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Technogym | Fit Tech promotion
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Technogym | Fit Tech promotion
FIT TECH News

Peloton launches connected rower

By
US-based consumers can now order Peleton’s new rower
Delivery is for December – users can also sign up for a 30-day trial
Features include real-time form feedback, personalised pace targets and member leaderboard
Peloton will be competing for market share with the likes of Hydrow, Ergatta and Nordic Track

Peloton has opened pre-orders in the US for its new connected rowing machine. Consumers can reserve a rower for delivery in December and have the option to test it in a 30-day commitment-free trial.

Offering a low impact cardio and strength workout, Peloton claims that it has been designed to work 86 per cent of muscles in a 15-minute session. Users will be able to choose from thousands of classes in Peloton’s library and participate in training programmes and challenges.

“We've continuously challenged ourselves to create new, differentiated products and experiences for our members and Peloton Row is the latest example," said Tom Cortese, Peloton's co-founder and chief product officer. “I'm proud of the work we've done to enter the rowing category. Peloton Row will introduce more people to this incredibly efficient and effective discipline and keep them motivated no matter where they are on their fitness journey.”

Feature highlights include real-time form feedback to help users position themselves correctly during a workout; development-supporting metrics; customisable pace targets, member leaderboard and a quiet mechanism. There is also a 24” swivel screen to facilitate a smooth transition between working out on the rower and mat-based strength work. The 238cm-long (7’10”), 70kg (156.5lb) rower can also be stored vertically, but the wall fixture comes at an extra cost.

Peloton Row will be hustling for market share with the likes of connected rower Hydrow, which has been dubbed the Peloton of rowers. The company recently launched the Hydrow Wave, a lighter version of the original rower, both in weight and cost. Priced at US$1,495 it is US$1,000 cheaper than Hydrow's original rowing machine, which sells for US$2,495. Peloton’s lowest price offer for its rower starts at almost US$700 more at US3,195 with the top package increasing to US$3,570. This includes a row mat, workout mat, sports bottle, dumbbells, heart rate band, yoga block and yoga strap.

A membership is required to access all options, which costs US$44 per month. Other competitors include the gamified Ergatta Rower and Nordic Track’s RW900.

Peloton and Hydrow are among a number of fit tech businesses that have recently announced restructures as the sector adjusts to post-lockdown demand levrls and strives to move from its startup phase into profitability.

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Technogym Biocircuit
Technogym
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In order to support gyms and health clubs in this difficult economic climate, Orbit4 is helping operators by telling them the best time to trade in and buy new based on its intelligence-led data and tech.
After 3 successful years in the US, the first European Connected Health and Fitness Summit is set to take place on 16-17 November 2022 in London. Dedicated to shaping the future of the connected fitness market, the summit will focus on showcasing innovations and facilitating partnerships.
More than just a training provider, we offer a range of ready to go and ...
Funxtion is the only independent B2B company that offers a full ecosystem of customizable digital ...
Technogym Biocircuit
Technogym
Losing weight, building strength, ageing in good health: whatever takes you to the fitness club, it needs to be addressed specifically. One size doesn’t simply fit all. Up until today. Read more
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trade associations
Flooring
Management software
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Peloton launches connected rower

By
US-based consumers can now order Peleton’s new rower
Delivery is for December – users can also sign up for a 30-day trial
Features include real-time form feedback, personalised pace targets and member leaderboard
Peloton will be competing for market share with the likes of Hydrow, Ergatta and Nordic Track

Peloton has opened pre-orders in the US for its new connected rowing machine. Consumers can reserve a rower for delivery in December and have the option to test it in a 30-day commitment-free trial.

Offering a low impact cardio and strength workout, Peloton claims that it has been designed to work 86 per cent of muscles in a 15-minute session. Users will be able to choose from thousands of classes in Peloton’s library and participate in training programmes and challenges.

“We've continuously challenged ourselves to create new, differentiated products and experiences for our members and Peloton Row is the latest example," said Tom Cortese, Peloton's co-founder and chief product officer. “I'm proud of the work we've done to enter the rowing category. Peloton Row will introduce more people to this incredibly efficient and effective discipline and keep them motivated no matter where they are on their fitness journey.”

Feature highlights include real-time form feedback to help users position themselves correctly during a workout; development-supporting metrics; customisable pace targets, member leaderboard and a quiet mechanism. There is also a 24” swivel screen to facilitate a smooth transition between working out on the rower and mat-based strength work. The 238cm-long (7’10”), 70kg (156.5lb) rower can also be stored vertically, but the wall fixture comes at an extra cost.

Peloton Row will be hustling for market share with the likes of connected rower Hydrow, which has been dubbed the Peloton of rowers. The company recently launched the Hydrow Wave, a lighter version of the original rower, both in weight and cost. Priced at US$1,495 it is US$1,000 cheaper than Hydrow's original rowing machine, which sells for US$2,495. Peloton’s lowest price offer for its rower starts at almost US$700 more at US3,195 with the top package increasing to US$3,570. This includes a row mat, workout mat, sports bottle, dumbbells, heart rate band, yoga block and yoga strap.

A membership is required to access all options, which costs US$44 per month. Other competitors include the gamified Ergatta Rower and Nordic Track’s RW900.

Peloton and Hydrow are among a number of fit tech businesses that have recently announced restructures as the sector adjusts to post-lockdown demand levrls and strives to move from its startup phase into profitability.

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