GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window
Life Fitness (UK) Ltd | Fit Tech promotion
Life Fitness (UK) Ltd | Fit Tech promotion
Life Fitness (UK) Ltd | Fit Tech promotion
FIT TECH News

Ergatta’s members can now race based on effort in new gamified rowing experience

By
Ergatta has released Vortex, a new gamified rowing experience for users
Vortex scores competitors on effort not fitness level and provides token rewards
The tech behind Vortex is the patent-pending Calibrated Competition scoring system
Vortex is expected to drive engagement and new member growth
I'm particularly excited about Vortex not just because it levels the playing field with the competition, but because it introduces some real strategy, Tom Aulet, co-founder and CEO of Ergatta
Credit: Ergatta
I'm particularly excited about Vortex not just because it levels the playing field with the competition, but because it introduces some real strategy
– Tom Aulet, co-founder and CEO of Ergatta

Connected rowing company Ergatta has released a new gaming experience called Vortex which has been designed to 'level the virtual playing field' across its community of 75,000 users.

Rather than competing by fitness level, Vortex enables players of any ability – from professional athlete to beginner – to race against each other. Participants are scored on effort and fitness level.

The equalised gameplay is made possible through Ergatta’s patent-pending Calibrated Competition scoring system which enables users’ split times to be relative to their fitness level and past performances. This then determines how many tokens players collect in a given stroke. The token-based reward feature motivates users to perform optimally. Bonus rounds, where tokens double in value, drive competitors to push even harder.

“The launch of Vortex is a monumental moment for Ergatta as we continue to take steps toward our vision of offering a varied, ever-expanding suite of personalised workout games,” said Tom Aulet, co-founder and CEO.

“I'm particularly excited about Vortex, not only because it levels the playing field with the competition, but also because it introduces some real strategy: there really are different ways to win. Vortex is so much more than just another game; it's an innovative experience at the intersection of fitness and gaming.”

The Ergatta rower offers live and on-demand workouts which have an ever-increasing focus on individual user data and their fitness objectives. The system matches users with potential opponents for races, then recalibrates as fitness levels improve.

These smart systems are intended to grow Ergatta’s customer base and improve a user’s rowing experience by offering more personalised, connected and gamified sessions.

“Based on data from prior game releases and live race events, we anticipate Vortex will be a significant driver of engagement in the coming months,” said Randi Charles, VP of marketing. “The growing library of competitive experiences and workout variety will drive net member growth.”

Competition based on effort not fitness level is a growing category within the sector as gamification accelerates. Fitness platform Myzone enables users to engage in friendly competition based on effort through Myzone Effort Points (MEPs), which they receive for every minute spent in personal intensity zones. The company’s MZ-Switch heart rate monitor, which launched last year, converts a user’s effort into MEPs across any kind of physical activity.

Many studies prove the link between physical effort and competitiveness. For example, Effectiveness of behaviorally designed gamification interventions from the American Medical Association proved that while gamification significantly improved effort, competition was the biggest motivator. A study from the University of Pennsylvania, How online social networks increase physical activity, showed that competitive social networks drive effort and improve overall levels of physical activity.

At-home rowing is growing in popularity, with Fitt recently launching interactive workouts with Concept2, Peloton introducing a connected rower for the first time and Hydrow releasing the Hyrdow Wave, a lighter version of the original rower, both in weight and cost. New studio solution Rowcave also launched, bringing an immersive outdoor rowing experience indoors.

The Ergatta Rower is priced at US$2,499.00 (£2,100) and is available throughout the US, UK and Ireland – additional territories are due to open up over the next 12 months.

Launched in 2019 as part of the Techstars Sports Accelerator, Ergatta went mainstream in the US in 2021 with a national TV advertising campaign backed by activist and former NFL Quarterback Colin Kaepernick.

Kaepernick was the first black athlete to 'take the knee' when he knelt during the national anthem at the start of NFL games in 2016 in protest of police brutality and racial inequality in the United States.

