marketing news & features
How can operators tap into growing and more diverse Pilates market segments by changing the way they connect with people?
HCM issue 7 2023
The market for health and fitness franchises has been growing strongly for the last 20 years, to the point where it's now a substantial part of the sector, drawing in substantial investment and scaling rapidly. Kath Hudson looks at how centralised systems and a mature business model underpin success.
HCM Handbook 2023
David Minton reports on how to make the industry welcoming to the trans community, and talks to Ryan Lanji who has created a burgeoning scene in London which grew out of lockdown sessions.
HCM Handbook 2023
Sport England research reveals how men enjoy physical activity more than women
HCM issue 6 2023
With research proving the efficacy of gentler exercise modalities, we ask our experts if they think the slow exercise trend is here to stay
HCM issue 6 2023
Precor has signed a global distribution deal with Stages Cycling, manufacturer of commercial
indoor cycles, power meters and cycle computers.
news •
03 Jul 2023
The co-founder of Superyacht Fitness talks about the moment he discovered a gap in the market for high-end gyms at sea
HCM issue 5 2023
The founder of Kidzania tells us about Kinezis, his pioneering new fitness and entertainment concept which launched in Mexico and is set for global expansion
HCM issue 5 2023
Growing interest in corporate wellness is creating exciting new opportunities for the health and fitness industry, finds Kath Hudson
HCM issue 5 2023
New digital gym floor offerings are delivering more functionality for consumers
HCM issue 5 2023
Physical’s new RBX Rubber Pump Set incorporates user-centric functionality for an enhanced experience, says James Anderson
HCM issue 4 2023
Tech partners myFitApp and ClubReady have expanded into the US with eight new club openings
HCM issue 4 2023
There’s never been a better time for fitness professionals to step into the gaps left by public health, says the CEO of Body by Definition
HCM issue 4 2023
As Technogym celebrates its 40th anniversary year, its founder talks about his passion for spreading the message of wellness worldwide
HCM issue 4 2023
The CEO of fitness chain World Class Romania and chair of fitness association Romania Active talks to HCM about the country’s huge potential for market growth
HCM issue 4 2023
As data shows health spend correlates with longevity, experts discuss how this insight is driving new industry priorities
HCM issue 4 2023
Technogym is making its Mywellness ecosystem accessible on any connected equipment
– from any manufacturer.
news •
14 Apr 2023
When YMCA Black Country Group needed a new management solution, switching to Xplor Gym was stress-free with big benefits
HCM issue 3 2023
The Heartcore founder talks about the evolution of her brand, expansion without VC backing and her global ambitions for growth
HCM issue 3 2023
What pricing lessons can the industry learn from travel and hospitality and how can it best apply these?
HCM issue 3 2023
Technogym’s unique digital open platform delivers personalised
training experiences to boost business performance
HCM issue 3 2023
Padel tennis and pickleball are taking the world by storm and finding a great fit with health clubs, as operators such as David Lloyd Leisure get on board
HCM issue 3 2023
We hear about LifeFit Group’s ambitious plans and preparations for a sale from Oaktree Capital Management
HCM issue 3 2023
The Industrial Technology Research Institute (ITRI) in Taiwan has developed a
haptics shirt that
can enhance VR and metaverse sports and fitness experiences with sensory
feedback over the
body.
news •
13 Mar 2023
Les Mills has created a brand new strength workout designed to engage the next generation of club members
HCM issue 2 2023
The founder of the Baseworks Method talks about his plans to work more closely with health and fitness industry professionals and operators
HCM issue 2 2023
The Mine in Baltimore has a strategy of 360 degree wellness and plans to grow across the US. We find out more from its director of operations
HCM issue 1 2023
The University of Portsmouth has partnered with Technogym
to unveil the state-of-the-art Ravelin Sports Centre Gym
HCM issue 1 2023
All Trails, an app that connects people with hiking and running trails all over the world,
has
expanded its community platform and unveiled a new brand identity.
news •
20 Jan 2023
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...
The focus for two decades was low temperature saltwater hydrotherapy, in particular the CryoSpa Sport ...