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Les Mills International | Fit Tech promotion
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Les Mills International | Fit Tech promotion
FIT TECH News

Hussle says partnership with McDonald's led to 'massive rise' in number of people looking at gyms

By
Hussle has reported a 71 per cent increase in visits to gyms listed on its platform during a collaboration with McDonalds
87 per cent of customers were new to the marketplace – having never visited Hussle’s gym partners before.
The tie-up was part of McDonald's annual Monopoly promotion, which is seen by 3.5m people per day.
The average age of people referred by the McDonald's campaign was 28.7 versus the 2021 average of 33.5 years.

A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant increase in the number of people looking at gyms via the platform.

The campaign saw Hussle offer fitness-based prizes as part of the fast-food chain's annual Monopoly promotion, which took place towards the end of last year.

According to Hussle, there was a 71 per cent increase in visits to gyms listed on its platform during the promotion, while 87 per cent of customers were new to the marketplace – having never visited Hussle’s gym partners before.

The customers arriving on the Hussle platform via the McDonald's promotion were younger than usual. The average age of visitors during the campaign was 28.7, compared to the 2021 average age of 33.5 years.

Hussle has not revealed the actual numbers of people who visited its platform or the numbers who went on the use a gym, due to a confidentiality agreement with McDonald's.

The partnership was the first time a health club offering had been included in the annual giveaway, which is seen by around 3.5m customers a day and played by more than seven million people each year.

McDonald’s customers were given the chance to win access to any of Hussle’s 2,000+ partner health clubs and leisure centres.

Winners were given a code to enter into Hussle’s website, where they could pick the most suitable club from a nationwide selection.

Jamie Owens, director of fitness partnerships at Hussle, said: “The campaign created unprecedented exposure for the fitness industry.

"These were people viewing the details of a specific gym on our platform and reading about what they have to offer.

“Monopoly at McDonald’s is one of the UK’s largest consumer marketing campaigns and partnering with such a colossal brand presented a unique opportunity for our industry to reach a lot of people quickly – people we may never have reached otherwise," he added.

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It’s a known fact that gamification is an effective method to make everyday activities and work more fun.
or over 30 years, Magicline has been driving the digitalization of the fitness industry with ...
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
MAGICLINE – Europe's Leading Gym Management Software
Sport Alliance GmbH
Magicline is Europe's leading cloud-based gym management software. Read more
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Hussle says partnership with McDonald's led to 'massive rise' in number of people looking at gyms

By
Hussle has reported a 71 per cent increase in visits to gyms listed on its platform during a collaboration with McDonalds
87 per cent of customers were new to the marketplace – having never visited Hussle’s gym partners before.
The tie-up was part of McDonald's annual Monopoly promotion, which is seen by 3.5m people per day.
The average age of people referred by the McDonald's campaign was 28.7 versus the 2021 average of 33.5 years.

A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant increase in the number of people looking at gyms via the platform.

The campaign saw Hussle offer fitness-based prizes as part of the fast-food chain's annual Monopoly promotion, which took place towards the end of last year.

According to Hussle, there was a 71 per cent increase in visits to gyms listed on its platform during the promotion, while 87 per cent of customers were new to the marketplace – having never visited Hussle’s gym partners before.

The customers arriving on the Hussle platform via the McDonald's promotion were younger than usual. The average age of visitors during the campaign was 28.7, compared to the 2021 average age of 33.5 years.

Hussle has not revealed the actual numbers of people who visited its platform or the numbers who went on the use a gym, due to a confidentiality agreement with McDonald's.

The partnership was the first time a health club offering had been included in the annual giveaway, which is seen by around 3.5m customers a day and played by more than seven million people each year.

McDonald’s customers were given the chance to win access to any of Hussle’s 2,000+ partner health clubs and leisure centres.

Winners were given a code to enter into Hussle’s website, where they could pick the most suitable club from a nationwide selection.

Jamie Owens, director of fitness partnerships at Hussle, said: “The campaign created unprecedented exposure for the fitness industry.

"These were people viewing the details of a specific gym on our platform and reading about what they have to offer.

“Monopoly at McDonald’s is one of the UK’s largest consumer marketing campaigns and partnering with such a colossal brand presented a unique opportunity for our industry to reach a lot of people quickly – people we may never have reached otherwise," he added.

More fit tech news
A strategic alliance has been announced between music services provider, Feed Media Group and digital fitness agency Sweatworks. Feed Media ...
F45 will be launching its first studio in a hotel in Q3 2022, following a partnership agreement with Hilton Austin. ...
Form, a Vancouver-based tech startup that creates smart swimming goggles, has released a new collection of digital real-time workouts for ...
Connected performance wearable company Whoop has launched Whoop Unite for businesses. Whoop has built up its business-to-business operation since undertaking ...
PROMOTION
It’s a known fact that gamification is an effective method to make everyday activities and work more fun. This certainly ...
Following Kabata’s recent US$2m raise to propel its AI-powered haptic dumbbells onto the market, the startup has confirmed it’s aiming ...
Boutique fitness chain 1Rebel opens the doors to its tenth club today (Monday 27 June 2022). Formerly the home of ...
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Strength training startup Grndhouse has launched a new app following 18 months of development. The app is available through Apple’s ...
Caterpillar, a new app that rewards healthy actions with redeemable points at entertainment and fitness outlets, will launch a pilot ...
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