GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
The Leisure Media Company Ltd | Fit Tech promotion
FIT TECH News

Sport Alliance appoints Erwin Korst to drive globalisation following $100 million investment

By
Sport Alliance has named Erwin Korst vice president sales international
The appointment comes as the company announces US$100m of new funding from PSG Equity
Kost and his team will be responsible for developing the enterprise business
The company is focusing on growth in English-speaking countries and with English-speaking customers
PSG’s investment encourages us to continue our success story in an international context, Daniel Hanelt, CEO, Sport Alliance
Credit: Sport Alliance
PSG’s investment encourages us to continue our success story in an international context
– Daniel Hanelt, CEO, Sport Alliance

Sport Alliance has named Erwin Korst vice president sales international. The appointment comes as the company announces US$100m of new funding from PSG Equity to drive growth.

This latest round of funding follows PSG’s initial investment of US$65m in August 2021, since which time Sport Alliance has more than doubled revenues through organic growth and four acquisitions.

Sport Alliance’s core product is Magicline management software. Customers include the RSG Group (McFit, John Reed, Gold’s Gym), Clever Fit and Bodystreet.

Magicline is currently used in 8,000 facilities, while 5.2 million gym members use the app solutions.

Kost and his team will be responsible for developing the enterprise business with a focus on English-speaking countries and customers.

Korst told HCM: “I'm proud and excited about Sport Alliance’s continuing growth journey and I look forward to working with this team.

"The recent infusion of a significant investment from PSG – amounting to a staggering US$100 million in funding – solidifies Sport Alliance's position and paves the way for unparalleled opportunities on an international scale. This strategic partnership will empower us to drive innovation, enhance our products and services and create a lasting impact."

CEO, Daniel Hanelt, said: “PSG’s investment encourages us to continue our success story in an international context. I’m looking forward to the exciting future that lies ahead of us."

"Since partnering with Sport Alliance just over two years ago, we’ve seen an incredible trajectory of success as the firm continues to expand its offering and support the digitisation of facilities across Europe,” said Edward Hughes, MD at PSG. “We’re delighted to be deepening our commitment.”

Magicline software was first launched in English in June 2021, when Sport Alliance had 4,200 locations and was moving to globalise via a introductory freemium model, as explained in this news story from HCM's sister magazine Fit Tech.

It's thought this venture in 2021 revealed the potential in the market, with the new US$100 million of funding and appointment of Korst designed to accelerate the process.

More fit tech news
Apple has previewed the upcoming watchOS 11, which has more health and fitness insights and offers more personalisation than ever ...
news • 12 Jun 2024
Noraxon’s next-generation motion capture system, MyoMotion, can be used by PTs to enable custom training programmes, minimise injuries and help ...
news • 11 Jun 2024
New research shows that following social media health influencers motivates young people to exercise more vigorously and eat more fruit ...
news • 28 May 2024
Peloton has secured a critical US$1bn five-year loan to shore up its finances. The loan has repayment terms which are ...
news • 24 May 2024
Peloton Interactive Inc is believed to be working to get its costs under control in a bid to align with ...
news • 08 May 2024
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up ...
news • 08 May 2024
Following the success of its first site in Whitefield, Total Fitness is launching a purpose-built Women’s Gym in Wilmslow. The ...
More HCM news
Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the traditional lending process and help ...
news • 08 May 2024
Moonbird is a tactile breathing coach, which provides real-time biofeedback, measuring heart rate and heart rate variability. Studies show it ...
news • 02 May 2024
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international expansion. Shannon Tracey, VP of ...
news • 18 Apr 2024
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on fitness, nutrition and mental wellness ...
news • 05 Apr 2024
Egym, has signalled its intention to become a dominant force in the corporate wellness sector with the acquisition of UK-based ...
news • 27 Mar 2024
Egym, which raised €207 million last year in new investment, continues to build its top team with the appointment of ...
news • 21 Mar 2024
The UK government acknowledged in its recent budget that economic recovery depends on the health of the nation, but failed ...
news • 11 Mar 2024
Technogym is launching Checkup, an assessment station which uses AI to personalise training programmes in order to create more effective ...
news • 06 Mar 2024
Fitness On Demand (FOD) has teamed up with Les Mills, to offer an omnichannel fitness solution to operators. Fitness on ...
news • 04 Mar 2024
Samsung has unveiled a smart ring, packed with innovative technologies to aid health and wellbeing, which will be available later ...
news • 29 Feb 2024
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data of their employees to be ...
news • 23 Feb 2024
More consumers are realising meditation is beneficial, but many give up because it’s difficult to master the mind. The Muse ...
news • 21 Feb 2024
Newcomer to the market, Lunar Health Clubs, is gearing up to open its first high-end club this April, in Marlow ...
news • 19 Feb 2024
University of Washington researchers have created a wireless wearable in the form of a thermal earring that continuously monitors a ...
news • 16 Feb 2024
Zumba, and virtual reality workout platform, FitXR, have joined forces to offer mixed-reality versions of Zumba's dance routines. The partnership ...
news • 13 Feb 2024
Triathlon legends, Alistair and Jonny Brownlee, have launched a free conversational AI tool to share their vast training knowledge with ...
news • 07 Feb 2024
According to McKinsey’s latest report, The trends defining the US$1.8 trillion global wellness market in 2024, the market for wellness ...
news • 24 Jan 2024
One of the most famous bodybuilders of all time – turned Hollywood actor – turned Californian governor – Arnold Schwarzenegger, ...
news • 23 Jan 2024
Egym has signalled its intention to become a major global player in the health club equipment space, signing up former ...
news • 19 Jan 2024
With pressure on medical services at an all time high, the Tony Blair Institute for Global Change is calling for ...
news • 17 Jan 2024
Sennheiser has teamed up with Polar Electro for the launch of its Momentum Sport earbuds which deliver Polar’s bio-sensing capabilities ...
news • 09 Jan 2024
The fitness industry is gearing up to engage with the medical profession according to the results of the American College ...
news • 05 Jan 2024
TikTok, has launched into the fitness market with a new hub called #TikTokFitness and a supporting consumer marketing push. The ...
news • 05 Jan 2024
Les Mills has released Les Mills XR Dance for the Meta Quest 3 headset. The release is the company's second ...
news • 20 Dec 2023
More fit tech news
The UK's largest annual trade event dedicated to physical activity, health, and performance...
Perfect Gym, part of the Sport Alliance group, is a global software provider specialising in ...
Digital
Salt therapy products
Flooring
Cryotherapy
Lockers
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain
The UK's largest annual trade event dedicated to physical activity, health, and performance...
Perfect Gym, part of the Sport Alliance group, is a global software provider specialising in ...
Get Fit Tech
Sign up for the free Fit Tech ezine and breaking news alerts
Sign up
Digital
Salt therapy products
Flooring
Cryotherapy
Lockers
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain

features

Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
More features
FIT TECH News

Sport Alliance appoints Erwin Korst to drive globalisation following $100 million investment

By
Sport Alliance has named Erwin Korst vice president sales international
The appointment comes as the company announces US$100m of new funding from PSG Equity
Kost and his team will be responsible for developing the enterprise business
The company is focusing on growth in English-speaking countries and with English-speaking customers
PSG’s investment encourages us to continue our success story in an international context, Daniel Hanelt, CEO, Sport Alliance
Credit: Sport Alliance
PSG’s investment encourages us to continue our success story in an international context
– Daniel Hanelt, CEO, Sport Alliance

Sport Alliance has named Erwin Korst vice president sales international. The appointment comes as the company announces US$100m of new funding from PSG Equity to drive growth.

This latest round of funding follows PSG’s initial investment of US$65m in August 2021, since which time Sport Alliance has more than doubled revenues through organic growth and four acquisitions.

Sport Alliance’s core product is Magicline management software. Customers include the RSG Group (McFit, John Reed, Gold’s Gym), Clever Fit and Bodystreet.

Magicline is currently used in 8,000 facilities, while 5.2 million gym members use the app solutions.

Kost and his team will be responsible for developing the enterprise business with a focus on English-speaking countries and customers.

Korst told HCM: “I'm proud and excited about Sport Alliance’s continuing growth journey and I look forward to working with this team.

"The recent infusion of a significant investment from PSG – amounting to a staggering US$100 million in funding – solidifies Sport Alliance's position and paves the way for unparalleled opportunities on an international scale. This strategic partnership will empower us to drive innovation, enhance our products and services and create a lasting impact."

CEO, Daniel Hanelt, said: “PSG’s investment encourages us to continue our success story in an international context. I’m looking forward to the exciting future that lies ahead of us."

