������ ������ ������ ������ ������ ������ ������ ������ ������ ������ ������ ������ ������ ������ ������ ������ ������ ������ ������ ������ ������ ������ ������ ������ ������ ������ ������ ������ ������ ������ ������ ������
ABC Trainerize: Fitness club software | @FitTechGlobal company profile
Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
Technogym | Fit Tech promotion

Gold COMPANY PROFILE

ABC Trainerize

Contact  |  Updates
About us
ABC Trainerize is a member engagement mobile app and software platform that allows coaches and fitness businesses to expand their reach beyond their physical space, better connect with members, and digitize the training experience. It allows trainers and coaches to take advantage of an exciting new era where the fusion of technology, the omnipresence of wearables, and specific data insights is making health and fitness training ever more personal.

By combining fitness, nutrition, and habits with online coaching, ABC Trainerize can help coaches drive deeper behavioral changes and healthier lifestyle decisions. ABC Trainerize is available as a stand-alone solution and can be integrated with ABC platforms, including ABC IGNITE, ABC Glofox, and ABC EVO, as well as other third-party software solutions.

To learn more about ABC Trainerize, or book a live demo click here.

Product range and services
In September 2020, Trainerize was acquired by ABC Fitness. As part of one the biggest names in the fitness technology industry has opened up possibilities that match, no — exceed, the already massive dream that started our very journey. We are now the only fit tech company on the planet that provides software for any fitness business, of any size, anywhere in the world. We know you have a passionate vision of fitness you want to offer your clients. We’re here to help you deliver it.

ABC Trainerize isn’t just a workout app – it’s fitness, nutrition, and habit coaching app. It’s having all those 3 pillars of health and fitness in the same app that really empowers trainers to truly help their clients build healthy lifestyles that include everything from the little everyday choices they make – such as getting better sleep, to the big finisher workouts, and the food they use to fuel their bodies.

case study: Alloy Fitness
Giving your clients an unforgettable experience is the goal of many gym owners these days. And this rings true for personal training services too! To make an impact on your member’s day-to-day lives you have to be innovative, listen to their needs, and bring a sense of personalization to their programming because at the end of the day we all have different goals.

One incredible story comes from our client Alloy Fitness Franchise, whose straightforward philosophy plays on this very ideation: “People who get personalized coaching get better results.” At Alloy, they help their clients feel and look their best by providing a tailored customized service that is unique to them.

To scale their fitness franchise, owner Rick Mayo was looking for a solution that could allow their trainers to train up to six clients at a time, but still, make the experience feel personalized.

They turned to ABC Trainerize to scale their personal training profit center! The choice to digitize their PT services allows them to reach even more members—plus, it’s giving their trainers a powerful tool which allows them to engage with their clients beyond the gym. “It’s a total win-win,” says Rick.

“As soon as we implemented the ABC Trainerize app within our clubs, it allowed all of our coaches to communicate with all of our clients and all of our other trainers, which means we were providing a consistent customer experience—which is very difficult to do at scale and at volume, but we have been able to do that, and ABC Trainerize has been a perfect tool for that.” – Alloy owner Rick Mayo

To date, Alloy Fitness Franchise has 52 franchises sold, with 10 currently operating and 20 more gyms to open by the end of 2022. Since Alloy is a franchise business, Rick mentions how the ABC Trainerize app provides a lot of ‘sizzle’ when entrepreneurs are considering the Alloy Franchise as a new business venture. He explains, that the ABC Trainerize app provides customer value to his members and that goes a long way when pitching to franchise prospects.

Read more here.
case study: Wisconsin Athletic Club
To be a leader in the fitness industry you have to stand out from the competition. Differentiating yourself is crucial if you want to be successful, adapting to current trends, and being innovative in a very crowded industry can be a difficult task.

We’ve seen a massive trend happening since the pandemic: Virtual Coaching and Online Training Options.

Multi-location gyms, clubs, and franchises had to incorporate online training and virtual coaching into the services they offered at their gyms. Adapting to this new stream of services couldn’t be an easy task for many.

However one incredible story comes from Wisconsin Athletic Club (WAC), the largest privately-owned gym in Wisconsin. We’re proud to play a part in their journey to adopt online training.

With the launch of their Virtual Live Training program (training via video) in the early months of the pandemic, and then announcing their online training program PIVOT (Personalized InteractiVe Online Training) in September, WAC is confidently and comprehensively leading their clients into the digital fitness space by leveraging the ABC Trainerize platform.

“Using ABC Trainerize allowed us to continue to train our clients safely. Many of them were reluctant to come into the gym during the pandemic,” says WAC Personal Trainer, Amanda Tikalsky. “Shifting to online training means they can stay connected to WAC and continue to work toward their goals.” Keeping members engaged and motivated is just the start.

With ABC Trainerize, WAC has been able to offer flexible options to members, regardless of public health requirements and personal comfort levels while giving their trainer’s a much better work-life balance.

Read more at here.
ABC Trainerize video gallery:
Plans for the next 12 months
ABC Trainerize is constantly releasing new features and upgrades, expanding the app’s already powerful capabilities and helping fitness businesses and professionals engage their clients in new and impactful ways.

