marketing news & features
Gen Z’s attitude to fitness is changing the game when it comes to engagement with exercise, as Miranda Markham reports
HCM issue 11 2022
The right software can transform both health club operations and the customer journey, as Steph Eaves discovers
HCM issue 11 2022
CEO of the Global Wellness Institute, Susie Ellis, led the recent Global Wellness Summit in Tel Aviv. Jane Kitchen was there for HCM
HCM issue 11 2022
Oura for Business has officially launched, providing staff with Oura Ring health insights and
employers with a raft of services to support employees’ health and performance.
news •
03 Dec 2022
Blok has launched a fundraising campaign on Crowdcube. The company’s goal is to reach
£500,000 – ahead of a possible funding round in 2023.
news •
29 Nov 2022
Connected rowing company Ergatta has released a new gaming experience called Vortex which
is
designed to level the virtual playing field across its community of 75,000 users.
news •
17 Nov 2022
The pandemic has prompted an escalation in eating disorders, with some sufferers over-exercising. Kath Hudson looks at how the industry can respond
HCM issue 10 2022
The CEO of Jetts Fitness Australia talks to Kate Cracknell about leading the recent MBO and the company’s plans for expansion driven by their culture of love
HCM issue 10 2022
The PGA Catalunya resort in Spain has launched a 360-degree wellness programme based on a smart business model, as Neena Dhillon discovers
HCM issue 10 2022
Fit+ is aiming to operate at least 1,000 clubs by 2027. The staffless gym franchise currently
has 208
studios across 19 countries, but with master franchise licenses granted in Asia and the USA, is
planning to roll out facilities in these territories, as well as others, over the next five years.
news •
14 Nov 2022
The Brand Xchange Agency, a new Web 3.0 consultancy looking to develop business in the
health, fitness and wellness market has been launched by four execs, Andy Hall, CEO; Becca
Douglas, CMO; Ben Frichot, chief creative officer; and Xavier Kris, chair.
news •
18 Oct 2022
The co-founder of Reset in Cádiz, Spain, says the club has been designed as an escape, to enable members to follow a more balanced way of life
HCM issue 9 2022
The founder of The Shredquarters is growing a self-funded franchise business with the aim of making it affordable for franchisees
HCM issue 9 2022
Driven by new tech and the lure of a zero salary bill, staffless gyms are on the rise. HCM looks at this game-changing trend
HCM issue 9 2022
Keiser has announced the release of an all-new version of its popular M Series cardio app.
product innovation •
11 Oct 2022
Workout Anytime's Greg Maurer and Virtuagym's Hugo Braam on creating a new app for the franchise
Fit Tech issue 1 2023
First a pandemic, then a war and now a cost of living and energy crisis. With incomes being squeezed, will gyms be budgeted out? We talk to our panel
HCM issue 8 2022
We hear about Les Mills’ latest strategy to drive mass market penetration, from the people making it happen
HCM issue 8 2022
Inverclyde Leisure is on a mission that has boosted attendance by 60 per cent. We talk to the CEO about how a community-centric approach is driving success
HCM issue 8 2022
The founder of the Bristol Co-operative Gym shows us how his club model is creating a more inclusive approach to community health and fitness
HCM issue 8 2022
Digital fitness provider Funxtion has raised €5.8m (£5m, US$5.7) from Lexar Partners and
company shareholders. The capital will be used to develop its B2B SaaS platform, particularly
in the areas of data science and AI, as well as driving European and international expansion.
news •
05 Sep 2022
WellnessLiving – a cloud-based business management software provider and payments
platform for
fitness operators – has raised US$66m. A partnership with McCarthy Capital generated
US$46m and
CIBC Innovation Banking provided an additional US$20m.
news •
22 Aug 2022
The founder of kickboxing franchise 9Round and IKF Light Middleweight Kickboxing Champion has expanded a single site to 20 countries and 600 locations
HCM issue 7 2022
Colin Milner, CEO of the International Council on Active Aging, reveals new research highlighting the need for a more effective approach to fitness and ageing
HCM issue 7 2022
Mindbody and Class Pass have released their 2022 Mid-Year Wellness Trends Report which
reveals their predictions following two years of pandemic upheaval.
news •
11 Jul 2022
The fitness and activity sectors have the power to transform the workforce and save employers and the economy billions, according to a new study
HCM issue 6 2022
The fitness entrepreneur and founder of Circuit Society tells us how he plans to bring a new style of neighbourhood-based micro studios to the market
HCM issue 6 2022
There are easy fixes facilities can make to ensure trans people feel more comfortable and respected
HCM Handbook 2022
There are a number of populations who don’t feel truly welcomed, or catered for, in fitness settings. Yet it doesn’t have to be this way.
HCM Handbook 2022
Research from the Women’s Sport Foundation has found teenage girls experience less enjoyment and more self-consciousness around activity than boys. What can the industry do to keep them engaged?
HCM Handbook 2022
InBody provides products that are accurate, medically rated holding a CE mark and certified to ...
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...