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Unlock your club’s digital potential with the Funxtion Platform | Funxtion International BV| @FitTechGlobal
Les Mills International | Fit Tech promotion
Les Mills International | Fit Tech promotion
Les Mills International | Fit Tech promotion

Silver COMPANY PROFILE

Funxtion International BV

Contact  |  Updates
What we can do for you
Funxtion is the only independent B2B company that offers a full ecosystem of customizable digital fitness content and omnichannel delivery services. Funxtion has been working with operators to provide a quality digital member experience for many years, constantly developing its product portfolio in line with evolving market needs and emerging technologies. At the core of the company’s digital solution is their Platform which connects digital fitness content, whether that’s Funxtion’s content, customer’s own content, and third-party content with end-consumer interfaces. Today, the company is known for its forward thinking, innovation and delivery of a complete package of digital fitness content and hybrid delivery methods.

Product Ranges & Services
Their B2B SaaS platform enables businesses to deliver digital fi tness content to their customers via multiple channels:

1) in-gym via the Virtual Player and/or MultiScreen Solution
2) at-home via the White Label Member App
3) integrated with third- party membership apps

Funxtion also creates high-quality, white label digital fi tness content in the form of Virtual Classes and single exercises that can be combined with an operator’s own content to create custom workouts.
case study: Fitness First Germany
Fitness First Germany has super-charged its members’ gym floor training experience with the roll out of Funxtion’s Multiscreen Virtual Player solution across its portfolio.

Funxtion’s Virtual Player is a digital platform housing thousands of beautifully shot and perfectly executed video exercises, workouts and virtual classes. Multiple screens (provided by Funxtion) connect to the Virtual Player and are strategically positioned in functional training spaces to optimise the member experience. The exercises featured can be programmed to run concurrently, creating a circuit of digital instructors that provides every member with constant visual prompting. The Virtual Player and digital fitness content are fully custom-branded and display Fitness First’s own backgrounds, fonts, and logo.

“Digital instruction is the next phase of evolution in gym floor training.” Says Martin Seibold, CEO, LifeFit Group – owner of Fitness First Germany. “Providing our members with access to high quality, digitally streamed exercise demonstrations empowers our gym floor trainers to focus more on mentoring and coaching. This creates opportunities to deliver a much more personalised experience for members, creating an environment where every member is progressing towards individual goals.

“We are constantly assessing the market to ensure our offer remains relevant to the lives, expectations and needs of our members, whilst also maintaining our position as one of the sector’s innovation frontrunners. Group training on the gym floor has been a core component of our offer for many years and is still highly valued by our members. This latest integration with Funxtion enhances the already successful format and elevates the member experience to a whole new level.”

The roll out, which began during lockdown at the end of 2020, gives all the brands’ members across 50+ clubs access to the new experience.

Ernst De Neef, CEO Funxtion, says: “Fitness First has been sharing our content via their member app for a while, so all the exercise demonstrations displayed by the multi screens in their sites will already be familiar. This demonstrates a strategic digitalisation journey and provides a valued continuity, highlighting to members the brand’s commitment to ongoing enhancement of the member experience.”

Martin Seibold concludes: “Digitalisation is enabling gym’s to create inspiring, customer-centric experiences that, even a decade ago, could not have been imagined. In-person coaching by our rockstar trainers will remain a core component on our gym floors, supported by a growing arsenal of digital tools. Funxtion is leading the charge in the creation and implementation of quality fitness content, all which can be custom-branded, so the partnership made perfect sense.“
case study: PureGym
As part of its strategy to create an unrivalled digital member experience, Pure Gym teamed up with Funxtion, experts in interactive digital fitness, to deliver a huge library of exercise content direct to members via the Pure Gym app.

The Pure Gym app enables its 1.5 million members to tailor their fitness experience to reflect their personal preferences, goals and diary. In addition to online booking of classes and personal training, the app now also provides instant access to thousands of exercise tutorials and personalised training plans providing virtual support anytime, anywhere and enabling members to self-manage their training plans.

