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Innovatise UK Ltd | Fit Tech promotion
Innovatise UK Ltd | Fit Tech promotion
features

Tech: Exercise monitoring

Frances Marcellin gathers insights into exercise monitoring to find out what’s trending in 2023

Published in Health Club Management 2023 issue 4

Dave Wright
Myzone
Photo: Myzone

Exercise monitoring and tracking can help individuals to reach their goals, because it provides a way for them to measure progress and improvements over time. It also encourages people to stay accountable.

There are many benefits to having a leaderboard connecting members inside and outside the gym, including increased engagement, a sense of competition and the motivation to do better.

These benefits can lead to more frequent visits to the gym and improved customer experience, as they provide fun, interactive ways for members to track progress and compete, while also creating revenue potential through sponsorship or advertising.

The power of gamification

Gamification can deliver a sense of accomplishment and progress, which is motivating for members, while also adding a competitive element that makes people more likely to push themselves and stay committed to fitness goals.

The community aspect can also be motivating and help people stay engaged – when you build a thriving community through accurate and effective wellbeing technology, it’s amazing how many members start becoming ambassadors for a facility with little to no additional effort on the part of the fitness professional. When you care, they care and this is the next step for many gyms that tend to limit the fun stuff to the gym.

There’s a key mindset change in that movement and motivation don’t have to just be about the gym. Operators can take their experience, expertise and education to where their members are when they’re away from the gym. Make their journey of physical activity more holistic through tech partnerships and engagement, and they’ll be loyal for years to come.

More: www.myzone.com

The Myzone elevator pitch

Myzone is a fitness tracker and online social platform for health clubs, corporate wellness, education, sports team and public and private sectors, that rewards effort for all physical activity, helping more people around the world to feel good about exercise.

Dave Wright: in brief

• Monitoring and tracking keeps people accountable

• Leaderboards inside and outside the gym increase engagement

• Gamification creates a sense of accomplishment

• Community creates passionate ambassadors

• Gyms can take their expertise to where their members are

• A holistic approach keeps members loyal

Movement and motivation don’t have to be about the four walls of the gym
When you care, they care, says Wright / photo: Myzone
Martin Perry
Technogym UK
Photo: Technogym
How can exercise tracking help?

By monitoring exercise, benchmarks can be created, progression frameworks can be implemented for programmes and goal-setting becomes more achievable.

Today it’s an expectation – users want their fitness service providers to understand their needs, their passions, personality and performance and in return to provide solutions that help them achieve results.

Additionally, they want personalised, engaging training experiences with seamless access to their data. In the same way they expect to pick up the TV series or film they stopped watching the night before – regardless of device and location – this ‘experience-transfer’ is expected in their daily lives.

What are the benefits of leaderboards that connect members inside and outside the gym?

Many people want to train both at the gym and at home, keeping connected to their PT, coach and their workouts. They also enjoy challenging other user performances within their community.

We’ve been investing for years in a digital ecosystem that deliver connected training experiences. The user experience becomes frictionless, whether that be through interacting with solutions on a personal or group exercise level and regardless of location.

Whether in the gym, at home, in the office or travelling, the user has one account, one mobile app and all their health and wellness data, leaderboards, and contents are accessible through this.

What are your views on gamification?

It has a key role in boosting motivation for sure, as does curated content, because users become more immersed in the training experience and when this happens they’re naturally increasing the exercise duration and the completion of their workouts.

More: www.technogym.com

The Technogym elevator pitch

The Technogym ecosystem is the only end-to-end solution able to adapt to the lifestyle of each user and to the business needs of operators, thanks to an unprecedented number of integrations with apps

Martin Perry: in brief

• Tracking can deliver progression frameworks

• Seamless ‘experience transfer’ is expected on every platform

• People want to train at home and in the gym while staying connected to their trainer

• One account means access at home, at work, at the gym and while travelling

• Gamification increases exercise duration

People expect ‘Experience-transfer’ in their daily lives, in the same way they expect to pick up a TV series from the night before
Gamification can increase exercise duration / Photo: Technogym
Sohail Rashid
Brawn
Photo: BRAWN

Studies have shown there’s a direct correlation between people who track their workouts and those who make the best progress, yet only 12 per cent of members track their gym workouts.

