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features

Industry insights: Get with the times

There are easy fixes facilities can make to ensure trans people feel more comfortable and respected

Published in HCM Handbook 2022 issue 1

The world is still catching up with the fact that gender is in the head, not between the legs. In the meantime, 40 per cent of trans people and 50 per cent of non-binary people adjust the way they dress because of fear of harassment or discrimination.

Alarmingly, 85 per cent of trans people consider suicide and 41 per cent attempt it. A world without prejudice, where people are accepted as being humans, as opposed to having to be classified as a gender, would impact these figures and the health and fitness sector could be part of the change.

The size of this demographic is still relatively unknown, however, The Williams Institute at the UCLA School of Law estimates 11 per cent of LGBTQ+ adults in the US – approximately 1.2 million people – identify as non-binary.

TRANS AWARENESS
According to Keri Blue, co-founder of Be Trans Aware, which runs a Trans Awareness training course, non-binary and trans people have to risk assess every outing: “The shops we enter, whether there are individual fitting rooms and toilets – sometimes it can cause too much anxiety to do the things we would like to do.”

However, there are some easy fixes facilities can make which would immediately make this cohort feel more comfortable and respected.

Ask which pronouns people use, send staff on the Trans Awareness training course and promote staff awareness so that the company ethos is to be inclusive to everyone. Display the transgender flag/symbol on your website so this community knows your facility is a safe place.

Audit marketing across all channels, so it is inclusive and diverse, with images of different genders, sexual preferences, races, disabilities and sizes. A longer term, but very important move, is to offer gender neutral options for changing and showering, in the meantime, consider adding sanitary bins to the male changing areas.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features
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Spivi is an immersive fitness gamification platform that helps gym operators to achieve better retention ...
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Flooring
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Lockers
Digital
Salt therapy products
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain

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features

Industry insights: Get with the times

There are easy fixes facilities can make to ensure trans people feel more comfortable and respected

Published in HCM Handbook 2022 issue 1

The world is still catching up with the fact that gender is in the head, not between the legs. In the meantime, 40 per cent of trans people and 50 per cent of non-binary people adjust the way they dress because of fear of harassment or discrimination.

Alarmingly, 85 per cent of trans people consider suicide and 41 per cent attempt it. A world without prejudice, where people are accepted as being humans, as opposed to having to be classified as a gender, would impact these figures and the health and fitness sector could be part of the change.

The size of this demographic is still relatively unknown, however, The Williams Institute at the UCLA School of Law estimates 11 per cent of LGBTQ+ adults in the US – approximately 1.2 million people – identify as non-binary.

TRANS AWARENESS
According to Keri Blue, co-founder of Be Trans Aware, which runs a Trans Awareness training course, non-binary and trans people have to risk assess every outing: “The shops we enter, whether there are individual fitting rooms and toilets – sometimes it can cause too much anxiety to do the things we would like to do.”

However, there are some easy fixes facilities can make which would immediately make this cohort feel more comfortable and respected.

Ask which pronouns people use, send staff on the Trans Awareness training course and promote staff awareness so that the company ethos is to be inclusive to everyone. Display the transgender flag/symbol on your website so this community knows your facility is a safe place.

Audit marketing across all channels, so it is inclusive and diverse, with images of different genders, sexual preferences, races, disabilities and sizes. A longer term, but very important move, is to offer gender neutral options for changing and showering, in the meantime, consider adding sanitary bins to the male changing areas.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
Gallery
More features
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Editor's letter

Two-way coaching

Content providers have been hugely active in the fit tech market since the start of the pandemic. We expect the industry to move on from delivering these services on a ‘broadcast-only’ basis as two-way coaching becomes the new USP
Fit Tech People

Laurent Petit

Co-founder, Active Giving
The future of sports and fitness are dependent on the climate. Our goal is to positively influence the future of our planet by instilling a global vision of wellbeing and a sense of collective action
Fit Tech People

Adam Zeitsiff

CEO, Intelivideo
We don’t just create the technology and bail – we support our clients’ ongoing hybridisation efforts
Fit Tech People

Anantharaman Pattabiraman

CEO and co-founder, Auro
When you’re undertaking fitness activities, unless you’re on a stationary bike, in most cases it’s not safe or necessary to be tied to a screen, especially a small screen
Fit Tech People

Mike Hansen

Managing partner, Endorphinz
We noticed a big gap in the market – customers needed better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more
More features