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FIT TECH News

Oura for Business launches after pilot with NASA – new sleep algorithm expected early in 2023

By
Oura for Business is an employee wellness programme – 200 clients undertook a pilot, including NASA and Red Bull Racing
Oura ring and app, administrator access to metrics and insight reports at group level are key features
Platform aims to optimise productivity, retention and employee’s health management
During a raise for capital in April 2022, Oura was valued at US$2.55bn
Oura for Business fundamentally improves how organisations of all kinds can support their people, Tom Hale, CEO of Oura
Credit: Oura
Oura for Business fundamentally improves how organisations of all kinds can support their people
– Tom Hale, CEO of Oura

Oura for Business has officially launched, providing staff with Oura Ring health insights and employers with a raft of services to support employees’ health and performance.

The platform aims to prevent burnout and fatigue, detect illness onset and optimise productivity, retention and health management.

The Finnish tech innovator has already piloted its business service with more than 200 commercial clients across business, healthcare, academic and military sectors, including NASA, Thrive Global, Red Bull Racing and the US Air Force, Navy and Army.

“Oura for Business fundamentally improves how organisations of all kinds can support their people,” said Tom Hale, CEO of Oura. “Helping individuals thrive is how we create success and positive outcomes for society as a whole. We’ve already seen significant traction with enterprise customers and are excited to continue growing these offerings as part of the next phase in Oura’s evolution.”

While the programme is custom-designed for each business, the foundations remain the same. They include Oura Ring metrics and app; administrator access to metrics at group level, including sleep, activity scores and readiness – which takes heart rate, heart rate variability and body temperature into account.

Events and seminars, as well as industry best practice and guidance for administrators on actions to take to improve employee wellbeing are also included.

This year has been one of change and growth at Oura. In April Tom Hale – previously at SurveyMonkey – was brought in as CEO, taking over from Harpreet Singh Rai. Only a few weeks earlier, the smart ring company was valued at US$2.55bn during a capital raise, shortly after reaching the milestone of one million ring sales.

The company has also partnered with Gucci, Strava, Natural Cycles and Therabody during 2022 and brought in new execs – Doug Sweeny as chief marketing officer, Lina Alcala as the company’s first chief people officer and Holly Shelton, who moved internally to become chief product officer.

In the next few months, Oura will release a new sleep algorithm following two years of research and development. Using vast datasets validated by the National University of Singapore, it claims to provide sleep tracking that is almost on par with a polysomnography (PSG) lab-grade sleep test.

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FIT TECH News

Oura for Business launches after pilot with NASA – new sleep algorithm expected early in 2023

By
Oura for Business is an employee wellness programme – 200 clients undertook a pilot, including NASA and Red Bull Racing
Oura ring and app, administrator access to metrics and insight reports at group level are key features
Platform aims to optimise productivity, retention and employee’s health management
During a raise for capital in April 2022, Oura was valued at US$2.55bn
Oura for Business fundamentally improves how organisations of all kinds can support their people, Tom Hale, CEO of Oura
Credit: Oura
Oura for Business fundamentally improves how organisations of all kinds can support their people
– Tom Hale, CEO of Oura

Oura for Business has officially launched, providing staff with Oura Ring health insights and employers with a raft of services to support employees’ health and performance.

The platform aims to prevent burnout and fatigue, detect illness onset and optimise productivity, retention and health management.

The Finnish tech innovator has already piloted its business service with more than 200 commercial clients across business, healthcare, academic and military sectors, including NASA, Thrive Global, Red Bull Racing and the US Air Force, Navy and Army.

“Oura for Business fundamentally improves how organisations of all kinds can support their people,” said Tom Hale, CEO of Oura. “Helping individuals thrive is how we create success and positive outcomes for society as a whole. We’ve already seen significant traction with enterprise customers and are excited to continue growing these offerings as part of the next phase in Oura’s evolution.”

While the programme is custom-designed for each business, the foundations remain the same. They include Oura Ring metrics and app; administrator access to metrics at group level, including sleep, activity scores and readiness – which takes heart rate, heart rate variability and body temperature into account.

Events and seminars, as well as industry best practice and guidance for administrators on actions to take to improve employee wellbeing are also included.

This year has been one of change and growth at Oura. In April Tom Hale – previously at SurveyMonkey – was brought in as CEO, taking over from Harpreet Singh Rai. Only a few weeks earlier, the smart ring company was valued at US$2.55bn during a capital raise, shortly after reaching the milestone of one million ring sales.

The company has also partnered with Gucci, Strava, Natural Cycles and Therabody during 2022 and brought in new execs – Doug Sweeny as chief marketing officer, Lina Alcala as the company’s first chief people officer and Holly Shelton, who moved internally to become chief product officer.

In the next few months, Oura will release a new sleep algorithm following two years of research and development. Using vast datasets validated by the National University of Singapore, it claims to provide sleep tracking that is almost on par with a polysomnography (PSG) lab-grade sleep test.

More fit tech news
Mindbody, has launched a specialist insurance programme for its customers which is being delivered through its platform. Organised in partnership ...
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Boutique fitness software platform, Xplor Mariana Tek, has launched in-app gamification to help studios motivate more members to reach their ...
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news • 08 Jul 2024
F45 Training has become the first health and fitness operator to make its functional/HIIT group workouts available on Strava, the ...
news • 27 Jun 2024
Nike and recovery brand, Hyperice, have partnered to create two tech-driven recovery products – a vest and boots – ahead of Paris ...
news • 22 Jun 2024
Apple has previewed the upcoming watchOS 11, which has more health and fitness insights and offers more personalisation than ever ...
news • 12 Jun 2024
In a bid to get girls more active, Nuffield Health has launched a campaign, Move Together, encouraging parents to exercise ...
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news • 11 Jun 2024
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news • 28 May 2024
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