Monitoring exercise helps with accountability and motivation, achieving progressive overload when weight training and identifying why goals are not being reached. Our system, which focuses on strength training, makes it simple for users to see what they’ve done in the gym with data visualisations and statistics to help them progress.

Leaderboards use intensity points which reward effort and consistency over raw strength, which makes lifting more inclusive and accessible. The calculation takes gender, age and bodyweight into consideration and then looks at what weight a user moved and for how many sets and reps. Leaderboards aren’t about top and bottom, but about creating positive competitive energy on the gym floor to help people push themselves. They help gyms engage their members and provide valuable data that can be used to help a gym learn more about weight lifting habits.

We’ve identified a growing segment of the gym membership who feel lost in the weight training area. By offering digital tools to help build confidence and remove that fear, we can help gyms with retention, while helping this audience to progress and stick to a routine in the gym. Small group training is a fast growing trend we think will accelerate in 2023 with the help of digital tools that enable virtual connections. The next big thing will be virtual or digital classes for strength training: connected lifting.

We also see AI and predictive technology playing more of a role in hyper-personalising experiences for gym members.

More: www.brawn.co.uk

The Brawn elevator pitch

Brawn is a member retention app for gyms that educates, supports and challenges those who love to lift. We help gyms build a connected strength training community that results in less member churn and more leads for personal trainers.

Sohail Rashid: in brief

• Only 12 per cent of gym-goers track their workouts

• Data visualisations help members progress

• Leaderboards create competitive energy while also enabling gyms to learn about members’ workout habits

• Digital tools help remove the fear of strength training

• Hyperpersonalisation is a key trend for 2023

Leaderboards aren’t about top and bottom, but about creating positive competitive energy
Learderboards can use intensity points to reward effort over strength / Photo: Brawn
Shay Amir
Spivi
Photo: SPIVI
What digital features can personalise a member’s training and experience at the club?

Tracking personal performance data, setting milestones and displaying live leaderboards can provide a more engaging and motivational workout experience for members, helping them achieve their goals and personalising their training experience.

By tracking performance data such as the percentage of max heart rate, mileage, power, and calories burned, members can see their progress over time and set realistic goals and milestones.

Reaching personal milestones based on performance data motivates them to keep pushing themselves to achieve their goals in a shorter time and to earn quick wins. Doing so while displaying live leaderboards can foster a sense of friendly competition among members, encouraging them to work harder and push their limits. They can compare their performance with others and strive to improve.

Based on performance data, members can receive personalised feedback on areas for improvement and suggestions on how to modify their workout routine to meet their goals more efficiently.

How can personalisation be delivered?

Gym members use wearables and heart rate sensors, including the Apple Watch. Spivi is an immersive fitness gamification platform that connects with these to track members’ performance data and gamify their fitness journey in a centralised way.

It helps clubs boost engagement and retention and build community by using the natural human willingness for improvement and the encouraging environment of group fitness. The immersive workout experience is personalised using avatars and animation, leaderboards, challenges, milestones, points, and awards. The platform enhances all kinds of activities in the gym to strengthen engagement and brand loyalty.

More: www.spivi.com

The Spivi elevator pitch

Offering live leaderboards, gamified experiences, and digital solutions for fitness clubs and boutique studios, Spivi helps gym operators achieve better retention and motivates gym members to become fitter and healthier, using existing wearables and fitness equipment to reward members based on group and individual performance metrics.

Shay Amir: in brief

• Some gamification platforms can emulate group fitness benefits

• Tracking progress enables realistic goals

• Live leaderboards create community

• Competition inspires effort

• Gamification can now be centralised

Gamification platforms can deliver the same benefits as group fitness
Recording personal milestones encourages users to push further / Photo: SPIVI
Hugo Braam
Virtuagym
Photo: Virtuagym
Why is exercise monitoring and tracking so powerful?

To measure is to know. Exercise monitoring and progress tracking enables club members to see where they’re at and assess how they’re doing along the way.