Among our most recent releases are nutrition coaching features, and integrations with Garmin and Fitbit.
Key personnel
Sharad Mohan, Co-founder & Managing Director
Key customers
ABC Trainerize customers are so diverse. First and probably our largest segment is our independent trainers. We’re seeing a great mix of types of coaches from your classic personal trainers to hybrid trainers, nutrition and wellness coaches, rehab therapists and group exercise instructors! The second big audience are boutique 1-4 location gyms and studios. We’ve seen a large number of these come in due to a need for online training during COVID but not only. Lastly - there are larger enterprises, fi tness clubs, franchises, box gyms or even corporate wellness providers that see the need for a member engagement solution.
Testimonial
“ABC Trainerize has helped me take my business to a whole other level by adding online and hybrid training to my services. With it, I know my clients are getting a great workout whether I’m with them in the gym or they’re working out on their own, and they can contact me anytime they need to. I’m building a community for all my clients and strengthening my trainer-client relationship along the way."
– Michelle Roots, Owner, Core Conditioning
“As soon as we implemented the ABC Trainerize app within our clubs, it allowed all of our coaches to communicate with all of our clients and all of our other trainers, which means we were providing a consistent customer experience—which is very difficult to do at scale and at volume, but we have been able to do that, and ABC Trainerize has been a perfect tool for that.”
– Rick May, Owner, Alloy
“ABC Trainerize has allowed us to be able to expand into the virtual training world and the online training realm. The investment in the ABC Trainerize app has been very worthwhile as it has saved me time putting together workouts and allowed me to be able to meet with clients no matter where they are in the world."
– Amanda Tikalsky, Wisonsin Athletic Club
updates & press releases
18 Sep 2023
Elevating the game: ABC Trainerize empowers Cobalt Club to amplify community, member experience and results
Cutting-edge technology drives innovative training experiences, demonstrated by The Cobalt Club's exceptional results

ABC Trainerize, a top member engagement app by ABC Fitness, empowers personal training studios to deliver a personalised hybrid training experience. The Cobalt Club shares more on how fitness studios can build an engaging and successful business working with ABC Trainerize.

A New Zealand-based personal training studio, Cobalt has built and fostered its business upon three core pillars: community, member experience and results.

Using ABC Trainerize, the studio offers clients an unparalleled member experience. Together the two businesses are breaking down traditional boundaries and staying at the forefront of the industry.

Amber Reid, Cobalt co-founder, said: "Trainerize has helped our business tenfold and we wouldn't be where we are without its platform".

Cobalt's main programme consists of hosting fitness challenges each quarter. These work to build a dynamic community and foster healthy competition and motivation.

To build the challenges, Cobalt uses ABC Trainerize’s Studio Plan which includes all of its most powerful features, including a custom-branded app.

Using the app, Cobalt has built an online community with a group chat feature, training programmes and nutrition coaching to bring inspiration and results to its members.

Cobalt’s members can access the challenges online or in-person allowing the club to deliver a hybrid training model. Together with all the features, the club has built an inclusive environment that keeps members returning for more.

In a recent study, Generation Active found that 89 per cent of gym members want online or app-based workouts. And, Cobalt has built an innovative programme bridging the gap between in-person and online training.

It’s clear that as we move into a hybrid world, building an online experience for members is necessary to succeed in the fitness industry. And those fitness studios who meet their members online will be the ones who succeed.

Cobalt’s success story is just the beginning. As more personal training studios embrace ABC Trainerize’s platform, the industry will see a shift in members’ behaviour. We will start to see an increase in member engagement, improved retention rates and new revenue opportunities for studios.

With the demand for flexible fitness solutions on the rise, ABC Trainerize is at the forefront of reshaping the future of personal training studios.

The platform aligns perfectly with the needs of today's fitness landscape. Together with ABC Trainerize, personal training studios can meet their members online.

Read the full interview with Amber Reid from The Cobalt Club here.
 Credit: ABC Trainerize
22 Aug 2023
Introducing ABC Trainerize for large fitness brands: boost revenue and member engagement with one personal training software
In today's competitive business landscape, fitness enterprises seek exceptional member experiences and a competitive edge. ABC Trainerize for Enterprise is a groundbreaking digital platform designed to revolutionise member engagement and drive revenue growth across all fitness business scales.

ABC Trainerize empowers fitness enterprises with a comprehensive suite of tools and a seamless user interface, unlocking their full potential in the industry.

This platform fosters meaningful connections between fitness professionals and clients, offering cutting-edge communication tools for personalised training plans and real-time feedback. The result is an interactive and motivating experience that keeps members engaged in their fitness journey, leading to improved retention and loyalty.

Streamlining operations, ABC Trainerize consolidates all fitness management aspects into one user-friendly interface, enabling trainers to focus on creating impactful workout programs and delivering exceptional coaching.

Valuable insights through analytics and reporting facilitate data-driven decisions, enhancing marketing strategies, service offerings and customer retention for sustainable revenue growth.

ABC Trainerize's greatest advantage lies in maximising revenue potential through scalable business expansion. Fitness enterprises can reach a global audience and create additional revenue streams with online courses, pre-built programs, hybrid coaching services and virtual group classes. This diversification ensures adaptability to market trends and new opportunities.

ABC Trainerize for Enterprise serves as a game-changing platform, enhancing member engagement and maximising revenue for fitness businesses.

By fostering meaningful connections, streamlining operations and encouraging business expansion, ABC Trainerize empowers fitness enterprises to thrive in an ever-evolving industry.

