HealthKey has announced a new partnership with Endurance Zone, which will give its members free or discounted access to more than 200 health services.

Endurance Zone lists its clients as including Virgin Active, Third Space, Fitness First and Echelon.

A global provider of reward and solutions to help organisations drive engagement, retention and revenue, the partnership marks Endurance Zone’s first foray into the healthcare space. This collaboration will allow its users access to free or discounted benefits, such as private GP appointments, cancer screenings, physiotherapy, blood tests, nutrition advice and mental health support within one platform.

This partnership is expected to appeal to health club operators and sports organisations that want to provide combined engagement and rewards with meaningful health benefits to their members. Some of these health services may be out of reach in daily life, so including them within a membership, or loyalty programme, can add significant value to the package.

Founded in 2022, HealthKey is a UK healthtech company focused on making healthcare more accessible. CEO, David Jøerring, says: "Working with Endurance Zone is a great opportunity to bring our health solutions to a wider audience. Our goal has always been to make private healthcare simple and accessible and this partnership helps us do exactly that."

"Partnering with HealthKey allows us to enhance our platform by making essential health services more accessible," said David Birch, CEO of Endurance Zone. "It’s about providing real value to members by making it easier for them to prioritise their health and wellbeing."

HealthKey is the latest company to bring healthcare services to the fitness, health and wellness market, with telehealth specialist HealthHero already contracted to a number of major operators.

HealthHero has also launched Symbio – a similar health support service for corporate wellness.