exercises, workouts and personalised training plans direct to members, via the PureGym app.

With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home.

Personalised training
Ranked second in early January under ‘health and fitness’ in the iOS App Store, the PureGym app enables its member base of over a million people to tailor their fitness experience based on personal preferences, goals and schedule.

In addition to tracking gym activity, the app offers instant access to hundreds of exercise tutorials, personalised training plans and digital support.

“This new integration is an important step in our digital development,” explains Lucian Weston, head of business development at PureGym. “The exercise tutorials, created by FunXtion, are a fantastic feature, which provide our members with specialist support 24/7, helping ensure they train effectively and safely, even when they’re not under the supervision of our gym floor trainers.

“FunXtion has been a great choice of digital partner based on the quality of provision, ease of integration, and shared vision on future innovation. I’m confident that working together will enable us to continue to deliver an industry-leading product that enhances the experience of all our members,” he said.

Ernst De Neef, FunXtion CEO, adds: “At FunXtion, we’re working around the clock to create a suite of digital products that will enable our partners to keep their members engaged and training during such unprecedented times.

“We’re delighted and excited to announce our partnership with PureGym. Our integration enriches the PureGym digital member experience creating an environment that encourages loyalty.”

FunXtion is working with operators around the world, helping to enhance and enrich their digital offerings. With a range of custom-branded, pre-recorded workout content, virtual classes and a streaming platform, FunXtion has a solution for every need.

In most cases, FunXtion can get operators up and running with a quality, custom-branded fitness content streaming service within a matter of days.

“We’re working around the clock to create products that enable our partners to keep members training during these unprecedented times” – Ernst De Neef, FunXtion

Find out more:
Visit www.FunXtion.com
[email protected]
Tel: + 31655851651
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features