GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
FIT TECH News

CIMSPA partners with Google and Joe Wicks on digital marketing hub

By

Physical activity professionals in England will soon be able to access free, one-to-one learning with Google to get their digital marketing strategies in line with current trends.

The collaboration is part of a free Digital Marketing Hub for the sector, which launches this month (September 2021).

The opportunity has been made possible thanks to a strategic partnership between the tech giant and industry body CIMSPA.

Sport, physical activity and fitness professionals will be able to access free advice and resources from experts at Google, to help enhance their digital marketing skills.

Anyone signing up to the Digital Marketing Hub will benefit from tailored one-to-one mentoring from Google's digital experts and a series of 12 Google Digital Garage live webinars – designed to help businesses get discovered online and find new customers.

They will also be given opportunities to sign for further courses in the Google Digital Garage.

In support of the sector, Joe Wicks is lined up to present a seminar this week about the initiative, with the event taking place tomorrow (Thursday 16 September) at 2.00pm via webinar (see below for signup details).

Supported with National Lottery funding and Sport England and powered by content from the Digital Marketing Institute, The CIMSPA Digital Marketing Hub aims to help people and organisations improve how they apply digital marketing tools and techniques, to encourage more people to play sport and be active.

The Hub is tailored to small businesses, self-employed professionals and volunteers at frontline organisations and clubs, as well as marketing and communication professionals at larger organisations. It will contain resources including expert webinars, on-demand training and mentorship.

Tara Dillon, CEO of CIMSPA, said: “The partnership with Google will add enormous value to the Digital Marketing Hub for everyone in the sector.

"This is a fantastic opportunity for individuals to gain skills and knowledge from some of the world’s leading experts in digital marketing.

"Digital marketing has a central role to play for anyone in sport and physical activity looking to engage a wider, more diverse and more inclusive audience, in order to grow participation and income as we recover from the impacts of COVID-19.”

Ronan Harris, Google UK and Ireland MD, added: "Now more than ever, having the right digital skills can have a transformative impact on business sustainability, growth and job creation.

"By partnering with CIMSPA, to provide free live webinar training through the Digital Garage, we hope to inspire and upskill individuals and businesses throughout the UK, helping people to find a job or grow their skills from home.

"Despite the ongoing uncertainty, we want to show how digital skills can help people and businesses restart and thrive."

To attend the Joe Wicks webinar and/or sign up to the hub at https://digital.cimspa.co.uk.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More fit tech news
EGYM has completed a US$41m Series E financing round led by Mayfair Equity Partners, a leading tech and consumer growth ...
In a major move against the gym market, Apple has revealed a number of upgrades to its Fitness+ platform, coinciding ...
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. Based in Switzerland, VAY’s proprietary ...
Hyperice is using its recent acquisition of mental wellness company Core to create a new brand identity that will position ...
Les Mills' popular portfolio of workouts will be made available on the Fitbit Premium platform, following the signing of a ...
iFIT Health & Fitness has confirmed plans to go public and list the business on the Nasdaq. The connected fitness ...
Whoop has raised US$200m in a Series F funding round, resulting in the tech start-up being valued at US$3.6bn. The ...
Intelivideo has signed a partnership deal with software specialist ABC Fitness Solutions, which will expand the reach of Intelivideo's digital ...
Shares in Peloton have fallen after the company revealed fourth-quarter losses. It also said that tactical changes to the business ...
Wellness specialist Delos has launched a new mindfulness app which utilises the innate human instinct to connect with nature and ...
EXCLUSIVE Fitness marketplace Hussle has signed a partnership deal with McDonald's, which will see it offer a fitness-based prize as ...
Sport and fitness tech firm, BlazePod, is expanding its US operations with the opening of its first US office in ...
Boutique chain Barry's has entered the digital fitness market with Barry's X, offering community-driven workouts. Barry's X features both live ...
In what is believed to be the first-of-its-kind deal in the fitness industry, boutique chain TRIB3 has sold a franchise ...
myFitApp has launched a new chat function to its streamed fitness content, making it easier to create workout communities online. ...
Garmin has recorded quarterly revenues of more than US$1bn for the first time – helped by a 40 per cent ...
TRX has launched a redeveloped version of its TRX Core digital platform, designed to help fitness professionals and personal trainers ...
At LEDSnaps, we’re acutely aware of the financial strain government lockdowns have put on our industry and how important it ...
More fit tech news
Featured supplier: Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
Featured supplier: Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Les Mills: The Future of Fitness
Les Mills
Les Mills: The Future of Fitness Read more
Company profile: EGYM UK Ltd
EGYM empowers gym operators to deliver a workout experience that supports their members' lifelong fitness ...
Company profile: Mediana Co., Ltd.
Mediana specialises in the manufacture of medical and health care devices, such as body composition ...
Salt therapy products
Himalayan Source: Salt therapy products
Fitness equipment
Precor: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Spa software
ResortSuite: Spa software
Featured supplier: Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
Featured supplier: Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home.
Company profile: EGYM UK Ltd
EGYM empowers gym operators to deliver a workout experience that supports their members' lifelong fitness ...
Company profile: Mediana Co., Ltd.
Mediana specialises in the manufacture of medical and health care devices, such as body composition ...
Les Mills: The Future of Fitness
Les Mills
Les Mills: The Future of Fitness Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Salt therapy products
Himalayan Source: Salt therapy products
Fitness equipment
Precor: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Spa software
ResortSuite: Spa software

features

Monitoring mental health

New technology uses advanced machine learning to monitor patients’ mental health between visits to their medical providers
people

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
people

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action

Funxtion: A vital connection

NonStop Gym, Switzerland’s no frills gym chain, has appointed FunXtion to create its member training app