Ergatta also partnered with Kaepernick’s foundation, the Know Your Rights Camp, which promotes its 'right to be healthy' mission to encourage daily fitness within Black and Brown communities. The company donated 100 rowers to community centres as part of this initiative.

Ergatta was a graduate of the 2019 Techstars Sports Accelerator class and raised US$35 million in investment, including a US$30 million Series A round in April 2021. It announced it was launching its rower into the UK market in September 2022.

More fit tech news
Black Friday, which falls on 25 November, will be one of the busiest retail days of 2022, marking the start ...
news • 24 Nov 2022
Kevin Yates, founder and CEO of Trib3 has been awarded Entrepreneur of the Year in the Great British Entrepreneur Awards. ...
news • 23 Nov 2022
A list of 250 of the UK’s most popular gyms on Instagram has crowned Psycle in Oxford Circus the most ...
news • 23 Nov 2022
Sport for Health, a collaboration between The World Health Organization (WHO), FIFA and Qatar’s Ministry of Public Health, has released ...
news • 22 Nov 2022
Google’s Health Connect is now accessible to the public in beta mode and can be downloaded from Google Play. The ...
news • 18 Nov 2022
Connected rowing company Ergatta has released a new gaming experience called Vortex which has been designed to 'level the virtual ...
news • 17 Nov 2022
Resort developer and operator Kerzner International has announced its new wellbeing- and fitness-centric hospitality brand Siro is launching in Dubai ...
More HCM news
Fit+ is aiming to operate at least 1,000 clubs by 2027. The staffless gym franchise currently has 208 studios across ...
news • 14 Nov 2022
Corporate wellbeing platform Gympass has released a new report called The State of Work-Life Wellness. After surveying over 9,000 employees ...
news • 09 Nov 2022
Politicians in the UK are taking part in a physical activity challenge hosted by UK Active and Myzone. The friendly ...
news • 07 Nov 2022
Warner Bros. Discovery Sports (WBD Sports) and metaverse services provider Infinite Reality have entered into a multi-year agreement that will ...
news • 07 Nov 2022
The internationally-recognised sporting goods exhibition Sports and Fitness Taiwan (TaiSPO) will return on 22-25 March 2023. The event will be ...
promotion • 03 Nov 2022
Funxtion, the leading B2B digital fitness content SaaS platform company, and CycleMasters, the best in direct-to-consumer indoor virtual cycling experiences, ...
promotion • 27 Oct 2022
More than 5,000 exercisers turned out for Les Mills Live London recently, making it one of the largest group exercise ...
news • 25 Oct 2022
Virtuagym and benchmarking experts, Fitness KPI, have launched a new integration for UK health club operators. In addition to Virtuagym’s ...
news • 19 Oct 2022
The Brand Xchange Agency, a new Web 3.0 consultancy looking to develop business in the health, fitness and wellness market ...
news • 18 Oct 2022
Lululemon has released a new digital service, Lululemon Studio, for which the prerequisite to join is owning a Mirror fitness ...
news • 17 Oct 2022
Fiit has teamed up with Concept2 to launch Fiit Row, its first connected rowing programme in response to the growing ...
news • 12 Oct 2022
Keiser has announced the release of an all-new version of its popular M Series cardio app. Suitable for users ranging ...
product innovation • 11 Oct 2022
In a bid to better connect members to trainers and vice versa, Fitness First UK has integrated Fisikal’s world class ...
promotion • 11 Oct 2022
Onvy HealthTech has launched the AI Health Coach, an AI-powered app-based platform, with its roots in preventative healthcare, that's designed ...
news • 10 Oct 2022
Fitness aggregator Hussle has partnered with office space provider IWG – the company behind brands such as BizDojo, Regis and Open ...
news • 10 Oct 2022
Paris-based Kinomap, an interactive training app for indoor cycling, running, and rowing, has acquired Outside Interactive, a video simulation tech ...
news • 07 Oct 2022
Xponential Fitness has entered a five-year licensing agreement with Princess Cruises that gives guests access to its boutique fitness classes ...
news • 07 Oct 2022
Myzone is exploring Web3 and metaverse possibilities through a partnership with digital fitness company OliveX. The tie-up will provide a ...
news • 06 Oct 2022
Centred Wellness – a travel and lifestyle platform connecting members with health and wellness services and products – has acquired ...
news • 04 Oct 2022
Korean scientists have developed a dynamic way of adjusting the difficulty of video games – by estimating the players' emotions ...
news • 03 Oct 2022
Mobility app Pliability has integrated with digital health and fitness tracker Whoop to create a smart, personalised tool that helps ...
news • 30 Sep 2022
Therabody has launched eight product innovations and closed a growth equity round with backing reaching US$165m. The investment was led ...
news • 28 Sep 2022
Leading software company Fitronics has launched an all-new website featuring its leading sports and fitness technology brands; The Retention People ...
promotion • 27 Sep 2022
Your most expensive purchase is gym equipment, so if you aren’t getting real value out of it then your business ...
promotion • 23 Sep 2022
More fit tech news
In a bid to better connect members to trainers and vice versa, Fitness First UK has integrated Fisikal’s world class personal training functionality into its digital ecosystem.
The internationally-recognised sporting goods exhibition Sports and Fitness Taiwan (TaiSPO) will return on 22-25 March 2023. The event will be held at the Taipei Nangang Exhibition Center, Hall 2 (TaiNEX 2) and feature a full range of sporting goods, fitness equipment, sports technology, and workout services for all ages.
Pyramids Centre enhanced thanks to Technogym, BH Live & Portsmouth City Council
Technogym
H Live has grown rapidly since 2010, operating leisure sites, sports and entertainment venues across Dorset, Hampshire and London. Read more
Trainerize is the fitness club software making fitness accessible by empowering fitness businesses worldwide to ...
It’s time to give more people more ways to move. Myzone is an innovative heart ...
Salt therapy products
Flooring
trade associations
On demand
Management software
In a bid to better connect members to trainers and vice versa, Fitness First UK has integrated Fisikal’s world class personal training functionality into its digital ecosystem.
The internationally-recognised sporting goods exhibition Sports and Fitness Taiwan (TaiSPO) will return on 22-25 March 2023. The event will be held at the Taipei Nangang Exhibition Center, Hall 2 (TaiNEX 2) and feature a full range of sporting goods, fitness equipment, sports technology, and workout services for all ages.
Trainerize is the fitness club software making fitness accessible by empowering fitness businesses worldwide to ...
It’s time to give more people more ways to move. Myzone is an innovative heart ...
Pyramids Centre enhanced thanks to Technogym, BH Live & Portsmouth City Council
Technogym
H Live has grown rapidly since 2010, operating leisure sites, sports and entertainment venues across Dorset, Hampshire and London. Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Salt therapy products
Flooring
trade associations
On demand
Management software

