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Les Mills International | Fit Tech promotion
FIT TECH News

New report identifies five growth areas, including the metaverse and personalisation

By
Mindbody and Class Pass have released the 2022 mid-year wellness trends report
It focuses on five trends and predictions based on research and findings from wellness brands
Demand for wellness, in-person experiences, the metaverse, personalisation and positive company culture are the top trends
Report confirmed concept of wellness now extends far beyond weight loss and aesthetics

Mindbody and Class Pass have released their 2022 Mid-Year Wellness Trends Report which reveals their predictions following two years of pandemic upheaval.

By combining research with findings from leading wellness brands, the report identifies five key trends: the embracing of in-person experiences; growth of gamification and the metaverse; importance of personalisation; positive company culture (addressing skills shortages); and increased demand for wellness experiences.

The embracing of in-person experiences

“IRL (in real life) is here to stay”, say the authors. According to Class Pass, February 2022 saw the most reservations since February 2020 with 10 per cent higher booking rates than before the pandemic.

“Our data also reveals that 82 per cent of Mindbody app users are using the platform exclusively for in-person bookings, while just 14 per cent are seeking virtual offerings,” it continued.

According to the research, this strong return to in-person experiences presents growth opportunities. “Almost a third of our fitness customers plan to expand their business into more locations by December 2022,” it stated. “Additionally, those who have accepted funding through the Mindbody Capital offering report most commonly using the funds for payroll and hiring, new equipment, and expansion-related expenses.”

Growth of gamification and the metaverse

As adoption of AR and VR spreads throughout the industry an “immersive gamification” of the industry is underway, expanding the use of the metaverse”. This trend is predicted to continue, with 23 per cent of American consumers already exercising at home with a virtual reality app. “Additionally, 32 per cent are excited about AI’s ability to look at fitness personal data via apps or other technology and provide personalised suggestions,” stated the report.

Many at-home users are incorporating AR and VR workouts into their week because gamification makes it more fun. It allows potential future club members to “up their fitness level before joining a gym”.

The importance of personalisation

A recent McKinsey report revealed that 71 per cent of customers expect personalised interactions with companies and that 76 per cent get frustrated when this doesn’t happen. McKinsey also found that people are more willing to share their data than ever before.

Mindbody comments that personalisation is nothing new to wellness brands and notes that personalisation will continue to be a necessary priority for fitness and wellness operators.

While customers are more relaxed about data privacy, it is still very much a concern, so they should always have the choice to opt in or out.

Positive company culture

A study from the International Franchise Association and Frandata found that 90 per cent of respondents reported franchisees are having trouble finding “skilled workers, unskilled workers, or both”.

The Mindbody report asserts that flexibility and company culture – including jobs with wellness perks and benefits – will be increasingly important. Appreciation, training and individual empowerment are all described as being ways employers can boost staff retention. The report adds that “88 per cent of professionals say they're more likely to recommend a workplace that supports their wellbeing.”

Increased demand for wellness experiences

Mindbody confirms that the concept of wellness now encompasses an array of elements that extend far beyond weight loss and aesthetics.

“These days, wellness means reducing stress, feeling confident, and finding a sense of community and belonging,” reads the report. “It spans mental, physical, and spiritual dimensions – and, according to recent Mindbody research, consumers in the US, UK, and Australia are all prioritising mental wellness above all other facets of wellness.” Before the pandemic people exercised to lose weight and today it is to “reduce stress and feel better mentally”.

According to Mindbody data, 86 per cent of the company’s app consumers exercise three times a week or more and the number of people who walk outdoors has risen from 33 per cent in 2021 to 71 per cent in 2022. Weight training, yoga, hiking and HIIT are the most popular forms of activity.

The report concludes: “There is an opportunity in the market for businesses to expand their offerings to accommodate this consumer shift and offer all-around wellness experiences.”

The Mindbody and Class Pass 2022 mid-year wellness trends report can be accessed here.

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EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, to create a free-flowing training environment that places the member at the very centre of the experience.
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
Pyramids Centre enhanced thanks to Technogym, BH Live & Portsmouth City Council
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Get Fit Tech
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trade associations
On demand
Salt therapy products
Flooring
Management software
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Bespoke, San Francisco, United States

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FIT TECH News

New report identifies five growth areas, including the metaverse and personalisation

By
Mindbody and Class Pass have released the 2022 mid-year wellness trends report
It focuses on five trends and predictions based on research and findings from wellness brands
Demand for wellness, in-person experiences, the metaverse, personalisation and positive company culture are the top trends
Report confirmed concept of wellness now extends far beyond weight loss and aesthetics

Mindbody and Class Pass have released their 2022 Mid-Year Wellness Trends Report which reveals their predictions following two years of pandemic upheaval.

By combining research with findings from leading wellness brands, the report identifies five key trends: the embracing of in-person experiences; growth of gamification and the metaverse; importance of personalisation; positive company culture (addressing skills shortages); and increased demand for wellness experiences.

