GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
FIT TECH News

CIMSPA partners with Google and Joe Wicks on digital marketing hub

By

Physical activity professionals in England will soon be able to access free, one-to-one learning with Google to get their digital marketing strategies in line with current trends.

The collaboration is part of a free Digital Marketing Hub for the sector, which launches this month (September 2021).

The opportunity has been made possible thanks to a strategic partnership between the tech giant and industry body CIMSPA.

Sport, physical activity and fitness professionals will be able to access free advice and resources from experts at Google, to help enhance their digital marketing skills.

Anyone signing up to the Digital Marketing Hub will benefit from tailored one-to-one mentoring from Google's digital experts and a series of 12 Google Digital Garage live webinars – designed to help businesses get discovered online and find new customers.

They will also be given opportunities to sign for further courses in the Google Digital Garage.

In support of the sector, Joe Wicks is lined up to present a seminar this week about the initiative, with the event taking place tomorrow (Thursday 16 September) at 2.00pm via webinar (see below for signup details).

Supported with National Lottery funding and Sport England and powered by content from the Digital Marketing Institute, The CIMSPA Digital Marketing Hub aims to help people and organisations improve how they apply digital marketing tools and techniques, to encourage more people to play sport and be active.

The Hub is tailored to small businesses, self-employed professionals and volunteers at frontline organisations and clubs, as well as marketing and communication professionals at larger organisations. It will contain resources including expert webinars, on-demand training and mentorship.

Tara Dillon, CEO of CIMSPA, said: “The partnership with Google will add enormous value to the Digital Marketing Hub for everyone in the sector.

"This is a fantastic opportunity for individuals to gain skills and knowledge from some of the world’s leading experts in digital marketing.

"Digital marketing has a central role to play for anyone in sport and physical activity looking to engage a wider, more diverse and more inclusive audience, in order to grow participation and income as we recover from the impacts of COVID-19.”

Ronan Harris, Google UK and Ireland MD, added: "Now more than ever, having the right digital skills can have a transformative impact on business sustainability, growth and job creation.

"By partnering with CIMSPA, to provide free live webinar training through the Digital Garage, we hope to inspire and upskill individuals and businesses throughout the UK, helping people to find a job or grow their skills from home.

"Despite the ongoing uncertainty, we want to show how digital skills can help people and businesses restart and thrive."

To attend the Joe Wicks webinar and/or sign up to the hub at https://digital.cimspa.co.uk.

More fit tech news
Peloton is set to axe around 800 jobs, increase the price of its equipment and close some of its retail ...
At-home rower maker Hydrow is one of the latest connected-fitness companies to announce staff cuts. The tech company which won ...
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a personal training app which utilises ...
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. Delivering small group workouts using ...
A solution dubbed the 'world’s highest quality motion capture system' could help sports scientists, personal trainers and other professionals working ...
Global gym software company ABC Fitness Solutions has entered an agreement to acquire boutique fitness management platform Glofox. The merger ...
Younger men at independent gyms are more likely than any other consumer group to accept increases in their membership fees, ...
More HCM news
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September 2022. He will succeed Josh ...
Nowatch, a new contender in the expanding biometric fitness tracker market has developed a wearable device, in partnership with Philips, ...
Fibr, a new social platform connecting fitness professionals with each other and potential employers has launched. Created by a team ...
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see it moving further into the ...
PROMOTION
EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, ...
Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in revenue to NOK 1,022m (£85,591,015). ...
Strava and Oura have teamed up to provide users with a more integrated service between the two systems. Oura members ...
Tonal, the at-home strength-training startup backed by Amazon and athletes such as Serena Williams, Maria Sharapova and Mike Tyson, has ...
Peloton has announced that it will exit all owned manufacturing operations, cease making its own products and instead expand its ...
Mindbody and Class Pass have released their 2022 Mid-Year Wellness Trends Report which reveals their predictions following two years of ...
Speedflex has introduced at-home workout machine Speedflex Blade. The product was launched with the support of former footballers Alan Shearer ...
Brawn has launched InGym, a connected strength-training visual display solution for the free weights lifting community. The technology was recently ...
More fit tech news
EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, to create a free-flowing training environment that places the member at the very centre of the experience.
In just over two years, the fitness industry has experienced major disruptions to gyms, a boom in at-home fitness and the return of in-person workouts.
MAGICLINE – Europe's Leading Gym Management Software
Sport Alliance GmbH
Magicline is Europe's leading cloud-based gym management software. Read more
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
Lockers/interior design
On demand
Management software
trade associations
Salt therapy products
25-26 Sep 2022
Bespoke, San Francisco, United States
EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, to create a free-flowing training environment that places the member at the very centre of the experience.
In just over two years, the fitness industry has experienced major disruptions to gyms, a boom in at-home fitness and the return of in-person workouts.
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
MAGICLINE – Europe's Leading Gym Management Software
Sport Alliance GmbH
Magicline is Europe's leading cloud-based gym management software. Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Lockers/interior design
On demand
Management software
trade associations
Salt therapy products
25-26 Sep 2022
Bespoke, San Francisco, United States

features

Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Interview

Mathieu Letombe

We’re ultimately bringing health monitoring technologies from the doctor’s office into the home, to help patients and their physicians make life-saving changes
Supplier showcase

Funxtion: A vital connection

NonStop Gym, Switzerland’s no frills gym chain, has appointed FunXtion to create its member training app
Interview

Put on your red light

Red light therapy promises a variety of benefits, including better recovery, skin rejuvenation and increased energy, but is it all too good to be true? Fit Tech spoke to Bryan Gohl and James Strong of Red Light Rising, and Wes Pfiffner of Joovv to find out more
Interview

Kilian Saekel

With ROX Home, we’re now targeting families who want to work out at home but who are bored with traditional ways of home training
Usability

How usable is your product?

Your fit tech product might be a game changer, solving problems or creating new possibilities for clients, but none of this will matter if it’s not easy and enjoyable to use. Industrial designer Nick Chubb explains why usability is key, and the factors to consider when designing your new product
Augmented Reality

Refining augmented reality

London boutique The Refinery has created an avatar-led digital fitness offering called ALFI, which utilises augmented reality (AR) to demonstrate movements. Zoe Bertali, one of the co-founders of the gym, tells us more
App analysis

Digital community

Matt Stebbings of SLT Group talks about the creation of their Community Portal, a new platform that aims to help anyone to get active, whether that’s inside or outside of SLT’s facilities
Research

Monitoring mental health

New technology uses advanced machine learning to monitor patients’ mental health between visits to their medical providers
Origin Stories

Adrian Hon

Zombies, Run! is one of the most enduring fitness apps, with half a million users getting active while engaging in ‘missions’ against the zombie apocalypse. Its co-creator spoke to Steph Eaves about the power of story
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features
FIT TECH News

CIMSPA partners with Google and Joe Wicks on digital marketing hub

By

Physical activity professionals in England will soon be able to access free, one-to-one learning with Google to get their digital marketing strategies in line with current trends.

The collaboration is part of a free Digital Marketing Hub for the sector, which launches this month (September 2021).

The opportunity has been made possible thanks to a strategic partnership between the tech giant and industry body CIMSPA.

Sport, physical activity and fitness professionals will be able to access free advice and resources from experts at Google, to help enhance their digital marketing skills.

Anyone signing up to the Digital Marketing Hub will benefit from tailored one-to-one mentoring from Google's digital experts and a series of 12 Google Digital Garage live webinars – designed to help businesses get discovered online and find new customers.

They will also be given opportunities to sign for further courses in the Google Digital Garage.

In support of the sector, Joe Wicks is lined up to present a seminar this week about the initiative, with the event taking place tomorrow (Thursday 16 September) at 2.00pm via webinar (see below for signup details).

Supported with National Lottery funding and Sport England and powered by content from the Digital Marketing Institute, The CIMSPA Digital Marketing Hub aims to help people and organisations improve how they apply digital marketing tools and techniques, to encourage more people to play sport and be active.

The Hub is tailored to small businesses, self-employed professionals and volunteers at frontline organisations and clubs, as well as marketing and communication professionals at larger organisations. It will contain resources including expert webinars, on-demand training and mentorship.

Tara Dillon, CEO of CIMSPA, said: “The partnership with Google will add enormous value to the Digital Marketing Hub for everyone in the sector.

"This is a fantastic opportunity for individuals to gain skills and knowledge from some of the world’s leading experts in digital marketing.

"Digital marketing has a central role to play for anyone in sport and physical activity looking to engage a wider, more diverse and more inclusive audience, in order to grow participation and income as we recover from the impacts of COVID-19.”

Ronan Harris, Google UK and Ireland MD, added: "Now more than ever, having the right digital skills can have a transformative impact on business sustainability, growth and job creation.

"By partnering with CIMSPA, to provide free live webinar training through the Digital Garage, we hope to inspire and upskill individuals and businesses throughout the UK, helping people to find a job or grow their skills from home.

"Despite the ongoing uncertainty, we want to show how digital skills can help people and businesses restart and thrive."

To attend the Joe Wicks webinar and/or sign up to the hub at https://digital.cimspa.co.uk.

More fit tech news
Peloton is set to axe around 800 jobs, increase the price of its equipment and close some of its retail ...
At-home rower maker Hydrow is one of the latest connected-fitness companies to announce staff cuts. The tech company which won ...
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a personal training app which utilises ...
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. Delivering small group workouts using ...
A solution dubbed the 'world’s highest quality motion capture system' could help sports scientists, personal trainers and other professionals working ...
Global gym software company ABC Fitness Solutions has entered an agreement to acquire boutique fitness management platform Glofox. The merger ...
Younger men at independent gyms are more likely than any other consumer group to accept increases in their membership fees, ...
More HCM news
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September 2022. He will succeed Josh ...
Nowatch, a new contender in the expanding biometric fitness tracker market has developed a wearable device, in partnership with Philips, ...
Fibr, a new social platform connecting fitness professionals with each other and potential employers has launched. Created by a team ...
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see it moving further into the ...
PROMOTION
EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, ...
Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in revenue to NOK 1,022m (£85,591,015). ...
Strava and Oura have teamed up to provide users with a more integrated service between the two systems. Oura members ...
Tonal, the at-home strength-training startup backed by Amazon and athletes such as Serena Williams, Maria Sharapova and Mike Tyson, has ...
Peloton has announced that it will exit all owned manufacturing operations, cease making its own products and instead expand its ...
Mindbody and Class Pass have released their 2022 Mid-Year Wellness Trends Report which reveals their predictions following two years of ...
Speedflex has introduced at-home workout machine Speedflex Blade. The product was launched with the support of former footballers Alan Shearer ...
Brawn has launched InGym, a connected strength-training visual display solution for the free weights lifting community. The technology was recently ...
More fit tech news