Adrian Hon

Zombies, Run! is one of the most enduring fitness apps, with half a million users getting active while engaging in ‘missions’ against the zombie apocalypse. Its co-creator spoke to Steph Eaves about the power of story
interview

Kilian Saekel

By putting focus on tapping different lights and sounds while doing gruelling planks, you stop focusing on the pain
people

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen

Digital community

Matt Stebbings of SLT Group talks about the creation of their Community Portal, a new platform that aims to help anyone to get active, whether that’s inside or outside of SLT’s facilities

Put on your red light

Red light therapy promises a variety of benefits, including better recovery, skin rejuvenation and increased energy, but is it all too good to be true? Fit Tech spoke to Bryan Gohl and James Strong of Red Light Rising, and Wes Pfiffner of Joovv to find out more
people

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
interview

Mathieu Letombe

The new feature ‘Vascular Age’ was developed by cardiologists to provide an easy-to-understand assessment of arterial health – just by stepping on the scale

Jessica Ennis-Hill: founder of Jennis

Jessica Ennis-Hill is on a mission to close the gender data gap in health research. Her app, Jennis CycleMapping, is designed to help women understand their cycles and how to train during each different phase. Steph Eaves speaks to Ennis-Hill to find out exactly how it works
More features
FIT TECH News

CIMSPA partners with Google and Joe Wicks on digital marketing hub

By

Physical activity professionals in England will soon be able to access free, one-to-one learning with Google to get their digital marketing strategies in line with current trends.

The collaboration is part of a free Digital Marketing Hub for the sector, which launches this month (September 2021).

The opportunity has been made possible thanks to a strategic partnership between the tech giant and industry body CIMSPA.

Sport, physical activity and fitness professionals will be able to access free advice and resources from experts at Google, to help enhance their digital marketing skills.

Anyone signing up to the Digital Marketing Hub will benefit from tailored one-to-one mentoring from Google's digital experts and a series of 12 Google Digital Garage live webinars – designed to help businesses get discovered online and find new customers.

They will also be given opportunities to sign for further courses in the Google Digital Garage.

In support of the sector, Joe Wicks is lined up to present a seminar this week about the initiative, with the event taking place tomorrow (Thursday 16 September) at 2.00pm via webinar (see below for signup details).

Supported with National Lottery funding and Sport England and powered by content from the Digital Marketing Institute, The CIMSPA Digital Marketing Hub aims to help people and organisations improve how they apply digital marketing tools and techniques, to encourage more people to play sport and be active.

The Hub is tailored to small businesses, self-employed professionals and volunteers at frontline organisations and clubs, as well as marketing and communication professionals at larger organisations. It will contain resources including expert webinars, on-demand training and mentorship.

Tara Dillon, CEO of CIMSPA, said: “The partnership with Google will add enormous value to the Digital Marketing Hub for everyone in the sector.

"This is a fantastic opportunity for individuals to gain skills and knowledge from some of the world’s leading experts in digital marketing.

"Digital marketing has a central role to play for anyone in sport and physical activity looking to engage a wider, more diverse and more inclusive audience, in order to grow participation and income as we recover from the impacts of COVID-19.”

Ronan Harris, Google UK and Ireland MD, added: "Now more than ever, having the right digital skills can have a transformative impact on business sustainability, growth and job creation.

"By partnering with CIMSPA, to provide free live webinar training through the Digital Garage, we hope to inspire and upskill individuals and businesses throughout the UK, helping people to find a job or grow their skills from home.

"Despite the ongoing uncertainty, we want to show how digital skills can help people and businesses restart and thrive."

To attend the Joe Wicks webinar and/or sign up to the hub at https://digital.cimspa.co.uk.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More fit tech news
EGYM has completed a US$41m Series E financing round led by Mayfair Equity Partners, a leading tech and consumer growth ...
In a major move against the gym market, Apple has revealed a number of upgrades to its Fitness+ platform, coinciding ...
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. Based in Switzerland, VAY’s proprietary ...
Hyperice is using its recent acquisition of mental wellness company Core to create a new brand identity that will position ...
Les Mills' popular portfolio of workouts will be made available on the Fitbit Premium platform, following the signing of a ...
iFIT Health & Fitness has confirmed plans to go public and list the business on the Nasdaq. The connected fitness ...
Whoop has raised US$200m in a Series F funding round, resulting in the tech start-up being valued at US$3.6bn. The ...
Intelivideo has signed a partnership deal with software specialist ABC Fitness Solutions, which will expand the reach of Intelivideo's digital ...
Shares in Peloton have fallen after the company revealed fourth-quarter losses. It also said that tactical changes to the business ...
Wellness specialist Delos has launched a new mindfulness app which utilises the innate human instinct to connect with nature and ...
EXCLUSIVE Fitness marketplace Hussle has signed a partnership deal with McDonald's, which will see it offer a fitness-based prize as ...
Sport and fitness tech firm, BlazePod, is expanding its US operations with the opening of its first US office in ...
Boutique chain Barry's has entered the digital fitness market with Barry's X, offering community-driven workouts. Barry's X features both live ...
In what is believed to be the first-of-its-kind deal in the fitness industry, boutique chain TRIB3 has sold a franchise ...
myFitApp has launched a new chat function to its streamed fitness content, making it easier to create workout communities online. ...
Garmin has recorded quarterly revenues of more than US$1bn for the first time – helped by a 40 per cent ...
TRX has launched a redeveloped version of its TRX Core digital platform, designed to help fitness professionals and personal trainers ...
At LEDSnaps, we’re acutely aware of the financial strain government lockdowns have put on our industry and how important it ...
More fit tech news
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd