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features

Sponsored: Physical Co

Physical’s new RBX Rubber Pump Set incorporates user-centric functionality for an enhanced experience, says James Anderson

Published in Health Club Management 2023 issue 4

“If you’re going to redesign a best-selling product, you have to do it in a very considered way,” says Physical’s sales and marketing director, James Anderson.

“You have to be sure you’re not over-complicating things or bringing in change for change’s sake and you have to base all tweaks on customer feedback, so each refinement enhances product use without detracting from an experience that people are already enjoying.

“This is what I can confidently say we’ve achieved with the launch of our new RBX Rubber Pump Set – one of many fantastic new products in the 2023-24 Physical catalogue,” he adds.

The new set comes in a black, grey and teal colour palette, meeting customer requests for equipment that blends more subtly with their own colour schemes.

Other key feedback informing the new design related to plate shape and grip.

Designed to meet customer needs
“We had a lot of requests for flattened edges on the new discs to stop bars rolling away in class, but other customers said they wanted round discs for exercises such as ab roll-outs,” says Anderson. “We’ve delivered the best of both worlds: our 5kg and 2.5kg plates have flattened edges to prevent rolling and provide stability in floor-based exercises; our smaller 1.25kg plates are circular.”

10kg plates can be purchased separately and feature anti-roll edges.

Other feedback related to the enhanced use of plates as hand-held weights when used off the bar.

Previously manufactured with three grip holes, the new RBX plates have just two – one each side – for a perfect horizontal grip when doing ‘steering wheel’ exercises and an easier hold when used for things such as overhead tricep extensions.

The durable virgin rubber plates also have a textured surface and three grip positions – double-handed, single-handed and over the centre – thanks to grip texture on the inside and outside of handles. This enables a wide range of exercises that would normally require dumbbells or kettlebells.

The set includes a 1,400mm, 2.5kg premium bar with 50kg max loading, plus two x black 5kg plates, two x grey 2.5kg plates, two x teal 1.25kg plates and snap-lock collars as standard.

www.physicalcompany.co.uk

"Each refinement enhances product use without detracting from an experience that people are already enjoying," – James Anderson, sales and marketing director, Physical
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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features

Sponsored: Physical Co

Physical’s new RBX Rubber Pump Set incorporates user-centric functionality for an enhanced experience, says James Anderson

Published in Health Club Management 2023 issue 4

“If you’re going to redesign a best-selling product, you have to do it in a very considered way,” says Physical’s sales and marketing director, James Anderson.

“You have to be sure you’re not over-complicating things or bringing in change for change’s sake and you have to base all tweaks on customer feedback, so each refinement enhances product use without detracting from an experience that people are already enjoying.

“This is what I can confidently say we’ve achieved with the launch of our new RBX Rubber Pump Set – one of many fantastic new products in the 2023-24 Physical catalogue,” he adds.

The new set comes in a black, grey and teal colour palette, meeting customer requests for equipment that blends more subtly with their own colour schemes.

Other key feedback informing the new design related to plate shape and grip.

Designed to meet customer needs
“We had a lot of requests for flattened edges on the new discs to stop bars rolling away in class, but other customers said they wanted round discs for exercises such as ab roll-outs,” says Anderson. “We’ve delivered the best of both worlds: our 5kg and 2.5kg plates have flattened edges to prevent rolling and provide stability in floor-based exercises; our smaller 1.25kg plates are circular.”

10kg plates can be purchased separately and feature anti-roll edges.

Other feedback related to the enhanced use of plates as hand-held weights when used off the bar.

Previously manufactured with three grip holes, the new RBX plates have just two – one each side – for a perfect horizontal grip when doing ‘steering wheel’ exercises and an easier hold when used for things such as overhead tricep extensions.

The durable virgin rubber plates also have a textured surface and three grip positions – double-handed, single-handed and over the centre – thanks to grip texture on the inside and outside of handles. This enables a wide range of exercises that would normally require dumbbells or kettlebells.

The set includes a 1,400mm, 2.5kg premium bar with 50kg max loading, plus two x black 5kg plates, two x grey 2.5kg plates, two x teal 1.25kg plates and snap-lock collars as standard.

www.physicalcompany.co.uk

"Each refinement enhances product use without detracting from an experience that people are already enjoying," – James Anderson, sales and marketing director, Physical
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Alexa can help you book classes, check trainers’ bios and schedules, find out opening times, and a host of other information
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features