marketing news & features
As a result of the pandemic, the fitness sector is presented with a massive opportunity to make friends with the healthcare sector to improve the health of the nation and drive up penetration. Kath Hudson reports on what is happening and where the opportunities lie
HCM Handbook 2022
If the fitness industry grew its membership base from 1 per cent to 15 per cent of members aged over 65, it would double the size and value of the industry. David Minton presents the business case for targeting mature people
HCM Handbook 2022
We talk to Rob Waldron and Eddie Swinnen about how APAC’s Fitness and Lifestyle Group is investing in tech innovation across the business
HCM issue 5 2022
Caterpillar, a new app that rewards healthy actions with redeemable points at entertainment
and fitness outlets, will launch a pilot scheme on 6 June.
news •
04 Jun 2022
The company behind fitness aggregator Hussle – Sandcroft Avenue Ltd – has collapsed,
owing
£5,362,000.
news •
30 May 2022
DLL is pushing back against social media ‘fitfluencers’ says Andrea Dearden
HCM issue 4 2022
HCM celebrated 300 issues last month. We share our postbag of verdicts from our readers
HCM issue 4 2022
The Grndhouse co-founder tells us how his brand plans to dominate the strength training space in the UK, and beyond
HCM issue 4 2022
Leading software specialists reveal how they’ve solved specific tech challenges for individual health clubs
HCM issue 4 2022
Can exercise professionals gain the wider trust of the medical community, and play a pivotal role in the wellbeing agenda?
HCM issue 4 2022
The industry veteran and new chair of the UK Active Membership Council shares insights into growing his business over 35 years and reveals his aims for his new role at UK Active
HCM issue 4 2022
The new UK Leisure Framework has been set up to deliver £2bn of developments, as Paul Cluett, MD of Alliance Leisure explains
HCM issue 3 2022
As we celebrate the publication of the 300th edition of HCM, we invite industry experts to give their insights on the health and fitness sector: why they joined, the most exciting development to date, and what they think we’ll be reporting on in the next 300 issues
HCM issue 3 2022
The UK health club sector could grow to engage
up to 35 per cent of the population, according to
a Fitronics study, reports Marc Jones
HCM issue 3 2022
With between 85 and 100 per cent of employers reporting staff shortages, is the UK fitness sector heading into a workforce employment crisis and what can be done about it? HCM reports
HCM issue 3 2022
The founder and CEO of fitness platform Myzone talks future plans after receiving a multi-million dollar investment, and explains the new features that will give clubs the edge for member engagement
HCM issue 3 2022
Four operators share their insights into how
Technogym’s Mywellness has transformed their
operations, as well as customer and team engagement
HCM issue 3 2022
The Gym Group has published its full-year results for 2021 and announced plans to open 28
new sites in 2022, including three gyms acquired this month from Fitness First in Haringey,
Leytonstone and Romford, strengthening its clusters of properties in this part of the UK.
news •
18 Mar 2022
German software giant Magicline is shaking up the global fitness market and actively working
on diversity in the sector.
promotion •
14 Mar 2022
As énergie Fitness ramps up its global expansion plans,
international development director, Rod Hill, explains
why he believes the multi-fitness concept is irresistible
HCM issue 2 2022
BH Live has overhauled its Pyramids Centre
in Portsmouth with support from Technogym,
creating the area’s most cutting edge venue
HCM issue 2 2022
The big mission at the Global Health & Fitness Alliance? Getting health clubs recognised as an essential service. The Fitness & Lifestyle Group CEO explains
HCM issue 2 2022
Creating an exciting, fully immersive digital ecosystem for members on the gym floor is all down to the latest tech. Top equipment suppliers show us how
HCM issue 2 2022
The MD of Next Gen Australia talks about creating the ultimate destination lifestyle model, and what’s coming next in the company’s expansion
HCM issue 1 2022
Migros Zurich’s fitness veteran is pioneering a wellness first for Switzerland’s cooperative federation
HCM issue 1 2022
The head of the Center for Active Design, Joanna Frank, explains how operating healthy buildings is a ‘non-negotiable’ in the age of COVID-19
HCM issue 1 2022
Boxing franchise, UBX, has ambitions to do for boxing what franchise F45 has done for functional training
HCM issue 1 2022
Gympass has completed the acquisition of Spanish corporate fitness platform Andjoy and Benefit
Seven (7card), a fitness subscription provider in Romania.
news •
21 Jan 2022
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's
resulted in a significant increase in the number of people looking at gyms via the platform.
news •
14 Jan 2022
Life Fitness has launched a new mobile app, called Life Fitness
Connect, to provide the ultimate workout experience
HCM issue 11 2021
For over 50 years Les Mills has been leading the way in fitness to inspire ...
Taylor Made Designs (TMD) is a ‘leisure specialist’ provider of bespoke leisure workwear, plus branded ...