Giving your clients an unforgettable experience is the goal of many gym owners these days. And this rings true for personal training services too! To make an impact on your member’s day-to-day lives you have to be innovative, listen to their needs, and bring a sense of personalization to their programming because at the end of the day we all have different goals.

One incredible story comes from our client Alloy Fitness Franchise, whose straightforward philosophy plays on this very ideation: “People who get personalized coaching get better results.” At Alloy, they help their clients feel and look their best by providing a tailored customized service that is unique to them.

To scale their fitness franchise, owner Rick Mayo was looking for a solution that could allow their trainers to train up to six clients at a time, but still, make the experience feel personalized.

They turned to Trainerize to scale their personal training profit center! The choice to digitize their PT services allows them to reach even more members—plus, it’s giving their trainers a powerful tool which allows them to engage with their clients beyond the gym. “It’s a total win-win,” says Rick.

“As soon as we implemented the Trainerize app within our clubs, it allowed all of our coaches to communicate with all of our clients and all of our other trainers, which means we were providing a consistent customer experience—which is very difficult to do at scale and at volume, but we have been able to do that, and Trainerize has been a perfect tool for that.” – Alloy owner Rick Mayo

To date, Alloy Fitness Franchise has 52 franchises sold, with 10 currently operating and 20 more gyms to open by the end of 2022. Since Alloy is a franchise business, Rick mentions how the Trainerize app provides a lot of ‘sizzle’ when entrepreneurs are considering the Alloy Franchise as a new business venture. He explains, that the Trainerize app provides customer value to his members and that goes a long way when pitching to franchise prospects.

Read more here.

To be a leader in the fitness industry you have to stand out from the competition. Differentiating yourself is crucial if you want to be successful, adapting to current trends, and being innovative in a very crowded industry can be a difficult task.

We’ve seen a massive trend happening since the pandemic: Virtual Coaching and Online Training Options.

Multi-location gyms, clubs, and franchises had to incorporate online training and virtual coaching into the services they offered at their gyms. Adapting to this new stream of services couldn’t be an easy task for many.

However one incredible story comes from Wisconsin Athletic Club (WAC), the largest privately-owned gym in Wisconsin. We’re proud to play a part in their journey to adopt online training.

With the launch of their Virtual Live Training program (training via video) in the early months of the pandemic, and then announcing their online training program PIVOT (Personalized InteractiVe Online Training) in September, WAC is confidently and comprehensively leading their clients into the digital fitness space by leveraging the Trainerize platform.

“Using Trainerize allowed us to continue to train our clients safely. Many of them were reluctant to come into the gym during the pandemic,” says WAC Personal Trainer, Amanda Tikalsky. “Shifting to online training means they can stay connected to WAC and continue to work toward their goals.” Keeping members engaged and motivated is just the start.

With Trainerize, WAC has been able to offer flexible options to members, regardless of public health requirements and personal comfort levels while giving their trainer’s a much better work-life balance.

Read more at here.

Trainerize, powered by ABC Fitness Solutions, the premier fitness and coaching platform and mobile app that empowers engagement between fitness trainers, gym owners, and their clients, announces the winners of their 2022 Trainerize Awards.

Revealed at the recent Trainerize Collective online event titled How Fit Pros Can Win the Digital Marketing Game in 2023, Trainerize selected the best coaches and fastest growing businesses from more than 400,000 trainers, 30,000 fitness businesses who are coaching more than 2 million clients using the platform. Additionally, attendees received industry expert commentary from a variety of speakers from Trainerize, Glofox, NASM and more.

Through these awards, Trainerize recognized the hard work, constituency, inspiration and courage each of the winners showcased throughout 2022.

The 2022 TZ Award Winners are as follows, including descriptions of the achievements each owner and their business landed to receive the accolade:

• Trainer Of The Year – Amanda Zizzo, Body by Zizzo

Showed excellent client engagement with 1,400 active clients and 75,000 workouts completed throughout 2022.

• Studio Of The Year – The Cobalt Club

Incredible overall achievement with over 3,000 active clients using the Trainerize app regularly, to its full extent from fitness, to nutrition and habits.

• Remarkable Results With Nutrition – G-8 Fitness.

More than 500,000 daily meals tracked over the past year.

• Remarkable Results With Habits – MyQFit

Delivered coaching services to 21,000 members and helped them go the extra mile with over 250,000 habits completed over the past year!

• Remarkable Results With Fitness – Women Who Win

With diverse programming, creative video workouts, and new challenges launched every few months, WWW kept their 1,300 clients most engaged and active in 2022.

• Rising Star – Brooke Goodal

Incredible progress as a new Trainerize coach since January 2022, delivering multi-service coaching and keeping all of her clients engaged.

“Our customers use their unique strengths and skill sets to motivate their clients to reach their health and fitness goals and to help them live their best lives”, said Sharad Mohan, co-founder and President Trainerize powered by ABC. “All of the winners of this year’s TZ Awards are growing their coaching business while having an incredible impact on their clients. We are so proud of them, and we will continue to celebrate coaches and fitness businesses who are making a difference and transforming the industry along the way”.

HOW FITNESS PROS CAN WIN THE DIGITAL MARKETING GAME IN 2023.

This FREE online event on Wednesday, December 7th, will bring together industry experts and thought leaders to explore the key elements of thriving as a coach in an evolving digital world.

This December, the TZ Collective, powered by ABC Fitness, is teaching fitness professionals how to win the digital marketing game in 2023. In today’s world, it’s becoming more and more important for coaches to be great in-person trainers as well as online. And, to be a truly successful online fitness professional, you need to be a great digital marketer.

The ever evolving nature of the digital world can make it difficult to stay up to date with latest trends and topics. So, it’s imperative for online fitness businesses to stay on top of things. By attending the latest Online Trainerize Collective, attendees will learn how to:
- build a fitness brand

- grow their online presence

- find new clients

- deliver the best possible online customer experience

ALL while living a life they love and delivering results for their clients!

This event is a unique opportunity to explore big ideas presented directly from industry experts and thought leaders. Sessions will focus on featuring topics like powerful brands, marketing strategies, client engagement, social media for fit pros and more. These thought-provoking panel discussions are designed to help trainers transform their business, their clients, and their lives!

Meet the Speakers


Sharad Mohan - Sharad Mohan is the Co-Founder and President Trainerize powered by ABC. Sharad is helping fitness businesses leverage technology to stay relevant in the digital fitness age and engage people in new ways using mobile and wearable devices.

Trevor Chong - Trevor Chong is the Co-Founder and VP of Design and Product Strategy at Trainerize, and he has been the driving force behind the company since it was all just an idea, bringing the vision into the product and making it reality.

Finn Hegarty - Finn is the Co-Founder and CPO at Glofox, a software system which helps with the management of gyms and other fitness businesses. The company was started in 2014 and has become one of the fastest-growing fitness management platforms, employing 220 people and operating in more than 80 countries. Prior to this, he was the director, EMEA Programme manager of MetLife.

Andre Adams - Andre is a professional athlete with the International Federation of Bodybuilding (IFBB) pro league, having competed in the Mr. Olympia and Arnold Classic professional physique divisions. He is also a master trainer with the National Academy of Sports Medicine® (NASM), physique contest prep coach, owner of Snap Fitness Kenosha, and contributing author to the NASM-PBC course.


Sarah Taylor - Sarah is a Plus Size Personal Trainer, Virtual Fitness Gym Owner, Plus Size Model, Blogger, Former Miss Plus Canada, and Motivational Speaker. You can catch her any day as a tv personality and fitness expert on Cityline and Breakfast Television. She was recently featured in Self Magazine and was named one of the top 30 Fitness Influencers to follow by Glamour Magazine. Sarah encourages women to live their best life - body, mind and soul!

Felicia Romero - Felicia has been a Personal Trainer for over 20 years. She was a gym owner with 3 locations, when she made the switch to online in 2017. She built a multiple 6-figure business training corporate wellness, before pivoting in 2020 to business coaching for other PTs. She has a podcast, she’s all over social media, she does it all.

Cole DaSilva - Cole is a Gym Owner at Iron Energy Gym in Kelowna, BC. He is also the host of the "Wake Up With The Wolf Podcast," a licensed motivational speaker with the YouTube channel MOTIVERSITY, and a business coach for 1400 active clients! Cole started his online entrepreneurial journey in 2016 and has since built multiple successful online businesses leading other individuals to success.

Brian Mark - Brian is also a Gym Owner at Iron Energy Gym in Kelowna. He’s a Podcast Host for the Change Lives, Make Money online trainer podcast, and a business coach for over 1400 active clients. Brian started online coaching in 2014, and has been full-time online since 2016. His speciality is learning how to attract clients, convert clients, and deliver an amazing service to online fitness clients without using paid ads, being spammy, or having a funnel.

Michelle Leighton - Michelle is an online entrepreneur, social media strategist and blogger. She is passionate about helping brands grow their online presence through authentic, funny, and relatable content. From her experience building an audience of over 50,000 followers on TikTok, she has learned the secret to social media growth comes down to storytelling and a willingness to be vulnerable with your audience. Michelle’s goal is to help more brands and creators harness their personality online, and change the standard for how brands connect with their customers.

Nathan Farrish - Studio Consultant at Trainerize. He is a former fitness program manager, group fitness instructor, and SaaS account executive for Indeed. In his time at Depth Training and Physiotherapy, he led the personal, corporate, and group fitness programs for over 200 full time members and 10 corporate clients, including Shopify and BlackBerry. He now trains clients virtually, (using Trainerize, of course!) specializing in mobility, strength, and conditioning.

Harmonie Vachon - Harmonie is a Digital Content Creator at Trainerize and the host for the TZ Collective series, having the superpower to get the best stories and the most useful tips & tricks from the guests.


This upcoming Trainerize Collective virtual event will take place December 7 at 10:00am PT. So, save the date, and get ready to immerse yourself in FREE a 3 hour online conference! Book your FREE spot here.