Immerse yourself in the seamless user experience, explore the powerful features and envision the positive impact it can have on your fitness business. Check out the potential of ABC Trainerize for Enterprise by watching our demo video.
ABC Trainerize consolidates all fitness management aspects into one user-friendly interface Credit: ABC Trainerize
15 May 2023
Transforming boutique fitness: Trainerize helps studios engage members and drive revenue with custom branded app, on-demand classes and advanced nutrition coaching
Boutique fitness studio owners looking to increase member engagement and open new revenue streams are turning to Trainerize, a member engagement software designed to help fitness studios digitize their business and scale their services. With Trainerize, fitness studios can create a fully branded and seamless member experience that includes customized personal training programs, live and on-demand video classes, nutrition coaching, community and member engagement, and can standardize the way their trainers create programming and connect with clients.

Among those finding success powering their service with Trainerize is The Cobalt Club, a New Zealand-based personal training studio at the forefront of helping people attain their dream body and stay healthy. With the help of Trainerize, The Cobalt Club has fully digitized their business and taken their personal training studio online, creating a secondary revenue stream and a member experience like none other.

"Trainerize has helped our business tenfold. We would not be where we are today or doing as well as we are today without our online side or our Trainerize / Cobalt Plus App," says Amber Head, owner of Cobalt Club. “With Cobalt Online, we can make just as much, if not more money, compared to our physical gym because we no longer have the location limitations. If it wasn’t for our online part of The Cobalt Club, I don’t think we would be as successful as we are today.”

For savvy studio owners, Trainerize stands head and shoulders above other fitness software and apps in the market thanks to its custom branding options, full-service onboarding experience, and time-saving integrations with top member management platforms including Glofox and Mindbody.

Fitness studios can now offer online coaching, live video workouts, on-demand programming, online check-ins, and more with Trainerize. With their technology, fitness studios can upload their own custom video workouts allowing them to expand their reach and drive more revenue to their business. Trainerize offers fully integrated technology allowing fitness studios to market and sell their online products — everywhere. After diving deep into their data, Trainerize found that fitness studios who implemented a video workout strategy were found to have a 38% higher revenue and 16% more active member base.

Further helping studios deliver on the wants and needs of their members, Trainerize's advanced nutrition coaching features open up yet another revenue stream for studios while empowering them to help their members stay accountable with their nutrition goals. Using the same app, they’re using to deliver powerhouse training services, studios can build out a nutrition plan, and track and review what members are eating. On the member side, options to upload photos of their food as an alternative or complement to macro tracking help to make nutrition coaching a low-lift, high-impact experience.

With Trainerize’s powerful community building features, fitness studios can build motivation and accountability both inside and outside of the studio. Using the group messaging feature, members have the opportunity to cheer each other on as they complete milestones and break personal records. And trainers can spark a boost of motivation throughout the day to keep their community accountable. With 67% of boutique fitness studio members attending classes for social interactions and community, finding a way to bring the same energy outside of the studio is a must for studios looking to grow their member base.

80% of fitness studio members want digital offerings as a part of their workout plan post-pandemic, and fitness studios who find a way to meet their member where they are will be the ones to flourish to the top. Fitness studio owners who want to improve member engagement, drive more revenue, and deliver a comprehensive digital fitness experience can turn to Trainerize, the member engagement software. With Trainerize's complete digital fitness solution, boutique fitness studios can revolutionize their business and transform their member experience.

Looking to enhance your member experience? Start a 30-day free trial with Trainerize
With Trainerize, fitness studios can create a fully branded and seamless member experience Credit: Trainerize
09 May 2023
Trainerize unveils two-pronged strategy for accelerating personal training profit center growth
Trainerize, a leading software platform for the fitness industry, has announced a new revenue strategy for 2023 that is set to revolutionize the way large gyms and franchises optimize their personal training profit centers. The strategy is built around two key steps: digitizing personal training to optimize profits and leveraging technology to deliver an omni-channel hybrid experience.

The first step focuses on moving away from traditional personal training models by selecting a software that takes club trainers and members into account. Trainer Eyes' software platform allows gyms to become self-serve, with members purchasing plans and being set up automatically. The platform also allows for decentralized programming, with programs easily shared across teams and all locations from one centralized location. Additionally, tracking workouts and progress can be done by both trainers and members, with real-time feedback between the two. Finally, the platform streamlines communication between members and trainers through its in-app messenger.

The second step focuses on delivering an omni-channel hybrid experience by meeting members where they are and performing personal training beyond the four walls of the gym. This is achieved through the use of technology, including video conferencing, allowing trainers to interact with members and deliver personalized training sessions remotely.

"Personal training has the highest revenue potential for most clubs, and our new revenue strategy for 2023 is designed to unlock its full potential," said Farad Gulamhusien, VP of Partnerships and Enterprise Sales at Trainerize. "By digitizing personal training services and leveraging technology to deliver an omni-channel hybrid experience, gyms and franchises can streamline the way they build and deliver their services, while also elevating their members' experience and the way their trainers work."

Trainerize's new revenue strategy is set to be a game-changer for the fitness industry, with gyms and franchises poised to accelerate their personal training profit center growth in 2023 and beyond.

Learn more about how your business can thrive in 2023 and beyond here
Trainerize has announced a new revenue strategy for 2023 Credit: Trainerize
19 Apr 2023
How Life Time partnered with Trainerize to engage more than a million members
Life Time Fitness is one of the most respected names in the fitness industry and, as an industry leader, they’re always looking for new ways to connect with their members and help them achieve their health and wellness goals. That's why they turned to Trainerize, a powerful member engagement platform designed for large clubs and franchises to engage their members through one digital app.

With more than 1 million members worldwide, delivering a positive and memorable experience was always top of mind for Life Time Fitness.