A great way to measure progress is through body composition monitoring, since the majority of members aim to either lose body fat or gain muscle mass, or both. In addition to the use of professional scales in a club, such as Inbody or Tanita, members can measure progress at home with a club mobile club app and an integrated bluetooth home body scale, such as the NeoHealth Onyx.

Measuring progress enhances motivation. Through the use of wearables and fitness apps, you can not only visualise results during exercise, but also track and follow performance over time to meet goals.

This informed approach contributes to members feeling more empowered, valued and willing to keep progressing on their fitness journey. Motivated members are more likely to stay and get better results, which ultimately leads to a healthier business.

What trends are you seeing?

We’re at the tip of the iceberg in regards to what exercise monitoring can contribute to our health.

In 2023, I expect fitness providers to use wearable technology as a core element of their offering to attain a complete view of member health and preferences, integrating with check-in and booking systems and mobile fitness applications to inform realistic member goals and strategies to reach them.

I anticipate further innovations in this area, from gamified experiences to automated calorie goals or workout plans that adjust intensity by measuring exercise and heart rate. As wearables become increasingly accessible, we’ll see exercise monitoring shifting from being an add-on to an integral part of the connected fitness experience.

More: www.business.virtuagym.com

The Virtuagym elevator pitch

We build industry-leading technology solutions, which empower businesses, health professionals and consumers to create sustainable lifestyle change, including fitness and nutrition apps, club management software and corporate wellness systems. Virtuagym enables the creation of fitness communities to get clients involved using groups, challenges and leaderboards.

Hugo Braam: in brief

• Body composition monitoring tracks muscle gain and fat loss

• This can be extended to home monitoring

• Performance monitoring empowers members

• Gamified leaderboards enable group engagement

• Wearables will be integrated into operators’ core offering

There are huge opportunities to drive engagement and retention through gamification
Gamifying exercise can help club supercharge a member’s commitment / Photo: Shutterstock/ Shyntartanya
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
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Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
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Check your form

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Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

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The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
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We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
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When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
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We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
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features

Tech: Exercise monitoring

Frances Marcellin gathers insights into exercise monitoring to find out what’s trending in 2023

Published in Health Club Management 2023 issue 4

Dave Wright
Myzone
Photo: Myzone

Exercise monitoring and tracking can help individuals to reach their goals, because it provides a way for them to measure progress and improvements over time. It also encourages people to stay accountable.

There are many benefits to having a leaderboard connecting members inside and outside the gym, including increased engagement, a sense of competition and the motivation to do better.

These benefits can lead to more frequent visits to the gym and improved customer experience, as they provide fun, interactive ways for members to track progress and compete, while also creating revenue potential through sponsorship or advertising.

The power of gamification

Gamification can deliver a sense of accomplishment and progress, which is motivating for members, while also adding a competitive element that makes people more likely to push themselves and stay committed to fitness goals.

The community aspect can also be motivating and help people stay engaged – when you build a thriving community through accurate and effective wellbeing technology, it’s amazing how many members start becoming ambassadors for a facility with little to no additional effort on the part of the fitness professional. When you care, they care and this is the next step for many gyms that tend to limit the fun stuff to the gym.

There’s a key mindset change in that movement and motivation don’t have to just be about the gym. Operators can take their experience, expertise and education to where their members are when they’re away from the gym. Make their journey of physical activity more holistic through tech partnerships and engagement, and they’ll be loyal for years to come.

More: www.myzone.com

The Myzone elevator pitch

Myzone is a fitness tracker and online social platform for health clubs, corporate wellness, education, sports team and public and private sectors, that rewards effort for all physical activity, helping more people around the world to feel good about exercise.

Dave Wright: in brief

• Monitoring and tracking keeps people accountable

• Leaderboards inside and outside the gym increase engagement

• Gamification creates a sense of accomplishment

• Community creates passionate ambassadors

• Gyms can take their expertise to where their members are

• A holistic approach keeps members loyal

Movement and motivation don’t have to be about the four walls of the gym
When you care, they care, says Wright / photo: Myzone
Martin Perry
Technogym UK
Photo: Technogym
How can exercise tracking help?

By monitoring exercise, benchmarks can be created, progression frameworks can be implemented for programmes and goal-setting becomes more achievable.

Today it’s an expectation – users want their fitness service providers to understand their needs, their passions, personality and performance and in return to provide solutions that help them achieve results.

Additionally, they want personalised, engaging training experiences with seamless access to their data. In the same way they expect to pick up the TV series or film they stopped watching the night before – regardless of device and location – this ‘experience-transfer’ is expected in their daily lives.

What are the benefits of leaderboards that connect members inside and outside the gym?

Many people want to train both at the gym and at home, keeping connected to their PT, coach and their workouts. They also enjoy challenging other user performances within their community.

We’ve been investing for years in a digital ecosystem that deliver connected training experiences. The user experience becomes frictionless, whether that be through interacting with solutions on a personal or group exercise level and regardless of location.

Whether in the gym, at home, in the office or travelling, the user has one account, one mobile app and all their health and wellness data, leaderboards, and contents are accessible through this.

What are your views on gamification?

It has a key role in boosting motivation for sure, as does curated content, because users become more immersed in the training experience and when this happens they’re naturally increasing the exercise duration and the completion of their workouts.

More: www.technogym.com

The Technogym elevator pitch

The Technogym ecosystem is the only end-to-end solution able to adapt to the lifestyle of each user and to the business needs of operators, thanks to an unprecedented number of integrations with apps

Martin Perry: in brief

• Tracking can deliver progression frameworks

• Seamless ‘experience transfer’ is expected on every platform

• People want to train at home and in the gym while staying connected to their trainer

• One account means access at home, at work, at the gym and while travelling

• Gamification increases exercise duration

People expect ‘Experience-transfer’ in their daily lives, in the same way they expect to pick up a TV series from the night before
Gamification can increase exercise duration / Photo: Technogym
Sohail Rashid
Brawn
Photo: BRAWN

Studies have shown there’s a direct correlation between people who track their workouts and those who make the best progress, yet only 12 per cent of members track their gym workouts.

Monitoring exercise helps with accountability and motivation, achieving progressive overload when weight training and identifying why goals are not being reached. Our system, which focuses on strength training, makes it simple for users to see what they’ve done in the gym with data visualisations and statistics to help them progress.

Leaderboards use intensity points which reward effort and consistency over raw strength, which makes lifting more inclusive and accessible. The calculation takes gender, age and bodyweight into consideration and then looks at what weight a user moved and for how many sets and reps. Leaderboards aren’t about top and bottom, but about creating positive competitive energy on the gym floor to help people push themselves. They help gyms engage their members and provide valuable data that can be used to help a gym learn more about weight lifting habits.

We’ve identified a growing segment of the gym membership who feel lost in the weight training area. By offering digital tools to help build confidence and remove that fear, we can help gyms with retention, while helping this audience to progress and stick to a routine in the gym. Small group training is a fast growing trend we think will accelerate in 2023 with the help of digital tools that enable virtual connections. The next big thing will be virtual or digital classes for strength training: connected lifting.

We also see AI and predictive technology playing more of a role in hyper-personalising experiences for gym members.

More: www.brawn.co.uk

The Brawn elevator pitch

Brawn is a member retention app for gyms that educates, supports and challenges those who love to lift. We help gyms build a connected strength training community that results in less member churn and more leads for personal trainers.

Sohail Rashid: in brief

• Only 12 per cent of gym-goers track their workouts

• Data visualisations help members progress

• Leaderboards create competitive energy while also enabling gyms to learn about members’ workout habits

• Digital tools help remove the fear of strength training

• Hyperpersonalisation is a key trend for 2023

Leaderboards aren’t about top and bottom, but about creating positive competitive energy
Learderboards can use intensity points to reward effort over strength / Photo: Brawn
Shay Amir
Spivi
Photo: SPIVI
What digital features can personalise a member’s training and experience at the club?