The embracing of in-person experiences

“IRL (in real life) is here to stay”, say the authors. According to Class Pass, February 2022 saw the most reservations since February 2020 with 10 per cent higher booking rates than before the pandemic.

“Our data also reveals that 82 per cent of Mindbody app users are using the platform exclusively for in-person bookings, while just 14 per cent are seeking virtual offerings,” it continued.

According to the research, this strong return to in-person experiences presents growth opportunities. “Almost a third of our fitness customers plan to expand their business into more locations by December 2022,” it stated. “Additionally, those who have accepted funding through the Mindbody Capital offering report most commonly using the funds for payroll and hiring, new equipment, and expansion-related expenses.”

Growth of gamification and the metaverse

As adoption of AR and VR spreads throughout the industry an “immersive gamification” of the industry is underway, expanding the use of the metaverse”. This trend is predicted to continue, with 23 per cent of American consumers already exercising at home with a virtual reality app. “Additionally, 32 per cent are excited about AI’s ability to look at fitness personal data via apps or other technology and provide personalised suggestions,” stated the report.

Many at-home users are incorporating AR and VR workouts into their week because gamification makes it more fun. It allows potential future club members to “up their fitness level before joining a gym”.

The importance of personalisation

A recent McKinsey report revealed that 71 per cent of customers expect personalised interactions with companies and that 76 per cent get frustrated when this doesn’t happen. McKinsey also found that people are more willing to share their data than ever before.

Mindbody comments that personalisation is nothing new to wellness brands and notes that personalisation will continue to be a necessary priority for fitness and wellness operators.

While customers are more relaxed about data privacy, it is still very much a concern, so they should always have the choice to opt in or out.

Positive company culture

A study from the International Franchise Association and Frandata found that 90 per cent of respondents reported franchisees are having trouble finding “skilled workers, unskilled workers, or both”.

The Mindbody report asserts that flexibility and company culture – including jobs with wellness perks and benefits – will be increasingly important. Appreciation, training and individual empowerment are all described as being ways employers can boost staff retention. The report adds that “88 per cent of professionals say they're more likely to recommend a workplace that supports their wellbeing.”

Increased demand for wellness experiences

Mindbody confirms that the concept of wellness now encompasses an array of elements that extend far beyond weight loss and aesthetics.

“These days, wellness means reducing stress, feeling confident, and finding a sense of community and belonging,” reads the report. “It spans mental, physical, and spiritual dimensions – and, according to recent Mindbody research, consumers in the US, UK, and Australia are all prioritising mental wellness above all other facets of wellness.” Before the pandemic people exercised to lose weight and today it is to “reduce stress and feel better mentally”.

According to Mindbody data, 86 per cent of the company’s app consumers exercise three times a week or more and the number of people who walk outdoors has risen from 33 per cent in 2021 to 71 per cent in 2022. Weight training, yoga, hiking and HIIT are the most popular forms of activity.

The report concludes: “There is an opportunity in the market for businesses to expand their offerings to accommodate this consumer shift and offer all-around wellness experiences.”

The Mindbody and Class Pass 2022 mid-year wellness trends report can be accessed here.

More fit tech news
Peloton is set to axe around 800 jobs, increase the price of its equipment and close some of its retail ...
At-home rower maker Hydrow is one of the latest connected-fitness companies to announce staff cuts. The tech company which won ...
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a personal training app which utilises ...
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. Delivering small group workouts using ...
A solution dubbed the 'world’s highest quality motion capture system' could help sports scientists, personal trainers and other professionals working ...
Global gym software company ABC Fitness Solutions has entered an agreement to acquire boutique fitness management platform Glofox. The merger ...
Younger men at independent gyms are more likely than any other consumer group to accept increases in their membership fees, ...
More HCM news
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September 2022. He will succeed Josh ...
Nowatch, a new contender in the expanding biometric fitness tracker market has developed a wearable device, in partnership with Philips, ...
Fibr, a new social platform connecting fitness professionals with each other and potential employers has launched. Created by a team ...
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see it moving further into the ...
PROMOTION
EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, ...
Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in revenue to NOK 1,022m (£85,591,015). ...
Strava and Oura have teamed up to provide users with a more integrated service between the two systems. Oura members ...
Tonal, the at-home strength-training startup backed by Amazon and athletes such as Serena Williams, Maria Sharapova and Mike Tyson, has ...
Peloton has announced that it will exit all owned manufacturing operations, cease making its own products and instead expand its ...
Speedflex has introduced at-home workout machine Speedflex Blade. The product was launched with the support of former footballers Alan Shearer ...
Brawn has launched InGym, a connected strength-training visual display solution for the free weights lifting community. The technology was recently ...
Music service provider Rehegoo (pronounced Reh-air-go) has launched a streaming service for health clubs, gyms, studios, spas and other businesses ...
More fit tech news