They wanted an app that would become a fundamental piece in their members’ fitness journeys.
Life Time required a solution that put their member engagement first but also supported their premium services both on the client side and the business backend. They wanted something that was both convenient to their members, versatile in how it could be used, and 100% customizable to their business.

They decided a custom-branded app was their ideal solution, putting their brand center stage while also building stronger connections with their members across their 195 locations.
Today, Life Time's custom branded app is available to all members at its near 200 locations throughout the United States. They decided to offer app access free of charge for all in-person and hybrid clients and offering their 100% online training options at an extremely affordable price point, which has opened the doors to new streams of revenue for their multi-location club.

Since the rise of technology in the fitness industry Life Time decided to utilize their app for online training classes, in-house challenges and run 60-day programs which any member can sign-up in the app at any time. Their mobile app has given their members more ways to engage with their in-person and virtual services.

Trainerize collaborated with Life Time and integrated with their existing tech stack, which included a separate mobile app used for communication and navigation, directing members to other services available at the club. This allowed Trainerize to seamlessly work alongside the current technology in place and sculpt a unique solution seamlessly into their already established systems.

Trainerize is currently available at all of Life Time's 195 locations in the United States, with over 1 million members having access to Life Time's custom-branded app. This integration has not only provided exceptional brand recognition but also positioned them at the forefront of the virtual training and digital fitness movement.

Find out more about how Trainerize can help your multi-location club or franchise reach global recognition here.

Trainerize is currently available at all of Life Time's 195 locations in the United States Credit: Trainerize / Life Time
19 Dec 2022
ABC Fitness Announces the Best Fit Pros of 2022: Trainerize Awards Winners Revealed
Trainerize, powered by ABC Fitness Solutions, the premier fitness and coaching platform and mobile app that empowers engagement between fitness trainers, gym owners, and their clients, announces the winners of their 2022 Trainerize Awards.

Revealed at the recent Trainerize Collective online event titled How Fit Pros Can Win the Digital Marketing Game in 2023, Trainerize selected the best coaches and fastest growing businesses from more than 400,000 trainers, 30,000 fitness businesses who are coaching more than 2 million clients using the platform. Additionally, attendees received industry expert commentary from a variety of speakers from Trainerize, Glofox, NASM and more.

Through these awards, Trainerize recognized the hard work, constituency, inspiration and courage each of the winners showcased throughout 2022.

The 2022 TZ Award Winners are as follows, including descriptions of the achievements each owner and their business landed to receive the accolade:

• Trainer Of The Year – Amanda Zizzo, Body by Zizzo

Showed excellent client engagement with 1,400 active clients and 75,000 workouts completed throughout 2022.

• Studio Of The Year – The Cobalt Club

Incredible overall achievement with over 3,000 active clients using the Trainerize app regularly, to its full extent from fitness, to nutrition and habits.

• Remarkable Results With Nutrition – G-8 Fitness.

More than 500,000 daily meals tracked over the past year.

• Remarkable Results With Habits – MyQFit

Delivered coaching services to 21,000 members and helped them go the extra mile with over 250,000 habits completed over the past year!

• Remarkable Results With Fitness – Women Who Win

With diverse programming, creative video workouts, and new challenges launched every few months, WWW kept their 1,300 clients most engaged and active in 2022.

• Rising Star – Brooke Goodal

Incredible progress as a new Trainerize coach since January 2022, delivering multi-service coaching and keeping all of her clients engaged.

“Our customers use their unique strengths and skill sets to motivate their clients to reach their health and fitness goals and to help them live their best lives”, said Sharad Mohan, co-founder and President Trainerize powered by ABC. “All of the winners of this year’s TZ Awards are growing their coaching business while having an incredible impact on their clients. We are so proud of them, and we will continue to celebrate coaches and fitness businesses who are making a difference and transforming the industry along the way”.

Trainerize selected the best coaches and fastest growing businesses Credit: Trainerize
ABC Trainerize: news from HCMmag.com and fittechglobal.com
Trainerize, powered by ABC Fitness Solutions, the premier fitness and coaching platform and mobile app that empowers engagement between fitness trainers, gym owners, and their clients, today announced that the National Academy of Sports Medicine (NASM) has become the newest partner to join the Trainerize Education Program.
Trainerize, the fitness business software making wellness accessible by empowering businesses to better engage with their members, announces its latest integration with Garmin®, a leading global provider of smartwatches, fitness trackers and digital health solutions.
Global gym software company ABC Fitness Solutions has entered an agreement to acquire boutique fitness management platform Glofox. The merger will extend ABC Fitness Solutions’ reach to 31m members in around 24,000 locations worldwide. The deal is expected to complete before the end of the year.
ABC Fitness Solutions has appointed Sharad Mohan as chief SaaS officer. Mohan was previously co-founder and MD of Trainerize, which was acquired by ABC in 2020. He will be working across other SaaS businesses within ABC, while continuing to lead Trainerize.
G2, the largest tech marketplace, names Trainerize the leading software for personal trainers.
ABC Trainerize: featured in HCM and FIT tech magazines
Since the pandemic began causing lockdowns and gym closures across the world, there’s been unprecedented interest in services that digitally connect trainers and gyms with their clients. Trainerize was ready and primed to help. Co-founder and CEO Sharad Mohan explains how
ABC Trainerize
Tel: +1-844-625-1155
Address: #305 1250 Homer St, Vancouver, British Columbia, V6B 1C6, Canada
Sharad Mohan, Co-founder & Managing Director, ABC Trainerize
Sharad Mohan, Co-founder & Managing Director
Fitronics will host its first-ever customer experience-focussed Summit, ConnectCX, on 3 October in Solihull, UK, in partnership with Proinsight.
The performance benefits of cold therapy have filtered from professional sport to the mainstream consumer ...
The Fitness Group Education was launched in 2016 by Steven Dick and Scott Agnew....
Flooring
Cryotherapy
Independent service & maintenance
Digital
trade associations

Gold COMPANY PROFILE

ABC Trainerize

Contact  |  Updates
About us
ABC Trainerize is a member engagement mobile app and software platform that allows coaches and fitness businesses to expand their reach beyond their physical space, better connect with members, and digitize the training experience. It allows trainers and coaches to take advantage of an exciting new era where the fusion of technology, the omnipresence of wearables, and specific data insights is making health and fitness training ever more personal.

By combining fitness, nutrition, and habits with online coaching, ABC Trainerize can help coaches drive deeper behavioral changes and healthier lifestyle decisions. ABC Trainerize is available as a stand-alone solution and can be integrated with ABC platforms, including ABC IGNITE, ABC Glofox, and ABC EVO, as well as other third-party software solutions.

To learn more about ABC Trainerize, or book a live demo click here.

Product range and services
In September 2020, Trainerize was acquired by ABC Fitness. As part of one the biggest names in the fitness technology industry has opened up possibilities that match, no — exceed, the already massive dream that started our very journey. We are now the only fit tech company on the planet that provides software for any fitness business, of any size, anywhere in the world. We know you have a passionate vision of fitness you want to offer your clients. We’re here to help you deliver it.

ABC Trainerize isn’t just a workout app – it’s fitness, nutrition, and habit coaching app. It’s having all those 3 pillars of health and fitness in the same app that really empowers trainers to truly help their clients build healthy lifestyles that include everything from the little everyday choices they make – such as getting better sleep, to the big finisher workouts, and the food they use to fuel their bodies.

case study: Alloy Fitness
Giving your clients an unforgettable experience is the goal of many gym owners these days. And this rings true for personal training services too! To make an impact on your member’s day-to-day lives you have to be innovative, listen to their needs, and bring a sense of personalization to their programming because at the end of the day we all have different goals.

One incredible story comes from our client Alloy Fitness Franchise, whose straightforward philosophy plays on this very ideation: “People who get personalized coaching get better results.” At Alloy, they help their clients feel and look their best by providing a tailored customized service that is unique to them.

To scale their fitness franchise, owner Rick Mayo was looking for a solution that could allow their trainers to train up to six clients at a time, but still, make the experience feel personalized.

They turned to ABC Trainerize to scale their personal training profit center! The choice to digitize their PT services allows them to reach even more members—plus, it’s giving their trainers a powerful tool which allows them to engage with their clients beyond the gym. “It’s a total win-win,” says Rick.

“As soon as we implemented the ABC Trainerize app within our clubs, it allowed all of our coaches to communicate with all of our clients and all of our other trainers, which means we were providing a consistent customer experience—which is very difficult to do at scale and at volume, but we have been able to do that, and ABC Trainerize has been a perfect tool for that.” – Alloy owner Rick Mayo

To date, Alloy Fitness Franchise has 52 franchises sold, with 10 currently operating and 20 more gyms to open by the end of 2022. Since Alloy is a franchise business, Rick mentions how the ABC Trainerize app provides a lot of ‘sizzle’ when entrepreneurs are considering the Alloy Franchise as a new business venture. He explains, that the ABC Trainerize app provides customer value to his members and that goes a long way when pitching to franchise prospects.

Read more here.
case study: Wisconsin Athletic Club
To be a leader in the fitness industry you have to stand out from the competition. Differentiating yourself is crucial if you want to be successful, adapting to current trends, and being innovative in a very crowded industry can be a difficult task.

We’ve seen a massive trend happening since the pandemic: Virtual Coaching and Online Training Options.

Multi-location gyms, clubs, and franchises had to incorporate online training and virtual coaching into the services they offered at their gyms. Adapting to this new stream of services couldn’t be an easy task for many.

However one incredible story comes from Wisconsin Athletic Club (WAC), the largest privately-owned gym in Wisconsin. We’re proud to play a part in their journey to adopt online training.

With the launch of their Virtual Live Training program (training via video) in the early months of the pandemic, and then announcing their online training program PIVOT (Personalized InteractiVe Online Training) in September, WAC is confidently and comprehensively leading their clients into the digital fitness space by leveraging the ABC Trainerize platform.

“Using ABC Trainerize allowed us to continue to train our clients safely. Many of them were reluctant to come into the gym during the pandemic,” says WAC Personal Trainer, Amanda Tikalsky. “Shifting to online training means they can stay connected to WAC and continue to work toward their goals.” Keeping members engaged and motivated is just the start.

With ABC Trainerize, WAC has been able to offer flexible options to members, regardless of public health requirements and personal comfort levels while giving their trainer’s a much better work-life balance.

Read more at here.
Plans for the next 12 months
ABC Trainerize is constantly releasing new features and upgrades, expanding the app’s already powerful capabilities and helping fitness businesses and professionals engage their clients in new and impactful ways.