features

Profile

Fahad Alhagbani: reinventing fitness

Let’s live in the future to improve today
Innovation

Bold move

We ended up raising US$7m in venture capital from incredible investors, including Andreessen Horowitz, Khosla Ventures, Primetime Partners, and GingerBread Capital
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Profile

Sohail Rashid

35 million people a week participate in strength training. We want Brawn to help this audience achieve their goals
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
More features
FIT TECH News

Ergatta’s members can now race based on effort in new gamified rowing experience

By
Ergatta has released Vortex, a new gamified rowing experience for users
Vortex scores competitors on effort not fitness level and provides token rewards
The tech behind Vortex is the patent-pending Calibrated Competition scoring system
Vortex is expected to drive engagement and new member growth
I'm particularly excited about Vortex not just because it levels the playing field with the competition, but because it introduces some real strategy, Tom Aulet, co-founder and CEO of Ergatta
Credit: Ergatta
I'm particularly excited about Vortex not just because it levels the playing field with the competition, but because it introduces some real strategy
– Tom Aulet, co-founder and CEO of Ergatta

Connected rowing company Ergatta has released a new gaming experience called Vortex which has been designed to 'level the virtual playing field' across its community of 75,000 users.

Rather than competing by fitness level, Vortex enables players of any ability – from professional athlete to beginner – to race against each other. Participants are scored on effort and fitness level.

The equalised gameplay is made possible through Ergatta’s patent-pending Calibrated Competition scoring system which enables users’ split times to be relative to their fitness level and past performances. This then determines how many tokens players collect in a given stroke. The token-based reward feature motivates users to perform optimally. Bonus rounds, where tokens double in value, drive competitors to push even harder.

“The launch of Vortex is a monumental moment for Ergatta as we continue to take steps toward our vision of offering a varied, ever-expanding suite of personalised workout games,” said Tom Aulet, co-founder and CEO.

“I'm particularly excited about Vortex, not only because it levels the playing field with the competition, but also because it introduces some real strategy: there really are different ways to win. Vortex is so much more than just another game; it's an innovative experience at the intersection of fitness and gaming.”

The Ergatta rower offers live and on-demand workouts which have an ever-increasing focus on individual user data and their fitness objectives. The system matches users with potential opponents for races, then recalibrates as fitness levels improve.

These smart systems are intended to grow Ergatta’s customer base and improve a user’s rowing experience by offering more personalised, connected and gamified sessions.

“Based on data from prior game releases and live race events, we anticipate Vortex will be a significant driver of engagement in the coming months,” said Randi Charles, VP of marketing. “The growing library of competitive experiences and workout variety will drive net member growth.”

Competition based on effort not fitness level is a growing category within the sector as gamification accelerates. Fitness platform Myzone enables users to engage in friendly competition based on effort through Myzone Effort Points (MEPs), which they receive for every minute spent in personal intensity zones. The company’s MZ-Switch heart rate monitor, which launched last year, converts a user’s effort into MEPs across any kind of physical activity.

Many studies prove the link between physical effort and competitiveness. For example, Effectiveness of behaviorally designed gamification interventions from the American Medical Association proved that while gamification significantly improved effort, competition was the biggest motivator. A study from the University of Pennsylvania, How online social networks increase physical activity, showed that competitive social networks drive effort and improve overall levels of physical activity.

At-home rowing is growing in popularity, with Fitt recently launching interactive workouts with Concept2, Peloton introducing a connected rower for the first time and Hydrow releasing the Hyrdow Wave, a lighter version of the original rower, both in weight and cost. New studio solution Rowcave also launched, bringing an immersive outdoor rowing experience indoors.

The Ergatta Rower is priced at US$2,499.00 (£2,100) and is available throughout the US, UK and Ireland – additional territories are due to open up over the next 12 months.

Launched in 2019 as part of the Techstars Sports Accelerator, Ergatta went mainstream in the US in 2021 with a national TV advertising campaign backed by activist and former NFL Quarterback Colin Kaepernick.

Kaepernick was the first black athlete to 'take the knee' when he knelt during the national anthem at the start of NFL games in 2016 in protest of police brutality and racial inequality in the United States.

Ergatta also partnered with Kaepernick’s foundation, the Know Your Rights Camp, which promotes its 'right to be healthy' mission to encourage daily fitness within Black and Brown communities. The company donated 100 rowers to community centres as part of this initiative.

Ergatta was a graduate of the 2019 Techstars Sports Accelerator class and raised US$35 million in investment, including a US$30 million Series A round in April 2021. It announced it was launching its rower into the UK market in September 2022.

