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FIT TECH News

Tech-based Fit+ is aiming to have 1,000 staffless gyms by 2027

By
Staffless gym franchise Fit+ plans to have at least 1,000 clubs in operation by 2027
It currently has 208 studios open across 19 countries
Master franchise agreements recently granted in Asia and the USA will accelerate expansion
Staffless concept allows Fit+ to launch in areas devoid of fitness facilities
Our staffless concept has allowed us to extend into rural areas: our USP is that we are often the only studio in the area, Torsten Boorberg, founder of Fit+
Credit: Bernd Hanselmann/Fit+
Our staffless concept has allowed us to extend into rural areas: our USP is that we are often the only studio in the area
– Torsten Boorberg, founder of Fit+

Fit+ is aiming to operate at least 1,000 clubs by 2027. The staffless gym franchise currently has 208 studios across 19 countries, but with master franchise licenses granted in Asia and the USA, is planning to roll out facilities in these territories, as well as others, over the next five years.

The concept relies almost entirely on technology for bookings, access, security and the delivery of workouts and customer engagement.

In an exclusive interview with HCM, founder Torsten Boorberg says individuals with a certain level of fitness and those who are content to be coached digitally, are ideal consumers for such a concept.

“The safe execution of exercises is always improving, simply because people bring a lot more fitness experience with them now the industry has matured,” said Boorberg. “Like skiing or tennis, after a while, you don’t need a coach to have fun or get results in the gym. The younger audience is comfortable using digital media and we offer digital training, along with exercise instructions which can be called up via QR code.”

Boorberg says that if members require some professional input they can access personal training.

The fact that the gym is staffless has enabled Fit+ to open up in places that do not have any existing fitness facilities. “Our staffless concept has allowed us to extend into rural areas: our USP is that we are often the only studio in the area,” said Boorberg. “This blue ocean strategy helps us to break even very quickly and operate the studios successfully without incurring high sales and marketing expenses.”

As the cost of living and energy crises continue, operators and members are looking to lower costs. Staffless gyms can provide an effective solution for both parties, although it's a controversial topic in the fitness industry. Read our Talking Point in HCM for a collection of opinions on the subject.

Are staffless gyms the future? We welcome your feedback on the issue for our letters pages. Write to the editor Liz Terry here at

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Tech-based Fit+ is aiming to have 1,000 staffless gyms by 2027

By
Staffless gym franchise Fit+ plans to have at least 1,000 clubs in operation by 2027
It currently has 208 studios open across 19 countries
Master franchise agreements recently granted in Asia and the USA will accelerate expansion
Staffless concept allows Fit+ to launch in areas devoid of fitness facilities
Our staffless concept has allowed us to extend into rural areas: our USP is that we are often the only studio in the area, Torsten Boorberg, founder of Fit+
Credit: Bernd Hanselmann/Fit+
Our staffless concept has allowed us to extend into rural areas: our USP is that we are often the only studio in the area
– Torsten Boorberg, founder of Fit+

Fit+ is aiming to operate at least 1,000 clubs by 2027. The staffless gym franchise currently has 208 studios across 19 countries, but with master franchise licenses granted in Asia and the USA, is planning to roll out facilities in these territories, as well as others, over the next five years.

The concept relies almost entirely on technology for bookings, access, security and the delivery of workouts and customer engagement.

In an exclusive interview with HCM, founder Torsten Boorberg says individuals with a certain level of fitness and those who are content to be coached digitally, are ideal consumers for such a concept.

“The safe execution of exercises is always improving, simply because people bring a lot more fitness experience with them now the industry has matured,” said Boorberg. “Like skiing or tennis, after a while, you don’t need a coach to have fun or get results in the gym. The younger audience is comfortable using digital media and we offer digital training, along with exercise instructions which can be called up via QR code.”

Boorberg says that if members require some professional input they can access personal training.

The fact that the gym is staffless has enabled Fit+ to open up in places that do not have any existing fitness facilities. “Our staffless concept has allowed us to extend into rural areas: our USP is that we are often the only studio in the area,” said Boorberg. “This blue ocean strategy helps us to break even very quickly and operate the studios successfully without incurring high sales and marketing expenses.”

As the cost of living and energy crises continue, operators and members are looking to lower costs. Staffless gyms can provide an effective solution for both parties, although it's a controversial topic in the fitness industry. Read our Talking Point in HCM for a collection of opinions on the subject.

Are staffless gyms the future? We welcome your feedback on the issue for our letters pages. Write to the editor Liz Terry here at

More fit tech news
Black Friday, which falls on 25 November, will be one of the busiest retail days of 2022, marking the start ...
news • 24 Nov 2022
Kevin Yates, founder and CEO of Trib3 has been awarded Entrepreneur of the Year in the Great British Entrepreneur Awards. ...
news • 23 Nov 2022
A list of 250 of the UK’s most popular gyms on Instagram has crowned Psycle in Oxford Circus the most ...
news • 23 Nov 2022
Sport for Health, a collaboration between The World Health Organization (WHO), FIFA and Qatar’s Ministry of Public Health, has released ...
news • 22 Nov 2022
Google’s Health Connect is now accessible to the public in beta mode and can be downloaded from Google Play. The ...
news • 18 Nov 2022
Connected rowing company Ergatta has released a new gaming experience called Vortex which has been designed to 'level the virtual ...
news • 17 Nov 2022
Resort developer and operator Kerzner International has announced its new wellbeing- and fitness-centric hospitality brand Siro is launching in Dubai ...
More HCM news
Fit+ is aiming to operate at least 1,000 clubs by 2027. The staffless gym franchise currently has 208 studios across ...
news • 14 Nov 2022
Corporate wellbeing platform Gympass has released a new report called The State of Work-Life Wellness. After surveying over 9,000 employees ...
news • 09 Nov 2022
Politicians in the UK are taking part in a physical activity challenge hosted by UK Active and Myzone. The friendly ...
news • 07 Nov 2022
Warner Bros. Discovery Sports (WBD Sports) and metaverse services provider Infinite Reality have entered into a multi-year agreement that will ...
news • 07 Nov 2022
The internationally-recognised sporting goods exhibition Sports and Fitness Taiwan (TaiSPO) will return on 22-25 March 2023. The event will be ...
promotion • 03 Nov 2022
Funxtion, the leading B2B digital fitness content SaaS platform company, and CycleMasters, the best in direct-to-consumer indoor virtual cycling experiences, ...
promotion • 27 Oct 2022
More than 5,000 exercisers turned out for Les Mills Live London recently, making it one of the largest group exercise ...
news • 25 Oct 2022
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news • 19 Oct 2022
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news • 18 Oct 2022
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news • 12 Oct 2022
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product innovation • 11 Oct 2022
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promotion • 11 Oct 2022
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news • 07 Oct 2022
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news • 06 Oct 2022
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news • 04 Oct 2022
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news • 30 Sep 2022
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news • 28 Sep 2022
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promotion • 27 Sep 2022
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promotion • 23 Sep 2022
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