Among our most recent releases are nutrition coaching features, and integrations with Garmin and Fitbit.
Testimonial
“ABC Trainerize has helped me take my business to a whole other level by adding online and hybrid training to my services. With it, I know my clients are getting a great workout whether I’m with them in the gym or they’re working out on their own, and they can contact me anytime they need to. I’m building a community for all my clients and strengthening my trainer-client relationship along the way."
– Michelle Roots, Owner, Core Conditioning
“As soon as we implemented the ABC Trainerize app within our clubs, it allowed all of our coaches to communicate with all of our clients and all of our other trainers, which means we were providing a consistent customer experience—which is very difficult to do at scale and at volume, but we have been able to do that, and ABC Trainerize has been a perfect tool for that.”
– Rick May, Owner, Alloy
“ABC Trainerize has allowed us to be able to expand into the virtual training world and the online training realm. The investment in the ABC Trainerize app has been very worthwhile as it has saved me time putting together workouts and allowed me to be able to meet with clients no matter where they are in the world."
– Amanda Tikalsky, Wisonsin Athletic Club
updates & press releases
18 Sep 2023
Elevating the game: ABC Trainerize empowers Cobalt Club to amplify community, member experience and results
Cutting-edge technology drives innovative training experiences, demonstrated by The Cobalt Club's exceptional results

ABC Trainerize, a top member engagement app by ABC Fitness, empowers personal training studios to deliver a personalised hybrid training experience. The Cobalt Club shares more on how fitness studios can build an engaging and successful business working with ABC Trainerize.

A New Zealand-based personal training studio, Cobalt has built and fostered its business upon three core pillars: community, member experience and results.

Using ABC Trainerize, the studio offers clients an unparalleled member experience. Together the two businesses are breaking down traditional boundaries and staying at the forefront of the industry.

Amber Reid, Cobalt co-founder, said: "Trainerize has helped our business tenfold and we wouldn't be where we are without its platform".

Cobalt's main programme consists of hosting fitness challenges each quarter. These work to build a dynamic community and foster healthy competition and motivation.

To build the challenges, Cobalt uses ABC Trainerize’s Studio Plan which includes all of its most powerful features, including a custom-branded app.

Using the app, Cobalt has built an online community with a group chat feature, training programmes and nutrition coaching to bring inspiration and results to its members.

Cobalt’s members can access the challenges online or in-person allowing the club to deliver a hybrid training model. Together with all the features, the club has built an inclusive environment that keeps members returning for more.

In a recent study, Generation Active found that 89 per cent of gym members want online or app-based workouts. And, Cobalt has built an innovative programme bridging the gap between in-person and online training.

It’s clear that as we move into a hybrid world, building an online experience for members is necessary to succeed in the fitness industry. And those fitness studios who meet their members online will be the ones who succeed.

Cobalt’s success story is just the beginning. As more personal training studios embrace ABC Trainerize’s platform, the industry will see a shift in members’ behaviour. We will start to see an increase in member engagement, improved retention rates and new revenue opportunities for studios.

With the demand for flexible fitness solutions on the rise, ABC Trainerize is at the forefront of reshaping the future of personal training studios.

The platform aligns perfectly with the needs of today's fitness landscape. Together with ABC Trainerize, personal training studios can meet their members online.

Read the full interview with Amber Reid from The Cobalt Club here.
 Credit: ABC Trainerize
22 Aug 2023
Introducing ABC Trainerize for large fitness brands: boost revenue and member engagement with one personal training software
In today's competitive business landscape, fitness enterprises seek exceptional member experiences and a competitive edge. ABC Trainerize for Enterprise is a groundbreaking digital platform designed to revolutionise member engagement and drive revenue growth across all fitness business scales.

ABC Trainerize empowers fitness enterprises with a comprehensive suite of tools and a seamless user interface, unlocking their full potential in the industry.

This platform fosters meaningful connections between fitness professionals and clients, offering cutting-edge communication tools for personalised training plans and real-time feedback. The result is an interactive and motivating experience that keeps members engaged in their fitness journey, leading to improved retention and loyalty.

Streamlining operations, ABC Trainerize consolidates all fitness management aspects into one user-friendly interface, enabling trainers to focus on creating impactful workout programs and delivering exceptional coaching.

Valuable insights through analytics and reporting facilitate data-driven decisions, enhancing marketing strategies, service offerings and customer retention for sustainable revenue growth.

ABC Trainerize's greatest advantage lies in maximising revenue potential through scalable business expansion. Fitness enterprises can reach a global audience and create additional revenue streams with online courses, pre-built programs, hybrid coaching services and virtual group classes. This diversification ensures adaptability to market trends and new opportunities.

ABC Trainerize for Enterprise serves as a game-changing platform, enhancing member engagement and maximising revenue for fitness businesses.

By fostering meaningful connections, streamlining operations and encouraging business expansion, ABC Trainerize empowers fitness enterprises to thrive in an ever-evolving industry.

Immerse yourself in the seamless user experience, explore the powerful features and envision the positive impact it can have on your fitness business. Check out the potential of ABC Trainerize for Enterprise by watching our demo video.
ABC Trainerize consolidates all fitness management aspects into one user-friendly interface Credit: ABC Trainerize
15 May 2023
Transforming boutique fitness: Trainerize helps studios engage members and drive revenue with custom branded app, on-demand classes and advanced nutrition coaching
Boutique fitness studio owners looking to increase member engagement and open new revenue streams are turning to Trainerize, a member engagement software designed to help fitness studios digitize their business and scale their services. With Trainerize, fitness studios can create a fully branded and seamless member experience that includes customized personal training programs, live and on-demand video classes, nutrition coaching, community and member engagement, and can standardize the way their trainers create programming and connect with clients.

