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FIT TECH News

New metaverse consultancy, Brand Xchange, is targeting the health and fitness market

By
The Brand Xchange Agency is a new Web 3.0 consultancy targeting the health and fitness sector
Mission is to help fitness companies grow through Web 3.0 and metaverse opportunities
Brand Xchange was founded by Andy Hall, Becca Douglas, Ben Frichot and Xavier Kris
Andy Hall is CEO, moving from Olive X where he was head of commercial

The Brand Xchange Agency, a new Web 3.0 consultancy looking to develop business in the health, fitness and wellness market has been launched by four execs, Andy Hall, CEO; Becca Douglas, CMO; Ben Frichot, chief creative officer; and Xavier Kris, chair.

Hall’s career saw him initially working for fitness operators such as Virgin Active and Fitness First, before moving to head up a drive into the market by tech firm Volution. He then joined Australian tech outfit Olive X when it bought Volution out of liquidation in December 2020. Hall announced his departure from Olive X at the weekend and the launch of Brand Xchange yesterday.

“BrandXchange has been established to provide down-to-earth, to-the-point advice,” said Hall. “We're here to remove the barriers and enable brands, content creators and Web 3.0 projects to work together on a collaborative basis to grow their communities.

“Ultimately, it’s about enabling organisations to understand the commercial opportunities, leverage the metaverse and to do so profitably from day one.”

The four co-founders have already signed two clients – Centred and Metagym.

“Brand Xchange has the roadmap to enable brands and creators to maximise the Web 3.0 opportunity,” said Kris. “By leveraging the metaverse as a marketing tool, organisations are able to grow their community, distribution and revenue. Furthermore, they're able to do so profitably while accurately measuring the return on investment.”

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Following 3 very successful years, the Connected Health & Fitness Summit is returning this February 8-9, 2023 to explore the industry's most pressing challenges and hottest trends.
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New metaverse consultancy, Brand Xchange, is targeting the health and fitness market

By
The Brand Xchange Agency is a new Web 3.0 consultancy targeting the health and fitness sector
Mission is to help fitness companies grow through Web 3.0 and metaverse opportunities
Brand Xchange was founded by Andy Hall, Becca Douglas, Ben Frichot and Xavier Kris
Andy Hall is CEO, moving from Olive X where he was head of commercial

The Brand Xchange Agency, a new Web 3.0 consultancy looking to develop business in the health, fitness and wellness market has been launched by four execs, Andy Hall, CEO; Becca Douglas, CMO; Ben Frichot, chief creative officer; and Xavier Kris, chair.

Hall’s career saw him initially working for fitness operators such as Virgin Active and Fitness First, before moving to head up a drive into the market by tech firm Volution. He then joined Australian tech outfit Olive X when it bought Volution out of liquidation in December 2020. Hall announced his departure from Olive X at the weekend and the launch of Brand Xchange yesterday.

“BrandXchange has been established to provide down-to-earth, to-the-point advice,” said Hall. “We're here to remove the barriers and enable brands, content creators and Web 3.0 projects to work together on a collaborative basis to grow their communities.

“Ultimately, it’s about enabling organisations to understand the commercial opportunities, leverage the metaverse and to do so profitably from day one.”

The four co-founders have already signed two clients – Centred and Metagym.

“Brand Xchange has the roadmap to enable brands and creators to maximise the Web 3.0 opportunity,” said Kris. “By leveraging the metaverse as a marketing tool, organisations are able to grow their community, distribution and revenue. Furthermore, they're able to do so profitably while accurately measuring the return on investment.”

More fit tech news
Longevity, a startup providing longevity products, services, education and advice to subscribers, has launched a digital platform and will open ...
news • 20 Jan 2023
All Trails, an app that connects people with hiking and running trails all over the world, has expanded its community ...
news • 20 Jan 2023
BHeart – a health-tracking wrist wearable with an “endless” battery – was unveiled by Baracoda at CMS 2023. The screenless ...
news • 18 Jan 2023
Movano Health showcased the Evie Ring, which is designed solely for women, at CES 2023 last week, ahead of launching ...
news • 16 Jan 2023
With the price of just about everything going up, we all need to look again at how we best spend ...
promotion • 12 Jan 2023
Athletes will be able to transform their hydration with Nix’s new Hydration Biosensor sweat patch. Having just launched on to ...
news • 11 Jan 2023
Fitness First’s annual Red Monday campaign, which ran across the UK on 16 January 2023, increased visits by a third ...
More HCM news
Wearable technology is 2023’s number one worldwide fitness trend according to the American College of Sports Medicine (ACSM), which has ...
news • 05 Jan 2023
Although Covid may no longer be a ‘significant’ threat to business, the connected fitness industry is still facing challenges. As ...
promotion • 05 Jan 2023
In 2021, Pulse Fitness added to its ever-growing portfolio of leisure industry services with the launch of TRAKK, its connected ...
promotion • 02 Jan 2023
Nike has partnered with Netflix to stream 30 hours of Nike Training Club (NTC) workouts across all territories in ten ...
news • 23 Dec 2022
Octonic has released the 2.0 iteration of its VR treadmill running experience, which is compatible with 99 per cent of ...
news • 22 Dec 2022
Garmin has released its Connect Fitness Report for 2022, which shows that users of its tech have returned to their ...
news • 21 Dec 2022
A new sleep mask, which can track eye movements, including REM, during sleep, will be launched by nanotechnology innovator Somalytics ...
news • 20 Dec 2022
Wondercise will reveal details of a new fitness experience at the Consumer Electronics Show (CES) in January 2023. Wondercise gathers ...
news • 19 Dec 2022
Gymbox has announced a collection of new classes, including one called Only Fans that is on the Only Fans social ...
news • 16 Dec 2022
Bioniq, which supplies subscribers with personalised nutritional supplements based on their blood test results, has acquired smart mirror company Vaha. ...
news • 13 Dec 2022
Peloton has called a stop to its disastrous attempt to rebrand Precor as Peloton Commercial, announcing it will operate as ...
news • 13 Dec 2022
Eigen Fitness is launching AI-powered wearables called Nodes to help gym users measure their weight training progress. The launch comes ...
news • 09 Dec 2022
Soul Cycle has signed a multi-year partnership with Class Pass making sessions accessible via credits to all Class Pass users. ...
news • 07 Dec 2022
Eric Min, Zwift's co-founder, has announced that Kurt Beidler has joined the company as Co-CEO. Beidler moves over to Zwift ...
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promotion • 06 Dec 2022
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news • 01 Dec 2022
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news • 01 Dec 2022
In the latest legal battle between Australian franchise chain Body Fit Training (BFT) and US-based F45 Training, a federal district ...
news • 01 Dec 2022
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news • 01 Dec 2022
More fit tech news