marketing news & features
The founder of TRX talks about his new business venture – OutFit
HCM issue 11 2021
What pricing models can operators deploy to rebuild business after lockdowns? Kath Hudson investigates
HCM issue 11 2021
Denbighshire Leisure’s Jamie Groves challenges the industry to reboot and work to elevate the member experience
HCM issue 11 2021
Fitronics’ new member journey software is supporting the
University of Oxford in improving its services for users
HCM issue 11 2021
Fusing art, fitness and music, RSG Group’s flagship brand – John Reed – opens its first location in the UK. Liz Terry takes a tour
HCM issue 11 2021
EuropeActive and the European Committee for Standardisation launch new benchmarks for health club operations. Cliff Collins explains
HCM issue 11 2021
3d Leisure is celebrating its 30th anniversary. We talk growth, regrets and business success with the MD
HCM issue 11 2021
Software suppliers tell Steph Eaves how they’ve upgraded to help health clubs rapidly adapt to the needs of consumers in a pandemic environment
HCM issue 11 2021
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to
enhance its in-club experience to a much more connected and engaged level.
promotion •
23 Nov 2021
Life Fitness has launched a new mobile app named Life Fitness Connect to provide the
ultimate
workout experience.
promotion •
22 Nov 2021
The Amsterdam-based duo explain their plans for growing the Urban Gym Group using a counter-cyclical investment strategy and multiple brands, while also holding the Benelux master franchise agreement for TRIB3
HCM issue 10 2021
Climate change is causing devastation. HCM talks to innovators across the sector about inspiring solutions
HCM issue 10 2021
Are collaborations with fast food brands, such as McDonald's, a smart marketing opportunity for operators and sector businesses, or are they a risk to reputation? Industry thought leaders give their views
HCM issue 10 2021
The CEO and chief experience officer of Until explain their plans to develop the first chain of members' clubs with workspace for fitness professionals
HCM issue 10 2021
The CEO of West Wood Clubs and chair of a resurgent IHRSA discusses the organisation’s plans and priorities
HCM issue 10 2021
Life Fitness today has unveiled a new free-to-download mobile app that offers advanced workout
tracking capabilities and on-demand classes.
news •
27 Oct 2021
Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its
automated member journey software Digital; which now sits alongside their industry-leading
member feedback software Insight, allowing the two modules to be used more effectively
together.
product innovation •
26 Oct 2021
GLL and its app partner Innovatise (myFitApp) have today announced the Better UK App has
been
downloaded over 1 million times since it was launched in November 2019.
product innovation •
21 Oct 2021
Mindbody has announced it's buying ClassPass, the consumer wellness subscription
service
which enables people to use a range of gyms, studios and wellness facilities for one
monthly
subscription.
news •
13 Oct 2021
The industry veteran is launching Afrofit, a new health club business in Africa
HCM issue 9 2021
The UK’s biggest marina operator is getting into fitness with the launch of a new eco-gym brand – MDL Fitness
HCM issue 9 2021
Endorphinz has launched a tool that provides insights and recommendations for fitness brands
Fit Tech issue 2 2021
The founder of the Active Giving app is passionate about saving the planet
Fit Tech issue 2 2021
The former president and CEO of Gold’s Gym is now CEO of Intelivideo
Fit Tech issue 2 2021
Physical activity professionals in England will soon be able to access free, one-to-one
learning with Google to get their digital marketing strategies in line with current trends.
news •
15 Sep 2021
As Surge expands its offer with the launch of a third dedicated Electronic Muscle
Stimulation
(EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the
vital role of its estate wide digital ecosystem, created in partnership with Fisikal,
designed to drive business efficiencies and commercial success.
product innovation •
13 Sep 2021
Shares in Peloton have fallen after the company revealed fourth-quarter losses. It also
said that tactical changes to the business will hit profits until 2023.
news •
27 Aug 2021
EXCLUSIVE
Fitness marketplace Hussle has signed a partnership deal with McDonald's,
which will see it offer a fitness-based prize as part of the fast-food chain's annual Monopoly
promotion.
news •
25 Aug 2021
Les Mills is launching a new digital network called
Les Mills Connect to help clubs build back better and
emerge from the pandemic with a stronger business
HCM issue 8 2021
Billed as the ‘2021 Experience Tour’, Egym has taken its
connected gym floor experience on the road around the UK
HCM issue 8 2021
All fitness education providers currently out there are one and the same. They vary in ...
FIBO pursues the vision of a strong and healthy society and as a global network ...