Among those finding success powering their service with Trainerize is The Cobalt Club, a New Zealand-based personal training studio at the forefront of helping people attain their dream body and stay healthy. With the help of Trainerize, The Cobalt Club has fully digitized their business and taken their personal training studio online, creating a secondary revenue stream and a member experience like none other.

"Trainerize has helped our business tenfold. We would not be where we are today or doing as well as we are today without our online side or our Trainerize / Cobalt Plus App," says Amber Head, owner of Cobalt Club. “With Cobalt Online, we can make just as much, if not more money, compared to our physical gym because we no longer have the location limitations. If it wasn’t for our online part of The Cobalt Club, I don’t think we would be as successful as we are today.”

For savvy studio owners, Trainerize stands head and shoulders above other fitness software and apps in the market thanks to its custom branding options, full-service onboarding experience, and time-saving integrations with top member management platforms including Glofox and Mindbody.

Fitness studios can now offer online coaching, live video workouts, on-demand programming, online check-ins, and more with Trainerize. With their technology, fitness studios can upload their own custom video workouts allowing them to expand their reach and drive more revenue to their business. Trainerize offers fully integrated technology allowing fitness studios to market and sell their online products — everywhere. After diving deep into their data, Trainerize found that fitness studios who implemented a video workout strategy were found to have a 38% higher revenue and 16% more active member base.

Further helping studios deliver on the wants and needs of their members, Trainerize's advanced nutrition coaching features open up yet another revenue stream for studios while empowering them to help their members stay accountable with their nutrition goals. Using the same app, they’re using to deliver powerhouse training services, studios can build out a nutrition plan, and track and review what members are eating. On the member side, options to upload photos of their food as an alternative or complement to macro tracking help to make nutrition coaching a low-lift, high-impact experience.

With Trainerize’s powerful community building features, fitness studios can build motivation and accountability both inside and outside of the studio. Using the group messaging feature, members have the opportunity to cheer each other on as they complete milestones and break personal records. And trainers can spark a boost of motivation throughout the day to keep their community accountable. With 67% of boutique fitness studio members attending classes for social interactions and community, finding a way to bring the same energy outside of the studio is a must for studios looking to grow their member base.

80% of fitness studio members want digital offerings as a part of their workout plan post-pandemic, and fitness studios who find a way to meet their member where they are will be the ones to flourish to the top. Fitness studio owners who want to improve member engagement, drive more revenue, and deliver a comprehensive digital fitness experience can turn to Trainerize, the member engagement software. With Trainerize's complete digital fitness solution, boutique fitness studios can revolutionize their business and transform their member experience.

Looking to enhance your member experience? Start a 30-day free trial with Trainerize
With Trainerize, fitness studios can create a fully branded and seamless member experience Credit: Trainerize
09 May 2023
Trainerize unveils two-pronged strategy for accelerating personal training profit center growth
Trainerize, a leading software platform for the fitness industry, has announced a new revenue strategy for 2023 that is set to revolutionize the way large gyms and franchises optimize their personal training profit centers. The strategy is built around two key steps: digitizing personal training to optimize profits and leveraging technology to deliver an omni-channel hybrid experience.

The first step focuses on moving away from traditional personal training models by selecting a software that takes club trainers and members into account. Trainer Eyes' software platform allows gyms to become self-serve, with members purchasing plans and being set up automatically. The platform also allows for decentralized programming, with programs easily shared across teams and all locations from one centralized location. Additionally, tracking workouts and progress can be done by both trainers and members, with real-time feedback between the two. Finally, the platform streamlines communication between members and trainers through its in-app messenger.

The second step focuses on delivering an omni-channel hybrid experience by meeting members where they are and performing personal training beyond the four walls of the gym. This is achieved through the use of technology, including video conferencing, allowing trainers to interact with members and deliver personalized training sessions remotely.

"Personal training has the highest revenue potential for most clubs, and our new revenue strategy for 2023 is designed to unlock its full potential," said Farad Gulamhusien, VP of Partnerships and Enterprise Sales at Trainerize. "By digitizing personal training services and leveraging technology to deliver an omni-channel hybrid experience, gyms and franchises can streamline the way they build and deliver their services, while also elevating their members' experience and the way their trainers work."

Trainerize's new revenue strategy is set to be a game-changer for the fitness industry, with gyms and franchises poised to accelerate their personal training profit center growth in 2023 and beyond.

Learn more about how your business can thrive in 2023 and beyond here
Trainerize has announced a new revenue strategy for 2023 Credit: Trainerize
19 Apr 2023
How Life Time partnered with Trainerize to engage more than a million members
Life Time Fitness is one of the most respected names in the fitness industry and, as an industry leader, they’re always looking for new ways to connect with their members and help them achieve their health and wellness goals. That's why they turned to Trainerize, a powerful member engagement platform designed for large clubs and franchises to engage their members through one digital app.

With more than 1 million members worldwide, delivering a positive and memorable experience was always top of mind for Life Time Fitness.

They wanted an app that would become a fundamental piece in their members’ fitness journeys.
Life Time required a solution that put their member engagement first but also supported their premium services both on the client side and the business backend. They wanted something that was both convenient to their members, versatile in how it could be used, and 100% customizable to their business.

They decided a custom-branded app was their ideal solution, putting their brand center stage while also building stronger connections with their members across their 195 locations.
Today, Life Time's custom branded app is available to all members at its near 200 locations throughout the United States. They decided to offer app access free of charge for all in-person and hybrid clients and offering their 100% online training options at an extremely affordable price point, which has opened the doors to new streams of revenue for their multi-location club.