More fit tech news
Black Friday, which falls on 25 November, will be one of the busiest retail days of 2022, marking the start ...
news • 24 Nov 2022
Kevin Yates, founder and CEO of Trib3 has been awarded Entrepreneur of the Year in the Great British Entrepreneur Awards. ...
news • 23 Nov 2022
A list of 250 of the UK’s most popular gyms on Instagram has crowned Psycle in Oxford Circus the most ...
news • 23 Nov 2022
Sport for Health, a collaboration between The World Health Organization (WHO), FIFA and Qatar’s Ministry of Public Health, has released ...
news • 22 Nov 2022
Google’s Health Connect is now accessible to the public in beta mode and can be downloaded from Google Play. The ...
news • 18 Nov 2022
Connected rowing company Ergatta has released a new gaming experience called Vortex which has been designed to 'level the virtual ...
news • 17 Nov 2022
Resort developer and operator Kerzner International has announced its new wellbeing- and fitness-centric hospitality brand Siro is launching in Dubai ...
More HCM news
Fit+ is aiming to operate at least 1,000 clubs by 2027. The staffless gym franchise currently has 208 studios across ...
news • 14 Nov 2022
Corporate wellbeing platform Gympass has released a new report called The State of Work-Life Wellness. After surveying over 9,000 employees ...
news • 09 Nov 2022
Politicians in the UK are taking part in a physical activity challenge hosted by UK Active and Myzone. The friendly ...
news • 07 Nov 2022
Warner Bros. Discovery Sports (WBD Sports) and metaverse services provider Infinite Reality have entered into a multi-year agreement that will ...
news • 07 Nov 2022
The internationally-recognised sporting goods exhibition Sports and Fitness Taiwan (TaiSPO) will return on 22-25 March 2023. The event will be ...
promotion • 03 Nov 2022
Funxtion, the leading B2B digital fitness content SaaS platform company, and CycleMasters, the best in direct-to-consumer indoor virtual cycling experiences, ...
promotion • 27 Oct 2022
More than 5,000 exercisers turned out for Les Mills Live London recently, making it one of the largest group exercise ...
news • 25 Oct 2022
Virtuagym and benchmarking experts, Fitness KPI, have launched a new integration for UK health club operators. In addition to Virtuagym’s ...
news • 19 Oct 2022
The Brand Xchange Agency, a new Web 3.0 consultancy looking to develop business in the health, fitness and wellness market ...
news • 18 Oct 2022
Lululemon has released a new digital service, Lululemon Studio, for which the prerequisite to join is owning a Mirror fitness ...
news • 17 Oct 2022
Fiit has teamed up with Concept2 to launch Fiit Row, its first connected rowing programme in response to the growing ...
news • 12 Oct 2022
Keiser has announced the release of an all-new version of its popular M Series cardio app. Suitable for users ranging ...
product innovation • 11 Oct 2022
In a bid to better connect members to trainers and vice versa, Fitness First UK has integrated Fisikal’s world class ...
promotion • 11 Oct 2022
Onvy HealthTech has launched the AI Health Coach, an AI-powered app-based platform, with its roots in preventative healthcare, that's designed ...
news • 10 Oct 2022
Fitness aggregator Hussle has partnered with office space provider IWG – the company behind brands such as BizDojo, Regis and Open ...
news • 10 Oct 2022
Paris-based Kinomap, an interactive training app for indoor cycling, running, and rowing, has acquired Outside Interactive, a video simulation tech ...
news • 07 Oct 2022
Xponential Fitness has entered a five-year licensing agreement with Princess Cruises that gives guests access to its boutique fitness classes ...
news • 07 Oct 2022
Myzone is exploring Web3 and metaverse possibilities through a partnership with digital fitness company OliveX. The tie-up will provide a ...
news • 06 Oct 2022
Centred Wellness – a travel and lifestyle platform connecting members with health and wellness services and products – has acquired ...
news • 04 Oct 2022
Korean scientists have developed a dynamic way of adjusting the difficulty of video games – by estimating the players' emotions ...
news • 03 Oct 2022
Mobility app Pliability has integrated with digital health and fitness tracker Whoop to create a smart, personalised tool that helps ...
news • 30 Sep 2022
Therabody has launched eight product innovations and closed a growth equity round with backing reaching US$165m. The investment was led ...
news • 28 Sep 2022
Leading software company Fitronics has launched an all-new website featuring its leading sports and fitness technology brands; The Retention People ...
promotion • 27 Sep 2022
Your most expensive purchase is gym equipment, so if you aren’t getting real value out of it then your business ...
promotion • 23 Sep 2022
More fit tech news