“This new integration elevates our digital offering to a whole new level,” explains Francine Davis, Chief Strategy Officer at Pure Gym. “The beautifully presented and technically perfect exercise tutorials, created by Funxtion, provide our members with specialist support 24 hours a day, helping ensure they train effectively and safely, even when they are not under the supervision of our gym floor trainers.

“We chose to work with Funxtion because of the quality of the provision, the ease of integration and the potential to work together to deliver further enhancements to our digital offering moving forwards. Funxtion is constantly innovating and adapting their product in response to market needs. This makes Funxtion our perfect digital partner and will help us deliver a member experience which creates a new service standard for the industry.”

All Pure Gym members are encouraged to download the mobile app on joining. Davis, adds: “Our digital offer remains central to our customer experience strategy and, as a result, we are constantly reviewing and enhancing this aspect of our provision. The Funxtion content provided us with a quality off-the-shelf product we could ‘plug in’ to our existing application. No point us recreating what is already available.”
Funxtion International BV video gallery:
Plans for the next 12 months
Funxtion is enhancing its platform to make it easier for brands to attract and retain members using customer-generated data and hyper- targeted content. This new focus amplifi es Funxtion’s existing 360° vision by facilitating intelligent and user-tailored content across all platforms, not only for their existing partners and businesses in the fi tness industry, but also for new markets.
Key personnel
Ernst de Neef, CEO Founder
Mendel Witzenhausen, CINO Founder
Tom de Lange, Head of Product
Karen Euser, Head of Content
Tom Post, Head of Sales
Key customers
Funxtion clients are located across 24 countries and include: Anytime Fitness International, GoodLife Fitness (Canada), PureGym and 1 Rebel (UK), SportCity and Fit For Free (the Netherlands), Fitness First and Sporteve (Germany), FLG Group Australia, and SC Fitness (Portugal).
Testimonial
“A great choice of digital partner based on the quality of provision, ease of integration, and shared vision on future innovation. I am confident that working together will enable us to continue to deliver an industry-leading product that enhances the experience of all our members.”
– Lucian Weston, PureGym
updates
18 Jul 2022
Good news for the fitness industry, a unique opportunity awaits gyms
Expert comment from Ernst De Neef, CEO, Funxtion

In just over two years, the fitness industry has experienced major disruptions to gyms, a boom in at-home fitness and the return of in-person workouts.

The customer journey has certainly changed forever, but the future is looking bright for gyms.

Members are increasingly interested in optimising their physical, mental and emotional wellbeing. Exercisers are seeking support from multiple sources as seen by the rise in wearable tech and increased engagement in online services, indicating that the regular, personalised, and seamless delivery of content is the future of fitness. This shift in consumer behaviour offers a unique opportunity for operators.

Gyms are in the superior position of being able to bridge the gap between physical and digital.

Building a holistic, omnichannel approach unlocks the potential for gyms to provide the much-sought-after 360-degree service that members cannot access anywhere else (and something at-home and online-only competitors cannot match). Yet there is no one solution offering this functionality and building an in-house product that aggregates, personalises, and delivers a wide variety of content across multiple member touch points requires a lot of resources and expertise.

Over the past two years, Funxtion has shifted focus on developing an intelligent software platform that puts the gym back at the centre of the member’s fitness journey. Unlike Apple’s iCloud, our open platform will enable our customers to share, analyse and provide their own content, third-party-owned content, and/or Funxtion’s diverse library of digital fitness content.

Providing tailored content at scale will be made easy with personalisation tools and access to user data gathered from multiple sources. Operators will have the opportunity to package content, assign it to different membership models, and develop new revenue streams. This content can then be seamlessly delivered to every member touchpoint using seamless integration technology.

Our platform with customisable content features and omnichannel delivery solutions will empower operators to effectively reach and engage members, monetise their digital fitness content, and re-establish the gym as the beating heart of the member fitness experience.