Since the rise of technology in the fitness industry Life Time decided to utilize their app for online training classes, in-house challenges and run 60-day programs which any member can sign-up in the app at any time. Their mobile app has given their members more ways to engage with their in-person and virtual services.

Trainerize collaborated with Life Time and integrated with their existing tech stack, which included a separate mobile app used for communication and navigation, directing members to other services available at the club. This allowed Trainerize to seamlessly work alongside the current technology in place and sculpt a unique solution seamlessly into their already established systems.

Trainerize is currently available at all of Life Time's 195 locations in the United States, with over 1 million members having access to Life Time's custom-branded app. This integration has not only provided exceptional brand recognition but also positioned them at the forefront of the virtual training and digital fitness movement.

Find out more about how Trainerize can help your multi-location club or franchise reach global recognition here.

Trainerize is currently available at all of Life Time's 195 locations in the United States Credit: Trainerize / Life Time
19 Dec 2022
ABC Fitness Announces the Best Fit Pros of 2022: Trainerize Awards Winners Revealed
Trainerize, powered by ABC Fitness Solutions, the premier fitness and coaching platform and mobile app that empowers engagement between fitness trainers, gym owners, and their clients, announces the winners of their 2022 Trainerize Awards.

Revealed at the recent Trainerize Collective online event titled How Fit Pros Can Win the Digital Marketing Game in 2023, Trainerize selected the best coaches and fastest growing businesses from more than 400,000 trainers, 30,000 fitness businesses who are coaching more than 2 million clients using the platform. Additionally, attendees received industry expert commentary from a variety of speakers from Trainerize, Glofox, NASM and more.

Through these awards, Trainerize recognized the hard work, constituency, inspiration and courage each of the winners showcased throughout 2022.

The 2022 TZ Award Winners are as follows, including descriptions of the achievements each owner and their business landed to receive the accolade:

• Trainer Of The Year – Amanda Zizzo, Body by Zizzo

Showed excellent client engagement with 1,400 active clients and 75,000 workouts completed throughout 2022.

• Studio Of The Year – The Cobalt Club

Incredible overall achievement with over 3,000 active clients using the Trainerize app regularly, to its full extent from fitness, to nutrition and habits.

• Remarkable Results With Nutrition – G-8 Fitness.

More than 500,000 daily meals tracked over the past year.

• Remarkable Results With Habits – MyQFit

Delivered coaching services to 21,000 members and helped them go the extra mile with over 250,000 habits completed over the past year!

• Remarkable Results With Fitness – Women Who Win

With diverse programming, creative video workouts, and new challenges launched every few months, WWW kept their 1,300 clients most engaged and active in 2022.

• Rising Star – Brooke Goodal

Incredible progress as a new Trainerize coach since January 2022, delivering multi-service coaching and keeping all of her clients engaged.

“Our customers use their unique strengths and skill sets to motivate their clients to reach their health and fitness goals and to help them live their best lives”, said Sharad Mohan, co-founder and President Trainerize powered by ABC. “All of the winners of this year’s TZ Awards are growing their coaching business while having an incredible impact on their clients. We are so proud of them, and we will continue to celebrate coaches and fitness businesses who are making a difference and transforming the industry along the way”.

Trainerize selected the best coaches and fastest growing businesses Credit: Trainerize
ABC Trainerize: news from HCMmag.com and fittechglobal.com
Trainerize, powered by ABC Fitness Solutions, the premier fitness and coaching platform and mobile app that empowers engagement between fitness trainers, gym owners, and their clients, today announced that the National Academy of Sports Medicine (NASM) has become the newest partner to join the Trainerize Education Program.
Trainerize, the fitness business software making wellness accessible by empowering businesses to better engage with their members, announces its latest integration with Garmin®, a leading global provider of smartwatches, fitness trackers and digital health solutions.
Global gym software company ABC Fitness Solutions has entered an agreement to acquire boutique fitness management platform Glofox. The merger will extend ABC Fitness Solutions’ reach to 31m members in around 24,000 locations worldwide. The deal is expected to complete before the end of the year.
ABC Fitness Solutions has appointed Sharad Mohan as chief SaaS officer. Mohan was previously co-founder and MD of Trainerize, which was acquired by ABC in 2020. He will be working across other SaaS businesses within ABC, while continuing to lead Trainerize.
G2, the largest tech marketplace, names Trainerize the leading software for personal trainers.
ABC Trainerize: featured in HCM and FIT tech magazines
Since the pandemic began causing lockdowns and gym closures across the world, there’s been unprecedented interest in services that digitally connect trainers and gyms with their clients. Trainerize was ready and primed to help. Co-founder and CEO Sharad Mohan explains how
ABC Trainerize
Tel: +1-844-625-1155
Address: #305 1250 Homer St, Vancouver, British Columbia, V6B 1C6, Canada
Sharad Mohan, Co-founder & Managing Director, ABC Trainerize
Sharad Mohan, Co-founder & Managing Director
ABC Trainerize video gallery:
Key personnel
Sharad Mohan, Co-founder & Managing Director
Key customers
ABC Trainerize customers are so diverse. First and probably our largest segment is our independent trainers. We’re seeing a great mix of types of coaches from your classic personal trainers to hybrid trainers, nutrition and wellness coaches, rehab therapists and group exercise instructors! The second big audience are boutique 1-4 location gyms and studios. We’ve seen a large number of these come in due to a need for online training during COVID but not only. Lastly - there are larger enterprises, fi tness clubs, franchises, box gyms or even corporate wellness providers that see the need for a member engagement solution.