"Since partnering with Sport Alliance just over two years ago, we’ve seen an incredible trajectory of success as the firm continues to expand its offering and support the digitisation of facilities across Europe,” said Edward Hughes, MD at PSG. “We’re delighted to be deepening our commitment.”

Magicline software was first launched in English in June 2021, when Sport Alliance had 4,200 locations and was moving to globalise via a introductory freemium model, as explained in this news story from HCM's sister magazine Fit Tech.

It's thought this venture in 2021 revealed the potential in the market, with the new US$100 million of funding and appointment of Korst designed to accelerate the process.

More fit tech news
Apple has previewed the upcoming watchOS 11, which has more health and fitness insights and offers more personalisation than ever ...
news • 12 Jun 2024
Noraxon’s next-generation motion capture system, MyoMotion, can be used by PTs to enable custom training programmes, minimise injuries and help ...
news • 11 Jun 2024
New research shows that following social media health influencers motivates young people to exercise more vigorously and eat more fruit ...
news • 28 May 2024
Peloton has secured a critical US$1bn five-year loan to shore up its finances. The loan has repayment terms which are ...
news • 24 May 2024
Peloton Interactive Inc is believed to be working to get its costs under control in a bid to align with ...
news • 08 May 2024
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up ...
news • 08 May 2024
Following the success of its first site in Whitefield, Total Fitness is launching a purpose-built Women’s Gym in Wilmslow. The ...
More HCM news
Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the traditional lending process and help ...
news • 08 May 2024
Moonbird is a tactile breathing coach, which provides real-time biofeedback, measuring heart rate and heart rate variability. Studies show it ...
news • 02 May 2024
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international expansion. Shannon Tracey, VP of ...
news • 18 Apr 2024
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on fitness, nutrition and mental wellness ...
news • 05 Apr 2024
Egym, has signalled its intention to become a dominant force in the corporate wellness sector with the acquisition of UK-based ...
news • 27 Mar 2024
Egym, which raised €207 million last year in new investment, continues to build its top team with the appointment of ...
news • 21 Mar 2024
The UK government acknowledged in its recent budget that economic recovery depends on the health of the nation, but failed ...
news • 11 Mar 2024
Technogym is launching Checkup, an assessment station which uses AI to personalise training programmes in order to create more effective ...
news • 06 Mar 2024
Fitness On Demand (FOD) has teamed up with Les Mills, to offer an omnichannel fitness solution to operators. Fitness on ...
news • 04 Mar 2024
Samsung has unveiled a smart ring, packed with innovative technologies to aid health and wellbeing, which will be available later ...
news • 29 Feb 2024
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data of their employees to be ...
news • 23 Feb 2024
More consumers are realising meditation is beneficial, but many give up because it’s difficult to master the mind. The Muse ...
news • 21 Feb 2024
Newcomer to the market, Lunar Health Clubs, is gearing up to open its first high-end club this April, in Marlow ...
news • 19 Feb 2024
University of Washington researchers have created a wireless wearable in the form of a thermal earring that continuously monitors a ...
news • 16 Feb 2024
Zumba, and virtual reality workout platform, FitXR, have joined forces to offer mixed-reality versions of Zumba's dance routines. The partnership ...
news • 13 Feb 2024
Triathlon legends, Alistair and Jonny Brownlee, have launched a free conversational AI tool to share their vast training knowledge with ...
news • 07 Feb 2024
According to McKinsey’s latest report, The trends defining the US$1.8 trillion global wellness market in 2024, the market for wellness ...
news • 24 Jan 2024
One of the most famous bodybuilders of all time – turned Hollywood actor – turned Californian governor – Arnold Schwarzenegger, ...
news • 23 Jan 2024
Egym has signalled its intention to become a major global player in the health club equipment space, signing up former ...
news • 19 Jan 2024
With pressure on medical services at an all time high, the Tony Blair Institute for Global Change is calling for ...
news • 17 Jan 2024
Sennheiser has teamed up with Polar Electro for the launch of its Momentum Sport earbuds which deliver Polar’s bio-sensing capabilities ...
news • 09 Jan 2024
The fitness industry is gearing up to engage with the medical profession according to the results of the American College ...
news • 05 Jan 2024
TikTok, has launched into the fitness market with a new hub called #TikTokFitness and a supporting consumer marketing push. The ...
news • 05 Jan 2024
Les Mills has released Les Mills XR Dance for the Meta Quest 3 headset. The release is the company's second ...
news • 20 Dec 2023
More fit tech news