To find out more, head to Funxtion’s official website.
23 Nov 2021
1Rebel enlists FunXtion to elevate its revolutionary, customer-driven RIG concept
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its in-club experience to a much more connected and engaged level.

Adam Wagner, marketing director for 1Rebel, explains: “We wanted to create an experienced-driven and customer-focused concept that made fitness more accessible and successful for our customers.”

Trainer optimisation

The new 1Rebel RIG concept is a functional, high-intensity workout that comprises four endurance-testing zones: the assault bike, rower, bench, and rig.

Early on, 1Rebel recognised the important role instructors have in delivering the ultimate workout experience.

“We wanted the trainer to have more bandwidth to connect with customers,” adds Wagner, “The FunXtion system means their efforts are centred on coaching, queuing and entertaining clients, which improves the overall workout experience.

“We needed a way to digitally provide exercise demonstrations that would take the pressure off of our trainers and enable them to focus more on personalising the workout experience and connecting with our customers.”

Digital evolution

To realise this vision, 1Rebel enlisted the support of FunXtion. By leveraging its MultiScreen Solution technology, FunXtion was able to position 32 screens that stream 1Rebel’s very own content to every customer across all four workout zones.

Wagner explains: “FunXtion was an obvious choice because it’s solving a product problem.

“It's a pioneer in the industry in terms of what the team is doing. The RIG concept together with FunXtion’s MultiScreen Solution is truly unique because it’s really an evolution of the circuit class experience.

“The FunXtion screens are really particularly well received in Hammersmith. Its product has empowered our team to create a high-end circuit experience that’s given our trainers the tools to provide that community building experience we were aiming for.

“The FunXtion team has really been amazing and super accommodating.”

Ernst de Neef, FunXtion CEO, concludes: “Together, we’ve created something revolutionary in the circuit class experience. It’s been a fantastic experience working in partnership with 1Rebel and we’re really proud of what we’ve achieved together.”

Learn more about the FunXtion MultiScreen Solution.
Funxtion International BV: news from HCMmag.com and fittechglobal.com
Digital fitness provider Funxtion has raised €5.8m (£5m, US$5.7) from Lexar Partners and company shareholders. The capital will be used to develop its B2B SaaS platform, particularly in the areas of data science and AI, as well as driving European and international expansion.
FunXtion has upgraded its White Label Member App with a raft of new features to support its partners in scaling up and keeping up with rising member expectations.
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
Interactive digital fitness specialist FunXtion has partnered with health and fitness tracking software provider WeFitter.
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Funxtion International BV: featured in HCM and FIT tech magazines
Funxtion technology is increasing group class attendance for Fitness First Germany
Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues
As HCM passed its 300th edition milestone, readers shared their thoughts and feelings on HCM’s contribution to the industry in a very special postbag
Funxtion’s new Portal enables operators to react more quickly to the needs of their customers, says Ernst de Neef
Innovation: Digital gym floor
Digitalisation is now at the heart of fitness and the gym floor can no longer afford to remain disconnected. Top equipment suppliers tell us about the innovations that will help operators meet consumer expectations
Promotion: Funxtion
Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player
Funxtion International BV
Tel: +31 (0)20 2135000
Address: Funxtion International BV, Sloterweg 796, Amsterdam, North Holland , 1066 CN, Netherlands
Ernst de Neef, CEO Founder, Funxtion International BV
Ernst de Neef, CEO Founder
After 3 successful years in the US, the first European Connected Health and Fitness Summit is set to take place on 16-17 November 2022 in London. Dedicated to shaping the future of the connected fitness market, the summit will focus on showcasing innovations and facilitating partnerships.
EGYM and Magicline enter into a strategic partnership entirely in line with their open platforms and now aim to provide their customers with an interface of both companies at no additional cost to gym operators.
MAGICLINE – Europe's Leading Gym Management Software
Sport Alliance GmbH
Magicline is Europe's leading cloud-based gym management software. Read more
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
On demand
trade associations
Flooring
Management software
Salt therapy products

Silver COMPANY PROFILE

Funxtion International BV

Contact  |  Updates
What we can do for you
Funxtion is the only independent B2B company that offers a full ecosystem of customizable digital fitness content and omnichannel delivery services. Funxtion has been working with operators to provide a quality digital member experience for many years, constantly developing its product portfolio in line with evolving market needs and emerging technologies. At the core of the company’s digital solution is their Platform which connects digital fitness content, whether that’s Funxtion’s content, customer’s own content, and third-party content with end-consumer interfaces. Today, the company is known for its forward thinking, innovation and delivery of a complete package of digital fitness content and hybrid delivery methods.

Product Ranges & Services
Their B2B SaaS platform enables businesses to deliver digital fi tness content to their customers via multiple channels:

1) in-gym via the Virtual Player and/or MultiScreen Solution
2) at-home via the White Label Member App
3) integrated with third- party membership apps

Funxtion also creates high-quality, white label digital fi tness content in the form of Virtual Classes and single exercises that can be combined with an operator’s own content to create custom workouts.
case study: Fitness First Germany
Fitness First Germany has super-charged its members’ gym floor training experience with the roll out of Funxtion’s Multiscreen Virtual Player solution across its portfolio.

Funxtion’s Virtual Player is a digital platform housing thousands of beautifully shot and perfectly executed video exercises, workouts and virtual classes. Multiple screens (provided by Funxtion) connect to the Virtual Player and are strategically positioned in functional training spaces to optimise the member experience. The exercises featured can be programmed to run concurrently, creating a circuit of digital instructors that provides every member with constant visual prompting. The Virtual Player and digital fitness content are fully custom-branded and display Fitness First’s own backgrounds, fonts, and logo.

“Digital instruction is the next phase of evolution in gym floor training.” Says Martin Seibold, CEO, LifeFit Group – owner of Fitness First Germany. “Providing our members with access to high quality, digitally streamed exercise demonstrations empowers our gym floor trainers to focus more on mentoring and coaching. This creates opportunities to deliver a much more personalised experience for members, creating an environment where every member is progressing towards individual goals.

“We are constantly assessing the market to ensure our offer remains relevant to the lives, expectations and needs of our members, whilst also maintaining our position as one of the sector’s innovation frontrunners. Group training on the gym floor has been a core component of our offer for many years and is still highly valued by our members. This latest integration with Funxtion enhances the already successful format and elevates the member experience to a whole new level.”

The roll out, which began during lockdown at the end of 2020, gives all the brands’ members across 50+ clubs access to the new experience.

Ernst De Neef, CEO Funxtion, says: “Fitness First has been sharing our content via their member app for a while, so all the exercise demonstrations displayed by the multi screens in their sites will already be familiar. This demonstrates a strategic digitalisation journey and provides a valued continuity, highlighting to members the brand’s commitment to ongoing enhancement of the member experience.”

Martin Seibold concludes: “Digitalisation is enabling gym’s to create inspiring, customer-centric experiences that, even a decade ago, could not have been imagined. In-person coaching by our rockstar trainers will remain a core component on our gym floors, supported by a growing arsenal of digital tools. Funxtion is leading the charge in the creation and implementation of quality fitness content, all which can be custom-branded, so the partnership made perfect sense.“
case study: PureGym
As part of its strategy to create an unrivalled digital member experience, Pure Gym teamed up with Funxtion, experts in interactive digital fitness, to deliver a huge library of exercise content direct to members via the Pure Gym app.

The Pure Gym app enables its 1.5 million members to tailor their fitness experience to reflect their personal preferences, goals and diary. In addition to online booking of classes and personal training, the app now also provides instant access to thousands of exercise tutorials and personalised training plans providing virtual support anytime, anywhere and enabling members to self-manage their training plans.

