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Les Mills International | Fit Tech promotion
Les Mills International | Fit Tech promotion
Les Mills International | Fit Tech promotion
FIT TECH News

Hussle says partnership with McDonald's led to 'massive rise' in number of people looking at gyms

By
Hussle has reported a 71 per cent increase in visits to gyms listed on its platform during a collaboration with McDonalds
87 per cent of customers were new to the marketplace – having never visited Hussle’s gym partners before.
The tie-up was part of McDonald's annual Monopoly promotion, which is seen by 3.5m people per day.
The average age of people referred by the McDonald's campaign was 28.7 versus the 2021 average of 33.5 years.

A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant increase in the number of people looking at gyms via the platform.

The campaign saw Hussle offer fitness-based prizes as part of the fast-food chain's annual Monopoly promotion, which took place towards the end of last year.

According to Hussle, there was a 71 per cent increase in visits to gyms listed on its platform during the promotion, while 87 per cent of customers were new to the marketplace – having never visited Hussle’s gym partners before.

The customers arriving on the Hussle platform via the McDonald's promotion were younger than usual. The average age of visitors during the campaign was 28.7, compared to the 2021 average age of 33.5 years.

Hussle has not revealed the actual numbers of people who visited its platform or the numbers who went on the use a gym, due to a confidentiality agreement with McDonald's.

The partnership was the first time a health club offering had been included in the annual giveaway, which is seen by around 3.5m customers a day and played by more than seven million people each year.

McDonald’s customers were given the chance to win access to any of Hussle’s 2,000+ partner health clubs and leisure centres.

Winners were given a code to enter into Hussle’s website, where they could pick the most suitable club from a nationwide selection.

Jamie Owens, director of fitness partnerships at Hussle, said: “The campaign created unprecedented exposure for the fitness industry.

"These were people viewing the details of a specific gym on our platform and reading about what they have to offer.

“Monopoly at McDonald’s is one of the UK’s largest consumer marketing campaigns and partnering with such a colossal brand presented a unique opportunity for our industry to reach a lot of people quickly – people we may never have reached otherwise," he added.

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Hussle says partnership with McDonald's led to 'massive rise' in number of people looking at gyms

By
Hussle has reported a 71 per cent increase in visits to gyms listed on its platform during a collaboration with McDonalds
87 per cent of customers were new to the marketplace – having never visited Hussle’s gym partners before.
The tie-up was part of McDonald's annual Monopoly promotion, which is seen by 3.5m people per day.
The average age of people referred by the McDonald's campaign was 28.7 versus the 2021 average of 33.5 years.

A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant increase in the number of people looking at gyms via the platform.

The campaign saw Hussle offer fitness-based prizes as part of the fast-food chain's annual Monopoly promotion, which took place towards the end of last year.

According to Hussle, there was a 71 per cent increase in visits to gyms listed on its platform during the promotion, while 87 per cent of customers were new to the marketplace – having never visited Hussle’s gym partners before.

The customers arriving on the Hussle platform via the McDonald's promotion were younger than usual. The average age of visitors during the campaign was 28.7, compared to the 2021 average age of 33.5 years.

Hussle has not revealed the actual numbers of people who visited its platform or the numbers who went on the use a gym, due to a confidentiality agreement with McDonald's.

The partnership was the first time a health club offering had been included in the annual giveaway, which is seen by around 3.5m customers a day and played by more than seven million people each year.

McDonald’s customers were given the chance to win access to any of Hussle’s 2,000+ partner health clubs and leisure centres.

Winners were given a code to enter into Hussle’s website, where they could pick the most suitable club from a nationwide selection.

Jamie Owens, director of fitness partnerships at Hussle, said: “The campaign created unprecedented exposure for the fitness industry.

"These were people viewing the details of a specific gym on our platform and reading about what they have to offer.

“Monopoly at McDonald’s is one of the UK’s largest consumer marketing campaigns and partnering with such a colossal brand presented a unique opportunity for our industry to reach a lot of people quickly – people we may never have reached otherwise," he added.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
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Former Olympian and TV presenter Sharron Davies has launched a new online health and fitness programme. Designed for all ages ...
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Myzone has secured a US$17.2m worth of investment from growth capital investor BGF – a move that values the brand ...
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No two gyms are the same, but making the most of artificial intelligence (AI) and digital transformation will be key ...
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Matrix Fitness has added an immersive, tech-led indoor cycling experience to its range of commercial fitness products. The new Virtual ...
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Known for its innovation and for providing one of the the most comprehensive gym and fitness facility software management products ...
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Les Mills International | Fit Tech promotion
Les Mills International | Fit Tech promotion