Tracking personal performance data, setting milestones and displaying live leaderboards can provide a more engaging and motivational workout experience for members, helping them achieve their goals and personalising their training experience.

By tracking performance data such as the percentage of max heart rate, mileage, power, and calories burned, members can see their progress over time and set realistic goals and milestones.

Reaching personal milestones based on performance data motivates them to keep pushing themselves to achieve their goals in a shorter time and to earn quick wins. Doing so while displaying live leaderboards can foster a sense of friendly competition among members, encouraging them to work harder and push their limits. They can compare their performance with others and strive to improve.

Based on performance data, members can receive personalised feedback on areas for improvement and suggestions on how to modify their workout routine to meet their goals more efficiently.

How can personalisation be delivered?

Gym members use wearables and heart rate sensors, including the Apple Watch. Spivi is an immersive fitness gamification platform that connects with these to track members’ performance data and gamify their fitness journey in a centralised way.

It helps clubs boost engagement and retention and build community by using the natural human willingness for improvement and the encouraging environment of group fitness. The immersive workout experience is personalised using avatars and animation, leaderboards, challenges, milestones, points, and awards. The platform enhances all kinds of activities in the gym to strengthen engagement and brand loyalty.

More: www.spivi.com

The Spivi elevator pitch

Offering live leaderboards, gamified experiences, and digital solutions for fitness clubs and boutique studios, Spivi helps gym operators achieve better retention and motivates gym members to become fitter and healthier, using existing wearables and fitness equipment to reward members based on group and individual performance metrics.

Shay Amir: in brief

• Some gamification platforms can emulate group fitness benefits

• Tracking progress enables realistic goals

• Live leaderboards create community

• Competition inspires effort

• Gamification can now be centralised

Gamification platforms can deliver the same benefits as group fitness
Recording personal milestones encourages users to push further / Photo: SPIVI
Hugo Braam
Virtuagym
Photo: Virtuagym
Why is exercise monitoring and tracking so powerful?

To measure is to know. Exercise monitoring and progress tracking enables club members to see where they’re at and assess how they’re doing along the way.

A great way to measure progress is through body composition monitoring, since the majority of members aim to either lose body fat or gain muscle mass, or both. In addition to the use of professional scales in a club, such as Inbody or Tanita, members can measure progress at home with a club mobile club app and an integrated bluetooth home body scale, such as the NeoHealth Onyx.

Measuring progress enhances motivation. Through the use of wearables and fitness apps, you can not only visualise results during exercise, but also track and follow performance over time to meet goals.

This informed approach contributes to members feeling more empowered, valued and willing to keep progressing on their fitness journey. Motivated members are more likely to stay and get better results, which ultimately leads to a healthier business.

What trends are you seeing?

We’re at the tip of the iceberg in regards to what exercise monitoring can contribute to our health.

In 2023, I expect fitness providers to use wearable technology as a core element of their offering to attain a complete view of member health and preferences, integrating with check-in and booking systems and mobile fitness applications to inform realistic member goals and strategies to reach them.

I anticipate further innovations in this area, from gamified experiences to automated calorie goals or workout plans that adjust intensity by measuring exercise and heart rate. As wearables become increasingly accessible, we’ll see exercise monitoring shifting from being an add-on to an integral part of the connected fitness experience.

More: www.business.virtuagym.com

The Virtuagym elevator pitch

We build industry-leading technology solutions, which empower businesses, health professionals and consumers to create sustainable lifestyle change, including fitness and nutrition apps, club management software and corporate wellness systems. Virtuagym enables the creation of fitness communities to get clients involved using groups, challenges and leaderboards.

Hugo Braam: in brief

• Body composition monitoring tracks muscle gain and fat loss

• This can be extended to home monitoring

• Performance monitoring empowers members

• Gamified leaderboards enable group engagement

• Wearables will be integrated into operators’ core offering

There are huge opportunities to drive engagement and retention through gamification
Gamifying exercise can help club supercharge a member’s commitment / Photo: Shutterstock/ Shyntartanya
Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

The team is young and ambitious, and the awareness of technology is very high. We share trends and out-of-the-box ideas almost every day
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features