“This new integration elevates our digital offering to a whole new level,” explains Francine Davis, Chief Strategy Officer at Pure Gym. “The beautifully presented and technically perfect exercise tutorials, created by Funxtion, provide our members with specialist support 24 hours a day, helping ensure they train effectively and safely, even when they are not under the supervision of our gym floor trainers.

“We chose to work with Funxtion because of the quality of the provision, the ease of integration and the potential to work together to deliver further enhancements to our digital offering moving forwards. Funxtion is constantly innovating and adapting their product in response to market needs. This makes Funxtion our perfect digital partner and will help us deliver a member experience which creates a new service standard for the industry.”

All Pure Gym members are encouraged to download the mobile app on joining. Davis, adds: “Our digital offer remains central to our customer experience strategy and, as a result, we are constantly reviewing and enhancing this aspect of our provision. The Funxtion content provided us with a quality off-the-shelf product we could ‘plug in’ to our existing application. No point us recreating what is already available.”
Funxtion International BV video gallery:
Plans for the next 12 months
Funxtion is enhancing its platform to make it easier for brands to attract and retain members using customer-generated data and hyper- targeted content. This new focus amplifi es Funxtion’s existing 360° vision by facilitating intelligent and user-tailored content across all platforms, not only for their existing partners and businesses in the fi tness industry, but also for new markets.
Key personnel
Ernst de Neef, CEO Founder
Mendel Witzenhausen, CINO Founder
Tom de Lange, Head of Product
Karen Euser, Head of Content
Tom Post, Head of Sales
Key customers
Funxtion clients are located across 24 countries and include: Anytime Fitness International, GoodLife Fitness (Canada), PureGym and 1 Rebel (UK), SportCity and Fit For Free (the Netherlands), Fitness First and Sporteve (Germany), FLG Group Australia, and SC Fitness (Portugal).
Testimonial
“A great choice of digital partner based on the quality of provision, ease of integration, and shared vision on future innovation. I am confident that working together will enable us to continue to deliver an industry-leading product that enhances the experience of all our members.”
– Lucian Weston, PureGym
updates
18 Jul 2022
Good news for the fitness industry, a unique opportunity awaits gyms
Expert comment from Ernst De Neef, CEO, Funxtion

In just over two years, the fitness industry has experienced major disruptions to gyms, a boom in at-home fitness and the return of in-person workouts.

The customer journey has certainly changed forever, but the future is looking bright for gyms.

Members are increasingly interested in optimising their physical, mental and emotional wellbeing. Exercisers are seeking support from multiple sources as seen by the rise in wearable tech and increased engagement in online services, indicating that the regular, personalised, and seamless delivery of content is the future of fitness. This shift in consumer behaviour offers a unique opportunity for operators.

Gyms are in the superior position of being able to bridge the gap between physical and digital.

Building a holistic, omnichannel approach unlocks the potential for gyms to provide the much-sought-after 360-degree service that members cannot access anywhere else (and something at-home and online-only competitors cannot match). Yet there is no one solution offering this functionality and building an in-house product that aggregates, personalises, and delivers a wide variety of content across multiple member touch points requires a lot of resources and expertise.

Over the past two years, Funxtion has shifted focus on developing an intelligent software platform that puts the gym back at the centre of the member’s fitness journey. Unlike Apple’s iCloud, our open platform will enable our customers to share, analyse and provide their own content, third-party-owned content, and/or Funxtion’s diverse library of digital fitness content.

Providing tailored content at scale will be made easy with personalisation tools and access to user data gathered from multiple sources. Operators will have the opportunity to package content, assign it to different membership models, and develop new revenue streams. This content can then be seamlessly delivered to every member touchpoint using seamless integration technology.

Our platform with customisable content features and omnichannel delivery solutions will empower operators to effectively reach and engage members, monetise their digital fitness content, and re-establish the gym as the beating heart of the member fitness experience.

To find out more, head to Funxtion’s official website.
23 Nov 2021
1Rebel enlists FunXtion to elevate its revolutionary, customer-driven RIG concept
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its in-club experience to a much more connected and engaged level.

Adam Wagner, marketing director for 1Rebel, explains: “We wanted to create an experienced-driven and customer-focused concept that made fitness more accessible and successful for our customers.”

Trainer optimisation

The new 1Rebel RIG concept is a functional, high-intensity workout that comprises four endurance-testing zones: the assault bike, rower, bench, and rig.

Early on, 1Rebel recognised the important role instructors have in delivering the ultimate workout experience.

“We wanted the trainer to have more bandwidth to connect with customers,” adds Wagner, “The FunXtion system means their efforts are centred on coaching, queuing and entertaining clients, which improves the overall workout experience.

“We needed a way to digitally provide exercise demonstrations that would take the pressure off of our trainers and enable them to focus more on personalising the workout experience and connecting with our customers.”

Digital evolution

To realise this vision, 1Rebel enlisted the support of FunXtion. By leveraging its MultiScreen Solution technology, FunXtion was able to position 32 screens that stream 1Rebel’s very own content to every customer across all four workout zones.

Wagner explains: “FunXtion was an obvious choice because it’s solving a product problem.

“It's a pioneer in the industry in terms of what the team is doing. The RIG concept together with FunXtion’s MultiScreen Solution is truly unique because it’s really an evolution of the circuit class experience.

“The FunXtion screens are really particularly well received in Hammersmith. Its product has empowered our team to create a high-end circuit experience that’s given our trainers the tools to provide that community building experience we were aiming for.

“The FunXtion team has really been amazing and super accommodating.”

Ernst de Neef, FunXtion CEO, concludes: “Together, we’ve created something revolutionary in the circuit class experience. It’s been a fantastic experience working in partnership with 1Rebel and we’re really proud of what we’ve achieved together.”

Learn more about the FunXtion MultiScreen Solution.
Funxtion International BV: news from HCMmag.com and fittechglobal.com
Digital fitness provider Funxtion has raised €5.8m (£5m, US$5.7) from Lexar Partners and company shareholders. The capital will be used to develop its B2B SaaS platform, particularly in the areas of data science and AI, as well as driving European and international expansion.
FunXtion has upgraded its White Label Member App with a raft of new features to support its partners in scaling up and keeping up with rising member expectations.
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
Interactive digital fitness specialist FunXtion has partnered with health and fitness tracking software provider WeFitter.
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Funxtion International BV: featured in HCM and FIT tech magazines
Funxtion technology is increasing group class attendance for Fitness First Germany
Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues
As HCM passed its 300th edition milestone, readers shared their thoughts and feelings on HCM’s contribution to the industry in a very special postbag
Funxtion’s new Portal enables operators to react more quickly to the needs of their customers, says Ernst de Neef
Innovation: Digital gym floor
Digitalisation is now at the heart of fitness and the gym floor can no longer afford to remain disconnected. Top equipment suppliers tell us about the innovations that will help operators meet consumer expectations
Promotion: Funxtion
Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player
Funxtion International BV
Tel: +31 (0)20 2135000
Address: Funxtion International BV, Sloterweg 796, Amsterdam, North Holland , 1066 CN, Netherlands
Ernst de Neef, CEO Founder, Funxtion International BV
Ernst de Neef, CEO Founder
After 3 successful years in the US, the first European Connected Health and Fitness Summit is set to take place on 16-17 November 2022 in London. Dedicated to shaping the future of the connected fitness market, the summit will focus on showcasing innovations and facilitating partnerships.
EGYM and Magicline enter into a strategic partnership entirely in line with their open platforms and now aim to provide their customers with an interface of both companies at no additional cost to gym operators.
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
MAGICLINE – Europe's Leading Gym Management Software
Sport Alliance GmbH
Magicline is Europe's leading cloud-based gym management software. Read more
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On demand
trade associations
Flooring
Management software
Salt therapy products